Investigating the tourism image of mountain scenic spots in China through the lens of tourist perception

A favorable tourism image of high-quality mountain scenic spots(HQMSS)is crucial for tourism prosperity and sustainability.This paper establishes a framework for investigating the tourism image based on cognitive-emotion theory and uses natural language processing(NLP)tools to clarify the cognition,emotion,and overall tourist image of the HQMSS in China from the perspective of tourist perception.This paper examines the multi-dimensional spatial differentiation of China's overall image,including province,scenic spot scales,as well as the spatial pattern of the overall comprehensive tourism image.Strategies for comprehensively improving HQMSS's tourism image are also formulated.The results show that:(1)The cognitive image of Chinese HQMSS is categorized into core and marginal images,and the core images such as scenery and cable car are the expression of the uniqueness of mountainous scenic spots.Additionally,the cognitive image is classified into six dimensions:tourism environment,tourism supporting facilities,tourism experience,tourism price,tourism service,and tourism safety.(2)Positive emotions are the dominant mood type of HQMSS in China,followed by neutral emotions,with negative emotions being the least frequent.Emotional images vary across dimensions,with tourism environment and tourism experience evoking relatively higher emotion.(3)The spatial pattern of HQMSS for each dimension at the national,provincial,and scenic scales is diversifying.This article provides a multidimensional perspective for investigating the tourism image of mountainous scenic spots,proposes targeted recommendations to improve the overall image of HQMSS in China,and can greatly contribute to the sustainable development of mountain tourism.

Research on New Media Marketing Strategy of Quzhou Jianglang Mountain Scenic Spot Based on 4R Marketing Theory

With the increasing popularity of new media,new media marketing plays an increasingly important role in the marketing of tourism scenic spots,bringing a new marketing opportunity to tourism scenic spots.Based on the 4R theory in marketing theory,this paper takes Quzhou Jianglang Mountain as the research object and finds that the following problems exist in the new media marketing of Quzhou Jianglang Mountain:1.The new media users are not closely enough connected;2.the response to the new media market changes is not fast enough;3.the new media marketing relationship interaction is not timely enough;and 4.the return of new media marketing is not ideal.The new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot is proposed from four perspectives:association,reaction,relationship,and return.Finally,the research on the new media marketing strategy of Quzhou Jianglang Mountain Scenic Spot based on the 4R theory is summarized.

Cultivation and Management of Low-carbon Scenic Spots——A case study of Yuntai Mountain Scenic Area in Henan Provicne of China

After analysis of connotation of low-carbon scenic spots,the paper considered that a perfect low-carbon scenic spot is a comprehensive integrity with satisfying tourists' lowest tourist experience effect as the premise and with low energy consumption,low pollution and low emission as the foundation.Low-carbon tourist scenic spots had been classified into three types which are ecological type,cultural type and coupling type of ecology and culture.Representatives of each type of tourist scenic spot were illustrated.It proposed that government should play the leading role in cultivation of low-carbon scenic spot;tourism industry should enhance self supervision;tourism development mode should be transformed and upgrading of tourist products should be realized.By taking Yuntai Mountain Scenic Area of Henan Province for example,based on low-carbon tourist resources,low-carbon development of management,following measures realizing low-carbon economy were put forward:① purifying air quality and beautifying environment of scenic area;② sifting laggard productivity and protecting ecological resources in the scenic area by many means;③ sticking to low-carbon environmental protection concept and completing infrastructure service;④ developing tourist native products and souvenirs based on local resources;⑤ applying electronic access control ticket system,intelligent monitor system and LED information and communication platform,so as to achieve low-carbon management.

Taking Agricultural Landscapes into the Development System of Scenic Spot —with the Detail Plan of Yanmen Mountain Scenic Spot in Zhaixing Mountain as a Study Case

As a kind of landscape resources, agricultural landscapes play a crucial role in rural tourism. It is a new attempt by taking agricultural landscapes into the development system of scenic spot for their mutual support and promotion. With the detail plan of Yanmen Mountain Scenic Spot in Zhaixing Mountain Scenic Area as a study case, the authors studied how to take agricultural landscapes into the development system of scenic spot.

