Application of Lexical Approach to Teaching of Business English Correspondence

Because of poor vocabulary, improper use of lexis, and interference of first language, it is difficult for students in voca-tional school to learn Business English Correspondence well. Business English has close relations with lexical chunks, whichmakes it necessary to apply lexical approach to teaching of Business English Correspondence. This paper intends to explore its the-oretical foundations and emphasize how to apply lexical approach to teaching of Business English Correspondence in vocationalschool.

Analysis of Vague Language in Enquiry and Offers——from English business correspondence

English business correspondence plays an important role in business activities. People take it for granted that it should be cautious and accurate,but neglect the necessity and importance of vague language. Therefore, it is very important to apply vague language to English business correspondence.

On Lexical Features and Its Applications in Business English Correspondence

The main purposes of this thesis are to carry through a further investigation of the lexical features of business English correspondence and to present the lexical application methods which are based on basic rules in effective business English letter writing.

On the Effects of Negative Transfer of Native Language to Business English Correspondence from the Analysis on the Errors Madein Clarity

This paper is an attempt to analyse the role of negative transfer in the acquisition of business English correspondence through the analysis of errors made in learners’writings.The analysis is focused on errors made violating clarity.Through the contrast between those errors and the normative samples,one of the deep-rooted reasons that prohibits learners to make the correspondences be clarified are discovered,which is the negative transfer resulted from different thought patterns affected by the cultural diversities.

A Lexical-Chunk Based Study of Business English Correspondence Writing

Lexical chunks are multiword lexical phenomena that exist somewhere between the traditional poles of lexicon and syntax, conventionalized form/function composites that occur more frequently and have more idiomatically determined meaning than language that is put together each time. Lexical chunks theory supports the development of syntactic rules, helps learners to achieve idiomaticity and appropriateness of business expressions, and benefits successful business communication. Through the study of lexical chunks, the major findings are that possibility of lexical chunks in business English correspondences is relatively high, and among factors influencing discourse coherence, lexical chunks are the main point that has already attracted much attention of users. Based on the study, some pedagogical suggestions are provided in business English correspondence writing class.

The Stylistic Features of Business English Correspondences and the Cultivation of Business English Competence

Nowadays, with the background of economic globalization, shopping modes like e Bay, Ali Express and Amazon are popular among the public. Business English that plays an increasingly important role in international trades is widely applied to commercial activities. However, because of insufficient practical experience, improper use of stylistics and interference of first language, sometimes it is difficult for students in school to have good command of business English correspondence. This dissertation has suggested learners several ways to improve their competence in international communications and the teaching and learning efficiency, by analyzing the stylistic features of business English correspondences and the problems collecting from the learners on the basis of the data of questionnaires.

POA在商务英语专业课程中的教学实践研究——以《外贸英语函电》课程为例

为了适应当前职业教育的新趋势,解决商务英语专业课程“学用分离”严重,教学成效不高的问题,本文尝试以POA作为理论指导对《外贸英语函电》进行一个单元的教学实践,探析POA是否更能提升高职高专学生的职业英语的运用能力和学习效率。

从顺应理论角度探讨商务英语信函中模糊语言的积极功效

模糊语言在商务英语信函中是一种常见的语言现象,它的使用是对实际商贸需要的顺应。采用Verschueren的顺应理论对商务英语信函中的模糊语言现象进行顺应性解释,并以顺应理论为框架,探讨模糊语言在商务英语信函中所起到的积极功效。

英语专业外贸英文函电写作错误实例分析与建议

针对外贸英语函电写作错误的研究,目前虽有少数学者将语言研究与商务语境结合起来,但主要集中在语言能力方面。从文化和语用学的角度分析函电写作错误尚不多见,也未见学者对函电写作中的外贸业务知识错误进行系统的分析和研究。通过对英语专业学生的大量函电习作进行研究,我们发现学生的语用错误和国际贸易实务知识错误比较突出。对这些错误进行分析,旨在引发同行对外贸英语函电教学的思考和研究。

