This paper studies how the stock market reacts to zero or small positive sales surprise.Using data from firms listed in the U.S.,the paper shows that before 2003 investors react more to positive earnings surprises whi...This paper studies how the stock market reacts to zero or small positive sales surprise.Using data from firms listed in the U.S.,the paper shows that before 2003 investors react more to positive earnings surprises while after 2003 they react more to the opposite.When sales forecasts are first reported,investors believe in sales numbers and favor firms that meet or beat sales forecasts,but after 2003,investors grow skeptical,realize the possibility of sales management and trust more in negative sales surprises.One thing in common for both two samples is that Sales Response Coefficients of extreme sales surprises are smaller than those of moderate sales surprises.展开更多
In real-life marketing, a common phenomenon is that the prices of current product will have been cut down even the new product has not gone into market yet. Thus, it is very important for merchant to set the strategy ...In real-life marketing, a common phenomenon is that the prices of current product will have been cut down even the new product has not gone into market yet. Thus, it is very important for merchant to set the strategy which can make the excepted revenue maximum. So, this paper constructs a three-stage stochastic dynamic pricing game model for analyzing the influence of the uncertainty of entry timing of the new products on pricing of products being sold. By analyzing of the pricing strategy, there are big differences in the predictions of new product going into market between merchant and customers;the merchant will adopt cutting price for promotion strategy to reduce negative influence of the new products on the demand of the products sold now. Otherwise, the merchant will adopt the strategy of maximizing current period’s profit.展开更多
Marketing psychology is science which studies socio-economic phenomena, and explain the application of social market, using psychological methods and theoretical, and is in-depth community school of learning; After ne...Marketing psychology is science which studies socio-economic phenomena, and explain the application of social market, using psychological methods and theoretical, and is in-depth community school of learning; After nearly 20 years development, Chinese marketing psychology still emphasis on Western-style research, and seems to having divorced from a hot issue of market economy in a way yet to be in efforts to be used in marketing among psychology. Through the discussion of the applications of marketing psychology, trying to appeal to all the scholars return to create the purposes of marketing psychology, like other disciplines, like out of development path of striving to become typical combined with Chinese social market economy and psychology.展开更多
Learned from Inner Mionsolia Rare Earth Association, domestic rare earth market was in good situation driven by high demand. Price of neodymium rose strongly. Dysprosium oxide and terbium oxide still hovered at the hi...Learned from Inner Mionsolia Rare Earth Association, domestic rare earth market was in good situation driven by high demand. Price of neodymium rose strongly. Dysprosium oxide and terbium oxide still hovered at the hisger price level. Price of europia remained stable.展开更多
According to statistics, China’s domestic clothing consumption averaged an annual growth rate of 14.72 percent from 2001 to 2008, 2009 growth rate is expected to remain more than 15 percent, although exposed
This paper proposes a decision support system based on a machine-learned Bayesian network(BN)to predict the success rate of telemarketing calls for long-term bank deposits.Telemarketing is one of the most common inter...This paper proposes a decision support system based on a machine-learned Bayesian network(BN)to predict the success rate of telemarketing calls for long-term bank deposits.Telemarketing is one of the most common interactive techniques of direct marketing,widely used by financial institutions such as banks to sell long-term deposits.In this study,we develop a BN model that predicts the likelihood that a potential client subscribes to a long-term deposit,which is considered an output variable.The causal relationship among client attributes and outcomes has been identified using the augmented Naïve Bayes approach,a well-known supervised learning algorithm.The impact of each client’s attribute on the likelihood of subscribing is predicted.Further,we carry out multiple simulation scenarios using BN’s unique features(forward and backward propagation)to provide more in-depth discussions and analysis on predicting the likelihood of subscription for clients with particular characteristics.展开更多
