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The Pathway to Success: A Case Study of National Geographic
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作者 MA Xiao MA Jun-jie 《Journal of Literature and Art Studies》 2020年第9期869-871,共3页
National Geographic has become a popular magazine all over the world.Its spectacular success roots in three aspects:the economic aspect,the cultural aspect,and the social aspect.More specifically,its overseas expansio... National Geographic has become a popular magazine all over the world.Its spectacular success roots in three aspects:the economic aspect,the cultural aspect,and the social aspect.More specifically,its overseas expansion strategy and one-to-one membership system,its diverse cultural connotation,as well as its role in arousing audiences’responses from the natural predicaments help it become successful.Besides,National Geographic also brings profound enlightenments to the world publishing industry. 展开更多
关键词 MAGAZINE strategy nature and humanity issues cultural and social resources
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