Construction of Value Models of Consumer Creation for Agricultural Products Based on the Analytic Hierarchy Process(AHP)

With the increased competition of modern economy and globalization,consumer creation which based on the analysis of consumer behavior was more and more attentioned and respected by business.Based on the meaning and characteristics of agricultural product consumer creation,index system of value model of agricultural product consumer creation was put forward through analytical hierarchy process（AHP）.The weights of the indicators and related indicators of impact on the value were analyzed,and value models of agricultural product consumer creation were constructed to provide ideas for development of agricultural product consumer market and research of consumer value.Consumer creation was constructed to provide ideas for development of agricultural product consumer market and research of consumer value.

Omni-Channel Retailing and Firm Performance from a Customer Lifetime Value Perspective

In the digital era,retailers are keen to find out whether omni-channel retailing helps improve long-term firm performance.In this paper,we employ machine learning techniques on a large consumption data set in order to measure customer lifetime value(CLV)as the basis for determining long-term firm performance,and we provide an empirical analysis of the relationship between omni-channel retailing and CLV.The results suggest that omni-channel retailing may effectively enhance CLV.Further analysis reveals that this process is influenced by heterogeneous consumer requirements and that significant differences exist in the extent to which the omni-channel transition may influence CLV depending on consumer preferences for diversity of commodities,sensitivity to the cost of contract performance,and sensitivity to warehousing costs.Hence,retailers should provide consumers with a complete portfolio of goods and services based on target consumers’heterogeneous requirements in order to increase omni-channel efficiency.

Investigation on the Consumption Values of Hong Kong People on Tie Products

This study aims at investigating the consumption values of Hong Kong people on necktie. Based on the Sheth-Newman-Gross Model of consumption values on consumers’ choice decision as conceptual framework, results from the focus group interview, a questionnaire was designed and adopted for conducting the survey. Data collected from 245 respondents were analysed using the Factor Analysis to review the important elements of consumers’ decision of purchasing tie products. Implications on the results on the Functional value were reviewed and discussed in details. Interesting elements such as fabric hand-feel were also identified as influential associated in Hong Kong consumers’ selection of necktie. Since, both fibre content and fabric handle were also found as major selection criteria for fabric materials, the study was focused on the analysis of functional value of the product and further extended to study the handle preference for Hong Kong customers, in which a subjective handle assessment of a wide range of tie fabrics being newly developed and introduced in the market was conducted and objective fabric physical and mechanical properties were measured. Important fabric handle attributes that influence the consumers’ preference on tie fabrics were identified and their objective translation by fabric physical and mechanical properties were also obtained. The investigation provides decision support to necktie manufacturers and retailers through scientific and quantitative recommendations for product development of tie products and material selection.

Motives Underlying Organic Food Consumption in Turkey： Impact of Health, Environment, and Consumer Values on Purchase Intentions

Raising ecological awareness and health concerns create question marks about healthiness and sustainability of conventional foods in customers＇ minds. Due to augmented mass media coverage of environmental problems, health concerns related to consumption of genetically modified food and/or chemical contaminants in food, and consumers＇ increasing interest in healthy nutrition and environmental protection, there is a growing interest for organic foods in all over the world. Growing interest for organic foods, and increasing production and demand in organic food market has made organic food consumption a significant topic of research. Although organic food market and demand for organic foods have also been growing in Turkey, literature regarding organic food consumption is not very extensive. Therefore, this study aims to understand the underlying motives for organic food consumption in Turkey, and to explore the factors affecting Turkish consumers＇ attitudes towards organic foods and the behavioral intention of Turkish consumers to purchase organic food by the help of the theory of reasoned action （TRA）. The results of 622 successful surveys used for this empirical research indicate that Turkish consumers＇ attitudes towards organic foods are determined by perception of organic foods, consumer values, and price perception, while their purchase intention is determined by health consciousness, perception of organic foods, consumer values, price perception, and environmental concerns.

Overview of the Consumer Behavior Study in the Markets of Food Products(1998-2018),Based on the Author’s Interpretation of the Consumer's Requirements in the System of Values that Influence on the Consumer Market Behavior

The purpose of this study was to review the results of a 20-year study in the author’s interpretation of the needs for food products and the value system that determines the market behavior of consumers in the food markets.The scientific novelty of the research is the following results:a)The author’s interpretation of the needs for food products,as consisting of three components:(1)The actual need for food(physiological need);(2)the need for emotions obtained from eating(psychological need);and(3)the need for market products that can meet the physiological needs of emotional expectations and social needs(socio-psychological and economic need);b)Interdisciplinary approach to the study of consumer behavior that led to the author’s interpretation of the value of the research methods outlined in the works of J.N.Sheth et al.,extended and supplemented in the study of Galina V.Astratova(1998);c)Identification of the fact that the importance of components in the system of values,according to the results of research,is different for different food products.This allows simulating more clearly the behavior of the consumer in the development of a marketing-mix and developing a marketing strategy based on targeting.