The reform on electricity pricing mechanism is a critical problem in power market construction in China, and is in mutual supplementation and promotion with the latter. In particular, the pricing mechanism for electri...The reform on electricity pricing mechanism is a critical problem in power market construction in China, and is in mutual supplementation and promotion with the latter. In particular, the pricing mechanism for electricity fed into network and that for electricity transmission and distribution as well as the relationship between coal and electricity prices, etc. have to be studied in depth. This paper presents several solutions and suggestions to these problems.展开更多
Since joining the WTO, China’s automobile market has shown a rapid development trend, and the automobile market is becoming more and more important to China’s economic recovery and high-quality development. The auto...Since joining the WTO, China’s automobile market has shown a rapid development trend, and the automobile market is becoming more and more important to China’s economic recovery and high-quality development. The automobile manufacturing industry is one of the pillar industries of China, but facing downward pressure since 2018. The paper studies spatiotemporal evolution characteristics and influencing factors of automobile market since WTO Accession using methods including ESDA, DTW cluster analysis and Spatial panel Dubin model. The result shows that: 1) China’s automobile sales have grown rapidly and three development stages have occurred since WTO Accession;2) Four types of China’s automobile markets have significant spatial differentiation, while the same pattern present spatial agglomeration characteristics;3) The crucial reasons for spatial separation of production and sales in China’s automobile market include implementation of purchase restrictions in more and more cities, gradual consolidation of spatial pattern of automobile production, and the fact that some automobile production areas are far away from consumer market;4) The provincial spatial weighted average centers of automobile sales are mainly distributed in southeast Henan, and show a trend of moving to the southwest;5) The estimated coefficients of factors such as GDP, financial added value, the proportion of highway, the volume of highway freight, and implementation of automobile consumption incentive policies are all significantly positive, and some factors have positive spatial spillover effects. Existing research on the automobile market lacks analysis based on long-time series data. This study uses long-time series data to provide a certain reference for future research in related directions.展开更多
In the different stages of the development of the old-age service, the responsibility and function of the government will be different. In the new period, the government should redefine its role in advancing the socia...In the different stages of the development of the old-age service, the responsibility and function of the government will be different. In the new period, the government should redefine its role in advancing the socialization of the old-age service. The level of socialization of old-age services is not high, the lack of vitality of the pension market, the imperfect system and other problems arise because the government is not clear. The government should deal with the relationship between the main body of the market and avoid the ＇double failure＇ of the government and the market. The government should play a guiding role in the policy, laws and regulations and other aspects of good service work for the social services of the elderly to provide a good development environment.展开更多
According to Shanghai Apparel Association, CNY360 million was spent in Shanghai top 10 department stores in May 2011, edging down 5.2 per cent m/m (-16.9% y/y). We’ve seen slight growth in the retail volume of about 2.
文摘This paper studies how the stock market reacts to zero or small positive sales surprise.Using data from firms listed in the U.S.,the paper shows that before 2003 investors react more to positive earnings surprises while after 2003 they react more to the opposite.When sales forecasts are first reported,investors believe in sales numbers and favor firms that meet or beat sales forecasts,but after 2003,investors grow skeptical,realize the possibility of sales management and trust more in negative sales surprises.One thing in common for both two samples is that Sales Response Coefficients of extreme sales surprises are smaller than those of moderate sales surprises.
文摘In real-life marketing, a common phenomenon is that the prices of current product will have been cut down even the new product has not gone into market yet. Thus, it is very important for merchant to set the strategy which can make the excepted revenue maximum. So, this paper constructs a three-stage stochastic dynamic pricing game model for analyzing the influence of the uncertainty of entry timing of the new products on pricing of products being sold. By analyzing of the pricing strategy, there are big differences in the predictions of new product going into market between merchant and customers;the merchant will adopt cutting price for promotion strategy to reduce negative influence of the new products on the demand of the products sold now. Otherwise, the merchant will adopt the strategy of maximizing current period’s profit.
