The Relationship between Consumers'Public Self-consciousness and their Purchase Intention of the New Luxury Goods

The era of consumption upgrade has begun due to the rapid economic development.Nowadays,the new luxuryconsumption is prevailing,and China has emerged as the primary consumer of these luxury goods.Based on the public self-consciousness of consumers,the relationship between this aspect and consumers'purchase intentions of the new luxury goodsis explored.This study investigated the impact of consumers'public self-consciousness on their willingness to purchase newluxury goods,validated the proposed hypothesis by design experiments,and used the linear regression analysis of theexperimental data.This study showed that the higher the consumer's public self-consciousness,the more inclined they wereto purchase these luxury goods.The findings of this study would be helpful to expand and enrich the researeh of the newluxury consumption behaviors in consideration that public self-consciousness is hardly reflected in recent research.Hence,this study would enlighten and acts as a significant reference for companies of the new luxury goods to develop more effectivemarketing strategies.

Modeling the Seakeeping Performance of Luxury Cruise Ships

The seakeeping performance of a luxury cruise ship was evaluated during the concept design phase.By comparing numerical predictions based on 3-D linear potential flow theory in the frequency domain with the results of model tests, it was shown that the 3-D method predicted the seakeeping performance of the luxury cruise ship well.Based on the model, the seakeeping features of the luxury cruise ship were analyzed, and then the influence was seen of changes to the primary design parameters (center of gravity, inertial radius, etc.).Based on the results, suggestions were proposed to improve the choice of parameters for luxury cruise ships during the concept design phase.They should improve seakeeping performance.

Research on the Mechanism of Retail Strategy Influencing Consumer Behavior Intention——Based on Empirical Analysis of Domestic Luxury Cosmetics Brands

This is a research on the mechanism of retail strategy mix and consumer behavior intention,and psychological impact on consumer attitude, consumer purchase decision-making model and its components are conducted firstly. Next, retail strategy, merchandise strategy, and store strategy, contained in the retail management theory, are adopted as other important variables to measure the impact on consumer attitudes. And then, the key factors of retail strategy mix are identified by means of Focus Group (FG). In addition, the hypothetical model of retail strategy mix and consumer behavior intention for domestic luxury cosmetic brands is established to understand the relationship between the two factors. Finally, empirical researches are conducted on consumers and retailers of luxury cosmetics brands. And some advice are given on retail strategy mix's influence on the consumer behavior intentions, aiming to enlighten domestic luxury cosmetic enterprises to improve performance by the integrated use of retail strategy mix.

An Analysis of Chinese Acquisitions of Made in Italy Firms in the Luxury Sector

Outward Foreign Direct Investment （OFDI） from emerging economies has begun to increase significantly and has been growing at a faster pace than Foreign Direct Investment （FDI） from the developed world. This research seeks to assess the impact of Chinese acquisitions and their implications for the ＂Made in Italy＂ luxury sector and its firms. This paper presents a cross-case analysis of two Chinese acquisitions in order to provide some in-depth insights into the influences and the motives driving Chinese firms to invest in the luxury Made in Italy sector, the patterns and modes of the Chinese acquisitions as well as the competitive strategies and the distinctive challenges that both investors and acquired firms have to face. From the findings, it emerges that both the investor and the acquired firm need to overcome several key challenges to be mutual benefits from the acquisition.

Selling Luxury Brands in Online Private Sales Multibrand Retailers--An Exploratory Study of Consumers’Perspective

With Internet changing the luxury business landscape,new players have emerged such as the Online Private Sales Retailers(OPSRs).These offer online buyers with a choice of limited-time sales to help companies get rid of their overstocks.Luxury brands are no exception.No research has been conducted about how luxury consumers relate with such websites,hence this paper.In an exploratory fashion,interviews with luxury buyers who also buy online on OPSRs,are conducted to get insights on consumers’perceptions and luxury brand equity that selling through OPSRs may have.We find that appropriate product and brand help consumers forget that they are buying brands’unsold stocks,that transferring the luxury webmospheres would be positively perceived,that consumers from these websites are looking for benefits such as freedom of use and brand discovery,rather than personalized offers,that multiple discounts on several OPSRs may damage the luxury-perception of a brand,that the private sales members consider the service to be good enough for the demanded price,and that personalized invitations can help increase online consumers’feelings of desirability and exclusivity.The paper concludes with practical recommendations for both luxury companies and OPSRs.