Research on the O2O model of consumer behavior under the perspectives of culture and values

In this paper, we conduct research on the O2O model of the consumer behavior under the perspectives of culture and values.Electronic commerce is striding forward O2O will follow the pace of history. O2O mode obvious advantages, is helpful to promote thedevelopment of the electricity industry. O2O model development has quietly changed our life, is not only the change of consumption patterns,but also poses challenges to the traditional industry. O2O core is through the sale, to provide information and services, to push offl ine storesales promotion information to Internet users, and take them to the entity shop to consumer goods or enjoy. This paper integrates the consumerbehavior to propose the new O2O model which is innovative.

The Impact of Value of Trade Mark on the Value of Company

The value of the brand is extremely important for strategic decisions and issues to be taken under management.A number of decisions are based on data related to equity and in particular:decisions about investments in the company,performance of measurement of return,decisions regarding licensing,managing a portfolio,and investing in a brand on different markets.Evaluation of the value of the enterprise may be performed in many ways but there are two basic divisions:methods based on property and methods based on earnings,and the fundamental basis of this method is earning.The brand of product,in the sense of the name,primarily of the product as well as the company,service,and other forms has been in use for a long time.We can say that brand has been existing since the beginning of market.There are different definitions of brand.The most widely used one in literature is the one given by the AMA(American Association of Marketing):Brand is a name,term,symbol,shape,or the combination of these,the purpose of which is to identify the products or services of one or a group of sellers,and to differentiate them from competitors(theirs products and services)(Keller,2003,p.11).In fact,the value of brand is extremely important for strategic decisions and issues in the management.A whole series of decisions are based on data related to brand value,and particularly:decisions about investments in the company,measurement of return on investment in a certain brand,decisions relating to licenses,managing a portfolio of brands in different markets,converting the marketing sector from the cost one to a the profit one,decisions on withdrawing a particular brand from portfolio of brands,and so on.

Economic Value of Crop Productivity Biodiversity in ljebu Ode Agricultural Zone of Ogun State, Nigeria

Biological diversity involves genetic, species, and ecosystem diversity. Genetic diversity denotes the variation within species in the functional units of heredity present in any plant or animal, microbial or other origin of living things. Species diversity encompasses the variety of species--whether wild or domesticated, within a geographical area. This study assesses the economic value of crop productivity biodiversity in Ijebu Ode agricultural zone of Ogun State. The authors proposed a dynamic model of market equilibrium with vertical product differentiation that enabled us to take into account the economic consequences of respondents＇ monthly income and species crop of three different communities. The objectives of the study are to identify the personal and socio-economic characteristics of farmers and determine the importance of biodiversity in the study area using Simpson＇s Index. The result showed that 52.50% were male, majority （32.50%） were within the age range of 31 and 40 years old, 44.17% were married, 62.50% had household size of 6-10, and majority （45.83%） had secondary education while 46.67% had up to 20 years farming experience. In conclusion, the authors find that effective factors play an important role in explaining the support for biodiversity conservation, particularly when people do not have specific knowledge about species; while ecological-scientific considerations appear when people are well-informed.

商品房消费者执行异议的规则适用——基于最高人民法院裁判分歧的分析与展开

我国实定法优先保护商品房消费者的权利,但基于生存权的考量,这一规则不会导致实践中相冲突利益间的严重失衡。为稳定交易预期,这一规则的适用应予严格把握:首先,只要具备商品房买卖合同必要条款的书面合同均可被认定为“买卖合同”;其次,商住两用房、车位等不动产只要满足当事人及其配偶、未成年子女或其监护人的居住需要,则在保护范围之内;再次,买受人尚须证明已实际支付不动产买卖价金。另外,为提供高效完整的权利保护体系,商品房消费者在排除申请人对不动产的执行后,可以选择继续履行合同,亦可选择参与拍卖不动产的价金分配,如商品房消费者不能继续履行合同,债权人可再次提起诉讼,以争议标的实现债权。