Research on the Value of Chinese Famous Mountainous Scenic Spots in the Perspective of Cultural Landscape

After summarizing relevant researches on famous mountainous scenic spots and the development of cultural landscapes in world cultural heritages, the paper has analyzed the value of famous mountainous scenic spots in China and considered that Chinese famous mountainous scenic spots are of rich natural science value and unique aesthetic value, have inherited traditional humane landscape aesthetic value, reflected the philosophical view of "the unity between heaven and human" and profound religious culture, and preserved rich cultural remains, corresponding with the definition and requirement of cultural landscape in world heritages.

Study on Tourism Experience Value and Revisit Intention: A Case Study of Zhaoqing Dinghu Mountain Scenic Spot

The good service experience,entertainment facilities and overall environment of a scenic spot,as well as the spending that tourists feel the value for money,will all affect tourists’ own tourism experience and thus affect their revisit intention A questionnaire survey was conducted to Dinghu Mountain tourists,and different analysis methods of SPSS 22.0 statistical analysis software were used to analyze the results of the questionnaire.The results showed that the tourism experience value and its dimensions had a positive impact on revisit intention,that is,hedonism,return on investment,aesthetic sensibility and service superiority of tourism experience value had a positive impact on revisit intention.The results will provide the theoretical guidance for Dinghu Mountain Scenic Spot to attach importance to tourist experience and to take corresponding measures to improve tourist experience.

A Probe on the Chinese-English Translation Strategies of Names of Scenic Spots——A Case Study on the Scenic Spots of Fanjing Mountain in Tongren,Guizhou

This paper,taking the scenic spots of Fanjing Mountain in Tongren,Guizhou as a case,mainly has a probe on the strategies adopted in the C-E translation of names of scenic spots.four major methods are discussed which are the transliteration,literal translation,transliteration plus literal translation/free translation and transliteration of the full name plus literal translation/free translation for the purpose of getting a decent and satisfactory translation so as to both convey the Chinese culture and satisfy the curiosity of the potential foreign tourists.

黄河流域中游3A级及以上山地景区空间特征及形成机制

为了促进区域经济发展、改善黄河流域生态环境质量,基于景区兴趣点(point of interest,POI)数据,采用核密度估计、标准差椭圆、地理联系率和空间叠加分析等方法,探究黄河流域中游170个3A级及以上(以下简称“3A级以上”)山地景区的空间分布特点及影响因素.结果表明:①黄河流域中游3A级以上山地景区集中分布在晋、陕、豫三省,景区密度大.3A级山地景区高密度区主要分布在豫北、豫南、晋东南;4A级山地景区呈向右旋转90°的“Y”型分布;5A级山地景区主要集中在晋、陕、豫交界处,组团状分布,由东北向西南展布.②自然地理环境方面,3A级以上山地景区主要分布在海拔300~1200 m处,坡度为15°~45°,偏南坡.河流水系、植被指数、空气质量对景区分布的影响效果显著.③社会经济环境方面,交通区位、固定资产投资、旅游收入和文化遗产禀赋是景区发展的重要影响因素.

共生视域下毗邻型景区与城市融合发展研究——以琅琊山景区与滁州市为例

景城融合发展是区域合理分工与共生协作实现资源优化配置和效益最大化的有效途径,也是现代文旅产业发展及目的地建设的基本趋势。基于共生理论框架,阐释了景区和城市融合共生的单元、条件和模式,分析了景城融合发展的内在逻辑机理,再以琅琊山景区与滁州城为例,阐述了其在融合发展中的现状与问题,并以此提出了一体化构建大琅琊山旅游目的地、建设大琅琊山旅游功能区、打造大琅琊山文旅要素体系、塑造大琅琊山文旅品牌形象的发展策略。以期为更多区域的景城融合发展提供理论借鉴和实践参考。

景区依附型安置区农户生计资本对生计策略的影响研究——以广东云门山旅游度假区周边安置区为例

易地搬迁是实现贫困群众跨越式发展的有效途径,旅游景区周边是搬迁安置区选址的重要考虑。该文以广东云门山旅游度假区周边的搬迁安置区为例,分析搬迁后农户生计资本的变化,以及生计资本对生计策略的影响。结果表明,搬迁带来农户生计资本的增加,表现在自然资本、物质资本、金融资本、社会资本和文化资本等方面;不同类型农户的生计资本的表现不同,从高到低依次为旅游主营型、旅游兼业型和非旅游经营型;生计资本的变化影响农户生计策略,以自然资本的影响为最大。该文为评估景区依附型搬迁安置区农户的生计现状提供理论依据,为制定搬迁安置区民生相关政策、促进旅游目的地农户生计可持续发展和乡村振兴提供经验借鉴。

