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Research Plan on the Strategic Development of High-value Eco-agriculture in the Middle-lower Reaches of Yangtze River 被引量:3
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作者 戴天放 温小华 《Agricultural Science & Technology》 CAS 2011年第12期1975-1978,共4页
At present,high-value eco-agriculture research in China is till limited and controversial,theoretical innovation and practices on eco-agriculture should be conducted.The key problems which should be solved urgently on... At present,high-value eco-agriculture research in China is till limited and controversial,theoretical innovation and practices on eco-agriculture should be conducted.The key problems which should be solved urgently on the development of high-value eco-agriculture in the middle-lower reaches of Yangtze River now including:the connotation and characteristics of high-value eco-agriculture,the construction of high-value eco-agriculture system and the policies of the development of high-value eco-agriculture.Therefore,the strategic development research on high-value eco-agriculture mainly includes the following aspects:development of agriculture modernization and theory and practices of eco-economics;theory of high-value eco-agriculture;practice of high-value eco-agriculture in the middle-lower reaches of Yangtze River;construction of high-value eco-agriculture in the middle-lower reaches of Yangtze River;development strategy and system innovation of high-value eco-agriculture in the lower and medium reaches of Yangtze River. 展开更多
关键词 high-value eco-agriculture Development strategy Research plan
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Construction of Energy Diagram of Ecological High-value Agriculture System and Emergry Evaluation Index System
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作者 凌立文 陈建国 +2 位作者 余平祥 毛小娟 曹咏 《Agricultural Science & Technology》 CAS 2012年第12期2671-2674,2680,共5页
Ecological high-value agriculture research, ecological high-value agricultural is the future of agriculture in China. In the emergy diagram was constructed based on emergy theory, and the mechanism and realization ap... Ecological high-value agriculture research, ecological high-value agricultural is the future of agriculture in China. In the emergy diagram was constructed based on emergy theory, and the mechanism and realization approach were well described. In addition, a set of evaluation index system of emergy was established to deter- mine contribution made by different resources of the system, providing references for further exploration of ecological high-value agricultural production system. 展开更多
关键词 Ecological high-value agriculture Emergy analysis Circular agriculture
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Status and development trend of the welding consumables industry in China 被引量:9
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作者 Zhang Huiwen Su Jinhua Chen Jian 《China Welding》 EI CAS 2017年第2期23-31,共9页
We analyzed the status and development of the welding consumables industry in China during the 12th Five-Year Plan (2011 -2015) period, and identified the major problems in the industry. We predicted the develop... We analyzed the status and development of the welding consumables industry in China during the 12th Five-Year Plan (2011 -2015) period, and identified the major problems in the industry. We predicted the development trends that are expected for the /3th Five-Year Plan (2016 -2020) period. We suggest some specific countermeasures and practices, which the Chinese welding industry should accelerate the transformation-upgrading and coordinated development of the industry and its firms , should work on improving their overall quality to improve the brand,s influence, enlarge their input into research and technology upgrading,and develop a low-carbon green production mode that could be put in place to promote the development of the Chinese welding consumables industry. 展开更多
关键词 welding consumables development TREND
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Boosting CO_(2) hydrogenation to high-value olefins with highly stable performance over Ba and Na co-modified Fe catalyst 被引量:2
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作者 Joshua Iseoluwa Orege Na Liu +3 位作者 Cederick Cyril Amoo Jian Wei Qingjie Ge Jian Sun 《Journal of Energy Chemistry》 SCIE EI CAS CSCD 2023年第5期614-624,I0014,共12页
CO_(2)hydrogenation has been considered to be a highly promising route for the production of high-value olefins(HVOs)while also mitigating CO_(2)emissions.However,it is challenging to achieve high selectivity and main... CO_(2)hydrogenation has been considered to be a highly promising route for the production of high-value olefins(HVOs)while also mitigating CO_(2)emissions.However,it is challenging to achieve high selectivity and maintain stable performance for HVOs(ethylene,propylene,and linear a-olefins)over a prolonged reaction time due to the difficulty in precise control of carbon coupling and rapid catalyst deactivation.Herein,we present a selective Ba and Na co-modified Fe catalyst enriched with Fe_(5)C_(2)and Fe_(3)C active sites that can boost HVO synthesis with up to 66.1%selectivity at an average CO_(2)conversion of 38%for over 500 h.Compared to traditional NaFe catalyst,the combined effect of Ba and Na additives in the NaBaFe-0.5 catalyst suppressed excess oxidation of FeCxsites by H_(2)O.The absence of Fe3O4phase in the spent NaBaFe-0.5 catalyst reflects the stabilization effect of the co-modifiers on the FeCxsites.This study provides a strategy to design Fe-based catalysts that can be scaled up for the stable synthesis of HVOs from CO_(2)hydrogenation. 展开更多
