The mass communication model and interactive ritual chain theory,which serve as communication paradigms in the new media era,facilitate and enhance the synergy between the fields of social history of medicine and heal...The mass communication model and interactive ritual chain theory,which serve as communication paradigms in the new media era,facilitate and enhance the synergy between the fields of social history of medicine and health communication.This study employs a comprehensive framework based on the five elements of the mass communication model:information source,communication subject,communication object,message content,and post-communication feedback.Additionally,it incorporates the interactive ritual chain theory to examine the evolving dynamics and developmental trajectory of research in the social history of medicine during the new media era.Conclusively,this paper acknowledges the existing interaction gaps in the interaction between health communication and the social history of medicine research while outlining the challenges for fostering collaboration and proposing strategic optimizations for effective integration.展开更多
As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on th...As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages展开更多
This paper considers the integrated concept of personal communication freedom which did not appear earlier in the scientific literature as independent object of research. The author puts forward some hypotheses concer...This paper considers the integrated concept of personal communication freedom which did not appear earlier in the scientific literature as independent object of research. The author puts forward some hypotheses concerning the maintenance and the humanistic importance of communication freedom. The special attention is given to a category of the person which unites in it so-called writers, readers and all other people who have been not included in process of a mass communication. As a result of the theoretical analysis, he offers the program of complex research of this phenomenon and construction of model of mass communications which should be based on an ideal of personal freedom and should reflect national-cultural features of the social environment. In particular, it is a question of national-cultural model of media in Russia.展开更多
In this research, it considers the manipulative influence of mass communication on the society especially in the formation of moral panic in times of social-politics crisis--Revolution of Dignity （November 2013-Febru...In this research, it considers the manipulative influence of mass communication on the society especially in the formation of moral panic in times of social-politics crisis--Revolution of Dignity （November 2013-February 2014） and during social-political stability. An attempt was made to determine the mechanism of implementation of this phenomenon in these periods the example of the news program ＂Facts＂ on ICTV channel and news on the TV channel ＂1＋1＂. The author makes two models of moral panic mechanism＇s formation： during the period of sociopolitical stability and in the period of sociopolitical crisis. Furthermore, it identifies the comparative characteristics of moral panic formation during the period of the sociopolitical stability and sociopolitical crisis.展开更多
The main purpose of this paper was to examine female roles portrayed by advertising. More specifically, the questions that motivated this research project were ＂What messages about women have been given to society th...The main purpose of this paper was to examine female roles portrayed by advertising. More specifically, the questions that motivated this research project were ＂What messages about women have been given to society through advertisement？＂ and ＂Have these portrayals been changed during the past decades？＂ The study consisted of a systematic content analysis of Brazilian commercials from 1973 to 2000. The population from which this sample was drawn consisted of Brazilian commercials which got an award in international and national festivals. A probabilistic sample procedure was employed. Ninety five pieces were selected. The categories and operational rules used in the study were developed based on previous research. This study has proposed that female images in advertising are depicted in three different ways： stereotyped, idealized, and plural portrayals. Our results have revealed that some specific images have changed, however, they continued to be stereotyped and idealized.展开更多
With the advent and widespread information and communication technologies, pace of human activity has accelerated markedly new industries, new management techniques. And in the world community, now prevalent idea of d...With the advent and widespread information and communication technologies, pace of human activity has accelerated markedly new industries, new management techniques. And in the world community, now prevalent idea of democracy with equal rights and freedoms for all citizens of a democratic state is a risk and a challenge to the integrity of a community. Against this background, it becomes important not only process control, but also a system of communication between society and the state. For effective interaction between society and the state, the government needs a new, streamlined platform for the provision of public services. This site was e-government. Currently, the concept of ＂open government＂ is implemented in the administration of the state in all developed countries. This paper deals with modern communication mechanism of the state and society in Russia, for example, ＂e-government＂, and the effectiveness of this mechanism in the process of changing demands of society.展开更多
Breastfeeding practices are influenced by multifactorial determinants including individual characteristics,external support systems,and media influences.This commentary emphasizes such complex factors influencing brea...Breastfeeding practices are influenced by multifactorial determinants including individual characteristics,external support systems,and media influences.This commentary emphasizes such complex factors influencing breastfeeding practices.Potential methodological limitations and the need for diverse sampling in studying breastfeeding practices are highlighted.Further research must explore the interplay between social influences,cultural norms,government policies,and individual factors in shaping maternal breastfeeding decisions.展开更多
基金University of Science and Technology of China Quality Project History of Medicine(2023YCZX02)Digital Museum Construction Project of Chinese Centre for Disease Control and Prevention(BB2110240080)The National Key R&D project granted by the Ministry of Science and Technology(2018YFA0902400).