石室与靖室:华山道教宫观及环境空间营造手法

【目的】以道教文化为主体的名山是中国宗教名山的核心,其风景系统的营建体现了宗教文化与自然环境的作用关系。剖析西岳华山道教宫观的营造手法,可为当下中国风景名胜区的保护和发展提供理论支撑。【方法】依据是否使用建筑材料,归纳出石室和靖室2类道教宫观,并结合现场勘查和史料搜集对2类宫观的建设发端、空间分布和营造手法进行解析。【结果】发现“依石靠崖,藏形避世”的石室的营造特征为与地共融的相地择址、“口”小“腔”大的结构形制;“以高为尊,随物赋形”的靖室的营造特征为生圣兼备的相地择址、意境相生的院落布局、有法无式的建筑空间、由凡入仙的引导空间;2类宫观的组合营造方式为“因形就势,古今共融”。【结论】保护华山道教宫观及环境空间的原真性、整体性,有助于华山风景名胜区在中国自然保护地体系优化整合的过程中得到妥善管理和保护。

基于“两山”发展模型的黄河流域经营性水利风景区生态产品价值实现路径探索

探索生态产品价值实现路径是推进生态文明建设理念的关键环节。针对当前水利风景区大多缺乏系统规划和开发导致资源闲置浪费问题,基于“两山”关系状态模型,将黄河流域27个经营性水利风景区划分为共生增长型、绿色发展型、拮抗发展型和金色发展型,并分析了处于不同自然环境条件与经济发展水平下的水利风景区生态产品价值的实现模式。研究结果表明:黄河流域经营性水利风景区资源禀赋和发展水平参差不齐,位于流域中下游的水利风景区生态与经济协同发展状况较好,资源禀赋优异但未得到充分开发的水利风景区数量最多。对此,针对不同类型水利风景区生态产品价值实现最大化,提出生态修复、生态产业链联合延长、健全生态补偿机制、促进当地产业绿色转型、加强文旅融合、推进生态产业化等路径建议。

南宁青秀山风景名胜旅游区景观视觉感知研究

随着微度假模式快速发展,城市风景名胜区逐渐成为当地居民休闲旅游的优选目的地。为充分发挥城市风景名胜区的潜在价值,探讨如何通过景观特征提升游客视觉感知,增强游客再访意愿,以南宁青秀山风景名胜旅游区为研究对象,结合专家咨询和现场问卷调查等方法,收集并分析游客对青秀山景观的视觉感知评价,揭示景观特征对视觉感知的具体影响。结果表明,不同景观特征对视觉感知的影响不同;鲜艳色彩对视觉感知的5个因子均产生正面影响;凸地形和平坦地形显示出提升视觉感知的潜力。宗教建筑、规则几何形态和现代材料等均能有效提升视觉感知;天然色彩、不规则自然形态和传统材料在提升视觉感知方面的作用均较小,甚至可能产生负面影响。

基于可达性分析的游憩服务流与服务级联研究——以秦皇岛碣石山风景区为例

理解游憩服务流动机制与服务级联对于实现生态系统服务与社会福祉协同提升具有促进作用。文章在明确游憩服务流与服务级联产生机制的基础上,提出游憩服务级联模式,即以游憩资源-服务潜力-游憩服务-使用者受益-福祉形成5个阶段来理解从游憩服务供给到人类福祉的过程;应用成本距离法和栅格耗费距离法,结合问卷调查与可达性和人口密度分析,对秦皇岛市碣石山风景区的市域尺度和区域尺度游憩服务流形态特征和流动机制进行研究,结果表明:不同空间尺度上的服务流模式主要有3种,即碣石山—秦皇岛模式,通过田园观光等游憩服务提供身心放松等最直接的收益形式;碣石山—秦皇岛—京津冀模式,作用于从身心健康到自我实现各个层级的福祉;碣石山—京津冀模式,以放松解压、锻炼身体为主要的游客受益形式。