关键词 CO_(2)hydrogenation high-value olefins Barium additive Iron carbide Catalytic stability
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The review on Chinese welding consumables in the last decade
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作者 李连胜 李春范 赵立三 《China Welding》 EI CAS 1997年第1期4-13,共10页
In this paper the situation of Chinese welding consumables production output, exported amount, quality and varieties in the last decade was reviewed. Meanwhile, the imported production facilities for covered electrode... In this paper the situation of Chinese welding consumables production output, exported amount, quality and varieties in the last decade was reviewed. Meanwhile, the imported production facilities for covered electrodes, CO2 welding wires and flux cored wires were introduced. Also, the currently existing problems in welding consumables profession were discussed, and development trend in the future was predicted. 展开更多
关键词 welding consumables covered electrode welding wire welding flux brazingand soldering filler
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Secondary Warehouse Management System of Medical Low Value Consumables under SPD Mode and its Working Method 被引量:1
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作者 Li Xu Shijie Zhang 《Journal of Clinical and Nursing Research》 2021年第2期70-72,共3页
Objective:To study the secondary warehouse management system and operation mode of medical low value consumables under SPD mode.Methods:From August 2018 to August 2019,the management mode of the secondary warehouse ma... Objective:To study the secondary warehouse management system and operation mode of medical low value consumables under SPD mode.Methods:From August 2018 to August 2019,the management mode of the secondary warehouse management system of medical low value consumables was selected.According to the management method,it can be divided into the observation group and the control group.The relevant data of the observation group was based on SPD mode,and the data of the control group was based on the traditional mode.According to the improvement of the two groups of data management effect,data integration and analysis are carried out to judge the effectiveness of the SPD mode of medical low value consumables secondary warehouse management system and its working mode.Results:During the analysis of the two groups of data,the relevant data were analyzed.The data validity of the observation group was higher(94.0%),and the differences of the limitations and problems in the management process had more advantages,while the relevant data corresponding to the two groups of data had significant differences(P<0.05).Conclusion:According to the current research results,Based on the collection,storage and central management of data electronic medical record information,the secondary warehouse management system of medical low value consumables under SPD mode is connected with clinical information system and management information system,which realizes the unification,resource integration and efficient operation of different business systems in the hospital,so as to help improve the quality and efficiency of medical care,prevent and reduce medical errors,Control and reduce medical expenses. 展开更多
关键词 SPD mode Medical consumables Warehouse management
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Genetic Bioengineering in the Achievement of Algae Biofuels and High-Value Bio-products
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作者 Sukran Cakir Arica 《Management Studies》 2019年第1期60-62,共3页
The dependence to fossil fuels has increased the amount of greenhouse gases in the atmosphere.That is why,the production of renewable and sustainable biofuels has gained a long-term importance for both scientific and ... The dependence to fossil fuels has increased the amount of greenhouse gases in the atmosphere.That is why,the production of renewable and sustainable biofuels has gained a long-term importance for both scientific and political necessities.In this context,algae are promising in terms of alternative biofuels resources.For this reason,intensive scientific researches have been carried out in recent years on providing optimum efficiency in this regard.Bioengineering is a discipline that applies engineering principles of design and analysis to biological systems and biomedical technologies.Examples of bioengineering research include bacteria or microalgae engineered to produce valuable bioactive chemicals.Microalgae by target gene modification may serve as a promising source for the production of biofuels and bio-based chemicals.A lot of research has been carried out by applying microalgae genomic editing technique with the aim to produce numerous biotechnological products.Some successful previously reported research and production activities are still underway in this area.However,in order to produce the desired products efficiently with manipulated microalgae biorefinery,there is a need to overcome the problem of low biomass production despite high production costs.The aim of this work is to give special attention to the rich potential content of microalgae and to provide information on algal genetic manipulations to increase products by bioengineering methods. 展开更多
关键词 ALGAL biofuels ALGAL high-value bio-products BIOENGINEERING GENETIC manipulation microalgae