Hyper-Rich and Hyper-Luxury in China： The Case of the Most Expensive Gated Communities

Since 2000, we have published fifteen studies on the Chinese upscale gated communities （in Chinese ＂haohua bieshu qu＂ or ＂shehua bieshu qu＂）. This research was based on various field surveys around big or medium cities like Beijing, Shanghai, Guangzhou, Shenzhen, or Suzhou, and a theoretical framework. It also led us to carry out a statistical approach by elaborating a complete database on all the China＇s high-end gated communities. The main aim of the current article is to focus the analysis on the China＇s most luxurious zones of villas （e.g., Longhu Yiheyuan villas in Beijing, Ziyuan villas in Shanghai... ）. Indirectly, it appears an efficient way to get information on the still mysterious world of the China＇s very very rich people, their imaginary, their values, and their dreams. This analysis will be developed through two complementary approaches and parts. Firstly, we will discuss the general notion of luxury in China; we also will highlight the specific features of hyper-rich and hyper-luxury in China. It will describe the social stratification of the rich, their spatial distribution and patterns of consumption. In a more holistic approach, the analysis will put into perspective the special status of the rich in a socialist market economy and their very ambivalent image in the Chinese society. Secondly, it will focus on the notion of ＂residential hyper-luxury＂. Through field surveys, the analysis will compare the China＇s most expensive gated communities and elaborate a typology of hyper-luxurious gated communities by underlining their uniqueness and extreme nature.

Consumer’s Purchase Intention towards Luxury Retailer’s Social Media Advertisements —A Case Study of a Shoe Retail—UAE-Dubai Mall

Digital marketing is considered the preferred method comparing to traditional marketing nowadays [1], but is it true for luxury and expensive products? Since the perception prevails that the concepts “luxury” and “digital” are quite incompatible [2], this paper aims to explore the effectiveness of digital marketing advertisements of luxury retailers, while also exploring consumer’s purchasing intent based on the viewing of such promotions. The overall goal is to provide a model of luxury purchase behaviour through harnessing social media. As a constructionist ontology-based researcher, I believe in multiple versions of reality which can evolve based on my target consumer experiences [3]. My epistemological stance is interpretivism with a subjective approach, inductively interacting with consumers to better understand what this “truth” means to them, incorporating textual material to support the analytical interpretations [4]. It is hoped this paper will inform fashion brands marketers about social media practice to achieve creation of purchase intention and ultimately achieve target sales. The paper is useful to both practitioners and academics in the fields of social media marketing and purchase intention. The research provides some initial insights into consumer perspectives of social media ads and online purchase behaviour.

Chinese Luxury Car Market still Promises Staggering Growth Potential

In the changing Chinese luxury car market of last year,luxury is no longer a unique characteristic of the traditional car brands and the more choices consumers have,the more difficult for the luxury car brands to survive throat-cut market competition.Recently,Hurun Research Institute released the White Paper on Luxury Car Brands in China 2015-2016 for

