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Analysis of "Five in One" Training Model of Vocational Marketing Major
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作者 Yongchao Niu 《International English Education Research》 2014年第3期54-57,共4页
In 2010, the Ministry of Education put forward "five in one" training requirements for Vocational Education. It gives a direction for reform, exploration, innovation and development of vocational education. In this ... In 2010, the Ministry of Education put forward "five in one" training requirements for Vocational Education. It gives a direction for reform, exploration, innovation and development of vocational education. In this paper, the author analyzes status, problems and improvement measures of marketing professionals to achieve "five in one" and discuss on how to achieve "five in one" training in marketing major of higher vocational professional, with certain significance. 展开更多
关键词 marketing One of Five Docking Personnel Training
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The Way to Cultivate Characteristic Talents Majoring in Marketing in Agricultural Universities and Colleges 被引量:1
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作者 QI Li 《Asian Agricultural Research》 2012年第9期78-80,86,共4页
In face of modern enterprises' picky needs for marketing talents, the majority of graduates majoring in marketing from agricultural universities and colleges are often criticized due to old marketing concept, medi... In face of modern enterprises' picky needs for marketing talents, the majority of graduates majoring in marketing from agricultural universities and colleges are often criticized due to old marketing concept, mediocre expertise, lack of practical ability and lack of communication skills in the process of searching job. It exposes the flaws of agricultural universities and colleges in training objectives of marketing talents, curriculum setting, features, teachers and their quality. The marketing education should serve the marketing practice needs, and the training mode and training way of marketing talents in agricultural universities and colleges need to be urgently reformed and improved. To satisfy the needs of enterprises, it is necessary to establish modern educational thought of marketing and training philosophy of application-based marketing talents; position the majors to highlight the characteristics of agricultural universities and colleges, cultivate all-around, application-based, inter-disciplinary marketing talents and explore new ways to cultivate agricultural marketing talents. 展开更多
关键词 AGRICULTURAL UNIVERSITIES and COLLEGES marketing T
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Research on the Major Factors that Influence the Consumer Psychology in the Marketing Process
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作者 Yan Zhang 《International Journal of Technology Management》 2016年第2期73-76,共4页
In this paper, we conduct research on major factors that influence the consumer psychology in marketing process. In marketing system, customer relationship management mainly summarized as: the purpose of the enterpri... In this paper, we conduct research on major factors that influence the consumer psychology in marketing process. In marketing system, customer relationship management mainly summarized as: the purpose of the enterprise with the high quality products, fast and perfect service to attract new customers, maintain the good relationship between good and old customers. Many enterprises in the market in China in the process of economic transition has begun to attach importance to marketing strategic planning, but truly strategic decision making and planning is one of the few. Most enterprise pays attention to raise the level of the sales growth and profits in the eye of little concern for the future market of possession and the actual position in the market. Under this background, we propose the consumer psychology related research in this paper for enhancement. 展开更多
关键词 major Factors Consumer Psychology marketing Process INFLUENCE REVIEW
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Study on the Teaching Mode of Practical EnglishⅠfor Marketing Majors in Higher Vocational Education
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作者 何黄伟 《商业2.0(经济管理)》 2020年第6期0217-0217,共1页
Abstract: Practical English Ⅰ teaching must be based on the professional foundation of students, focus on the practicality of English teaching, serve the future professional development of students, focus on comprehe... Abstract: Practical English Ⅰ teaching must be based on the professional foundation of students, focus on the practicality of English teaching, serve the future professional development of students, focus on comprehensive professional and application capabilities, build a teaching model suitable for student learning and future development, and highlight students' practical application ability. Let students better understand the application context of professional English in a specific marketing environment, continuously enhance students 'ability to perceive English application context, and improve students' professional abilities. 展开更多
关键词 marketing practicalEnglishⅠ teachingmodel