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Study on the Monitoring Malfunction of Water Pollution during Drought or Flood Period and Low-carbon and High-value Methodology--A Case Study of the Correlation Test of Water,Soil and Gas Pollution in Xiangxiang County
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作者 LI Jin-song LI Lin-jie 《Meteorological and Environmental Research》 CAS 2011年第8期67-73,共7页
Based on the low-carbon and high-value methodology of chemical ecology and chemical informatics,combining theory and methods,taking saving,environmental protection,low carbon,high production,high value and circulation... Based on the low-carbon and high-value methodology of chemical ecology and chemical informatics,combining theory and methods,taking saving,environmental protection,low carbon,high production,high value and circulation as values and aims,the relationship between human and land as a basis,ecosystem as a center,overall control as a goal and agricultural ecological engineering as a mean,environmental pollution detection,as one of bottlenecks for agricultural products and food security,should be solved firstly;through the field survey in dry years from 2009 to 2010 when drought and flood were frequent and the frequency of drought was higher than that of flood,plus the determination of surface water flow and water quantity in a small typical river basin,the correlation of local water,soil and gas in the county could be found,and the transfer of monitoring focus from water environment to atmospheric environment was possible and necessary.The study would promote the quantitative research on the correlation among water,soil and gas,and the results were in accordance with the conclusions of related studies. 展开更多
关键词 Pollution monitoring REPRESENTATIVE Accuracy Correlation among water soil and gas data Low-carbon and high-value methodology China
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Survey on Chinese welding consumables
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作者 ZHAO Lisan (Harbin Research Institute of Welding (150080)) 《China Welding》 EI CAS 1994年第2期138-141,共4页
In China, the main products of welding consumables consist of covered electrode, welding wire, flux, brazing filler and flux and so on. This paper introduces the status of the main welding consumables. It points out t... In China, the main products of welding consumables consist of covered electrode, welding wire, flux, brazing filler and flux and so on. This paper introduces the status of the main welding consumables. It points out that along with the technical progress and the development of new materials, welding consumables will have a great growth in the next ten year. 展开更多
关键词 Survey on Chinese welding consumables
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The Application of Quality Control Circles to Reduce the Cost of Non-priced Consumables in Department of Oncology
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作者 Xiaofang Zhang Jinglan Luo +5 位作者 Rui Dai Lu Wang Jieli Wei Yingying Liang Qiugui Huang Yuyao Liu 《Journal of Clinical and Nursing Research》 2021年第3期140-143,共4页
Objective:To investigate the effectiveness of using quality control circle(QCC)techniques to reduce the cost of non-priced consumables in medical oncology.Methods:Analytic statistics were compiled on the performance a... Objective:To investigate the effectiveness of using quality control circle(QCC)techniques to reduce the cost of non-priced consumables in medical oncology.Methods:Analytic statistics were compiled on the performance appraisal form.Aiming at the key points of improvement with respect to the excess cost of non-valuable consumables,the reasons were analyzed,and corresponding measures were formulated to compare the cost before and after the improvement.Results:After the QCC activity,the cost of non-priced consumables decreased from RMB 6.57/bed day to RMB 3.96/bed day.Conclusion:QCC has effectively reduced the cost of non-priced consumables in the oncology department,and it is worthy of promotion. 展开更多
关键词 Quality control circles Reduction non-priced consumables Cost
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Consumer Culture in The Great Gatsby
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作者 ZHU Yuan-chen 《Journal of Literature and Art Studies》 2024年第2期124-127,共4页
F.Scott Fitzgerald’s The Great Gatsby successfully portrays the“Jazz Age”.In the early 20th century,the United States transitioned from a production-based society to a consumer-based society,leading to an era of un... F.Scott Fitzgerald’s The Great Gatsby successfully portrays the“Jazz Age”.In the early 20th century,the United States transitioned from a production-based society to a consumer-based society,leading to an era of unparalleled prosperity.However,in the context of consumer culture,individuals often transition from being masters of their possessions to becoming enslaved by them.As a result,their behaviours and values become increasingly associated with extravagance and consumption.This paper uses Baudrillard’s theory of consumer society and textual analysis to explore the impact of consumer culture on human beings through the symbolization of men and objectification of women in The Great Gatsby.The meanings embedded in the novel are revealed from a different perspective. 展开更多
关键词 consumer culture SYMBOLS OBJECTIFICATION The Great Gatsby
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Consumers’ Perception and Knowledge of Food Additives in Senegal: A Pilot Study
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作者 Alé Kane Hamidou Mbodji +4 位作者 Papa Mamadou Dit Doudou Sylla Alioune Sow Abdoulaye Tamba Malick Mbengue Mady Cissé 《Open Journal of Applied Sciences》 2024年第1期38-50,共13页