International Development Strategies of Luxury-goods Players in China

The aim of this paper is to study and analyse the intemationalisation strategies chosen by the main luxury-goods players in the Chinese market, demonstrating the business intemationalisation processes. The research questions are： ttow luxury companies have developed distribution strategies in the Chinese markets？ What are the main formats of distribution for the Chinese markets？ Are there any differences in the internationalization process between the main players of the luxury markets and the smaller ones？ The methodology is based on the analysis on multiple-case ~.nalysis on a sample of luxury-goods companies and identifies and compares the different strategies used by the players analysed. The research process starts from identifying and selecting the most well-known companies operating in the luxury branded sector, which have established a presence in the Chinese market with their own brand, collecting secondary data for the selected companies （website, corporate profile, articles on websites and in trade magazines and interviews with the management）, analysing the data collected and interpreting the main results to have emerged from the research. The main findings and conclusions are that the route to development in the Chinese market taken by the players in the luxury-goods sector, historically undertaken by delocalising production operations, has in recent years begun to accelerate with new forms in play, principally linked to distribution. The Chinese market tbr luxury brands is ever more an outlet market rather than a production hub. The ability to create brand awareness will become a key factor for successful consolidation of the competitive position in this market, an operation that can only be performed through distribution. Moreover, Chinese high-end consumers are becoming ever more demanding, seeking out an ever more sophisticated shopping experience. Just as happening in other markets, opening directly operated stores is a strategic choice for reaching and convincing end-consumers, since these stores become their point of contact with the brand. Creating a shopping experience plays a central role in communicating the values, heritage and spirit of the brand to consumers. Global luxury-goods enterprises are multiplying their investment in opening new sales outlets, using different formats to create distribution system that is predominantly selective but that ensures adequate distribution coverage. The development of direct distribution channels, alongside the more traditional forms of indirect presence, is accompanied by the more innovative players developing the digital channel to accompany and support their retailing activities.

The Balance Between the Transmitted and the Perceived Image of Luxury Fragrance Brands

The luxury market has experienced considerable growth over recent years, being one of the sectors that have been the most resistant to the current economic recession. Selective fragrances make up one of the primary categories of the so-called accessible luxury consumed by a middle class that is seeking to approach the upper classes by copying their lifestyle. Despite the importance of this market, there is relatively little literature existing in regards to the study of the image of luxury brands due to the complexity of the luxury phenomenon. This article presents the results of an initial qualitative study conducted on focus groups of luxury fragrance consumers, making it possible to identify the types of attributes to be considered when studying the brand image of said luxury products. Subsequently, a quantitative study was conducted in order to determine the perceived image of the principle luxury fragrance brands by consumers. Thanks to this study, it has been possible to determine the typical profile of each of the analyzed brands so that a subsequent comparison may be made with the advertising created by said brands in order to verify whether or not the image projected in their advertising corresponds with the perceived image of their target audience.

Food Waste Management in Luxury Hotels-Best Practices and Limitations

Hospitality industry and hotels are considered to waste a lot of food.This research aims to focus on food waste management in luxury hotels by investigating three luxury hotels in Budapest(Hungary).The investigation focuses on qualitative methods,eleven interviews and observations were made from September to December 2018.Results show that in luxury hotels the main challenge is to ensure the correct balance between 5*experience and minimizing food waste.It was found that kitchen,breakfast open-buffet and staff canteen are among the leading causes of food waste,generating even higher food waste compared to conferences,banquets,orála carte options.While a broad range of practices exist that are believed to minimize the food waste of buffets,most of the luxury hotels are only implementing a small ratio of such practices and are only in the beginning of the planning phase to expand their practices in this regard.

Landscape Construction of Urban Luxury Hotel:A Case Study of Taiyuan Wanda Vista Hotel

Through analysis on landscape planning and design,construction process management and control of the Ta iyuan Wanda Vista Hotel,landscape planning and design ideas,plant species selection and construction experience of the urban luxury hotel are summed up,which provides a reference for the related profession designing and constructing landscape aspect of urban luxury hotel.

A Comparative Study on Cultural Values in Luxury Advertisements

With China’s economy speeding up, the continually evolving market of China became the second largest luxurygoods market in the world. Luxury brands invest a larger amount of money in advertising every year. This papertries to analyze the different cultural values reflected in Chinese and Western luxury advertisements based on thetheory of Hofstede’s value dimensions. We hope that a comparative cultural study on luxury advertisements willenable us to comprehend the main cultural values and enhance the tolerance and mutual understanding betweenChina and the Western countries.

The Future Star in Gems?Can Lab-Grown Diamonds Add Value to Luxury Brands?

