Internet financial wealth management product(IFWMP)has recently been one of the most gained popularity.There are limited quantitative research on IFWMP which can help customers to choose products based on the signific...Internet financial wealth management product(IFWMP)has recently been one of the most gained popularity.There are limited quantitative research on IFWMP which can help customers to choose products based on the significance of each factor.In this paper,a multi-criteria decision-making model for IFWMP was developed,namely the analytic hierarchy process(AHP)which is commonly used to make decisions for unstructured problems through quantifying weights of each criterion.This paper investigated ten influential factors relevant to the purchase of IFWMP and analyzed the frequency of collected response to show the significance of the factors.Based on the quantified weights,the results of the research indicated that compatibility,product liquidity,perceived ease of use,and perceived usefulness affected investors purchasing behaviors and that every investor should pay great attention to.展开更多
Internet financial wealth management product(IFWMP)has recently been one of the most popularity.There is limited quantitative research on IFWMP which can helps customers to choose the products based on the significanc...Internet financial wealth management product(IFWMP)has recently been one of the most popularity.There is limited quantitative research on IFWMP which can helps customers to choose the products based on the significance of each factor.In the paper,a multi-criteria decision-making model of IFWMP was developed,namely analytic hierarchy process(AHP)which is used to make decisions to the unstructured problems through quantifying weights of each criterion.This paper investigated ten influential factors relevant to the purchase of IFWMP and analyzed the frequency of collected responds to show the significance of factors.Based on the quantified weights,the result of the research indicated that compatibility,product liquidity,perceived ease of use and perceived usefulness affect the investors purchasing behaviors most that every investors should pay great attention to.展开更多
文摘Internet financial wealth management product(IFWMP)has recently been one of the most gained popularity.There are limited quantitative research on IFWMP which can help customers to choose products based on the significance of each factor.In this paper,a multi-criteria decision-making model for IFWMP was developed,namely the analytic hierarchy process(AHP)which is commonly used to make decisions for unstructured problems through quantifying weights of each criterion.This paper investigated ten influential factors relevant to the purchase of IFWMP and analyzed the frequency of collected response to show the significance of the factors.Based on the quantified weights,the results of the research indicated that compatibility,product liquidity,perceived ease of use,and perceived usefulness affected investors purchasing behaviors and that every investor should pay great attention to.
文摘Internet financial wealth management product(IFWMP)has recently been one of the most popularity.There is limited quantitative research on IFWMP which can helps customers to choose the products based on the significance of each factor.In the paper,a multi-criteria decision-making model of IFWMP was developed,namely analytic hierarchy process(AHP)which is used to make decisions to the unstructured problems through quantifying weights of each criterion.This paper investigated ten influential factors relevant to the purchase of IFWMP and analyzed the frequency of collected responds to show the significance of factors.Based on the quantified weights,the result of the research indicated that compatibility,product liquidity,perceived ease of use and perceived usefulness affect the investors purchasing behaviors most that every investors should pay great attention to.