Food safety has become a major concern for consumers, as well as a priority for regulatory authorities. Faced with the growing industrial and domestic use of food additives, many questions are being asked and concerns... Food safety has become a major concern for consumers, as well as a priority for regulatory authorities. Faced with the growing industrial and domestic use of food additives, many questions are being asked and concerns are being felt by consumers around the world. Consumer perception defines the acceptability or rejection of food products, and has an impact on consumption patterns and behavior. To assess the level of knowledge and perception of food additives, a pilot study was carried out on a sample of 200 people in Dakar and Saint-Louis. A questionnaire was used to assess the acceptance or rejection, use and impact of food additives by consumers in Senegal. The results revealed several aspects. On the whole, the people surveyed expressed great mistrust and even rejection of these substances added to food products. This consumer perception is shared throughout the world, as indicated in numerous surveys. It also emerges from this study that, although most consumers are aware of the existence of these additives and their uses in the home, they feel that the use of these substances in industrial production is too excessive. What’s more, consumers associate food additives with numerous pathologies such as cancer, diabetes, hypertension, stroke and even sexual impotence. For some of these indexed pathologies, scientific studies have reached the same conclusions, although controversy still persists. On the other hand, for some of the other adverse effects mentioned, no cause-and-effect relationship has been scientifically demonstrated. In these latter cases, it seems that negative communication, misinformation and misconceptions have a major influence on consumer perception of food additives. 展开更多
关键词 consumer Survey Food Additives KNOWLEDGE PERCEPTION Senegal
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Study on the Influence of Food Packaging on the Psychology of Different Groups of Consumers
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作者 CHEN Dai-yao 《Journal of Literature and Art Studies》 2024年第4期306-309,共4页
With the vigorous development of consumer culture in today’s society,various types of food packaging also appear in front of consumers in different forms.There are very big differences in food packaging in terms of s... With the vigorous development of consumer culture in today’s society,various types of food packaging also appear in front of consumers in different forms.There are very big differences in food packaging in terms of shape,color,style and other aspects of information transmission,which have the most direct impact on the audience’s food consumption needs.Driven by the consumption-oriented society,food packaging has shown very obvious comprehensive characteristics,is significantly interdisciplinary,and has close connections with other disciplines.This article will analyze and sort out the impact of food packaging on consumer psychology from different perspectives. 展开更多
关键词 packaging design food design consumer psychology
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The Prediction for the Consumer Price Index of Residents in Perspective of Time Series Method in Case of Chongqing
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作者 Chunhuan Xiang 《Journal of Applied Mathematics and Physics》 2024年第1期226-233,共8页
The consumer price index (CPI) measures the relative number of changes in the price level of consumer goods and services over time, reflecting the trend and degree of changes in the price level of goods and services p... The consumer price index (CPI) measures the relative number of changes in the price level of consumer goods and services over time, reflecting the trend and degree of changes in the price level of goods and services purchased by residents. This article uses the ARMA model to analyze the fluctuation trend of the CPI (taking Chongqing as an example) and make short-term predictions. To test the predictive performance of the model, the observation values from January to December 2023 were retained as the reference object for evaluating the predictive accuracy of the model. Finally, through trial predictions of the data from May to August 2023, it was found that the constructed model had good fitting performance. 展开更多
关键词 consumer Price Index of Residents PREDICTION ARMA Model
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Influence of welding consumables on tensile and impact properties of multi-pass SMAW Armox 500T steel joints vis-a-vis base metal
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作者 Ambuj Saxena A.Kumaraswamy +1 位作者 G.Madhusudhan Reddy Vemuri Madhu 《Defence Technology(防务技术)》 SCIE EI CAS CSCD 2018年第3期188-195,共8页
