The media industry plays a central role in the emergence of a politically, socially, and economically conscious citizenry. This role has elevated the industry as a major stakeholder in the political, socio-cultural, a...The media industry plays a central role in the emergence of a politically, socially, and economically conscious citizenry. This role has elevated the industry as a major stakeholder in the political, socio-cultural, and economic development of the people. This essential role, however, has come under serious threat following the emergence of the Digital Age, changing social trends, and a global economy that is in distress. This is the main reason this paper investigates the survival strategies adopted by the US print media industry to deal with the decline and see how the Nigerian print media industry that is facing similar decline can benefit from the strategies. The method of study is qualitative. We gathered data through in-depth interviews and on-site observation of the operations of the selected media organizations. We also reviewed literature provided by the media firms and the ones that are already in the public domain. Our findings confirm recent projections that the American and Nigerian media industries are truly facing economics of decline and that the Nigerian industry is worst hit. The study identified some of the strategies adopted by the American print media industry to deal with the economic recession to include introduction of online editions, use of pay wall, free online views, Search Engine Optimization, Micro-funding, etc. After thorough interrogation of the literature and results, we conclude that the Nigerian print media industry could apply similar strategies used in the US to address its own negative economic situation. We also recommend an upgrade in the media training curricula to address some of these concerns effectively leading to the emergence of ＂Media Entrepreneurship＂ as a course in Communication/Media Departments in Nigerian universities.展开更多
In the modem media industry, in addition to the traditional business model of proprietary products selling, there are a number of new business models that involve free distribution of whole products, or some parts of ...In the modem media industry, in addition to the traditional business model of proprietary products selling, there are a number of new business models that involve free distribution of whole products, or some parts of the products. The advantage of the open business model is in the value creation by a large community of developers, whereas the proprietary business model means a simpler form of value capture. However, open and closed business models can not exist in pure form： the proprietary model does not give enough space for innovation, while the open model gives insufficient opportunities for generating profit. An investigation of the problem of optimal business model choice at the monopolistic market indicates that the fully closed business model is less efficient than the model with the closed core and open extensions; it is profitable for any firm to open all of those ideas and technologies that can not be used without the base module; the completely open business model is optimal if and only if a substantial part of the consumer value is determined by additional services or innovative activity of the users.展开更多
Historical changes have taken place in China under the reform-and-opening-up policy over the past three decades. Changes in China＇s social and economic structures, cultural scenes and social operations are revolution...Historical changes have taken place in China under the reform-and-opening-up policy over the past three decades. Changes in China＇s social and economic structures, cultural scenes and social operations are revolutionary. The Chinese people, who account for one fifth of the human race, are working hard to bring about a national reiuvanation.展开更多
With the growth of digitization and globalization, media companies expanded and concentrated themselves in media industry or cross-media industry.There are three different forms of expansion and concentration in media...With the growth of digitization and globalization, media companies expanded and concentrated themselves in media industry or cross-media industry.There are three different forms of expansion and concentration in media industry, which includes horizontal, diagonal and vertical expansion. This essay analyzes the different forms of media expansion and concentration and find that the major advantage media concentration is that economies of scale and scope are able to occur. It means efficiency and market power of media industry could be increased. At the same time, the disadvantage of media concentration is that exceeding market power may damage the normal competition. Thus, policies of media expansion and concentrations should also be focused.展开更多
In the context of the era of big data,the cultural industry represented by media is developing rapidly and gradually becoming an important force to promote economic growth.Based on the relevant principles of Western e...In the context of the era of big data,the cultural industry represented by media is developing rapidly and gradually becoming an important force to promote economic growth.Based on the relevant principles of Western economics,the article first analyzes how economic influence guides media activities from the perspective of media and audiences.Secondly,it explores how to promote economic and social development through media from the perspective of media's allocation of production factors,which provides a theoretical basis for scientifically understanding and understanding media economy.展开更多
文摘The media industry plays a central role in the emergence of a politically, socially, and economically conscious citizenry. This role has elevated the industry as a major stakeholder in the political, socio-cultural, and economic development of the people. This essential role, however, has come under serious threat following the emergence of the Digital Age, changing social trends, and a global economy that is in distress. This is the main reason this paper investigates the survival strategies adopted by the US print media industry to deal with the decline and see how the Nigerian print media industry that is facing similar decline can benefit from the strategies. The method of study is qualitative. We gathered data through in-depth interviews and on-site observation of the operations of the selected media organizations. We also reviewed literature provided by the media firms and the ones that are already in the public domain. Our findings confirm recent projections that the American and Nigerian media industries are truly facing economics of decline and that the Nigerian industry is worst hit. The study identified some of the strategies adopted by the American print media industry to deal with the economic recession to include introduction of online editions, use of pay wall, free online views, Search Engine Optimization, Micro-funding, etc. After thorough interrogation of the literature and results, we conclude that the Nigerian print media industry could apply similar strategies used in the US to address its own negative economic situation. We also recommend an upgrade in the media training curricula to address some of these concerns effectively leading to the emergence of ＂Media Entrepreneurship＂ as a course in Communication/Media Departments in Nigerian universities.
文摘In the modem media industry, in addition to the traditional business model of proprietary products selling, there are a number of new business models that involve free distribution of whole products, or some parts of the products. The advantage of the open business model is in the value creation by a large community of developers, whereas the proprietary business model means a simpler form of value capture. However, open and closed business models can not exist in pure form： the proprietary model does not give enough space for innovation, while the open model gives insufficient opportunities for generating profit. An investigation of the problem of optimal business model choice at the monopolistic market indicates that the fully closed business model is less efficient than the model with the closed core and open extensions; it is profitable for any firm to open all of those ideas and technologies that can not be used without the base module; the completely open business model is optimal if and only if a substantial part of the consumer value is determined by additional services or innovative activity of the users.
文摘Historical changes have taken place in China under the reform-and-opening-up policy over the past three decades. Changes in China＇s social and economic structures, cultural scenes and social operations are revolutionary. The Chinese people, who account for one fifth of the human race, are working hard to bring about a national reiuvanation.
文摘With the growth of digitization and globalization, media companies expanded and concentrated themselves in media industry or cross-media industry.There are three different forms of expansion and concentration in media industry, which includes horizontal, diagonal and vertical expansion. This essay analyzes the different forms of media expansion and concentration and find that the major advantage media concentration is that economies of scale and scope are able to occur. It means efficiency and market power of media industry could be increased. At the same time, the disadvantage of media concentration is that exceeding market power may damage the normal competition. Thus, policies of media expansion and concentrations should also be focused.
文摘In the context of the era of big data,the cultural industry represented by media is developing rapidly and gradually becoming an important force to promote economic growth.Based on the relevant principles of Western economics,the article first analyzes how economic influence guides media activities from the perspective of media and audiences.Secondly,it explores how to promote economic and social development through media from the perspective of media's allocation of production factors,which provides a theoretical basis for scientifically understanding and understanding media economy.
