Researches in metaphor and addressing have both aroused great interests among scholars. Metaphorical use of address terms will be one focus of this paper. Functions of address terms have been investigated a lot, but e...Researches in metaphor and addressing have both aroused great interests among scholars. Metaphorical use of address terms will be one focus of this paper. Functions of address terms have been investigated a lot, but emotional functions are less emphasized. Therefore, this paper will make a tentative study of how people metaphorically use address terms to express the addresser＇s affect towards the addressee within the framework of Appraisal Theory.展开更多
Metaphor is a common phenomenon in real life.It refers to a figure of speech in which an implied comparison is made between two unlike things that actually have something in common.As for advertising,foreign studies f...Metaphor is a common phenomenon in real life.It refers to a figure of speech in which an implied comparison is made between two unlike things that actually have something in common.As for advertising,foreign studies focus on the analysis of ap plication and effects of metaphor.Based on the historical and current studies on metaphor,this paper aims at analyzing metaphor and its functions in advertising from systemic functional grammar perspective.It pointed out that metaphor,a rhetoric method in advertising language,has many functions,namely,politeness,imagination,subjectivity,objectivity,and textual cohesion,etc.Thus,metaphor can be seen as an important sales strategy,helping the advertisers to establish a good interpersonal relationship with the target audience so as to reach their business aims.In addition,it is also of great importance in that it can stimulate our in terest to learn English,and help us to improve English reading,understanding and writing.展开更多
Metaphor is a universal language skill in daily life.It is also pervasive in computer English,which is not realized by most people.However,Lakoff's conceptual metaphor theory provides us an opportunity to pay clos...Metaphor is a universal language skill in daily life.It is also pervasive in computer English,which is not realized by most people.However,Lakoff's conceptual metaphor theory provides us an opportunity to pay close attention to these metaphors in computer English and offers us a new way to explore and learn computer English.Based on the conceptual metaphor theory,this paper presents a cognitive analysis on the functions of metaphor in computer English,especially its cognitive function and economical function.展开更多
The study aims to make a comparative study of 3 translated versions of Niao Ming Chien written by Chinese ancient poet Wang Wei from the perspective of ideational grammatical metaphor for the purpose of finding out ho...The study aims to make a comparative study of 3 translated versions of Niao Ming Chien written by Chinese ancient poet Wang Wei from the perspective of ideational grammatical metaphor for the purpose of finding out how grammatical metaphor can provide a peculiar insight to the translation of Chinese poems.展开更多
Nowadays it is common to talk about metaphor.In fact,metaphor is a kind of comparison.Because of comparison and association,familiar objects become strange and glamorous.Animal metaphors can involve either nominal for...Nowadays it is common to talk about metaphor.In fact,metaphor is a kind of comparison.Because of comparison and association,familiar objects become strange and glamorous.Animal metaphors can involve either nominal form or verb forms.A person's crying may be called barking.A woman may be called a cat,or a goose,etc.Animal metaphor is connected tightly with our life and helps language development.We can utilize them to make our life and languages more colorful.展开更多
With the development of cognitive linguistics,a traditional view on metaphor that metaphor is a figure of speech has been challenged.A new cognitive view has taken its place:metaphor is not just a language phenomenon,...With the development of cognitive linguistics,a traditional view on metaphor that metaphor is a figure of speech has been challenged.A new cognitive view has taken its place:metaphor is not just a language phenomenon,but a "cognitive instrument" in nature.Metaphor has played an important role in understanding computer English and transferring scientific concepts.This thesis aims at making a systematic study on computer metaphors through the conceptual metaphor theory by taking screen English of computer as linguistic materials,and showing that conceptual metaphors can efficiently help people to understand and remember computer lexicons and expressions.展开更多
语法隐喻是系统功能语言学的重要理论创新,具有厚重的理论价值和宽广的应用场域,但在文学语篇分析中的功能和作用尚未得到充分探索。为探索语法隐喻在文学语篇分析中的应用,文章使用UAM Corpus Tool语料标注软件,对爱伦·坡的64首...语法隐喻是系统功能语言学的重要理论创新,具有厚重的理论价值和宽广的应用场域,但在文学语篇分析中的功能和作用尚未得到充分探索。为探索语法隐喻在文学语篇分析中的应用,文章使用UAM Corpus Tool语料标注软件,对爱伦·坡的64首诗歌进行了语法隐喻的分类标注和统计,发现语法隐喻在诗歌中也是常见现象,且具有调节音律、融合主题和增强意境的作用,有潜力成为模糊修辞学研究中的有力工具,并为文学作品的语言学分析提供一条跨学科路径。展开更多
文摘Researches in metaphor and addressing have both aroused great interests among scholars. Metaphorical use of address terms will be one focus of this paper. Functions of address terms have been investigated a lot, but emotional functions are less emphasized. Therefore, this paper will make a tentative study of how people metaphorically use address terms to express the addresser＇s affect towards the addressee within the framework of Appraisal Theory.