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Exploring the impacts of major events on the systemic risk of the international energy market
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作者 Ming-Tao Zhao Su-Wan Lu Lian-Biao Cui 《Petroleum Science》 SCIE EI CAS CSCD 2024年第2期1444-1457,共14页
This study examines the systemic risk caused by major events in the international energy market(IEM)and proposes a management strategy to mitigate it. Using the tail-event driven network(TENET)method, this study const... This study examines the systemic risk caused by major events in the international energy market(IEM)and proposes a management strategy to mitigate it. Using the tail-event driven network(TENET)method, this study constructed a tail-risk spillover network(TRSN) of IEM and simulated the dynamic spillover tail-risk process through the cascading failure mechanism. The study found that renewable energy markets contributed more to systemic risk during the Paris Agreement and the COVID-19pandemic, while fossil energy markets played a larger role during the Russia-Ukraine conflict. This study identifies systemically important markets(SM) and critical tail-risk spillover paths as potential sources of systemic risk. The research confirms that cutting off the IEM risk spillover path can greatly reduce systemic risk and the influence of SM. This study offers insights into the management of systemic risk in IEM and provides policy recommendations to reduce the impact of shock events. 展开更多
关键词 International energy market Tail-risk spillover Cascading failure mechanism Systemic risk management
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Impact of Sharing Marketing on Marketing Willingness of Employees in Internet Decoration Industry
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作者 Zhongxin LI 《Asian Agricultural Research》 2024年第1期10-13,共4页
With the development of information technology,sharing marketing,as an innovative marketing method,plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration ... With the development of information technology,sharing marketing,as an innovative marketing method,plays an important role in promoting the marketing willingness and enthusiasm of employees in the Internet decoration industry.Based on the data obtained from the ques-tionnaire survey,this paper makes an empirical analysis of the impact of the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing on the marketing willingness of employees in the Internet decoration industry.The results showed that the questionnaire had good internal consistency and construct validity.Through empirical analysis,it can be found that the economic value,social value,perceived ease of use,perceived convenience,enabling conditions and subjective norms of sharing marketing have a significant positive impact on employees'marketing willingness. 展开更多
关键词 marketing Sharing marketing Internet decoration marketing willingness
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The Chinese Consumers’Service Quality Satisfaction Differences of Cruise Tourism and Precision Marketing Strategy
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作者 ZHANG Lingling CHEN Yu GUO Yingzhi 《Journal of Tourism and Hospitality Management》 2024年第1期1-11,共11页
The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method,... The paper selected Chinese Cruise Line as the case study. Having based on the survey data of Chinese cruise tourism consumers, the factor analysis method, one-way analysis of variances method, cluster analysis method, and other quantitative and qualitative methods were taken to analyze Chinese consumers’ satisfaction differences of cruise tourism service quality with different segmentation markets and clusters markets, and the reasons of satisfaction differences were also explored. Then precision marketing strategy of Chinese cruise tourism with different segmentation markets and clusters markets from the supply-side reform perspective was discussed. The purpose of current research was to provide suggestions of precision management and precision marketing of Chinese cruise tourism for relevant enterprises and government departments. 展开更多
关键词 cruise tourism service quality SATISFACTION market segmentation precision marketing
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Innovation and Development Trends in ASEAN Marketing Models in the Digital Age
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作者 Yi Wei Guizhen He Shaohan Lin 《Proceedings of Business and Economic Studies》 2024年第5期151-155,共5页
The digital wave is reshaping the global economic landscape with unprecedented force,especially in the dynamic and promising ASEAN region.Southeast Asia,a multicultural gathering place composed of ten countries,is exp... The digital wave is reshaping the global economic landscape with unprecedented force,especially in the dynamic and promising ASEAN region.Southeast Asia,a multicultural gathering place composed of ten countries,is experiencing profound changes due to the digital revolution,and its marketing model is also displaying new vitality.With soaring internet penetration,widespread use of smartphones,and the booming rise of social media,ASEAN markets have become at the forefront of global digital marketing innovation.This transformation is not only about the application of technology but also involves a comprehensive shift in thinking,consumer behavior,and business strategy.The purpose of this paper is to explore in depth how ASEAN marketing models are innovating in this era and to identify future trends,with a view to providing insights for companies to help them remain competitive in the rapidly changing market. 展开更多
