Time:2008Place:BeijingCharacters:Beibei,Jingjing,Huanhuan,Yingying,Nini,Some kids,Storyteller Scene I:We are FuwaStoryteller: Look,five lovely little friends—Fuwa are coming.
In 2007, Hikonyan was the first winner of the Japan-wide ＂yuru-chara＂ or ＂yurui mascot character＂ competition. Since then,yuru-chara, or unsophisticated characters, have become a part of the mascot character marke...In 2007, Hikonyan was the first winner of the Japan-wide ＂yuru-chara＂ or ＂yurui mascot character＂ competition. Since then,yuru-chara, or unsophisticated characters, have become a part of the mascot character marketing industry worth over a billion Japanese yen. However, they have not expanded far outside of Japan. This paper looks at yuru-chara through articles,documentation, literature, and interviews to explore their history and status in Japan, and attempts to explain their rapid rise within the country as well as their lack of presence outside of the country. These resources help explain the design choices of yuru-chara, the reasoning behind those choices, and what they mean within Japan＇s society. They additionally explain how yuru-chara impact the Japanese market. The paper also explores some Japanese branding and how yuru-chara can fit into the concept of the Cool Japan Project. Finally, it explores some possibilities of expanding the concept of yuru-chara tointernational markets and how they could successfully work abroad.展开更多
The Mongolian culture is part of China's traditional culture.It is a prairie culture of fusion Mongolian wisdom for nearly a thousand years.This article briefly introduces the basic concepts of mascots and Mongoli...The Mongolian culture is part of China's traditional culture.It is a prairie culture of fusion Mongolian wisdom for nearly a thousand years.This article briefly introduces the basic concepts of mascots and Mongolian cultural elements,and carries out a design practice by using the horse culture,color matching,boke clothing in the Mongolian cultural elements.The white horse mascot was designed by combining with national culture.It can be found that Mongolian traditional culture is a huge resource treasure house for mascot design through design practice,and the design of mascot is the characteristic of the era that inherits the development of Mongolian culture.The integration of Mongolian culture and mascot design can achieve mutual benefit.展开更多
With the development of China’s tourism industry,the promotion of tourism brand mascots should be further optimized.By improving the promotion of tourism brand mascots,the connotation of tourism can be effectively ex...With the development of China’s tourism industry,the promotion of tourism brand mascots should be further optimized.By improving the promotion of tourism brand mascots,the connotation of tourism can be effectively expanded,so as to attract more consumers to participate in tourism activities.Promoting the mascots of tourism brands from different angles and levels will help increase the popularity of tourism brands and enhance people’s understanding of the culture and connotation of tourism brands[1].Therefore,this article will discuss the promotion of tourism brand mascots and put forward several strategies for reference.展开更多
Identification of proteins by mass spectrometry （MS） is an essential step in proteomic studies and is typically accomplished by either peptide mass fingerprinting （PMF） or amino acid sequencing of the peptide. Alt...Identification of proteins by mass spectrometry （MS） is an essential step in proteomic studies and is typically accomplished by either peptide mass fingerprinting （PMF） or amino acid sequencing of the peptide. Although sequence information from MS/MS analysis can be used to validate PMF-based protein identification, it may not be practical when analyzing a large number of proteins and when highthroughput MS/MS instrumentation is not readily available. At present, a vast majority of proteomic studies employ PMF. However, there are huge disparities in criteria used to identify proteins using PMF. Therefore, to reduce incorrect protein identification using PMF, and also to increase confidence in PMF-based protein identification without accompanying MS/MS analysis, definitive guiding principles are essential. To this end, we propose a value-based scoring system that provides guidance on evaluating when PMF-based protein identification can be deemed sufficient without accompanying amino acid sequence data from MS/MS analysis.展开更多
The asteroid explorer Hayabusa2 carries multiple rovers and separates them to land on an asteroid surface.One of these rovers,called MASCOT,was developed under the international cooperation between the Deutsches Zentr...The asteroid explorer Hayabusa2 carries multiple rovers and separates them to land on an asteroid surface.One of these rovers,called MASCOT,was developed under the international cooperation between the Deutsches Zentrum f¨ur Luft-und Raumfahrt and the Centre National d’Etudes Spatiales.This rover was designed to be separated to land and perform several missions on an asteroid surface.To support these missions,the mother ship Hayabusa2 must separate this rover at a low altitude of approximately 50 m and hover at approximately 3 km after separation to achieve are liable communication link with MASCOT.Because the on-board guidance,navigation,and control(GNC)does not have an autonomous hovering function,this hovering operation is performed by ground-based control.This paper introduces the GNC operation scheme for this hovering operation and reports on its flight results.展开更多
文摘Time:2008Place:BeijingCharacters:Beibei,Jingjing,Huanhuan,Yingying,Nini,Some kids,Storyteller Scene I:We are FuwaStoryteller: Look,five lovely little friends—Fuwa are coming.
