基于S-O-R模型的视觉营销对消费者购买意愿的影响研究——以红色文创网店为例

为提高红色文创网店的点击转化率,文章从消费者视角出发,研究影响消费者购买意愿的视觉因素。基于S-O-R模型理论,构建红色文创网店视觉营销对消费者购买意愿因素的理论模型。利用S-O-R模型分析了红色文创网店视觉营销中的商品形象、界面形象以及品牌视觉形象对顾客感知价值及顾客购买意向的影响。通过设计量表和调查问卷进行实证研究,并结合结构方程模型加以论证,得出品牌视觉形象和界面形象是影响消费者购买意愿的关键因素,为设计师和红色文创品牌进行网店设计提供了一定的理论参考和建议。

胶东大尹格庄金矿成矿流体时空演化及矿床成因:来自流体包裹体、成矿元素和H-O-S-Pb同位素证据

大尹格庄金矿位于招平成矿带中段,是胶东地区典型的构造蚀变岩型金矿床,储量达到超大型规模,但关于该矿床的成因类型尚存在较大争议。在详细野外地质调查的基础上开展了该矿床成因和成矿流体纵向变化特征研究。流体包裹体研究表明,成矿流体为中温、低盐度、中低密度的H_(2)O-CO_(2)-NaCl±CH_(4)体系。从成矿早期到晚期各阶段(Ⅰ~Ⅳ阶段)均一温度和盐度逐渐降低,密度逐渐增加。氢氧同位素组成显示成矿流体早期以岩浆水为主,后期有大气降水的混入,主成矿阶段可能存在流体沸腾作用;黄铁矿硫铅同位素组成表明成矿物质来源于深源壳幔混合岩浆。成矿过程和背景总体与胶东其他金矿床类似,形成于克拉通破坏环境。浅部与深部流体和物质组成的对比研究表明,在垂向纵深范围内成矿流体性质、金银成矿强度和金成色稳定一致,金沉淀具有宽泛而稳定的环境,指示大尹格庄金矿床深部仍然具有很大的成矿潜力和找矿空间。

内蒙古根河三道桥铅锌银矿床C-H-O-S同位素和U-Pb定年研究及其意义

内蒙古根河三道桥大型铅锌银矿床位于大兴安岭得尔布干成矿带中北段,矿体主要呈脉状赋存于火山岩地层中。氢氧同位素研究表明,成矿期石英和绢云母的δD值变化范围为-149.1‰~-156.7‰,δ^(18)OH_(2)O值变化范围为-13.6‰~3.4‰;成矿后期石英δD值变化范围为-131.9‰~-147.7‰,δ^(18)OH_(2)O值变化范围为-16.5‰~-18.2‰。碳同位素分析结果表明,与矿化有关的方解石δ^(13)C值变化范围为-1.8‰~-3.1‰,δ^(18)O值变化范围为5.3‰~8.6‰。原位S同位素分析结果表明,硫化物的δ^(34)S值变化范围为2.3‰~5.6‰,与其西南侧下护林矽卡岩型铅锌银矿床中的硫化物的δ^(34)S值(1.2‰~5.9‰)基本一致。上述同位素组成特征指示成矿物质主要来源于岩浆热液,在上升到地壳浅部时有一定量的大气降水混入。锆石U-Pb年代学研究表明,矿化的闪长玢岩脉年龄为(136.0±0.7)Ma(MSWD=0.44);未矿化、穿切硫化物微细脉的闪长玢岩脉的锆石U-Pb年龄为(120.8±0.6)Ma(MSWD=0.49)。结合前人相关研究进展,认为三道桥铅锌银矿床形成于136.0~120.8 Ma期间(早白垩世),为伸展构造背景下与浅成侵入岩有关的中温热液型铅锌银矿床。

化学水浴沉积制备高质量Zn(O,S)薄膜及其性能研究

为获得铜铟镓硒薄膜太阳电池中高质量Zn(O,S)无镉缓冲层薄膜,该研究阐述了柠檬酸三钠作为络合剂制备Zn(O,S)薄膜的成膜机理,系统性研究了该体系下各反应参数对薄膜化学水浴沉积的影响。研究表明,柠檬酸三钠的浓度值显著影响反应类型,异质反应更有利于生成高质量薄膜。同时,柠檬酸三钠与金属离子浓度的比值直接影响成膜质量和成膜速率,适合的pH溶液环境有助于提高Zn(O,S)薄膜沉积的质量。此外,通过工艺参数的优化,获得了电学性能接近传统CdS/CIGS太阳电池的Zn(O,S)/CIGS电池器件。

The Women Characters of the 1930s in the Chinese TV Serials

The women of the 1930s in the Chinese TV serials deduct inspiring stories.They play different roles in the big wealthy families such as mothers-in-law,daughters-in-law,and maidservants.There are unceasing conflicts between these women,because of their struggle for men's love,wealth or social position.The theme of their stories is always about fertility,love,kindness and evil,with the ending being either comic or tragic.The stories of various kinds of women of the 1930s in the Chinese TV serials decorate and enrich the lives of many of us latecomers and their names are passed on from generation to generation.

