Investigation Into the Market-Orientated New Product Development Performance

The effect that the market orientation brings to product innovation performance is reported and the degree of product innovativeness is explored. The interdepartmental integration inside the company is also investigated. A series of hypotheses were developed aiming at presenting a conceptual framework to clarify how market orientation contributes to product innovation performance-moderated by the degree of product innovativeness and affected by the interdepartmental integration. Survey data from 36 business units were analyzed based on the respondents in the research. The statistic results suggest a substantial positive effect of market orientation on product innovation performance. Under the condition of incremental innovativeness among the samples, the more innovative the product is, the more improvements in product innovation performance would be achieved. A variety of particular interdepartmental integration mechanisms have been certified to lend more supports to establishing market orientation and improving product innovation performance.

The Relationship Between Intellectual Capital （IC） and Stock Market Performance： Empirical Evidence From Italy

Intellectual capital （IC） is an important source of value for companies. The competitive firm invests in new productive ideas through scientific and technological researches of the human factor and services. The traditional factors of＂old economy＂ based on physical assets have been replaced or at least reinforced, with the belief that the ＂new economy＂ takes its steps mainly through IC. The knowledge workers, at every organizational level, have the knowledge that allows the organization to be competitive and deal with the complexity of the environment by creating intellectual added value. In particular, the proposed analysis consists with an empirical way to show other financial indicators and market-to-book （MTB） value from the perspective of creating value for shareholders based on the dynamics of companies＇ performance, as value-added intellectual capital （VAICTM） is capable of expressing a direct relationship with the return on equity （ROE）. The traditional financial information cannot ensure the high efficiency of a stock market and the need for IC reporting to explain intangible asset contribution in company performance.

Entrepreneurial Leadership, Market Orientation, and Firm Performance

This paper explores entrepreneurial leadership, market orientation, and firm performance. It sorts to ascertain through the literature whether entrepreneurial leadership has an influence on market orientation decision and firm performance. The review points to the fact that entrepreneurial leadership creates visionary scenarios which they used to assemble and mobilize a “supporting cast” of participants who become committed to the vision and the discovery of strategic value creation by influencing market orientation decision and thus enhancing firm performance. The study thus developed a process model as a result of the literature reviewed. The study concludes that, entrepreneurial leadership influences the market orientation decision of a firm with the help of the “supporting cast” and this helps the firm to increase its performance.

Research on the Performance Evaluation and Advancing Path of Henan Agricultural Products E-marketing

Given that the traditional marketing management of agricultural products has been unable to meet the diversified demands of market, and the network has been applied to the marketing field of agricultural products,the research on the performance evaluation and advancing path of Henan agricultural products E-marketing is more important than before. Based on current problems of Henan agricultural products E-marketing,a system of performance evaluation is established,which covers website building and maintenance and other four first-class indexes as well as profit ratio of sales and other thirteen second-class indexes,and then the system is evaluated by comprehensive evaluation method. Meanwhile,it is explored to discuss how to further advance Henan agricultural products E-marketing.

Measuring Marketing Performance: Investigation into Practice and Certification

The content validity of marketing performance measurement metrics in China is reported. Based on the respondents in the research, the statistic analysis of relative importance, and the frequencies of use of marketing metrics are given. It is shown that the marketing metrics are consistent with market orientation, sectors and the role of managers, that affect the way in measuring marketing performance. The investigation results provide certified basis for developing marketing performance assessment systems in Chinese enterprises.

Market Concentration Rate and Market Performance of China's Swine Industry

Empirical study on market concentration rate and market performance of China's Swine Industry indicates that higher market concentration rate brings higher overall performance of swine industry. There exists no obvious causal relation between market concentration rate and market performance,but market performance is highly correlated with market concentration rate. The improvement in performance of swine industry is dependent on further optimization of market concentration rate and other factors.

Market Orientation and Business Performance in the Container Port Industry

Identification and responsiveness towards customer needs is a notion that rests deeply in the heart of the marketing concept, and has been discussed in various fields of business and economic literature. At the same time literature in port economics and management has proposed various means for analyzing market conditions, overcoming competitive pressures in the port industry and pursuing sustainable competitive advantage. In line with this discussion, albeit with a significant time delay, port economics and management literature has also proposed the use of marketing strategies as a strategic tool towards achieving port competitiveness. However, the early approaches to port marketing, mainly based on consumer marketing principles, where followed by scarce references, mainly dealing with particularities of marketing implementation in ports and terminals. This paper attempts to provide a solid theoretical background to the notion, the need and the applicability of the marketing concept in the container port industry. It investigates the preconditions under which port marketing strategies are designed and formulated, by measuring the level of market orientation of ports and terminals. Furthermore, it attempts to examine the impact of market orientation on port performance, under the mediating role of marketing tactics and the moderating effect of the ports＇/terminals＇ internal and external environment.