文摘In 2007, Hikonyan was the first winner of the Japan-wide ＂yuru-chara＂ or ＂yurui mascot character＂ competition. Since then,yuru-chara, or unsophisticated characters, have become a part of the mascot character marketing industry worth over a billion Japanese yen. However, they have not expanded far outside of Japan. This paper looks at yuru-chara through articles,documentation, literature, and interviews to explore their history and status in Japan, and attempts to explain their rapid rise within the country as well as their lack of presence outside of the country. These resources help explain the design choices of yuru-chara, the reasoning behind those choices, and what they mean within Japan＇s society. They additionally explain how yuru-chara impact the Japanese market. The paper also explores some Japanese branding and how yuru-chara can fit into the concept of the Cool Japan Project. Finally, it explores some possibilities of expanding the concept of yuru-chara tointernational markets and how they could successfully work abroad.
基金Supported by major construction subjects project of Inner Mongolia Agricultural University(Project No.:RC2000000466).
文摘The Mongolian culture is part of China's traditional culture.It is a prairie culture of fusion Mongolian wisdom for nearly a thousand years.This article briefly introduces the basic concepts of mascots and Mongolian cultural elements,and carries out a design practice by using the horse culture,color matching,boke clothing in the Mongolian cultural elements.The white horse mascot was designed by combining with national culture.It can be found that Mongolian traditional culture is a huge resource treasure house for mascot design through design practice,and the design of mascot is the characteristic of the era that inherits the development of Mongolian culture.The integration of Mongolian culture and mascot design can achieve mutual benefit.
文摘With the development of China’s tourism industry,the promotion of tourism brand mascots should be further optimized.By improving the promotion of tourism brand mascots,the connotation of tourism can be effectively expanded,so as to attract more consumers to participate in tourism activities.Promoting the mascots of tourism brands from different angles and levels will help increase the popularity of tourism brands and enhance people’s understanding of the culture and connotation of tourism brands[1].Therefore,this article will discuss the promotion of tourism brand mascots and put forward several strategies for reference.
文摘Identification of proteins by mass spectrometry （MS） is an essential step in proteomic studies and is typically accomplished by either peptide mass fingerprinting （PMF） or amino acid sequencing of the peptide. Although sequence information from MS/MS analysis can be used to validate PMF-based protein identification, it may not be practical when analyzing a large number of proteins and when highthroughput MS/MS instrumentation is not readily available. At present, a vast majority of proteomic studies employ PMF. However, there are huge disparities in criteria used to identify proteins using PMF. Therefore, to reduce incorrect protein identification using PMF, and also to increase confidence in PMF-based protein identification without accompanying MS/MS analysis, definitive guiding principles are essential. To this end, we propose a value-based scoring system that provides guidance on evaluating when PMF-based protein identification can be deemed sufficient without accompanying amino acid sequence data from MS/MS analysis.
文摘The asteroid explorer Hayabusa2 carries multiple rovers and separates them to land on an asteroid surface.One of these rovers,called MASCOT,was developed under the international cooperation between the Deutsches Zentrum f¨ur Luft-und Raumfahrt and the Centre National d’Etudes Spatiales.This rover was designed to be separated to land and perform several missions on an asteroid surface.To support these missions,the mother ship Hayabusa2 must separate this rover at a low altitude of approximately 50 m and hover at approximately 3 km after separation to achieve are liable communication link with MASCOT.Because the on-board guidance,navigation,and control(GNC)does not have an autonomous hovering function,this hovering operation is performed by ground-based control.This paper introduces the GNC operation scheme for this hovering operation and reports on its flight results.