SPD助力手术室高值医用耗材精细化管理

对生产厂家、供应商、物流公司、设备物资科及手术室进行规范化管理,利用SPD医用耗材管理系统及智能感知柜管理系统,改变原有手术室高值医用耗材逆向物流的模式,建立院内手术室高值医用耗材的正向物流管理模式及追溯机制,以降低临床医用耗材管理工作强度,实现高值医用耗材可视化管理和精细化管理,为医院进行科学合理的宏观调控提供可靠准确的信息,在保证高值医用耗材使用快捷的同时,最大限度地保证手术室高值医用耗材在使用中的安全性及可追溯性。

数字技术对制造业全球价值链分工地位升级影响研究

随着数字技术进步及其在经济各领域的快速应用,其对产业全球价值链(GVC)地位升级的推动作用日益显著。基于OECD-TiVA联合发布TiVA数据库2006—2018年的数据,以64个经济体为研究样本,实证检验数字技术对制造业GVC分工地位升级的影响。研究结果显示:数字技术显著促进制造业GVC分工地位的升级;提高劳动生产率、优化人力资本结构以及刺激消费需求,是数字技术促进制造业GVC分工地位升级的作用机制。异质性分析表明:数字技术对于低互联网发展水平以及中低收入经济体GVC分工地位升级的促进作用更为明显。据此提出,增强数字技术对我国制造业GVC分工地位升级的促进作用,应大幅提升我国数字技术创新和应用能力;增强贸易规则话语权,推动“数字贸易”发展;加快培养数字技术人才,加速推动消费结构升级。

高值医用耗材UDI智能追溯管理应用分析

目的解决医疗器械唯一标识(Unique Device Identification,UDI)编码品种覆盖难点,实现高值耗材的全流程闭环管理,耗材溯源验真,加强质量管理。方法通过SPD平台编码体系与UDI编码集成对接,实现UDI编码、SPD编码、耗材原厂码“三码合一”,可计费耗材UDI编码与医院信息系统计费编码对码,实现耗材在入库、存储、发放、计费等院内流转时基于UDI编码的全流程可追溯管理。结果采用UDI编码管理后耗材追溯更快捷、精准,工作人员用于管理医用耗材各环节(申请、领取、盘库、计费)的时间显著缩短,植入性高值医用耗材计费错误率显著降低,差异均具有统计学意义(P<0.05)。结论UDI编码逐步推广的过程中对现行赋码环节逐步替代,最终实现全流程可追溯,且各管理时间显著缩短,计费准确性显著提高,可为耗材集采工作的科学开展、真正实现耗材合理性使用评价及DRGs单病种计费的统一管理提供数据支持。

临床科室运用成本因素分析法开展医用低值易耗品节流管理实践

目的探讨临床科室运用成本因素分析法开展医用低值易耗品节流管理的效果。方法2022年8月—12月,科室运用成本因素分析法开展低值易耗品节流管理,2023年1月—6月持续观察和评估应用效果。统计一次性注射器(2mL、5mL、20mL)、PVC手套、一次性静脉输液针、一次性止血带及输液胶贴等低值易耗品管理数据,计算人员成本分摊、成本消耗量,统计合理成本结余量。结果运用成本因素分析法实施低值易耗品管理后,价格相同医用低值易耗品合理结余成本共677.22元人民币,价格不同医用低值易耗品合理结余成本共2015元人民币。结论临床科室运用成本因素分析法开展医用低值易耗品节流管理,可减少消耗量,增加合理成本结余,减少科室成本消耗,合理节约医疗资源,强化医务人员节流管理意识,推动科室精细化管理。

多元化管理策略对医用高值耗材风险防控的影响

目的探讨多元化管理策略对医用高值耗材风险防控的影响。方法选择2020年1月—2023年12月枣庄市某三甲医院使用高值耗材多的13个科室。将2020年1月—2021年12月枣庄市某三甲医院医用高值耗材管理采取传统管理模式,作为对照组;将2022年1月—2023年12月枣庄市某三甲医院医用高值耗材管理采取基于风险防控的多元化医用耗材管理模式,作为观察组。比较2种管理模式的成效。结果观察组在党支部参与所属科室高值耗材采购、使用、计费问题议事决策落实率为100%,高于对照组的33.67%,差异有统计学意义(P<0.05);观察组医疗服务收入占医疗收入的占比增幅高于对照组,观察组百元医疗收入(不含药品收入)中消耗的卫生材料占比增幅低于对照组,差异有统计学意义(P<0.05);对照组因耗材采购、使用、退货和计费不当进行廉政谈话人次为22人次,高于观察组的4人次,差异有统计学意义(P<0.05)。结论基于风险防控的多元化医用耗材管理模式提高了耗材管理规范性与有效性;规范了医疗行为,降低了廉政风险;同时也降低了医院运营成本。