论商务英语信函翻译的标准——语用学的视角

英语商务信函具有简洁明了、准确、严谨、礼貌、专业性强的语言特点。翻译商务英语信函应遵循三个原则:灵活的忠实准确,园通的有礼有节,符合公函文体特征。当然在实际翻译活动中,应客户的具体要求可灵活翻译。

模糊语言在商务英语信函中的运用

商务英语信函写作要求语言使用准确、清晰,这似乎排除了使用模糊语言的可能性。但现实中,模糊语言运用于商务英语信函的现象非常普遍。本文分析了模糊语言在商务英语信函中的六个语用功能-表达礼貌、具有劝导性、缺少具体信息、自我保护、提供恰到好处信息和不想提供详情。基于司坡伯和威尔森的适用性理论,文章提出商务英语信函中使用模糊语言的三个适用性原则:写信人追求传递信息的最优适用,写信人追求表达立场观点的最优适用和写信人要求阅信人作出回应的最优适用。

当代外贸信函英语的礼貌原则

本文通过系统分析和大量实例的比较 ,论述外贸信函英语应坚持的礼貌原则 。

商务英语函电精品课程建设的探索与实践

本文主要介绍无锡工艺职业技术学院《商务英语函电》精品课程建设的开发理念及思路,以期促进精品课程建设的完善和提高。

语用原则在商务英语信函写作中的运用

商务英语信函作为商务活动中相互交流的一种重要方式在国际商务交际中起着举足轻重的作用。本文在简述语用原则和商务信函写作原则的基础上,通过例证分析,指出了合作原则和礼貌原则与商务英语信函写作原则之间的高度一致性,论证了这些语用原则对商务信函写作的指导意义,为商务英语信函写作教学和研究提供了一定的理论支持。

商务英语信函的文体特征分析

商务英语信函作为英语在商务领域的变体,它具有其自身的风格特点。结合其语言特点,从词汇、句法和语篇层面分析商务英语信函的文体特征,从而对商务英语信函的写作有所启示。

商务英语函电的文体特征

商务英语函电是国际商务往来经常使用的联系方式,是开展对外经济贸易业务和有关商务活动的重要工具。本文从其语言特点、语篇特征、语法特征和词汇特征入手,分析商务英语函电的文体特征。

加强课程建设 实现高职学生毕业与就业无缝对接——以外贸英语函电课程为例

高职院校应通过课程建设与改革来培养和提高学生的职业能力。外贸英语函电作为商务英语专业与国际贸易专业的核心课程,在改革与建设的过程中,需进一步深化"教学做"一体的教学模式,加大实践教学比例,优化各种教育资源;同时,通过积极拓展第二课堂、成立校内工作室等方式来实现学生顺利就业这一目标。

礼貌原则及其在商务英语写作中的应用

介绍了"礼貌原则"及其6大准则,分析了6大准则在商务英语写作中的具体应用,以提高商务英语写作水平,促成商务活动的顺利进行.

基于模因论构建商务英语信函的写作模式

模因是通过模仿而得到传播的文化进化的基本单位。语言中的模因是在语用中通过模仿而传播的任何语言单位。通过介绍模因论的基本概念,将语言模因论引入到商务英语信函写作中。在分析商务英语信函中模因传播的基础上,提出了以模因论为依据的商务信函写作模式。

基于语料库的专门用途英语教学新探——以外贸函电翻译教学为例

本文从前人成果中汲取学养,立足于外贸函电翻译教学,探讨语料库与专门用途英语相结合的理论依据以及现实需要,指出弗斯和新弗斯语言理论以及海姆斯的交际能力概念为二者结合奠定了理论基础,教学改革的要求进一步促进了二者的结合。语料库翻译教学这一新途径必将为专门用途英语教学带来更广阔的发展前景。