An Empirical Analysis of the Determinants of the Performance of the Global Private Equity Funds Markets

Over the last decade, the private equity （PE） industry, primarily venture capital and leveraged buyout investments, has matured massively. Consequently, public interest towards that particular asset class has increased rapidly. This study seeks to empirically assess the determinants of private equity funds＇ （PEFs） performance around the world. The study comprises a panel data of 103 publicly traded PEFs globally for the period of 2007-2013. Generalized least squares （GLS） technique is employed to regress the explanatory variables. The objective is accentuated on the major contributing factors that make a PEF successful. The analysis, in this paper, examines the effect of fund size, investment size, geographical focus, and industrial specialization on return. The empirical results provide evidence that： （1） Fund size and industrial specialization were observed to have an insignificant influence on the funds＇ returns in our panels; （2） Investment size is positively related to fund performance, indicating that larger deal sizes exhibited superior performance level; and （3） Geographical focus exhibited a negative association with fund performance, leading to the conclusion that limited geographical deployment of funds or absence of market diversification resulted in a fall in funds＇ returns. Consequently, to proxy for return of funds, stock prices of listed PEFs under LPEQ listings were employed.

Market Structure, Liquidity and the Performance of Emerging Equity Markets

Recent studies analyzing the liquidity of emerging equity markets （EEM） focus mainly on two independent variables： （1） the turnover ratio and （2） value of equity traded. They ignore the impact of the market concentration of stock traded which could generate price distortion/manipulation. This study empirically estimates the impact of market structure （concentration） and liquidity （turnover ratio） on equity performance （price/returns） of 19 EEM. We use panel data for the period 1992-2000 and least square dummy variable regression technique that measure fixed effects and the dynamics of adjustment. The results show the significance of both independent variables. Liquidity favours investment, and market concentration suggests the potential for market/price manipulation that requires regulatory policies. These results indicate success of reform policies aimed at capital deepening to improve efficient capital allocation and provide profitable investment opportunities.

Market Orientation and Libyan Tourism Business＇ Performances： A Comparative Study Between Public and Private Sector

This paper aims to achieve these key objectives： （1） to measure the extent to which Libyan tourism businesses embrace the market orientation concept; （2） to evaluate the private and public tourism businesses＇ performance; （3） to identify the link between market orientation and tourism businesses＇ performances; and （4） to test the influence of ownership and organisational positions on market orientation-business performance relationship. A number of 582 questionnaires were distributed to high-level executives and clerks in tourism businesses in Libya. The key finding is that there is a growth in market orientation adoption. The performance of the private businesses is judged to be much better than the public one. There is a positive correlation between market orientation and tourism businesses＇ performance. This link is much stronger in the private sector. The market orientation in tourism sector is a critical element to drive business performance even in the less competitive environment such as Libya. The value of the paper is that it is the first paper to focus on market orientation in tourism sector in Libya. Therefore, the paper enriches the marketing literature with findings from the Arabic and North African region. Practically, the paper demonstrates the importance of market orientation to improve the Libyan tourism sector performance. Hence, international businesses, Libyan Government, tourism sector managers and employees should benefit from the results of the study. The paper concludes with limitations and future researches.

Impact of Exchange Rate Threshold Level on Stock Market Performance- Evidence from Ghana

The exchange rate plays a significant role in an economy and also the purpose of this study is to examine the impact of exchange rate threshold level on the capital market performance.The study used a Threshold Autoregressive model introduced by[24]and[12].The study used quarter-time series data for thirty years from 1990 to 2019.The capital market performance was measured by the value of shares traded;market turnover;market capitalization and all-shares index.However,the results unconcealed the subsequently estimated threshold level of exchange rate for every performance indicator:7.94%;25.33%;25.33%,and 7.80%respectively.In all,the threshold level of the exchange rate estimated was 8 and 25 percent.The findings suggest that a low rate is performance-enhancing.Additionally,the exchange rate above the threshold level is harmful to the capital market performance.The findings of this investigation may be helpful to the government of Ghana and policymakers as they decide on an exchange rate target to implement to avoid the prejudicious effects of high exchange rates whereas getting the growth advantages of the low exchange rate.The finding of the study shows that the exchange rate impacts the economy more than inflation however,not many works in the subject area have been done in Sub-Saharan Africa.Therefore,I suggest that more threshold studies ought to be meted out on the exchange rate in the other sectors of the economy to determine its impact on the economy.

