The effects of attributes and buyer regret on overall satisfaction

The current study represents an attempt at exploring product attribute, service attribute evaluation, and buyer regret influence overall satisfaction in the buyer decision context. The data used in the project were collected as part of a large study of buyer regret. The sampling frame consisted of automobile purchases in Taiwan We have collected yield 600 questionnaires, by screening out 44 questionnaires, including those missing value or incomplete answer, and finally a usable sample of 556 questionnaires were utilized in this study. The results reinforce the finding form early research that the concept of buyer regret plays an important role for automobile purchases in the buyer decision. Results show that higher evaluations of service and product attributes lead to less buyer regret, and lower buyer regret will likely to increase overall satisfaction. Specifically, the finding indicates that buyer regret mediates the effects of the attributes on overall satisfactions. Implications for marketing theory and practitioners are discussed, and possible directions for future research are sketched.

The influence of different types of satisfaction on loyalty on C2C online shopping platform:From the perspective of sellers and the platform

With the rise and development of major types of platforms,the competition for resources has become extremely fierce,and the market share of C2C platforms has been seriously threatened by the loss of resources.Therefore,building and maintaining buyers’satisfaction and loyalty to C2C platforms is critical to the survival and sustainability of C2C platforms in China.However,the current knowledge on how platform satisfaction and loyalty are constructed in the C2C e-commerce environment is incomplete.In this study,seller-based satisfaction and platform-based satisfaction are constructed separately.We further distinguish seller-based transaction satisfaction into economic and social satisfaction and explore their antecedents and consequences.To test our research hypotheses,we conduct a survey and collect data from a real online market(Taobao website).The results show that seller-based transaction satisfaction positively affects platform-based overall satisfaction and loyalty,and that perceived product quality,perceived assurance,and perceived price fairness all have a significant effect on economic satisfaction,whereas perceived relationship quality and perceived empathy significantly influence social satisfaction.These findings help us understand the literature related to customer satisfaction in the context of C2C in China and provide inspiration for online sellers and platforms.

Efficacy of Alternative Service Quality Measures to Predict Satisfaction and Future Intention

Purpose:This research focuses on comparing various service quality measures including disconfirmation measures(performance-minus-importance and performance-minus-expectation),performance-only measure,and importance-weighted measures(importance-weighted performance-only and importance-weighted disconfirmation)in a festival setting.It also explores the relationship between the constructs of service quality and other variables including visitors’perceptions of overall service quality,overall satisfaction,and future intentions.Reliability,convergent validity,discriminant validity,and predictive validity of five service quality measures are tested and compared.The result shows that the importance-weighted performance-only measure exhibits the highest reliability and validity.

Subjective Well-Being Model for Urban Mexico and Applications

The purpose of this article is to contribute to the analysis of subjective well-being in the cities of Mexico through the theoretical formalization and empirical verification of a quantitative model.The variables come from the constructs of the self-reported well-being module(BIARE);and they are called:overall satisfaction with life,sense of fullness,affect balance,and satisfaction domains.The equations were constructed using ordinary least squares regression with the BIARE databases of 2014 and 2017.The analysis of the behavior pattern of variables conduced to findings of urban society’s expectations of well-being and concerns in the period analyzed.Variables quality of life-and-self-realization and overall satisfaction with life have the greatest weight in the model equations.Besides,it was determined that emotional balance and citizen security condition the model.Finally,a relevant finding was that religion restricts the sense of fulness since it represents a well-being project with an opposite logic.