广西砂子岭银多金属矿床成因:来自流体包裹体及H-O-S同位素的制约

砂子岭银多金属矿床位于钦杭成矿带西南端,水汶火山盆地西缘,区域性NE向博白—岑溪深大断裂带从其西侧穿过。矿体呈脉状、透镜状赋存在燕山晚期霏细斑岩内,受NW、NE向断裂构造控制。文章在系统总结矿床成矿地质特征的基础上,进行流体包裹体及氢、氧、硫同位素研究,探讨矿床成因。结果表明:流体包裹体类型主要为富液两相流体包裹体,成矿初—晚阶段流体均一温度、盐度均逐渐降低,主成矿期流体具有中温(246~351℃)、低盐度(3.1%~4.8%)特征。黄铁矿、方铅矿δ^(34)S的值为-1.45‰~2.67‰,指示硫来源于岩浆。H-O同位素研究结果指示成矿流体主要来自岩浆水,后期有大气降水混入。综合研究认为砂子岭银多金属矿床属中温热液矿床。

Preparation,characterization and catalytic properties of S_2O_8^(2-)/ZrO_2-CeO_2 solid superacid catalyst

A novel solid superacid catalyst S2O8^2-/ZrO2-CeO2 was prepared by a coprecipitation method and characterized by means of XRD FTIR, BET, TEM and DSC/TG analysis methods. The results indicated that incorporation of appropriate amounts of Ce into the catalyst was beneficial to the formation of sole tetragonal ZrO2 and effectively prevented from the formation of monoclinic ZrO〉 and restrained the loss of sulfated species. XRD revealed the presence of tetragonal Ce0.16Zr0.84O2phase in the case of S2O8^2-/ZrO2-CeO2 calcined above 500 ℃. Catalytic activities of S2O8^2-/ZrO2-CeO2 for the esterification of lactic acid with n-butanol was studied. The results showed that the optimum conditions were as follows： calcination temperature of the catalyst 600 ℃, n（lactic acid）：n（n-butyl alcohol）=1.0：3.0, w（S2O8^2-/ZrO2- CeO2）=12.0%, reaction temperature 145 ℃, and reaction time 2 h. The esterification efficiency of lactic acid was about 96.6%.

Luminescence Characterization of Mg Doped Y_2O_2S:Ti Long Afterglow Phosphor

Y1.94-xMgxO2S:0.06Ti (0≤x≤0.10) phosphors with long afterglow were synthesized by solid state reaction route. The photoluminescence spectra, decay curves, thermoluminescent spectra and chromaticity coordinate curves were investigated. The results show that the luminescence intensity of Y1.94-xMgxO2S :0.06Ti (0≤x≤0. 10) phosphors decrease gradually with increasing Mg2+ ion content, and the shape of luminescence spectra and chromaticity coordinate change as well. Furthermore, two thermoluminescent peaks in single Ti-doped Y2O2S sample are found at 91.8 and 221.5℃, respectively. Nevertheless, significant different spectra were found for the Mg, Ti co-doped Y2O2S samples that three thermoluminescence peaks appear at 52.3, 141.7 and 226.8℃, respectively. These results indicate that the co-doped Mg ion changes the inherent trap depth of single Ti-doped Y2O2S: Ti phosphor, and induces simultaneously a new trap level in the Y1.94-xMgxO2S:0.06Ti phosphor. Based on the analysis of thermoluminescent spectra, photolumi-nescent spectra, decay curve and crystal structure defect, it was proposed that the varied structure defect and introduced new trap level by the doped Mg2+ ions should be responsible for reducing luminescence intensity and varying color in the Y1.94-x Mgx O2S : 0.06Ti phosphor.