In this investigation, comparative study of tensile and impact properties of multi-pass SMAW Armox500 T steel joints fabricated by austenitic stainless steel(ASS) and low hydrogen ferritic steel(LHF)consumables vis-a-... In this investigation, comparative study of tensile and impact properties of multi-pass SMAW Armox500 T steel joints fabricated by austenitic stainless steel(ASS) and low hydrogen ferritic steel(LHF)consumables vis-a-vis base metal was carried out. The tensile tests were conducted on computer controlled Walter t Bai Ag UTM at a nominal strain rate of 10à3 sà1. Subsequently, charpy impact tests were carried out on an instrumented Zwick-Roell test setup to obtain load vs. displacement and maximum energy absorbed vs. displacement of the specimen. It was observed that, the joint efficiency of weldment processed by LHF consumable was 41.7% and weldment processed by ASS was 30.6% of its base metal indicating the influence of electrode consumable on tensile properties of the joints. On the contrary, impact toughness of weldment processed by ASS was 20% more and weldment processed by LHF was 12% less than that of base metal. Microstructural studies also revealed that, ASS can be considered as a candidate welding consumable for good strain hardening and toughness of the welding joint in impact applications. However, LHF steel consumable is recommended for welding joints that requires higher joint efficiency under tensile loading conditions. 展开更多
关键词 SMAW 不锈钢 金属相 焊接 张力 关节 性质 传递
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Trust beyond Technology Algorithms: A Theoretical Exploration of Consumer Trust and Behavior in Technological Consumption and AI Projects
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作者 David Oyekunle Ugochukwu Okwudili Matthew +1 位作者 David Preston David Boohene 《Journal of Computer and Communications》 2024年第6期72-102,共31页
In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing custome... In an era dominated by artificial intelligence (AI), establishing customer confidence is crucial for the integration and acceptance of AI technologies. This interdisciplinary study examines factors influencing customer trust in AI systems through a mixed-methods approach, blending quantitative analysis with qualitative insights to create a comprehensive conceptual framework. Quantitatively, the study analyzes responses from 1248 participants using structural equation modeling (SEM), exploring interactions between technological factors like perceived usefulness and transparency, psychological factors including perceived risk and domain expertise, and organizational factors such as leadership support and ethical accountability. The results confirm the model, showing significant impacts of these factors on consumer trust and AI adoption attitudes. Qualitatively, the study includes 35 semi-structured interviews and five case studies, providing deeper insight into the dynamics shaping trust. Key themes identified include the necessity of explainability, domain competence, corporate culture, and stakeholder engagement in fostering trust. The qualitative findings complement the quantitative data, highlighting the complex interplay between technology capabilities, human perceptions, and organizational practices in establishing trust in AI. By integrating these findings, the study proposes a novel conceptual model that elucidates how various elements collectively influence consumer trust in AI. This model not only advances theoretical understanding but also offers practical implications for businesses and policymakers. The research contributes to the discourse on trust creation and decision-making in technology, emphasizing the need for interdisciplinary efforts to address societal challenges associated with technological advancements. It lays the groundwork for future research, including longitudinal, cross-cultural, and industry-specific studies, to further explore consumer trust in AI. 展开更多
关键词 consumer Trust AI-Driven Projects TRANSPARENCY Ethical Accountability Structural Equation Modeling (SEM) Technology Acceptance Model (TAM) Interdisciplinary Study Organizational Factors Psychological Factors Behavioral Intention
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A Study on the Factors Influencing Consumer Purchase Decision Under the Live-Streaming Sales Model
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作者 Zhaoxia Zhang Yating Mo Yijun Xia 《Journal of Electronic Research and Application》 2024年第3期185-190,共6页
In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreami... In recent years,with the rapid development and popularization of Internet information technology,many new media platforms have risen rapidly,and major e-commerce companies have begun to explore the mode of livestreaming.Especially during the COVID-19 pandemic,due to the lockdown,live-streaming has become an important means of economic development in many places.Owing to its remarkable characteristics of timeliness,entertainment,and interactivity,it has become the latest and trendiest sales mode of e-commerce channels,reflecting huge economic potential and commercial value.This article analyzes two models and their characteristics of live-streaming sales from a practical perspective.Based on this,it outlines consumer purchasing decisions and the factors that affect consumer purchasing decisions under the live-streaming sales model.Finally,it discusses targeted suggestions for using the live-streaming sales model to expand the consumer market,hoping to promote the healthy and steady development of the live-streaming sales industry. 展开更多
关键词 Live streaming sales model consumERS Purchase decisions Influencing factors
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Consumer Psychology in the Digital Age:How Online Environments Shape Purchasing Habits
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作者 Yanbin Ni 《Proceedings of Business and Economic Studies》 2024年第5期20-29,共10页
