本文以Designed to move活动为基础,分析体育品牌体验对消费者行为(品牌忠诚)的影响,这种形式的品牌体验能够给消费者的生命资产和生活价值观带来影响,具有研究价值。本文采用Brakus的SEMs模型测量品牌体验,通过实证分析,探究了感官体...本文以Designed to move活动为基础,分析体育品牌体验对消费者行为(品牌忠诚)的影响,这种形式的品牌体验能够给消费者的生命资产和生活价值观带来影响,具有研究价值。本文采用Brakus的SEMs模型测量品牌体验,通过实证分析,探究了感官体验、情感体验、行为体验和智力体验与品牌忠诚之间的作用关系。分析发现,感官体验、行为体验和智力体验对品牌忠诚有显著的正向影响作用,与以往研究不同的是,在体育品牌体验中情感体验对品牌忠诚影响不显著,这对体育企业的营销活动和体验手段具有现实的指导意义。展开更多
This paper investigates the evolutionary change in the OF(OF) of hedges in different moves of EMRAs(EMRAs).Two corpora are established for longitudinal study,with Corpus A consisting of EMRAs from 1990-1994 and Corpus...This paper investigates the evolutionary change in the OF(OF) of hedges in different moves of EMRAs(EMRAs).Two corpora are established for longitudinal study,with Corpus A consisting of EMRAs from 1990-1994 and Corpus B from 2005-2009.Generally,no significant change has been found in overall use of hedges.However,apart from move 6,7 and 10,we have found some interesting changes in the other moves.On the one hand,the OF of hedges in move 1,move 3,move 4 and move 5 shows a significant increase.On the other hand,the OF of hedges in move 2,8,9 and move 11 show a significant decrease.展开更多
The development of science and technology has made it not only possible but very convenient for people living in different parts of the world to communicate with each other, thus bringing forth a new form of communica...The development of science and technology has made it not only possible but very convenient for people living in different parts of the world to communicate with each other, thus bringing forth a new form of communication: computer-mediated communication (CMC). Text-based CMC is one of the most popular forms of CMC in which people send instant messages to others in different settings. Since this mode of interaction combines features of both the written and spoken language (Greenfield & Subrahmanyam, 2003), it's of great interest whether it follows the same sequential rule as the telephone conversation. However, compared to telephone conversations, computer-mediated communication has received much less attention, let alone text-based CMC. The existing body of literature mostly focuses on content analysis and linguistic features but neglects the sequential organization of such interaction (Paolillo, 1999; Greenfield and Subrahmanyam, 2003; Herring, 1999). In light of this, this paper examines the opening moves of instant message exchanges among Chinese adults in an attempt to find out the unique features characterizing the way they open an online chat. The framework that was chosen for data analysis was the sequential model proposed by Schegloff for American telephone openings.展开更多
文摘本文以Designed to move活动为基础,分析体育品牌体验对消费者行为(品牌忠诚)的影响,这种形式的品牌体验能够给消费者的生命资产和生活价值观带来影响,具有研究价值。本文采用Brakus的SEMs模型测量品牌体验,通过实证分析,探究了感官体验、情感体验、行为体验和智力体验与品牌忠诚之间的作用关系。分析发现,感官体验、行为体验和智力体验对品牌忠诚有显著的正向影响作用,与以往研究不同的是,在体育品牌体验中情感体验对品牌忠诚影响不显著,这对体育企业的营销活动和体验手段具有现实的指导意义。
文摘This paper investigates the evolutionary change in the OF(OF) of hedges in different moves of EMRAs(EMRAs).Two corpora are established for longitudinal study,with Corpus A consisting of EMRAs from 1990-1994 and Corpus B from 2005-2009.Generally,no significant change has been found in overall use of hedges.However,apart from move 6,7 and 10,we have found some interesting changes in the other moves.On the one hand,the OF of hedges in move 1,move 3,move 4 and move 5 shows a significant increase.On the other hand,the OF of hedges in move 2,8,9 and move 11 show a significant decrease.
文摘The development of science and technology has made it not only possible but very convenient for people living in different parts of the world to communicate with each other, thus bringing forth a new form of communication: computer-mediated communication (CMC). Text-based CMC is one of the most popular forms of CMC in which people send instant messages to others in different settings. Since this mode of interaction combines features of both the written and spoken language (Greenfield & Subrahmanyam, 2003), it's of great interest whether it follows the same sequential rule as the telephone conversation. However, compared to telephone conversations, computer-mediated communication has received much less attention, let alone text-based CMC. The existing body of literature mostly focuses on content analysis and linguistic features but neglects the sequential organization of such interaction (Paolillo, 1999; Greenfield and Subrahmanyam, 2003; Herring, 1999). In light of this, this paper examines the opening moves of instant message exchanges among Chinese adults in an attempt to find out the unique features characterizing the way they open an online chat. The framework that was chosen for data analysis was the sequential model proposed by Schegloff for American telephone openings.
