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Research on the sales channels of the household appliances market 被引量:1
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作者 SUN Jian-xia 《Chinese Business Review》 2007年第3期28-33,共6页
Chinese traditional sales channels are seriously attacked by the new ones. Household appliances industry will realize the specialized divisions of. development, manufacture, sale and services completely. The model of ... Chinese traditional sales channels are seriously attacked by the new ones. Household appliances industry will realize the specialized divisions of. development, manufacture, sale and services completely. The model of sales channel in marketing is set as the core of this research; the merits and demerits of different sales channels are analyzed; the complicated selective relationship and the conflicts among the manufacturer, middlemen, and ultimate consumers, and the solutions to present multi-channels market and the developments of the sales channels are elaborated in an overall view; the opinion that the only way to develop this industry is raised to establish the competitive sales channels. The aim is to let local household appliances industry use the natural merits to build up a suitable channel rapidly and efficiently, and to speed up the self development and oeffection. 展开更多
关键词 household appliances industry sales channels channels building
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Innovation Guides the Global Household Electrical Appliance Industry——an exclusive interview with Haier's Vice-president, Yu Zida
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《China Standardization》 2008年第1期13-18,共6页
As we know, PACT (President's Advisory Committee on Future Technology) members of the IEC (International Electrotechnical Commission) used to be CTOs of large companies from only a few developed countries such as ... As we know, PACT (President's Advisory Committee on Future Technology) members of the IEC (International Electrotechnical Commission) used to be CTOs of large companies from only a few developed countries such as the United States, Germany and Japan. However, Haier Group has broken the ice since it entered the IEC/PACT commission in June 2005, lifting the curtain on international standardization of our national enterprises. And now, Haier is hosting the IEC/PACT annual conference in November 2007. Could you introduce it in detail? 展开更多
关键词 Innovation Guides the Global household Electrical Appliance industry Yu Zida an exclusive interview with Haier’s Vice-president
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