With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4...With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.展开更多
Jianglang Mountain is situated at the transitional zone of South China fold-system, Jiangshan-Shaoxing deep fracture zone and Baoan-Xiakou-Zhangcun fracture zone. The forming of the Xiakou basin was attributed to the ...Jianglang Mountain is situated at the transitional zone of South China fold-system, Jiangshan-Shaoxing deep fracture zone and Baoan-Xiakou-Zhangcun fracture zone. The forming of the Xiakou basin was attributed to the pull-apart fault depression by the above fractures in earlier Cretaceous, afterward, series deposits such as Guantou formation （K1g）, Chaochuan formation （K1c） and Fangyan formation （K1f） which belong to Yongkang group, the lower Cretaceous layer accumulated in the Xiakou basin. In late Cretaceous, the above fractures occurred to extrude and the basin began to uplift, meanwhile, amounts of tension fissures and joints were produced since Cenozoic, which accelerated water-dicing into bed-rock. Consequently, landform-building processing： weathering, eroding and collapsing etc. were prevalent as finally to develop the so-called Danxia landform. The Jianglang Mountain landscape zone of the Danxia landform to apply for world natural relics are relying on unique and unparalleled peak, sky-split valley with vivid stones and reviving of platform. What is more, there is significance of study at lithology, stratigraphy and paleo-biology. According to dating for specimen of ophitic vein through-crossing the Yongkang group of Yafeng Peak by K-Ar method, this article revealed the uplift age of red-bed basin to be 77.89±2.6 MaBP （K2） i.e. late Cretaceous, and it is the first chronological datum of Danxia landform research in China.展开更多
基金sponsored by the following projects:Multi-modal Discourse Analysis of the Quzhou Government Affairs New Media(Grant No.202111488039).
文摘With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.
基金National Natural Science Foundation of China, No.40871014The Open Foundation of the State Key Labo-ratory of Loess and Quaternary Geology from the Institute of Earth Environment, CAS, No.SKLLQG0817+2 种基金The Training Foundation of National Basis of Talents, No.J0630535Foundation of Application of the World Natural Heritage from Zhejiang ProvinceFoundation of Modern Analyses Center of Nanjing University
文摘Jianglang Mountain is situated at the transitional zone of South China fold-system, Jiangshan-Shaoxing deep fracture zone and Baoan-Xiakou-Zhangcun fracture zone. The forming of the Xiakou basin was attributed to the pull-apart fault depression by the above fractures in earlier Cretaceous, afterward, series deposits such as Guantou formation （K1g）, Chaochuan formation （K1c） and Fangyan formation （K1f） which belong to Yongkang group, the lower Cretaceous layer accumulated in the Xiakou basin. In late Cretaceous, the above fractures occurred to extrude and the basin began to uplift, meanwhile, amounts of tension fissures and joints were produced since Cenozoic, which accelerated water-dicing into bed-rock. Consequently, landform-building processing： weathering, eroding and collapsing etc. were prevalent as finally to develop the so-called Danxia landform. The Jianglang Mountain landscape zone of the Danxia landform to apply for world natural relics are relying on unique and unparalleled peak, sky-split valley with vivid stones and reviving of platform. What is more, there is significance of study at lithology, stratigraphy and paleo-biology. According to dating for specimen of ophitic vein through-crossing the Yongkang group of Yafeng Peak by K-Ar method, this article revealed the uplift age of red-bed basin to be 77.89±2.6 MaBP （K2） i.e. late Cretaceous, and it is the first chronological datum of Danxia landform research in China.
