Many issues and challenges are faced by the managers programmes today. Although many previous researches on and professionals in managing sport and recreation service quality provided by the organizations had been exp...Many issues and challenges are faced by the managers programmes today. Although many previous researches on and professionals in managing sport and recreation service quality provided by the organizations had been explored, very few studies pertaining to service quality in sport and recreation programmes in local hotels and resorts have been emphasized. This study aims to assess customers＇ perceptions of service quality in sport and recreation programmes and to determine the differences between customers＇ perceptions of service quality in terms of their gender and nationality. A total of 450 respondents from the hotels and resorts located in coastal areas of the northern Peninsular Malaysia participated in the survey. They were asked to respond to a series of the adapted service quality （SERVQUAL） items to measure five dimensions of service quality including tangibles, assurance, responsiveness, reliability, and empathy. Results from this study revealed that the customers＇ perceptions of the overall services in sport and recreation programmes provided by the hotels and resorts were satisfactory. It was also indicated that there was no significant difference between male and female customers＇ perceptions of service quality in sport and recreation programmes. Conversely, the results revealed that there was a significant difference between local and foreign customers＇ perceptions of sport and recreation services provided. These findings had implications on sport and recreation programmes in relation to designing effective management and marketing strategies at hotels and resorts.展开更多
Most sprots forms in Chinese folk customs at all seasons and on national ritcs cmcrged with natural worship, superstition and taboo. Due to differences in natural environment and humane background, sports in various f...Most sprots forms in Chinese folk customs at all seasons and on national ritcs cmcrged with natural worship, superstition and taboo. Due to differences in natural environment and humane background, sports in various folk customs were divcrsified. After the Wei Dynasty and the Jin Dynasty, with the development of economy and culture of the feudal society, sports in folk customs on national rites gradually turned into recreatively activities in sensonal folk customs (the change was relational late in national minority area). National migration and mergence in the past dynasties led sports in folk customs of different places to absorb cach other and be further developed. Since the Sui Dynasty and the Tang Dynasty, sports such as dragon-boat race, wrestling, football, archery, horsc race, tug-ofwar and height scaling had in fact turned into the common cultural wealth of many nationalities.展开更多
文摘Many issues and challenges are faced by the managers programmes today. Although many previous researches on and professionals in managing sport and recreation service quality provided by the organizations had been explored, very few studies pertaining to service quality in sport and recreation programmes in local hotels and resorts have been emphasized. This study aims to assess customers＇ perceptions of service quality in sport and recreation programmes and to determine the differences between customers＇ perceptions of service quality in terms of their gender and nationality. A total of 450 respondents from the hotels and resorts located in coastal areas of the northern Peninsular Malaysia participated in the survey. They were asked to respond to a series of the adapted service quality （SERVQUAL） items to measure five dimensions of service quality including tangibles, assurance, responsiveness, reliability, and empathy. Results from this study revealed that the customers＇ perceptions of the overall services in sport and recreation programmes provided by the hotels and resorts were satisfactory. It was also indicated that there was no significant difference between male and female customers＇ perceptions of service quality in sport and recreation programmes. Conversely, the results revealed that there was a significant difference between local and foreign customers＇ perceptions of sport and recreation services provided. These findings had implications on sport and recreation programmes in relation to designing effective management and marketing strategies at hotels and resorts.
文摘Most sprots forms in Chinese folk customs at all seasons and on national ritcs cmcrged with natural worship, superstition and taboo. Due to differences in natural environment and humane background, sports in various folk customs were divcrsified. After the Wei Dynasty and the Jin Dynasty, with the development of economy and culture of the feudal society, sports in folk customs on national rites gradually turned into recreatively activities in sensonal folk customs (the change was relational late in national minority area). National migration and mergence in the past dynasties led sports in folk customs of different places to absorb cach other and be further developed. Since the Sui Dynasty and the Tang Dynasty, sports such as dragon-boat race, wrestling, football, archery, horsc race, tug-ofwar and height scaling had in fact turned into the common cultural wealth of many nationalities.
