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Big Data Usage in the Marketing Information System 被引量:5
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作者 Alexandre Borba Salvador Ana Akemi Ikeda 《Journal of Data Analysis and Information Processing》 2014年第3期77-85,共9页
Data generation, storage capacity, processing power and analytical capacity increase had created a technological phenomenon named big data that could create big impact in research and development. In the marketing fie... Data generation, storage capacity, processing power and analytical capacity increase had created a technological phenomenon named big data that could create big impact in research and development. In the marketing field, the use of big data in research can represent a deep dive in consumer understanding. This essay discusses the big data uses in the marketing information system and its contribution for decision-making. It presents a revision of main concepts, the new possibilities of use and a reflection about its limitations. 展开更多
关键词 Big Data marketing Research marketing information system
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China Market Information
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《China's Foreign Trade》 1999年第8期17-22,共6页
关键词 230 In HIGH China market information II
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China Market Information
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《China's Foreign Trade》 1999年第4期28-31,共4页
关键词 US In China market information
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Does Margin Trading Enhance Information Efficiency of the Capital Market?——Evidence from China
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作者 Yike Wang 《经济管理学刊(中英文版)》 2021年第2期8-19,共12页
On March 31,2010,China formally introduced a margin trading system,which announced that China's capital market has completed the transformation from a unilateral transaction model to a bilateral transaction model ... On March 31,2010,China formally introduced a margin trading system,which announced that China's capital market has completed the transformation from a unilateral transaction model to a bilateral transaction model with a short-selling mechanism.However,the current development of China's margin trading and securities lending businesses is seriously unbalanced,and the scale of financing far exceeds the scale of securities lending.The short selling effect of securities lending exchanges is extremely limited,which to some extent violates the original intention of introducing the system.In order to help margin trading and securities lending to correct a healthy and sustainable development path,this article uses stock price synchronicity as a proxy indicator to measure the information efficiency of the capital market,explores the impact of the margin trading system on the information efficiency of the capital market,and study the detailed characteristics and economic consequences of the margin trading system.Aiming at this topic,this article analyzes the relationship between margin financing and securities lending and stock price synchronicity.Finally,it analyzes the influence of margin financing and securities lending system on stock price synchronicity from three dimensions of corporate governance,external supervision,and institutional environment mechanism.In terms of empirical research,this article takes advantage of the“quasi-natural experiment”provided by the gradual opening of margin trading and securities lending in China’s securities market,and selects listed companies on the Shanghai and Shenzhen stock exchanges from 2007 to 2019 as the research objects,starting from the perspective of stock price synchronicity,and passing The DID-FE model studies the impact of the margin trading and securities lending system on the information efficiency of the capital market.It uses three methods:parallel trend and dynamic testing,PSM-DID analysis,and placebo testing for robustness testing to solve the endogeneity problem of the experiment.This article also conducts deeper research on the subject based on the two dimensions of the impact mechanism of margin financing and securities lending and the size of the company,and finally discusses the economic impact of margin financing and securities lending on the level of company innovation. 展开更多
关键词 Margin Trading Stock Price Synchronicity Capital market information Efficiency
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An Empirical Analysis of the Efficient Market Hypothesis in China's Stock Market
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作者 Jiaxuan Xu 《Proceedings of Business and Economic Studies》 2021年第3期1-5,共5页
The efficient market hypothesis is one of the most important theories in finance.According to this hypothesis,in a stock market with sound laws,good functions,high transparencies,and extensive competitions,all valuabl... The efficient market hypothesis is one of the most important theories in finance.According to this hypothesis,in a stock market with sound laws,good functions,high transparencies,and extensive competitions,all valuable information is timely,accurately,and fully reflected in the trend of stock prices including the current and future values of enterprises.Unless there are market manipulations,it would be impossible for investors to gain more above the average profits in the market by analyzing former prices.Since the efficient market hypothesis has been introduced,it has become an interest in the empirical research of the security market.It is one of the most controversial investment theories and there are many evidences supporting and also opposing this hypothesis.Nevertheless,this hypothesis still holds an important status in the basic framework of mainstream theories in modem financial markets.By analyzing simulated investment transactions in regard to stock trading of three different enterprises,this paper verified that the efficient market hypothesis is partially valid. 展开更多
关键词 Efficient market hypothesis market information China's stock market
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合肥市旅游信息服务系统研究 被引量:4
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作者 顾娅娣 顾佐佐 +2 位作者 胡萍 张薇 顾东晓 《苏州科技学院学报(自然科学版)》 CAS 2008年第2期54-59,共6页
随着我国旅游业的快速发展和旅游信息化的逐步推进,实现全国旅游信息共享和拓展旅游电子商务成为旅游行业亟待解决的关键问题。解决这一问题的核心是在国家"金旅"框架下推进旅游服务信息系统,特别是以"黄金周"直报... 随着我国旅游业的快速发展和旅游信息化的逐步推进,实现全国旅游信息共享和拓展旅游电子商务成为旅游行业亟待解决的关键问题。解决这一问题的核心是在国家"金旅"框架下推进旅游服务信息系统,特别是以"黄金周"直报城市为主体的旅游目的地营销系统(简称DMS)的建设。以合肥市为例,阐述了该市旅游信息系统(TISS-Hefei)的建设目标、功能结构、解决方案,并重点研究了该系统中的旅游目的地营销系统——合肥旅游频道。 展开更多
关键词 旅游信息化 目的地营销 信息服务系统 合肥
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信息市场中垄断行为和不正当竞争行为的表象及其法律特征——兼析美国政府诉讼微软案
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作者 相丽玲 张洪亮 《情报理论与实践》 CSSCI 北大核心 2001年第1期27-29,38,共4页
The paper analyzes the monopoly and illegal competition actions in the information market.Their phenomena and characteristics in law are described.
关键词 information market competitive intelligence LAW comparative analysis
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河北省蔬菜产销信息系统的构建与探讨 被引量:1
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作者 郑娜 李倩茹 《河北农业科学》 2011年第12期63-65,68,共4页
为了更好地解决河北省蔬菜产销信息不流畅的问题,作者提出了产销信息化的组成以及如何有效的构建信息化体系。旨在利用先进的信息化技术把蔬菜的产销问题进行有效的解决。
关键词 蔬菜产销 信息化 信息系统
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河北省信息化建设现状及发展
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作者 程辉 《世界电信》 1998年第6期7-8,13,共3页
河北省信息基础网络建设高速发展,信息服务业已开始形成,但特色信息产品少,低水平重复建设严重,资源共享程度不高,市场发育不健全。据此,省政府提出了加强信息化建设的基本思路和发展目标,河北电信应树立竞争和危机意识,明确主导地位,... 河北省信息基础网络建设高速发展,信息服务业已开始形成,但特色信息产品少,低水平重复建设严重,资源共享程度不高,市场发育不健全。据此,省政府提出了加强信息化建设的基本思路和发展目标,河北电信应树立竞争和危机意识,明确主导地位,在产业政策的指导下,成为信息化建设的主力军。 展开更多
关键词 信息化 信息处理系统 市场信息 资源共享 河北
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电力营销技术支持系统的设计与开发
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作者 王国强 蔺革晒 《青海电力》 2005年第4期56-60,共5页
文章全面总结了青海电力营销技术支持系统的开发建设及推广应用经验,并简要介绍了系统架构、功能以及系统开发及推广应用的情况。
关键词 电力营销技术支持系统 信息化 设计 开发
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