山岳型景区旅游意象感知共识地图分析——以黄山风景区为例

详细描述并解构旅游意象对于山岳型景区可持续发展具有重要意义。文章以安徽黄山为案例地,运用隐喻抽取技术,以受访者提供的照片为出发点进行半结构化访谈,提取构念,聚集共识,绘制黄山旅游意象感知共识地图。研究发现:黄山旅游意象感知共识地图共包括43个共识构念,其中起始构念19个,连接构念15个,终结构念9个;黄山旅游意象主要由雄奇瑰丽的山岳景观、山水之间的文化气息、苦乐交织的攀登旅程以及提供便利的观光设施构成;对旅游者吸引力最大的区域集中分布在10个标志性游览区(点)周围,其他引发意象感知的景观分布在攀登路线以及缆车线路上。

山地轨道交通应用研究

截止2019年12月底,在中国A级以上旅游景区中,山地旅游景区占比22.5%,而山地轨道交通(齿轨铁路)因其在列车转向架中部装有驱动齿轮,在坡道区域驱动齿轮与地面上的齿轨啮合提升爬坡能力,能有效的解决山地旅游景区交通问题。文章首先分析了中国山地旅游景区发展现状,接着介绍了山地轨道交通的技术特征,最后以中国正在建设的首条山地轨道交通线路项目(都江堰至四姑娘山)为例,在分析该线路客流特征的基础上,设计列车编组方案。研究结果为山地轨道交通在山地旅游景区的应用提供了理论支撑和应用参考。

共情视域下跨界景区旅游文创产品开发与设计——以江西武功山为例

跨界旅游区作为一种特殊的地理空间,因行政边界区划使其被割裂为具有不同发展特征的景区空间。跨界景区间品牌共享从一定程度上推动了其合作的深入,但其本位发展意识仍从一定程度上造成旅游消费市场的隐性流失。故为谋求跨界景区间更大的共利空间,尝试依托共情理论,依托旅游文创产品这一跨界旅游生产要素,围绕景区和游客“品牌共享—感知共情—产品共创—认知共情—利益共生—行为共情”互动共情过程及价值实现路径,结合“走遍、走进、最爱”武功山三大共情层次,分别提出武功山旅游数字纪念章、旅游吉祥物、旅游纪念礼品等旅游文创产品的设计理念,以期推动其整体旅游格局的真正实现。

基于情感分析和LDA主题模型的青城山旅游景区在线评论分析

“十三五”期间,我国年人均出游超过4次。随着大数据时代的来临,旅游业面临不断涌现的新数据模式。应用大数据技术对旅游业的相关信息进行分析,可以更好地把握旅游市场脉搏。文章利用大数据技术对青城山旅游景区评论进行了数据挖掘,并分析了游客的基本属性、行为特征、兴趣偏好等,可为青城山旅游景区提供助力,从而更有针对性地制定旅游营销活动策划、旅游产品策划等方案。

承德避暑山庄如意洲乾隆所题景点研究

承德避暑山庄是一处清代皇家园林,又称热河行宫,内部分为若干区域。如意洲是湖泊区最大的洲岛,曾是全园的朝寝中心。乾隆十九年(1754年),高宗作《再题避暑山庄三十六景诗》,确定乾隆三十六景,其中五处景点位于如意洲。本研究对乾隆三十六景的由来进行详尽考证,并对如意洲内清晖亭、观莲所、般若相、沧浪屿、一片云五处景点展开个案讨论。本研究结合田野调查与文献分析,厘清乾隆三十六景的确定缘由,考证如意洲内五处景点的历史沿革,总结相关建筑单体的营造特征。对避暑山庄如意洲进行基础性研究,整理了相关历史资料与现状信息,为其保护与传承提供参考。

山地旅游区地质灾害风险管理和减灾体系构建——以四川省乐山市山地景区为例

山地旅游蓬勃发展的同时旅游区地质灾害类型和数量也日益增多,对旅游区人员、旅游资源和基础设施等造成很大危害。为降低由地质灾害引发的山地旅游区公共安全风险问题,通过资料收集、实际调研和理论分析的方法构建了山地旅游区地质灾害风险管理和的防灾减灾体系。结果表明,四川乐山山地旅游区地质灾害类型主要为危岩、滑坡、泥石流和山洪,危害方式呈现灾害链形式,降雨是主要诱发因素;分别阐述了灾害风险管理的全过程,包含风险的识别、分析、评价和管控,最终建立了适应山地旅游区的地质灾害风险管理框架;从地面调查、监测预警、工程治理和应急救援等方面构建了防灾减灾体系。研究结果丰富了山地旅游区风险管理的理论研究、提高了旅游区防灾减灾能力,促进了旅游区可持续发展。