China's Common Interest Theory in the Context of International Strategy

Common interest is the shared and convergent parts of national interests in the state of inter-dependency, composed of common benefits and common threats, and provides the foundation for international cooperation under bilateral, multilateral and global frameworks. This paper will take the concept of common interest on the level of international politics as the core and supplement it with thoughts, ideas and practices of the CPC and China's government leaders to sort out innovations made in China's common interest theory and international strategic thoughts since 1989, as well as sum up the basic implications of China's common interest theory and the rules of its evolution so as to offer a brand new dimension for Marxist international strategic studies in China.

MAJOR CHANGES OF WORLD SITUATION AND CHINA'S INTERNATIONAL STRATEGY

In November 2016,Donald Trump,the Republican presidential candidate,defeated the highly popular Hillary Clinton,and became president elect of the United States.It is generally believed that Trump’s policies are hard to predict because of his lack of political experiences.The author believes that,it is necessary for the US

A Preliminary Understanding of Xi Jinping Thought for International Strategy

Xi Jinping thought for international strategy is an important part of Xi Jinping thought for governing the country, including a concept of era themes, the international pattern, China's self positioning, and international standing, and aspects of diplomatic goals, foreign policy and strategy. The lofty goal of Xi Jinping thought for international strategy is to realize peaceful development and win-win cooperation between China and the rest of the world. Around this goal, Xi Jinping proposes to build a community of shared destiny for mankind, and the Belt and Road Initiative strategy, adhere to the peripheral diplomacy concept of amity, sincerity, benefits and inclusiveness, build a new-type major-countries relations, establish a new security concept, and adhere to the positive outlook on rights and interests and outlook on scientific development, and make a strategic blueprint for the world development, build new-type international relations, and cultivate common values.

New Trends in Japan's“Indo-Pacific”Strategy

Introduced by the late Prime Minister Shinzo Abe and inherited and developed by Fumio Kishida,Japan's“Indo–Pacific”strategy has gradually taken shape.This strategy can be deemed a broad vision,covering a wide range of topics and an extensive network of partners,with a strong trend of pan-securitization.It is a comprehensive inter national st rateg y based on Japan's alliance policy and China containment strategy,following a global,security-oriented approach.Driven by considerations such as maintaining its economic status,realizing its long-cherished dream of becoming a political powerhouse,and containing China,Japan has stepped up its“Indo–Pacific”strategy,which may influence global development,undermine regional maritime security,and impede China's reunification process.Meanwhile,Japan's“Indo–Pacific”strategy faces the triple challenge of a strategic overdraft,the unstable economic foundations,and the weak external support.These constraints may not suffice to reverse the direction of Japan's“Indo–Pacific”strategy in the short term but will limit its effectiveness.

Internationalization and the Structure of the Company＇s Marketing Strategy on International Markets Theoretical Remarks

The paper presents theoretical reflection upon international marketing strategy in the framework of internationalization and globalization of the market. It consists of four parts. The first one debates the nature and reasons for corporate internationalization. The second part shows an international marketing strategy in the concept of corporate expansion. The strategy consists of two elements： the basic dimensions of foreign market entry modes （part 3） and business presence strategies in overseas markets （part 4）. This paper proposes a theoretical framework for research conducted by Department of Marketing of the Cracow University of Economics. The research has been conducted as a part of grant received by Polish National Centre of Science.

THE EVOLVING INTERNATIONAL LANDSCAPE AND CHINA'S GLOBAL STRATEGY AND ROLE

Since the end of the cold war,there has been profound adjustment in the development of international relations.In particular,entering the third decade after the Cold War,the adjustment has picked up pace and taken on all the more fundamental influence in an all-round way.The change and adjustment in international relations has shown that the existing international system is not functioning well to

Research on an International Marketing Strategy for Japanese Rice

This study aims to clarify the factors that form rice prices for different producing areas and brands in Japan, while ascertaining consumers＇ criteria in purchasing rice and their preference for taste in China, in order to establish the method to formulate an overseas marketing strategy for Japanese rice.