关键词 DIGITALIZATION ASEAN market marketing model INNOVATION Development trend
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Effects of Charcoal Marketing on the Environment and Health in the City of Cotonou in Southern Benin
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作者 Théodore Soussia Victoria Zinsou +5 位作者 Thékpo Théodore Adjakpa Boniface Bonaventure Kpamegan Florence Nicole Houngla Charles Sossa Jérôme Lisette Odoulami Lamine Saîd Baba-Moussa 《Journal of Geoscience and Environment Protection》 2024年第11期132-144,共13页
Charcoal marketing is the main activity in the Gbegamey district of Cotonou. The aim of the study was to determine the effects of charcoal marketing on the environment and health of the Gbegamey population. A mixed de... Charcoal marketing is the main activity in the Gbegamey district of Cotonou. The aim of the study was to determine the effects of charcoal marketing on the environment and health of the Gbegamey population. A mixed descriptive and evaluative design was adopted. Data were collected using an interview guide, a structured non-participatory observation grid and air quality analysis equipment (PCE RCM 8 air quality detector;Carbon monoxide meter AS 87000A and Anemometer AM 4812) among charcoal traders, food vendors and residents living near charcoal sales outlets, selected by non-probabilistic purposive sampling, and were analysed with reference to national regulatory provisions and WHO recommendations (2022). 57 people, including 26 shopkeepers, were surveyed. Their average age was 45, with extremes of 25 and 65. The effects of charcoal marketing on health and the environment were known to 23 traders, who unfortunately did not adopt any protective measures. Some of the health effects mentioned were rheumatic and cardiovascular diseases. Pollutants (PM1: 96 µg/m3, PM2.5: 161 µg/m3, PM10: 206 µg/m3, CO: 185 mg/m3) were present in the coal-selling environment at Gbegamey. According to the respondents, respiratory diseases (42.31%), rheumatic diseases (30.77%) and cardiovascular diseases (11.54%) affected the traders, while respiratory diseases (51.61%) affected the general population. The marketing of charcoal in the Gbegamey district generates a high concentration of pollutants in the atmosphere. The activity needs to be monitored in order to limit its effects. 展开更多
关键词 marketing Charcoal EFFECTS HEALTH Environment
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Aviation Safety and Data Mining in Marketing Dimension
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作者 Sevgi Adigüzel Murat Başal Emel Saraç 《Advances in Aerospace Science and Technology》 2024年第3期117-127,共11页
The aviation industry is a sector that is developing, changing and growing every day in terms of technological and legal framework. There are generally three factors that enable airlines to hold on to the market. Thes... The aviation industry is a sector that is developing, changing and growing every day in terms of technological and legal framework. There are generally three factors that enable airlines to hold on to the market. These factors are safety, service quality and price. Airline companies can analyze the customers in the market with a focus on price and quality and develop a business model according to their expectations. For example, business class and economy class passenger expectations are different from each other, so the service and price to be offered to them will be different. However, all customers have one common expectation and that is safety. No matter how high quality the service is or how cheap the price is, no one wants to fly with an airline or plane that is not safe. From an airline company’s point of view, an accident or breakdown of one of the company’s aircraft can cause irreparable image loss and financial damage. If we look at past examples, we see that there are many airline companies or maintenance organizations that could not recover after an accident and went bankrupt. Safety is an indispensable factor. Therefore, there is a unit in the sector called the safety management system (SMS), which collects data by taking a proactive and reactive approach. The way and purpose of the safety management system is to take a proactive approach to recognize and prevent unsafe situations before they cause accidents or breakdowns, or to take a reactive approach to find the causes of accidents and breakdowns that have occurred as a result of certain factors and to take the necessary measures to prevent the same situations from happening again in the sector. The field of data mining, which is necessary to predict the future behavior of customers in the field of marketing, is an area that marketing also values. In this study, data mining studies to ensure safety in the aviation industry and the security of customer information in marketing will be emphasized, firstly, the concept and importance of data mining will be mentioned. 展开更多
关键词 Data Mining AVIATION CUSTOMER SAFETY marketing
