This article is a report of analysis of Muji's business strategy.First,the vision and mission are introduced.Second,the current strategy is identified.Then the industry analysis,industry driving forces,key success...This article is a report of analysis of Muji's business strategy.First,the vision and mission are introduced.Second,the current strategy is identified.Then the industry analysis,industry driving forces,key success factors,value chain analysis,competitive advantage,competitive power of the competitive advantage were analyzed.At last,on the basis of the former analysis the SWOT analysis was worked out.展开更多
无印良品(MUJ1)—直已超凡脱俗的设计被业界称赞,相应的MUJI AWARD设计大赛也被奉为经典。第一届MUJI AWARD是在2(X)6年举办的,这是一个国际性质的设计赛事。本届MUJI AWARD 04大赛作品审查、发表、颁奖和展览都是在上海举行的,无...无印良品(MUJ1)—直已超凡脱俗的设计被业界称赞,相应的MUJI AWARD设计大赛也被奉为经典。第一届MUJI AWARD是在2(X)6年举办的,这是一个国际性质的设计赛事。本届MUJI AWARD 04大赛作品审查、发表、颁奖和展览都是在上海举行的,无印良品(上海)商业有限公司主办了此次大赛。展开更多
文摘This article is a report of analysis of Muji's business strategy.First,the vision and mission are introduced.Second,the current strategy is identified.Then the industry analysis,industry driving forces,key success factors,value chain analysis,competitive advantage,competitive power of the competitive advantage were analyzed.At last,on the basis of the former analysis the SWOT analysis was worked out.
文摘无印良品(MUJ1)—直已超凡脱俗的设计被业界称赞,相应的MUJI AWARD设计大赛也被奉为经典。第一届MUJI AWARD是在2(X)6年举办的,这是一个国际性质的设计赛事。本届MUJI AWARD 04大赛作品审查、发表、颁奖和展览都是在上海举行的,无印良品(上海)商业有限公司主办了此次大赛。