In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where...In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where they choose. In this way, fast and easy banking is available to clients. This paper centers on marketing tactics of handset bank and thus presents a SoLoMo-based handset bank marketing mode, in order to provide a reference to the innovation and practice of handset bank marketing principles and means.展开更多
To serve as a reference for future foreign tourism study,relevant tourist sectors have done in-depth investigations on foreign tourism both domestically and internationally.A study of outbound tourism activities from ...To serve as a reference for future foreign tourism study,relevant tourist sectors have done in-depth investigations on foreign tourism both domestically and internationally.A study of outbound tourism activities from the viewpoint of tourists can examine its development law and create successful marketing tactics based on the rise in the number of foreign tourists.Based on this,this study suggests a data mining technique to examine the variations in travel needs and marketing tactics among various consumer groups.The combined example analysis demonstrates how logical and useful our data mining analysis is.Our data tests demonstrate that the tourism strategy outlined in this paper can enhance the number of tourists by piquing their interest based on the rise in the number of international travellers travelling overseas.展开更多
文摘In financial services, handset bank is known as one of major channels and this is the way to go in future and a key way for banks to compete on mobile intemet. Handset bank allows clients to make trades when and where they choose. In this way, fast and easy banking is available to clients. This paper centers on marketing tactics of handset bank and thus presents a SoLoMo-based handset bank marketing mode, in order to provide a reference to the innovation and practice of handset bank marketing principles and means.
基金2021 Youth Innovation Talents Project of Universities in Guangdong Province“Cause Analysis and Countermeasure Research on the Difference of Tourism Resources Development and Marketing Weakening in Underdeveloped Regions of Western Guangdong”(Project No.2021WQNCX241).
文摘To serve as a reference for future foreign tourism study,relevant tourist sectors have done in-depth investigations on foreign tourism both domestically and internationally.A study of outbound tourism activities from the viewpoint of tourists can examine its development law and create successful marketing tactics based on the rise in the number of foreign tourists.Based on this,this study suggests a data mining technique to examine the variations in travel needs and marketing tactics among various consumer groups.The combined example analysis demonstrates how logical and useful our data mining analysis is.Our data tests demonstrate that the tourism strategy outlined in this paper can enhance the number of tourists by piquing their interest based on the rise in the number of international travellers travelling overseas.
