Analysis on the Problems and Strategies of Marketing Channels of Agricultural Products : Taking Liujun Lotus Root as an Example

Marketing channels are an important part of the circulation of agricultural products.With the development of China s agricultural industry,the marketing channels of agricultural products are continuously innovated and optimized.Taking Liujun Lotus Root as an example,on the basis of studying the existing model of marketing channels of agricultural products,this paper analyzes the problems in the existing marketing channels of Liujun Lotus Root,and puts forward relevant strategies.

Analysis of Agricultural Product Marketing Channels with Tashan Pomegranate as an Example

In the context of the digital economy, agricultural product marketing has also undergone new development, and the models of agricultural product marketing are constantly innovating. Based on the current sales situation of Tashan Pomegranate, this paper analyzed the existing sales channels of Tashan Pomegranate. It found that Tashan Pomegranate currently has insufficient online marketing channels, incomplete logistics system, and a lack of comprehensive talents in online marketing. In response to the existing problems, constructive recommendations are proposed for the online marketing channels of agricultural products in Lieshan District, and a network marketing path suitable for Tashan Pomegranate in Lieshan District was explored.

Game Theory Study on Distributors' Alliance to Gain Competitive Advantage in Marketing Channel

Using the Cournot Game Model, this paper has analyzed the motivation of the distributors' alliance to gain competitive advantage in marketing channel. At first, this paper separately analyzed the advantage of alliance in the situation of oneshort game and infinitely repeated game, then, based on the analysis of distributors' betrayal of the alliance under infinitely repeated game, the conditions to maintain the distributors alliance are put forward and discussed.

Research on Marketing Channel of Mobile Manufacturer Based on Analytic Hierarchy Process

Research on ＂marketing channel＂ of mobile attracts much attention in these years, but there＇re only few articles referring to how to optimize the disposition of channel resources for mobile manufacturers. Based on a typically multiplex marketing channel system of mobile manufacturer, the analytic hierarchy process （~HP） structure model is established. Through the judgment matrix, simple and total hierarchy arrangement, consistent test, this paper gets the weight of each kind of marketing channel of mobile manufacturer, it provides the practical reference value for mobile manufacturers to distribute resources of marketing channels.

A SURVEY OF STACKELBERG DIFFERENTIAL GAME MODELS IN SUPPLY AND MARKETING CHANNELS

Stackelberg differential game models have been used to study sequential decision making in noncooperative games in diverse fields. In this paper, we survey recent applications of Stackelberg differential game models to the supply chain management and marketing channels literatures. A common feature of these applications is the specification of the game structure： a decentralized channel composed of a manufacturer and independent retailers, and a sequential decision procedure with demand and supply dynamics and coordination issues. In supply chain management, Stackelberg differential games have been used to investigate inventory issues, wholesale and retail pricing strategies, and outsourcing in dynamic environments. The underlying demand typically has growth dynamics or seasonal variation. In marketing, Stackelberg differential games have been used to model cooperative advertising programs, store brand and national brand advertising strategies, shelf space allocation, and pricing and advertising decisions. The demand dynamics are usually extensions of the classical advertising capital models or sales-advertising response models. We begin by explaining the Stackelberg differential game solution methodology and then provide a description of the models and results reported in the literature.

The Marketing Channels of China Auto Industry

After the 1990’s, the multi-channel structure of sales has still existed although the market mechanism is playing a main role in Chinese auto marketing circulation. Now, the channels of automobile marketing in China are as follows: 1. Manufacturer-established marketing

Analysis of Marketing of Garri in Delta State,Nigeria

The study examined the marketing of a cassava-based product （garri） in Delta State, Nigeria. Data was collected from 168 respondents using structured questionnaire. A multi-stage sampling procedure was employed in selecting 168 respondents from six markets in Delta State where garri is produced and marketed. Data was analyzed by the calculation of percentages, means and running of regression. The study revealed that the marketing of garri in Delta State was predominantly a female activity. The study also revealed that the garri was marketed in three channels and that 46.4% were retailers. The study further revealed a reasonable degree of freedom of entry and exit in the garri business in Delta State. Each trader or marketer was able to earn an average profit margin of N2 190.00 （for garri marketers）, while the marketing margins for garri was 13.1%. Although the marketers were faced with some challenges the average profit per marketer per month was reasonably high （N40 722）. The study further showed that the socio- economic characteristics of the marketers to a large extent had a positive influence on the quantity of garri sold in the study area. From the findings it was recommended that storage facilities, extension services and good road network among others should be provided to improve the marketing of garri in Delta State, Nigeria.

Mud crab (Scylla serrata Forsskal 1775) value chain analysis in the Khulna region of Bangladesh

A value chain analysis is a detailed description of all the activities and services needed to turn a raw product into a marketable good for delivery to final consumers.The mud crab business is considered by most marketing operators to be a profitable and viable business due to the high demand in the international market.Despite the importance of mud crab fishery,there is no structured marketing facilities in Bangladesh.This research aim to analyze the socioeconomic condition of actors,the profitability of farming,mapping the institutional and non-institutional barriers,and provide a better understanding of the possibility of technological interventions in the value chain.Qualitative and quantitative data were collected through participatory rural appraisal tools that include 200 individual interviews,16 focus group discussions,and 24 key informant interviews conducted in south-west Bangladesh from July to December of 2019.The mud crab value chain analysis revealed that the chain started with crab collection(cultivated and wild harvest),before sale to local vendors,and ended with exporters through several intermediaries.Results noted that most(±95%)exportable crab came from natural sources,with rest(±5%)from aquaculture sector.The average price(USD/kg)ranged from$10.5914.12 and$12.9419.42 for male crabs(grade:XXL),followed by$10.0011.77 and$11.7717.06 for female(grade:FF1)in domestic and international markets,respectively.Despite the high profitability of these sectors,the livelihood of these stakeholders has remained relatively hard.Multi-pronged approaches,like a nursery or increasing farming and backyard seed production,and possible value addition at the farm level may help farmers.