Geochemistry of Jinman Copper Vein Deposit,West Yunnan Province,China─Ⅱ.Fluid Inclusion and Stable Isotope Geochemical Characteristics

The Jinman deposit is a Ag-bearing copper vein deposit located at the north marginof the Lanping-Simao back-arc basin in West Yunnan. Systematic studies of fluid inclusions andstable isotopes are presented in this paper. The filling-replacement stage and the boiling-exhala-tive precipitation stage of mineralization took place at T1 = 140 - 280℃ and T2 = 94 - 204℃under pressure of (600 - 1200) ×105 Pa. The salinity of ore-forming solutions ranges from 5 wt%-20. 8 wt% (NaCl). Sulphide δ34S(CDT) values are in the rang of - 9.6‰ - + 11.03% witha range of 22. 66‰ showing an apparent "pagoda"-shaped distribution in histogram. Mean-while, the δ34S values of the various sulphides are consistent with the characters of isotope equi-librium fractionation, i. e., δ34SPy>δ34 SCp> δ34SBn. The TS/TOC ratios of the ores are widelyvariable between 0.16 and 5. 54 with no correlation of any kind can be established. Accirding to themodel of Ohmoto, the oxidation-reduction ratios of sulfur species in ore-forming solutions at the twomineralization stages were calculated to be R’1 = 2. 16×10(-17) and R’2 = 1. 55×104. δ13CCO2 (PDB)values obtained from fluid inclusions in calcite and quartz are between - 8.12‰ - - 3. 18‰, av-eraging - 5. 26‰, which are comparable with the isotopic composition of mantle-derived CO2.Inclusions in quartz yield δ13CCH4(PDB) between - 32. 11‰ and - 22. 04‰ (averaging- 26. 69‰),similar to that of methane in modern geothermal gases. For the ore-forming soutions, δ18OH2O(SMOW) values are between - 10. 57‰ and + 9. 77‰ and δDH2O(SMOW) are between - 51‰and - 135‰. Considering the effect of isotope exchange during waterrock reactions, most ofthe data are plotted along or close to the line defined by the reaction of meteoric water withclastic rocks, while a small part of the points fall near the reaction line of magmatic water withclastic rocks. In δ13C vs. δ18O diagram, the ore-forming soutions are plotted for the most partinto the mixing area between the meteoric fluid and the deep-seated fluid and partially on themixing line of P = 1.

Characterization of Y_2O_2S∶Eu ^(3+), Mg^(2+), Ti^(4+) Long-Lasting Phosphor Synthesized by Flux Method

Long-lasting phosphor Y2O2S ： Eu^3＋ , Mg^2＋ , Ti^4＋ was synthesized by a flux method and their luminescence properties were investigated. The result indicates that the unit cell parameter c is linearly increased with the increase of Eu2O3 content in Y2O2S： Eu^3＋ （0.01 ≤ x ≤0.10）. On the other hand, the change of unit cell parameter a is not linear dependence. In the Y2O2S： Eu^3 ＋ crystal structure, Eu^3＋ ions only replaced Y^3 ＋ ions＇ places in which it posited center position of c axis. With the increase of Eu2O3 content, the position of the strongest emission peak changed from 540 nm （5D1→^ 7F2 transition） to 626 nm （^5Do→^7TF2 transition）, and the maximum intensity was obtained when x = 0.09 in Y2O2S： Eu^3＋ （0.01 ≤x ≤0.10）. This is due to the environment of trivalent europium in the crystal structure of Y2O2S. Doping with Mg^2＋ or Ti^4＋. ions alone cannot get the good long-lasting afterglow effect, whereas co-doping with Mg^2 ＋ and Ti^4 ＋ ions and excited with 365 nm ultraviolet light, a strong thermoluminesence peak appeared, red and orange long-lasting phosphorescence （LLP） was also observed and the phosphorescence lasted nearly 3 h in the light perception of the dark-adapted human eye （0.32 mcd·m^-2）. Thus the LLP mechanism was analyzed.

SYNTHESIS AND CHARACTERIZATION OF A NOVEL FLUORINE-CONTAINING HYDROPHOBICALLY ASSOCIATING POLYMER

In this article, the synthesis and characterization of a novel fluoromonomer and its copolymer with acrylamide is reported. 2-perfluoroamyl-4-hydroxylquinoline 2 was synthesized from ethyl 2, 2-dihydroperfluoroheptanoate in high yields. The monomer 4 was then synthesized from 2 in two steps readily in high yields. Synthesis and characterization of copolymers of acrylamide (AM) and the fluoromonomer were investigated. The composition and intrinsic viscosity of these copolymers were studied. It was found that the rheological properties of aqueous solutions of polyacrylamide were modified significantly when a small proportion of the fluoromonomer 4 was incorporated on investigating the viscosity-concentration profiles, pseudoplasticity of these solutions and the effect of the presence of surfactant. These results could be explained by the hydrophobic association of the fluorocarbon segments in the aqueous solutions of these copolymers.