Stock Market Measures and Market Performance

Sri Lanka is considered a highly fluctuating economy in the South Asian region.Understanding the behavior of economics is of utmost important to obtain the maximum benefit.Stock market can be considered as one of the key influencers to the economy whereas the behavior of the stock market would highly define the behaviors of the economic system.It is required to identify the stock market measures and their contribution for the market development to recognize the influence of stock market.The immense importance of its actions on the market performance leads to find more about the stock market’s measures.This research contains the evidence of the study conducted to identify the stock markets development and behavior measures such as all share price index,market capitalization,dividend yield,price to earnings ratio and shares traded equity.All of these variables were used to obtain a model to describe and predict performance of stock market over the time.The secondary data from the CSE(Colombo Stock Exchange)is studied which the trend analysis was conducted for each series of data and results were used for the analysis.A statistical analysis was carried out to identify the measures of stock market depicts that all the measures of the stock market have influences on the stock market development except for the dividend yield,a useful fact in the process of decision making in many aspects.

Search Engine Optimization,Competitive Advantage and Market Performance of Registered Tours and Travel Agencies in Nairobi City County,Kenya

COVID-19 is a devastating pandemic with widespread negative health,social,and economic consequences.Due to drastic changes in the business environment of tour and travel agencies,firms and marketing managers can now use search engine optimization to effectively position themselves.The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,Kenya.Kenya’s tourism ministry and state government work hard to improve the business climate for tour and travel companies.Despite the overall positive image,international tourist market growth rates in Kenya have been 3.5 percent slower from 2017 to 2019 compared to previous years.This was further aggregated by the onset of the COVID-19 pandemic in the year 2020,when the growth rate of tours and travel agencies fell by 65%.The study’s main goal is to evaluate the effect of search engine optimization on the market performance of registered tours and travel agencies in Nairobi County,Kenya.This study adopted a positivist philosophy.Both descriptive and explanatory research designs were used.A self-administered semi-structured questionnaire was used to collect data from 324 registered tours and travels agencies picked from and a sample of 179 were used.Data analysis included the development and interpretation of both descriptive and inferential statistics,such as frequencies,mean,percentages,and standard deviation,and was presented using tables and numerical values.The results of regression analysis established that search engine optimization had a positive and significant effect on market performance of the registered tours and travel agencies picked from a sample of 179.The study recommends that agency management ensure that the firm’s website is easily accessible in order to improve agency performance.Using the internet to gain a large market share can assist tours and travel agencies in improving the performance and income of their websites.

An Empirical Research on the Relationship of Market Structure,Efficiency and Performance of Chinese Traditional Patent Medicine Industry

Objective To explore the relationship of market structure,efficiency and performance of Chinese traditional patent medicine(CTPM)industry,and to provide suggestions for the government and related enterprises to take the corresponding strategies.Methods Econometric model were empirically analyzed about 44 ongoing sample enterprises from 2007 to 2017,based on market power hypothesis and efficiency structure hypothesis of the industrial organization theory.Results and Conclusion The CTPM industry and the unlisted enterprises only conform to the relative market power hypothesis,and there is a significant positive correlation between performance and market share.The listed enterprises do not conform to the market power hypothesis and efficiency structure hypothesis:There is no significant correlation between performance and efficiency,market structure.There is no significant correlation between market share and efficiencies,while the industrial concentration has a significant correlation with efficiencies.The CTPM industry is relatively immature,so it’s necessary for the government to establish the elimination mechanism of CTPM industry in line with market rules,to enhance the industrial concentration and resource utilization efficiency by encouraging enterprises to improve management and scale production level.The government should improve the innovation policy of CTPM industry to encourage the enterprises to pursue product innovation.The CTPM enterprises,especially the unlisted enterprises should increase the market shares and enterprise performance through production differentiation.

The Effects of Servitization on Manufacturing Firm Performance: Moderating Role of Marketing Capability

Based on the current development of China's manufacturing industry,this study analyses the relationship between servitization and firm performance,and explores the moderating role of marketing ability.The study collected and processed the annual reports of manufacturing firms that disclosed information on CNINF in 2017.Through a series of screening work,the annual reports of 260 firms were finally selected as sample data.The results of empirical analysis show that there is a positive relationship between servitization and firm performance.Marketing ability can moderate this relationship,in which marketing investment intensity positively moderates the relationship between service level and firm performance,and the proportion of salespeople negatively moderates the relationship between service investment intensity and firm performance.Based on these findings,this paper developed recommendations for managers of manufacturing firms.