New Changes in the International Situation and China＇ s Strategic Choices

The international situation is evolving more impressively than it has at any time since the end of the Cold War. Globalization has been in decline. Nations are scrambling to gain greater influence. The intemational strategic pattern is being adjusted. Many countries have problems with public management, and are faced with a new array of social trends and increasingly popular movements. The world is entering a new era full of chaos and anxiety. Mankind once again faces significant trade-offs and choices in peace and conflict, development and recession, openness and isolation, liberalism and conservatism. China strives to advocate win-win cooperation and lead the trend of reform and opening to maintain a favorable external environment despite world chaos, and enhance status and institutional fights in the international system. China＇s 30 years of development was successful in the process of integrating into the existing international system; China is a participant as well as a builder of the international system, rather than a challenger or a subversive. In the future, with a constructive attitude, China will promote the international system in a more reasonable direction together with international partners, in order to better safeguard world peace and security, and promote sustainable development throughout the world.

China＇ s International Strategic Thought and Layout for a New Era

Over the five years between the 18 th and 19 th National Congress of the CPC, the new generation of Chinese leadership, with Xi Jinping at the core, has proposed a series of ideas, theories, concepts and initiatives, built a whole set of organizational structures and mechanisms,enriched and improved foreign strategic plans, overcome a host of territorial and sovereign difficulties through the construction and use of the Belt and Road Initiative, breathed new life into head of state diplomacy and other diplomatic forms, and formulated China's international strategic thought and structure for the new era. These developments have positioned China as a great power and led to three major historic achievements, laying an important foundation for China to move from regional big power to global strong power. However, the time-space particularity of China's rise has meant that some structural issues cannot be solved easily, while some new problems are mushrooming. The 19 th National Congress of CPC set higher task objectives for China's international strategy in the new era,and this calls for China's international strategic circle to continue its innovation in both theory and practice.

International Banks in China： Theoretical and Empirical Data

The growth of international banks in China occurred after the ＂open-door＂ policy implemented. With the China accession to WTO, the effect of international banks to our economy and politics become more important. If international banks want to succeed in China over the next ten years so that the market as a whole develops and matures, they need the Chinese banks to be successful in their restructuring program. There is truly a win-win outcome here if all segments of the banking community recognize the benefit of improving the competitiveness of the Chinese banking industry as a whole. This article analyzes the pattern and strategy of expansion of international banks in China, for the purpose of showing some enlightenment to domestic banks.

A Study on Internal Service Recovery Strategy Using CIT from the First Line Staff's Perspective

Service is a special product. It is intangible and unstored, so service er-rors are not avoided. Once service errors appear, the first line staffs who keep di-rect touch with customers wil play an important role in service recovery. The staffs＇ negative emotions during the recovery service should be recovered by internal ser-vice recovery. In this paper, critical incident technique is applied to analyse the re-covery strategies expected by the first line staff and the internal service recovery strategies such as inspiring, authorization, training and psychology service are put forward. the strategy most expected by the staff is reward.

From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication

Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion.

Mao Zedong's “Three Worlds” Theory:Political Considerations and Value for the Times

Mao Zedong＇s theory of ＂the differentiation of three worlds＂ originated in his idea of ＂one intermediate zone＂ in the 1940s and 1950s, took initial shape with the idea of ＂two intermediate zones＂ in the 1960s and was officially formulated in the early 1970s. Taking national interests and the pursuit of sovereignty as its logical starting point, the law of the unity of opposites as its philosophical basis, the background of the Cold War as its historical platform, and opposition to hegemony as its diplomatic strategy, Mao Zedong advanced the well-known ＂three worlds＂ theory. As a hallmark achievement of China＇s diplomatic strategy and international relations theory, Mao＇s ＂three worlds＂ theory has a very special value for the times, especially with regard to its philosophy and principles in areas such as the principles of international ethics and justice, discourse power and national image, security mechanisms and strategic partnerships, and interdependence and cultural transcendence, all of which are precious ideological resources that we should cherish.