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Analysis of Service Marketing Strategies in the Senior Study Travel Tour Market
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作者 Rui Ye 《Proceedings of Business and Economic Studies》 2024年第3期102-108,共7页
Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillm... Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillment but also promotes the construction of a healthy aging society.This study comprehensively uses methods such as literature analysis,interviews,and case studies to analyze the current status and existing problems of the senior study travel market.Based on the 7Ps service marketing model,it explores service marketing strategies for the senior study travel market,aiming to provide reference and guidance for related tourism enterprises to supply more attractive senior study travel services. 展开更多
关键词 Senior tourism Study travel Service marketing Market strategy
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Research on the Application Effects of Artificial Intelligence in Personalized Marketing
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作者 Binyang Feng 《Journal of Computer and Communications》 2024年第11期120-129,共10页
Artificial Intelligence (AI) technology is profoundly transforming personalized marketing practices. This study employs a mixed-methods approach to explore the application effects of AI in personalized marketing. The ... Artificial Intelligence (AI) technology is profoundly transforming personalized marketing practices. This study employs a mixed-methods approach to explore the application effects of AI in personalized marketing. The research first outlines the primary forms of AI-driven personalized marketing, including intelligent recommendation systems, dynamic pricing, and personalized content generation. Through analysis across multiple industries, the study summarizes best practices and common pitfalls of AI applications. Results indicate that AI can significantly enhance marketing relevance and timeliness but may also raise concerns about privacy and algorithmic discrimination. The study compares the effectiveness of AI-driven and traditional methods in various marketing scenarios. AI excels in handling large-scale, real-time personalization needs but may be less effective than human intervention in scenarios requiring deep emotional connections. Finally, the study discusses the prospects of ethical AI in personalized marketing, emphasizing the importance of transparency and explainability. This research provides theoretical and practical guidance for enterprises to effectively leverage AI technology to improve personalized marketing effectiveness. 展开更多
关键词 Artificial Intelligence Personalized marketing Recommendation Systems Consumer Behavior Ethical AI
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Marketing Strategies for Reading Promotion Activities in Academic Libraries:A Case Study of the University of Shanghai for Science and Technology
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作者 Fangting Ye 《Journal of Contemporary Educational Research》 2024年第4期16-22,共7页
In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among student... In the contemporary digital age,traditional reading habits have been compromised by digital media,a situation that has forced academic libraries to adopt proactive marketing approaches to promote reading among students and faculty.This article investigates the implementation of marketing strategies in promoting reading activities within academic libraries,taking the University of Shanghai for Science and Technology as a case study.The paper explores various marketing strategies employed by academic libraries,including market segmentation,utilization of new media platforms,and the creation of personalized content for readers.Drawing from an extensive literature review and real-world examples,the study establishes a framework for marketing reading promotion activities tailored to academic libraries.These findings underscore how effective marketing strategies can enhance user participation,expand library influence,and optimize resource utilization. 展开更多
关键词 University libraries Reading promotion marketing strategies Library services Case study
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The Impact of Short Media Videos on Urban Tourism Marketing:Taking Zibo and Xi'an as Examples
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作者 Limeng Chen 《Proceedings of Business and Economic Studies》 2024年第4期47-52,共6页
In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant drivi... In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant driving effect on local economic growth,and marketing strategies are the key to the progress of the tourism industry.Through efficient marketing methods,the visibility of tourist attractions and cities can be significantly improved,thereby attracting more tourists and injecting new vitality into the local tourism industry and the overall economy.At present,with the rapid development of short video platforms such as TikTok and the sharp increase in the number of users,short video marketing has gradually received widespread attention from industry professionals and the general public.Some cities have achieved good results in tourism marketing implemented with the help of short video platforms,prompting more cities to use short videos for marketing activities.However,short videos also negatively impact urban tourism marketing,reducing the appeal of TikTok marketing to audiences.Therefore,this article conducts in-depth research on the impact of short video media on urban tourism marketing,elaborates on the advantages,analyzes the impact,proposes strategies for the application,and hopes to provide a reference for cities to use short videos for tourism marketing. 展开更多
