In the contemporary society, localization and globalization are inseparable. For multinational corporations, enhancing the relationship between multinational corporations and host countries can achieve a win-win situa...In the contemporary society, localization and globalization are inseparable. For multinational corporations, enhancing the relationship between multinational corporations and host countries can achieve a win-win situation. Through analyze the localization management strategies in the field of menu, slogan,ingredient and public relationship of of KFC and conclude that Chinese culture, the needs, preference of Chinese people, good government relationship is more important to multinational corporations.展开更多
文摘In the contemporary society, localization and globalization are inseparable. For multinational corporations, enhancing the relationship between multinational corporations and host countries can achieve a win-win situation. Through analyze the localization management strategies in the field of menu, slogan,ingredient and public relationship of of KFC and conclude that Chinese culture, the needs, preference of Chinese people, good government relationship is more important to multinational corporations.