Investigating the mediating role of innovation capabilities in relationship between strategic orientation and market performance: a case study of Tabriz State Hospitals

Introduction:Innovation is the creation of new products,services,processes or systems that first begin with a thought and is put into operation after successful implementation.This research aims to investigate the mediating role of innovation capabilities in relationship between strategic orientation and market performance in Tabriz state hospitals.Methods:This study is an applied research in terms of the purpose and it is a descriptive-correlative research in terms of methodology.The statistical population involves the staff of Tabriz state hospitals consisting 362 individuals who were selected randomly.A questionnaire was used to collect data from statistical sample.The strategic orientation was operationally defined based on Laek Cannon et al.’s(2011)model,innovation capabilities were defined based on Jimens-Jimens and Sanz Vale’s(2010)model and market performance was defined based on Hajipour et al.’s model(2012).Results:The results showed that the value of CHI SQUAR/DF for the estimated model is 0.817 which indicates the proper fitness of the model.Considering the standardized factor loads and meaningfulness coefficient it can be suggested that strategic orientation affects market performance with the mediating role of innovation capabilities.Meanwhile,the effect of strategic orientation and innovation capabilities on the market performance was confirmed based on the linear regression results.Conclusion:Innovation capabilities play an active role in the relationship between strategic orientation and market performance.Therefore,senior management of organizations needs to work to improve their performance by supporting the ability to innovate and formulating and implementing strategic orientations.

Analysis of Marketing of Garri in Delta State,Nigeria

The study examined the marketing of a cassava-based product （garri） in Delta State, Nigeria. Data was collected from 168 respondents using structured questionnaire. A multi-stage sampling procedure was employed in selecting 168 respondents from six markets in Delta State where garri is produced and marketed. Data was analyzed by the calculation of percentages, means and running of regression. The study revealed that the marketing of garri in Delta State was predominantly a female activity. The study also revealed that the garri was marketed in three channels and that 46.4% were retailers. The study further revealed a reasonable degree of freedom of entry and exit in the garri business in Delta State. Each trader or marketer was able to earn an average profit margin of N2 190.00 （for garri marketers）, while the marketing margins for garri was 13.1%. Although the marketers were faced with some challenges the average profit per marketer per month was reasonably high （N40 722）. The study further showed that the socio- economic characteristics of the marketers to a large extent had a positive influence on the quantity of garri sold in the study area. From the findings it was recommended that storage facilities, extension services and good road network among others should be provided to improve the marketing of garri in Delta State, Nigeria.

Modelling the dynamics of stock market in the gulf cooperation council countries:evidence on persistence to shocks

This study examines the statistical properties required to model the dynamics of both the returns and volatility series of the daily stock market returns in six Gulf Cooperation Council countries,namely Bahrain,Oman,Kuwait,Qatar,Saudi Arabia,and the United Arab Emirates,under different financial and economic circumstances.The empiri-cal investigation is conducted using daily data from June 1,2005 to July 1,2019.The analysis is conducted using a set of double long-memory specifications with some significant features such as long-range dependencies,asymmetries in conditional variances,non-linearity,and multiple seasonality or time-varying correlations.Our study indicates that the joint dual long-memory process can adequately estimate long-memory dynamics in returns and volatility.The in-sample diagnostic tests as well as out-of-sample forecasting results demonstrate the prevalence of the Autoregressive Fractionally Integrated Moving Average and Hyperbolic Asymmetric Power Autoregressive Conditional Heteroskedasticity modeling process over other competing models in fitting the first and the second conditional moments of the market returns.Moreover,the empirical results show that the proposed model offers an interesting framework to describe the long-range dependence in returns and seasonal persistence to shocks in conditional volatility and strongly support the estimation of dynamic returns that allow for time-varying correlations.A noteworthy finding is that the long-memory dependencies in the conditional variance processes of stock market returns appear important,asymmetric,and differ in their volatility responses to unexpected shocks.Our evidence suggests that these markets are not completely efficient in processing regional news,thus providing a sound alternative for regional portfolio diversification.

The Application of the Emerging Market Score Model in China During the Global Crisis Period： A Countertrend

The global economic crisis that blew up at the end of 2006 in the United States has had extremely negative impacts on the social, political, and economic fields. The countries operating in the most affected macro areas---the United States and Europe---have put through the wringer the domestic trade relationships as well as the international ones, by injecting a chain reaction into the global economic scenario. However, there are countries that seem to be free from the economic and financial contagion overflowing over the past years, as they are moved by an ＂invincible projection toward the growth＂. The present study aims to analyze how much the main emerging market of China has been effectively involved in this vicious circle. More specifically, the study intends to propose an empirical analysis on the real connection between the macroecnnomic data and the strong structure of the Chinese publicly listed companies. This paper investigates the prediction of failure among 3,220 Chinese publicly traded companies （listed companies） during the global crisis period. By analysing the financial accounting data over the past seven years （2008 to 2014）, the emerging market score （EMS） has been adopted in order to investigate the impact of the crisis on financial distress in the main emerging market of China. The results confirm the following hypotheses： On one hand, the great majority of companies have not been suffering the downturn, since 71.93% of the entire samples present no risk of financial distress during the global crisis; on the other hand, only 6.18% have a reasonable risk of financial distress.