关键词 Short video media City Tourism marketing Influence
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Customer Satisfaction with Metaverse and Twin Avatar in Health Marketing
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作者 Bahattin Ariğ Murat Başal 《Open Journal of Applied Sciences》 2024年第11期3282-3307,共26页
Even though people approach a new technological development with distance, they have to use these technologies in order to keep up with the requirements of the age. As a result of the rapidly developing artificial int... Even though people approach a new technological development with distance, they have to use these technologies in order to keep up with the requirements of the age. As a result of the rapidly developing artificial intelligence and technology sector, the concept of metaverse is a virtual world that can be used in the health, tourism, marketing, advertising, education and gaming industries. When the literature is reviewed, it is seen that there are many domestic and foreign sources on the subject, but most of these sources are generally related to developments in the gaming and entertainment sectors. But apart from this, studies are being carried out to make it possible to use it in many sectors, including its use in the health sector. With this study, it is aimed to briefly mention what the existing metaverse studies are and to prepare a detailed research result for its use in the health sector. This study consists of five chapters. In the first part, information on the definition of the metaverse concept and how it has developed is given, and the infrastructure requirements necessary for the formation of the metaverse universe are mentioned. In the second section, it is discussed what kind of hardware and software tools may be needed if metaverse technology is possible. In the third section, research on the areas in which metaverse technology can be used in the health sector and current studies and future studies are included. In the fourth section, the legal aspects of this situation when a metaverse-based health service is to be initiated with twin avatars are discussed. In the last section, the advantages and disadvantages of metaverse technology are discussed. It can be seen from the study that the positive aspects of this kind of activity in the field of health will be more positive. As a result, the study constitutes an important value that will be a source for similar studies to be conducted in the future. 展开更多
关键词 Health marketing Metaverse Twin Avatar Customer Satisfaction
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From Inside Out:Internal Marketing as an Engine for Service Promotion-A Secondary Publication
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作者 Yermaline Ching 《Proceedings of Business and Economic Studies》 2024年第1期218-230,共13页
Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positi... Focusing on“from inside out”means understanding that the driving force behind a successful service promotion campaign lies in a deep connection with the internal team,turning it into the engine that propels a positive brand perception.The University of Panama faces challenges in the effective implementation of strategies involving its internal staff,impacting the coherence and strength of its promotional messages.The research aimed to determine internal marketing strategies as an engine for service promotion at the Central Campus and CRUSAM.The applied study was descriptive,non-experimental field research,and cross-sectional.The sample consisted of 80 individuals using a quota sampling method to measure and quantify the expression of a construct or variable that is not directly observable.A selfadministered questionnaire was used to collect information,measuring variables in their various dimensions.Content validity of the questionnaire was ensured through the evaluation of three experts,and the reliability of the Likert-type instrument was assessed using Cronbach’s α coefficient,which was found to be very high(0.918).The results led to the conclusion that establishing internal marketing strategies is necessary for the transformation and innovation process in the university through service promotion. 展开更多
关键词 Internal marketing strategies Service promotion marketing
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Research on the Digital Transformation of the Whole Industry Chain of Guangdong Supply and Marketing Cooperative
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作者 Siting Lian Wei Zhang 《Proceedings of Business and Economic Studies》 2024年第1期76-82,共7页