文摘The mass communication model and interactive ritual chain theory,which serve as communication paradigms in the new media era,facilitate and enhance the synergy between the fields of social history of medicine and health communication.This study employs a comprehensive framework based on the five elements of the mass communication model:information source,communication subject,communication object,message content,and post-communication feedback.Additionally,it incorporates the interactive ritual chain theory to examine the evolving dynamics and developmental trajectory of research in the social history of medicine during the new media era.Conclusively,this paper acknowledges the existing interaction gaps in the interaction between health communication and the social history of medicine research while outlining the challenges for fostering collaboration and proposing strategic optimizations for effective integration.
文摘As part of business translation, web page translation is an effective way of global communication. Accurate and adequate translation of web pages can enhance the enterprises＇ competitiveness. This paper focuses on the features of Chinese and Western web pages of garment enterprises and the translation strategy with the guidance of mass communication theory. Results illustrate that Chinese texts favor symmetrical phrases rich in cultural connotation, whereas English texts prefer plain language with fewer culture-loaded expressions and the latter focuses more on the feeling of audiences. As a result, audience-oriented translation strategy is strongly recommended so as to maximize the communication effect of the enterprise web pages
文摘This paper considers the integrated concept of personal communication freedom which did not appear earlier in the scientific literature as independent object of research. The author puts forward some hypotheses concerning the maintenance and the humanistic importance of communication freedom. The special attention is given to a category of the person which unites in it so-called writers, readers and all other people who have been not included in process of a mass communication. As a result of the theoretical analysis, he offers the program of complex research of this phenomenon and construction of model of mass communications which should be based on an ideal of personal freedom and should reflect national-cultural features of the social environment. In particular, it is a question of national-cultural model of media in Russia.
文摘In this research, it considers the manipulative influence of mass communication on the society especially in the formation of moral panic in times of social-politics crisis--Revolution of Dignity （November 2013-February 2014） and during social-political stability. An attempt was made to determine the mechanism of implementation of this phenomenon in these periods the example of the news program ＂Facts＂ on ICTV channel and news on the TV channel ＂1＋1＂. The author makes two models of moral panic mechanism＇s formation： during the period of sociopolitical stability and in the period of sociopolitical crisis. Furthermore, it identifies the comparative characteristics of moral panic formation during the period of the sociopolitical stability and sociopolitical crisis.
文摘The main purpose of this paper was to examine female roles portrayed by advertising. More specifically, the questions that motivated this research project were ＂What messages about women have been given to society through advertisement？＂ and ＂Have these portrayals been changed during the past decades？＂ The study consisted of a systematic content analysis of Brazilian commercials from 1973 to 2000. The population from which this sample was drawn consisted of Brazilian commercials which got an award in international and national festivals. A probabilistic sample procedure was employed. Ninety five pieces were selected. The categories and operational rules used in the study were developed based on previous research. This study has proposed that female images in advertising are depicted in three different ways： stereotyped, idealized, and plural portrayals. Our results have revealed that some specific images have changed, however, they continued to be stereotyped and idealized.
文摘With the advent and widespread information and communication technologies, pace of human activity has accelerated markedly new industries, new management techniques. And in the world community, now prevalent idea of democracy with equal rights and freedoms for all citizens of a democratic state is a risk and a challenge to the integrity of a community. Against this background, it becomes important not only process control, but also a system of communication between society and the state. For effective interaction between society and the state, the government needs a new, streamlined platform for the provision of public services. This site was e-government. Currently, the concept of ＂open government＂ is implemented in the administration of the state in all developed countries. This paper deals with modern communication mechanism of the state and society in Russia, for example, ＂e-government＂, and the effectiveness of this mechanism in the process of changing demands of society.
文摘Breastfeeding practices are influenced by multifactorial determinants including individual characteristics,external support systems,and media influences.This commentary emphasizes such complex factors influencing breastfeeding practices.Potential methodological limitations and the need for diverse sampling in studying breastfeeding practices are highlighted.Further research must explore the interplay between social influences,cultural norms,government policies,and individual factors in shaping maternal breastfeeding decisions.