基于多码对照的物资管理系统对低值医用耗材全链条精细化管理研究

目的:构建基于多码对照的物资管理系统,实现低值医用耗材采购、入库、出库、科室使用和计费之间联动统一。方法:分析低值医用耗材管理中存在的问题、原因及现状,采用物资编码、价表编码和医保编码对照统一的方法,设置出入库管理、采购管理、查询统计及智能监控等模块,构建基于多码对照的物资管理系统,以科室出库联动计价规范低值医用耗材收费。选取2022年7月解放军总医院普通外科、重症医学科等临床科室的300名医护人员进行问卷调查,对比基于多码对照的物资管理系统应用前后低值医用耗材请领准确性、目录管理标准化、计价与出库对照准确性、库存管理便捷性和数据监管精确性的评分差异性。结果:基于多码对照的物资管理系统实现了低值医用耗材采购、入库、出库、科室出库和计价之间的联动统一。系统应用后的请领准确性、目录管理标准化、计价与出库对照准确性、库存管理便捷性和数据监管精确性平均评分分别为(4.12±0.67)分、(4.78±0.52)分、(4.48±0.63)分、(4.78±0.33)分和(4.66±0.52)分,均高于应用前,差异有统计学意义(t=4.13、7.22、5.12、8.12、7.56,P<0.05)。结论:基于多码对照的物资管理系统应用能够实现低值医用耗材全链条精细化管理,提高耗材使用效率,规范低值医用耗材收费,降低耗材成本。

中国元素在国产动漫中的运用对消费者消费行为的影响

近年来,国产动漫产业持续发展,如何合理融入中国元素成为亟待解决的问题。在对相关文献进行梳理的基础上,聚焦感知价值的中介作用,并引入文化认同作为调节变量,探讨国产动漫中中国元素融入方式对消费者行为的影响。结果表明:中国元素在国产动漫中的恰当融入能够有效提升消费者的感知价值,并进一步促进消费行为的发生;在中国元素融入方式对消费者感知价值的影响过程中,文化认同起到了显著的正向调节作用。

基于消费者视角的房地产企业品牌价值评估研究

随着当前房地产市场融资、投资和销售深度下滑,消费者心理预期急剧下降,如何重建消费者信心成为品牌价值评估的关键问题。以万科集团为例,选取传统的Interbrand模型,并结合房地产当前背景,将品牌风险管控能力加入品牌强度指标体系,用消费者调查问卷代替传统专家打分法,以此为基础计算房地产低迷时期的品牌价值。研究结果表明:在房地产行业低迷时期,企业提高风险防控能力可为其创造超额收益,树立良好企业形象;企业品牌风险防控能力影响品牌强度,从而提升品牌价值;当前环境下,引入消费者视角进行品牌价值评估对房地产企业及消费者具有指导意义。

基于数据分析的低值耗材三级库管理优化探讨

为解决低值耗材三级库管理中存在的盘点困难等问题、减少三级库库存损耗、提高医务人员使用耗材的准确性,文章从三级库库存上下限设置、零库存校验和超耗提醒、三级库使用行为分析等方面进行功能优化,探讨基于SPD(Supply-Processing-Distribution)模式的低值耗材三级库管理,为实现低值耗材三级库管理的规范性、溯源性及提高落地应用性提供管理思路。

高值医用耗材医保准入的分类评估机制研究

高值医用耗材品规复杂、证据质量较差,导致其评估成本高、难度大。建立分类评估机制是提高医保准入审评效率的关键措施。本文基于医保战略性购买原则,通过市场竞争格局和患者临床获益两个分类标准差异化设计评估方法,分类评估已有功能、改良创新和完全创新三类高值医用耗材,为优化我国医保耗材目录准入管理提供参考。

我国高值医用耗材医保目录管理研究

高值医用耗材治疗费用高、患者负担重,我国尚未建立全国统一的医保耗材目录,医用耗材医保支付管理属于区域性政策,存在管理碎片化、保障效果不足、公平性差异大等问题。本文从我国医用耗材目录管理现状出发,围绕诊疗引导、价格杠杆、支付管理三方面对目录功能进行深入剖析,并基于域内外成熟管理经验,优化目录结构,为完善我国省级高值医用耗材医保目录提供参考。