The purpose of this paper is to determine if lab-grown diamonds can add value to fine jewellery and luxury brands.We evaluate the current consumer trends in the diamond market as well as industry developments to see if they support lab-grown diamonds.Through these observations as well as our own dipstick research,we find that synthetic diamonds,even though having the same crystal structure as natural ones,are still perceived as inauthentic by a significant number of consumers and jewellers(in this paper we use the term synthetic because lab-grown diamonds are often referred to as synthetic diamonds or nature identical as opposed to simulant diamonds which refer to cube zirconia,moissanite,YAG.)Furthermore,they retain little to no value over time and don’t have a compelling enough story,which are prominent issues for luxury consumers.Our findings conclude that while lab-grown diamonds may add value to premium fashion and mass-market jewellery brands,the high luxury houses fear that these stones will totally devalue and damage their brands and are unlikely to ever be investment pieces.There remains a place for both to live side by side with each other.

Cognitive Dissonance in Chinese Luxury Consumption Market

To examine the cognitive dissonance in Chinese luxury consumption,the paper contains a review of the research and development in the field of cognitive dissonance and the distinctive motivations applicable in Chinese luxury consumption.On the basis of the review,the link between cognitive dissonance and intention to repurchase luxury goods is discussed.This research aims to investigate the impact of Chinese culture on the reflections of cognitive dissonance as well as their repurchase intentions.The study was based on quantitative research,in which the motivations and the levels of cognitive dissonance were explored in the luxury consumption domain.In the study,the effects of Chinese culture(i.e.,Mianzi,group orientation,and buying out of emotions) on luxury consumption and cognitive dissonance were also examined in order to develop a more precise research framework.This study shed light on the different levels of cognitive dissonance relative to the different dimensions of Chinese culture.

LAW AND LUXURY IN AUGUSTAN ROME (TACITUS, ANNALS 3.53-4)

Introduction: Tacitus on Law and Luxury'quid enim primum prohibere et priscum ad morem recidere adgrediar? villarumne infinita spatia? familiarum numerum et nationes? argenti et auri pondus? aeris tabularumque miracula? promiscas viris et feminis vestis atque illa feminarum propria,

China's First Luxury Brands Released

China now has its own luxury brands. The four brands Feitian (Moutai spirit), Yong-Qi Zitan (furniture), Rongbaozhai (works of art) and Dongding Oolong (tea) were released as the first Chinese luxury brands by the China Luxury Institute on Nov. 11.

Lenzing launches TENCEL^(TM) Luxe:The revolutionary lyocell filament heralds a new era of sustainable fabrics for the premium luxury market

Lenzing will take the luxury apparel industry to new heights by launching the first sustainable cellulose filament technology for the premium fashion market.The new TENCEL^(TM) Luxe branded filament yarn is made using Lenzing's pioneering closed-loop lyocell production process.TENCEL^(TM) Luxe was showcased at an exclusive event in Palais de Tokyo,Paris,and is another milestone in Lenzing's ongoing commitment towards innovation and sustainability.

A Cross-Cultural Study on Consumption of Luxury Goods in China and Western Countries

With the development of economy, China has become the world's second largest consumer of luxury goods surpassing U.S..This research is an attempt to examine the cultural factors that lie behind this phenomenon, and based on distinctions between Chinese and Western societies, explores how the people's practice of luxury consumption differs in these two different cultures.

LUXURY DATE 断崖上的奢华约会

巴厘岛宝格丽度假村坐落在美丽的金巴兰湾南端,靠近乌鲁瓦图海神庙,由世界知名建筑设计师-Antonio Citterio倾力打造,既充分吸收巴厘岛独特的建筑风格,又延续了Bvlgari这个意大利品牌的浪漫风情,一栋栋顺着断崖地势兴建的私密别墅,让您可以直接从私人别墅阳台一览印度洋绚烂的夕阳景致!对于追求绝对隐私与奢华享受的住客而言,是绝对舒适的选择。