Critical Analysis on Characters of Pearl S.Buck' the Good Earth

Since the publication of the Good Earth in 1922, Pearl S, Buck published another two novels based on the same theme and they were called the House of Earth Trilogy. The House of Earth Trilogy used as a window to understand China for the westerners at that time. And it had a great impact on the whole world. People gave two different views on her success of winning so many awards. Some thought that she wrote what she knew and her works were based on her own experiences. But others said that she was a foreigner and her values, her distinct aesthetic views would affect her writing. So, some of her depictions, to some extent, were untruthful and distorted. The aim of writing this thesis is to give an objective judgment on the Good Earth, and make it easier for us to communicate with the westerners on literature.

Co-Precipitation Synthesis and Spectral Characteristics of Long Afterglow Phosphor Y_2O_2S:Sm^(3+), Mg^(2+), Ti^(4+)

Y2O2S：Sm^3＋, Mg^2＋, Ti^4＋ phosphor was synthesized by co-precipitation method. The crystalline structure of all synthesized phosphors was investigated by XRD. The result showed that all synthesized phosphors had a hexagonal crystal structure, which was the same as Y2O2S. The emission spectrum and excitation spectrum were measured, and the effect of Sm^3 ＋ molar ratio on the spectra was discussed. The emission spectra of the phosphors showed three emission peaks due to typical transitions of Sm^3 ＋ （4G5/2→6HJ ,J = 5/2, 7/2, 9/2）, and the emission peaks at 606 nm was stronger than others. With the increase of Sm^3 ＋ molar ratio, the emission intensity was strengthened. The excitation peaks were ascribed to the representative energy transition 4f→4f of Ti^4＋ phosphor prepared by co-precipitation method was Sm^3＋ ions. The results indicated that the Y2O2S ： Sm^3＋ , Mg^2＋ , an efficient long afterglow phosphor.

Interpretation of S-Wave Data from Fanshi-Taipusiqi DSS Profile and Analysis of Correlation between Deep Structural Characteristics and Seismicity

By processing S-wave data from the Fanshi-Huai’an-Taipusiqi DSS profile,which is a three-component,wide-angle reflection/refraction profile,and in the light of the results from P-wave interpretation,two-dimensional(2-D)structures of the crust and upper mantle are presented,including S-wave velocity Vs and the physical parameter of medium-Poisson’s ratio a.Taking other geological and geophysical information into account,and with reference to the results from petrophysical experiments at home and abroad,we carried out interpretation and inference with respect to deep crustal structure,tectonics,and lithologic characters.It has been concluded that in the upper and middle crust,a values are mostly not greater than 0.25,and rocks,which generally assume brittle,are mainly composed of granite; the rocks in the lower layer of the upper crust between Yangyuan-Huai’an containing inorganic CO2 itself releases carbon; for the rocks in the lower crust and crust-mantle transitional zone,which are comparatively

The types and characteristics of man-induced sediment disaster

The man-induced sediment disaster includes material erosion, transportation and accumulation by human activities. It possesses special attribute in sociology and disaster science. In accordance with human activities, geomorphologic location, behavior and particular, the man-induced sediment disaster can be divided into 4 types: the drainage network, slope and gully, channel and plain-estuary-coastline. Each type includes erosion, transportation, accumulation, complexity and cascading. Based on human activity, geomorphology, sediment mechanics and catastrophology, the man-induced sediment disaster is characterized as follows: (1) accelerating tendency with geographical zoning back-ground; (2) non-order characters by blind action without special technical training; (3) gradually and sharply changing with human environment vibration; and (4) complexity and non-linear figure, etc. One of the reasons leading to man-induced sediment disaster is human environment vibration.