The advent of the digital age has profoundly changed consumers’mindsets and habits.The rapid development of e-commerce and the widespread use of mobile applications have created enormous demand for individual recomme... The advent of the digital age has profoundly changed consumers’mindsets and habits.The rapid development of e-commerce and the widespread use of mobile applications have created enormous demand for individual recommendation systems based on mass data.This system not only increases the convenience of purchases and conversions but also alters the purchasing behavior of consumers,leading them to make choices subconsciously.Potential risks associated with large-scale data sharing and usage have heightened consumer concerns regarding privacy,thereby weakening the foundational trust in platforms and deterring them from shopping.Additionally,the rapid growth of e-commerce in the digital age,coupled with changing market circumstances,has intensified psychological pressure on consumers,making their decision-making processes more complex and difficult.Furthermore,the program will explore issues related to improving customer experience,developing individual marketing strategies,and designing customer loyalty plans.It will also address questions of privacy in a digital environment,the dilemmas of excessive or disruptive consumption behavior,and the complexity and diversity of consumer behavior in the face of digital change.The objective of this study is to develop a fear study that will enable a better understanding of the impact of online shopping on consumer behavior and provide a strategic guide for retailers to meet the challenges and opportunities presented by the digital age. 展开更多
关键词 Digital age consumer psychology Online shopping Purchasing habits Privacy protection Personalized recommendation
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Research on the Influence of Anchor Attributes on Consumers’Online Behaviors in Social E-Commerce Platforms:The Moderating Effect of Platform Contextual Factors
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作者 Xiaodong Yang Gi Young Chung 《Proceedings of Business and Economic Studies》 2024年第5期186-193,共8页
As e-commerce continues to mature,the advantages of live streaming within the industry have become increasingly apparent,offering significant growth opportunities.Social e-commerce platforms,which are user-centered,in... As e-commerce continues to mature,the advantages of live streaming within the industry have become increasingly apparent,offering significant growth opportunities.Social e-commerce platforms,which are user-centered,integrate social networks with e-commerce by leveraging social interactions to drive product sales and enhance the overall consumer shopping experience.This type of e-commerce fosters engagement and promotes products by merging online communities with shopping behavior,creating a more interactive and dynamic marketplace.It not only retains the traditional e-commerce trading and marketing functions but also adds a social dimension,making live stream anchors crucial figures connecting consumers with products.These anchors can attract consumers with their appearance and charm,and use their expertise on live streaming platforms to guide consumers by recommending live content.They can also interact with their audiences and potentially influence them to purchase the recommended goods.It is evident that the attributes of anchors in live streaming rooms significantly impact consumers’online behavior.Therefore,researching how platform contextual factors regulate consumers’online behavior is of great practical significance.This study employs multilevel regression analysis to support its hypotheses using data.The findings indicate that contextual factors of the platform significantly influence online behavior,enhancing the positive relationship between user attachment and online activities. 展开更多
关键词 Anchor attribute User attachment consumers’online behaviors Contextual factors
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Optimal targeted advertising strategies based on consumers' value attributes 被引量:1
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作者 赵江 梅姝娥 仲伟俊 《Journal of Southeast University(English Edition)》 EI CAS 2016年第1期119-124,共6页
To evaluate the effects of consumers' value attributes on a firm's marketing strategies with targeted advertising, each consumer's value is measured according to the consumer's consuming behavior and consumption f... To evaluate the effects of consumers' value attributes on a firm's marketing strategies with targeted advertising, each consumer's value is measured according to the consumer's consuming behavior and consumption features. The baseline model in which a firm sends targeted advertising to myopic consumers with constant valuations is established. The results showthat, when a firm sells products to consumers with distinct values using the strategies of targeted advertising and discriminative price, the firm's equilibrium profit with targeted advertising may not always be higher than that using mass advertising, which depends on the ratio of high-value and low-value consumers. Then, three extension models are constructed.First, the firm sends targeted advertising to consumers with different targeting precisions. Secondly, the firm invests in the targeting precision of targeted advertising. Finally, the deliberation cost of rational consumers accepting the discriminative price and targeted advertising is considered. The results indicate that it is profitable for a firm to send targeted advertising to consumers with different value attributes. 展开更多
关键词 targeted advertising myopic consumer rational consumer high-value consumer low-value consumer
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