Guangdong Supply and Marketing Cooperative serves as an important institution for the“Three Rural Areas”in the Guangdong-Hong Kong-Macao Greater Bay Area.Its digital transformation and optimization serve as powerful... Guangdong Supply and Marketing Cooperative serves as an important institution for the“Three Rural Areas”in the Guangdong-Hong Kong-Macao Greater Bay Area.Its digital transformation and optimization serve as powerful supports for rural revitalization.This paper systematically reviews the main practices and effectiveness of the digital transformation within the Guangdong Supply and Marketing Cooperative.It also analyzes the current development dilemmas faced in the construction of digital supply and marketing.Additionally,it proposes targeted solutions,including building a big data resource base,optimizing the digital supply and marketing cloud platform,developing digital publictype agricultural social service applications,establishing a new model of rural e-commerce,enhancing the traceability management system for agricultural products,and strengthening the construction of the digital human resources system.These proposals aim to further promote the strategy for revitalizing the countryside. 展开更多
关键词 Guangdong supply and marketing cooperative Digital transformation Whole industry chain Rural revitalization
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Augmented Reality Marketing:Breakthroughs and Opportunities
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作者 Limin Niu 《Proceedings of Business and Economic Studies》 2024年第5期234-238,共5页
The impact of augmented reality(AR)technology on consumer behavior has increasingly attracted academic attention.While early research has provided valuable insights,many challenges remain.This article reviews recent s... The impact of augmented reality(AR)technology on consumer behavior has increasingly attracted academic attention.While early research has provided valuable insights,many challenges remain.This article reviews recent studies,analyzing AR’s technical features,marketing concepts,and action mechanisms from a consumer perspective.By refining existing frameworks and introducing a new model based on situation awareness theory,the paper offers a deeper exploration of AR marketing.Finally,it proposes directions for future research in this emerging field. 展开更多
关键词 Augmented reality Augmented reality marketing Situation awareness
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Innovative Research on Enterprise Marketing Strategies under the Background of New Media
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作者 Haigang Wen 《Proceedings of Business and Economic Studies》 2024年第4期300-304,共5页
Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and ... Marketing is one of the comprehensive development strategies for production-oriented and service-oriented enterprises, and it is also an effective path to increase income and revenue for enterprises. By operating and selling the main products, services, cultural concepts, and many more of the enterprise in a market-oriented manner. We aim to deepen the impression of the enterprise among consumers, enhance its market influence, and seek more opportunities for cooperation and development for the enterprise. However, with increasingly fierce market competition, traditional marketing models are no longer able to maximize their effectiveness. This article firstly analyzes the positive impact of new media background on enterprise marketing in expanding the scope of information release, improving marketing targeting, and creating new marketing platforms. Secondly, it explores the problems faced by enterprises in the current marketing process, such as outdated ideological concepts, insufficient team building, and rigid marketing content. Finally, strategies such as updating marketing concepts, strengthening team building, and innovating marketing content were proposed to provide some reference and inspiration for enterprises to smoothly promote marketing work under the background of new media. 展开更多
关键词 New media background ENTERPRISE marketing strategy
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Analysis of Innovative Paths for Enterprise Marketing Management Development Strategy under the Background of New Media
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作者 Tao Chi 《Proceedings of Business and Economic Studies》 2024年第3期28-34,共7页
From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises... From the perspective of enterprise marketing strategy planning,innovative research should be conducted based on the current trends in new media.The findings should be applied to practical activities within enterprises to achieve innovation in marketing strategy decision-making in the new media environment.Enterprises should adopt advanced communication transmission technologies and big data processing capabilities to effectively leverage the hidden value and promotional planning advantages of network media platforms.This approach can enhance customer loyalty and increase demand for new products.Enterprises should integrate into the continuously evolving new media landscape,explore their potential business characteristics,and innovate promotional methods.By effectively combining product information with digital media content,companies can ultimately achieve significant increases in corporate interests. 展开更多
关键词 New media Enterprise marketing management development strategy INNOVATION
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