Effects of Doping Trace Sm^(3+) and Gd^(3+) on Luminescent Character of Y_2O_2S∶Eu^(3+)

After trace Sm^3＋ ions and Gd^3＋ ions doping, the emission intensity of red phosphors Y2O2S： Eu^3 ＋ was enhanced and the voltage character （relation between emission intensity and excitation voltage） was improved while the other properties of physics and chemistry were not changed. The origins of enhancement and improvement are discussed. Probably the distortion and the defect of crystals are decreased by the substitution of Gd^3＋ for Y^3＋ instead of Eu^3＋ for Y^3＋ , and thus the Eu^3＋ crystal field is improved, and radiationless process and energy loss resulted from crystal defect are weakened, which leads to increased luminescence intensity and voltage character improvement. The overlapping fluorescent spectra of Y2O2S： Sm^3＋ emission and Y2O2S：Eu^3＋ excitation as well as Eu^3 ＋ excitation spectra transitions spectra lead to energy transfer from Sm^3 ＋ sensitization of Sm^3＋ ions fectively. containing Sm^3＋ excitation the possibility of resonance ions to Eu^3＋ ions, and the to Eu^3＋ ions is achieved effectively.

Synthesis and Characterization of 2,2’-Bipyridyl-5,5’-Dialdehyde Schiff Bases from O,S,N and F-Containing Amines

Design and synthesis of organic chelating agents containing nitrogen and sulfur as donor atoms and their metal complexes is an interesting field of research for their different types of activities. The bi-dentate N,N chelating agent such as 2,2-Bipyridal has been playing a vital role in synthetic and medicinal chemistry. 2,2-Bipyridal has been used to prepare many mixed-ligand complexes. Different ligand complexes prepared from 2,2-Bipyridyl are used in different areas such as molecular catalysis, solar energy conversion, calorimetric analysis, herbicides, molecular recognition, self-assembly, antineoplastic agents, and nucleic acid probes. Another important property of these types of compounds is the triplet state photosensitizing character of bipyridyl nucleus, which is shown in metal complexes. It is also found that compounds containing O,S,N atoms have received considerable attention because of their pharmacological studies like anticancer, antibacterial, and antitumour activities. Therefore, it has been decided to synthesize Schiff bases derived from 2,2’- bipyridyl-5,5’-dicarbaldehyde compounds with O,S,N and F-containing amines and study their antibacterial properties. Several new Schiff bases have been synthesized and fully characterized by spectral data. This paper presents the synthesis and characterization of newly designed Schiff bases.

New Schiff Bases from 6,6’-Diformyl-2,2’-Bipyridyl with Amines Containing O, S, N and F: Synthesis and Characterization

Eight novel Schiff Bases, from 6,6′-diformyl-2,2′-bipyridyl (1a, 43%)with O, N, S and F containing amines: Thiosemicarbazide (2a, 70%), 4-Ethyl-3-thiosemicabazide (2b, 75%), 4,4-Dimethyl-3-thio-semicarbazide (2c, 75%), S-benzyldithiocarbazide, SBDTC (2d, 80%), (Trifluromethyl) phenylhy-drazine (2e, 80%), 4-Phenyl-3-thiosemcarbazide (2f, 80%), Thiocarbazide (2g, 70%), 2-Amino-thiophenol (2h, 65%), have been synthesized. The conventional method of synthesis of the Schiff bases involves refluxing the reaction mixture containing the diformyls and amines for 1 hour. The solid products that had formed were filtered off using suction filtration. In few reactions, 2 - 3 drops of conc. sulfuric acid were used to obtain high yield. The structures of all eight novel synthesized compounds have fully been characterized by spectroscopic (IR, NMR, MS) methods.

Synthesis and Characterization of a New Organic Up-conversion Laser Dye HMASPS

A new organic dye, trans-4-[4'-(N-hydroxyethyl-N-methylamino)styryl]-N-methylpyridinium p-toluene sulfonate (HMASPS) has been synthesized and its structure has been determined. Pumped with a 1064 nm, 50 ps laser pulses, 0.05 mol/L HMASPS/DMF solution showed the two-photon pumped (TPP) output/input efficiency of 8.4% which is higher than that of trans-4-[p-(N-hydroxyethyl-N-methylamino) styryl]-N-methylpyridinium iodide (ASPI)(1) at the same pump level.

THE RELATIONSHIPS BETWEEN THE POLARIZING FORCE OF CATIONS AND THE ELECTROPHILIC CHARACTER AND CATALYTIC PERFORMANCES OF PROMOTED Pt-Al_2O_3 CATALYST

The electronic modification effect of various metal oxides over Pt-Al;O;catalyst andthe relationships between the polarizing force of cations（PFC）and the electrophiliccharacter（EC）and catalytic performances（CP）of promoted Pt catalyst have been studiecby competitive hydrogenation reaction method（CHRM）and test reaction,i.e.hydrogena-tion of benzene and hydrogenolysis of cyclopentane.