Research of Order Allocation of E-commerce Logistics Service Supply Chain Considering Customer Evaluation

Based on the importance of customer evaluation for developing e-commerce enterprises,this paper analyzes the customer evaluation as a fuzzy variable and establishes a multi-objective mixed integer order allocation planning model by considering customer satisfaction,which maximizes customer praise and minimizes procurement cost.As the optimization goal,transaction cost is optimized for the order allocation of the secondary e-commerce logistics service supply chain.In order to defuzzify the customer evaluation,a fuzzy evaluation method is designed to transform the customer evaluation from fuzzy language evaluation to numerical measurement.Finally,the feasibility and effectiveness of the model are verified by using a specific example,and the order is made for the e-commerce enterprise.The allocation provides a theoretical reference.

Game Theory Based Decision Coordination Strategy of Agricultural Logistics Service Information System

Under the background of“Internet plus”rapid development,the agricultural logistics industry should apply information technology to every link of the agricultural product logistics industry chain.By making full use of the decision making module of the agricultural logistics information system,we can realize the full sharing of information and data resources,which makes the decision-making scheme of the agricultural logistics information system more optimized.In real economic society,the uncertainty and mismatch between the customer’s logistics service demand and the logistics service capability that the logistics service function provider can provide,that is,when the two information are asymmetric,how to use the third-party contract to coordinate the income and profit distribution of the two,to make the information system decision making more reasonable?This paper mainly studies the coordination scheme of agricultural logistics information system decision making under uncertain output and demand information by introducing the spot market.A joint coordination strategy based on revenue sharing and penalty feedback contracts proposes decentralized decision making based on game theory.Experiments show that the flexible ordering strategy proposed in this paper can reduce the logistics service supply chain’s uncertainty and significantly improve the logistics service supply chain’s overall income level through coordination contracts.