文摘Marketing psychology is science which studies socio-economic phenomena, and explain the application of social market, using psychological methods and theoretical, and is in-depth community school of learning; After nearly 20 years development, Chinese marketing psychology still emphasis on Western-style research, and seems to having divorced from a hot issue of market economy in a way yet to be in efforts to be used in marketing among psychology. Through the discussion of the applications of marketing psychology, trying to appeal to all the scholars return to create the purposes of marketing psychology, like other disciplines, like out of development path of striving to become typical combined with Chinese social market economy and psychology.
文摘Learned from Inner Mionsolia Rare Earth Association, domestic rare earth market was in good situation driven by high demand. Price of neodymium rose strongly. Dysprosium oxide and terbium oxide still hovered at the hisger price level. Price of europia remained stable.
文摘According to statistics, China’s domestic clothing consumption averaged an annual growth rate of 14.72 percent from 2001 to 2008, 2009 growth rate is expected to remain more than 15 percent, although exposed
文摘This paper proposes a decision support system based on a machine-learned Bayesian network(BN)to predict the success rate of telemarketing calls for long-term bank deposits.Telemarketing is one of the most common interactive techniques of direct marketing,widely used by financial institutions such as banks to sell long-term deposits.In this study,we develop a BN model that predicts the likelihood that a potential client subscribes to a long-term deposit,which is considered an output variable.The causal relationship among client attributes and outcomes has been identified using the augmented Naïve Bayes approach,a well-known supervised learning algorithm.The impact of each client’s attribute on the likelihood of subscribing is predicted.Further,we carry out multiple simulation scenarios using BN’s unique features(forward and backward propagation)to provide more in-depth discussions and analysis on predicting the likelihood of subscription for clients with particular characteristics.
文摘The reform on electricity pricing mechanism is a critical problem in power market construction in China, and is in mutual supplementation and promotion with the latter. In particular, the pricing mechanism for electricity fed into network and that for electricity transmission and distribution as well as the relationship between coal and electricity prices, etc. have to be studied in depth. This paper presents several solutions and suggestions to these problems.
文摘Since joining the WTO, China’s automobile market has shown a rapid development trend, and the automobile market is becoming more and more important to China’s economic recovery and high-quality development. The automobile manufacturing industry is one of the pillar industries of China, but facing downward pressure since 2018. The paper studies spatiotemporal evolution characteristics and influencing factors of automobile market since WTO Accession using methods including ESDA, DTW cluster analysis and Spatial panel Dubin model. The result shows that: 1) China’s automobile sales have grown rapidly and three development stages have occurred since WTO Accession;2) Four types of China’s automobile markets have significant spatial differentiation, while the same pattern present spatial agglomeration characteristics;3) The crucial reasons for spatial separation of production and sales in China’s automobile market include implementation of purchase restrictions in more and more cities, gradual consolidation of spatial pattern of automobile production, and the fact that some automobile production areas are far away from consumer market;4) The provincial spatial weighted average centers of automobile sales are mainly distributed in southeast Henan, and show a trend of moving to the southwest;5) The estimated coefficients of factors such as GDP, financial added value, the proportion of highway, the volume of highway freight, and implementation of automobile consumption incentive policies are all significantly positive, and some factors have positive spatial spillover effects. Existing research on the automobile market lacks analysis based on long-time series data. This study uses long-time series data to provide a certain reference for future research in related directions.
文摘In the different stages of the development of the old-age service, the responsibility and function of the government will be different. In the new period, the government should redefine its role in advancing the socialization of the old-age service. The level of socialization of old-age services is not high, the lack of vitality of the pension market, the imperfect system and other problems arise because the government is not clear. The government should deal with the relationship between the main body of the market and avoid the ＇double failure＇ of the government and the market. The government should play a guiding role in the policy, laws and regulations and other aspects of good service work for the social services of the elderly to provide a good development environment.
文摘According to Shanghai Apparel Association, CNY360 million was spent in Shanghai top 10 department stores in May 2011, edging down 5.2 per cent m/m (-16.9% y/y). We’ve seen slight growth in the retail volume of about 2.