文摘Metaphor is a common phenomenon in real life.It refers to a figure of speech in which an implied comparison is made between two unlike things that actually have something in common.As for advertising,foreign studies focus on the analysis of ap plication and effects of metaphor.Based on the historical and current studies on metaphor,this paper aims at analyzing metaphor and its functions in advertising from systemic functional grammar perspective.It pointed out that metaphor,a rhetoric method in advertising language,has many functions,namely,politeness,imagination,subjectivity,objectivity,and textual cohesion,etc.Thus,metaphor can be seen as an important sales strategy,helping the advertisers to establish a good interpersonal relationship with the target audience so as to reach their business aims.In addition,it is also of great importance in that it can stimulate our in terest to learn English,and help us to improve English reading,understanding and writing.
文摘Metaphor is a universal language skill in daily life.It is also pervasive in computer English,which is not realized by most people.However,Lakoff's conceptual metaphor theory provides us an opportunity to pay close attention to these metaphors in computer English and offers us a new way to explore and learn computer English.Based on the conceptual metaphor theory,this paper presents a cognitive analysis on the functions of metaphor in computer English,especially its cognitive function and economical function.
文摘The study aims to make a comparative study of 3 translated versions of Niao Ming Chien written by Chinese ancient poet Wang Wei from the perspective of ideational grammatical metaphor for the purpose of finding out how grammatical metaphor can provide a peculiar insight to the translation of Chinese poems.
文摘Nowadays it is common to talk about metaphor.In fact,metaphor is a kind of comparison.Because of comparison and association,familiar objects become strange and glamorous.Animal metaphors can involve either nominal form or verb forms.A person's crying may be called barking.A woman may be called a cat,or a goose,etc.Animal metaphor is connected tightly with our life and helps language development.We can utilize them to make our life and languages more colorful.
文摘With the development of cognitive linguistics,a traditional view on metaphor that metaphor is a figure of speech has been challenged.A new cognitive view has taken its place:metaphor is not just a language phenomenon,but a "cognitive instrument" in nature.Metaphor has played an important role in understanding computer English and transferring scientific concepts.This thesis aims at making a systematic study on computer metaphors through the conceptual metaphor theory by taking screen English of computer as linguistic materials,and showing that conceptual metaphors can efficiently help people to understand and remember computer lexicons and expressions.
文摘语法隐喻是系统功能语言学的重要理论创新,具有厚重的理论价值和宽广的应用场域,但在文学语篇分析中的功能和作用尚未得到充分探索。为探索语法隐喻在文学语篇分析中的应用,文章使用UAM Corpus Tool语料标注软件,对爱伦·坡的64首诗歌进行了语法隐喻的分类标注和统计,发现语法隐喻在诗歌中也是常见现象,且具有调节音律、融合主题和增强意境的作用,有潜力成为模糊修辞学研究中的有力工具,并为文学作品的语言学分析提供一条跨学科路径。
