The Development Strategy Based on 4Ps Theory of Continuing Education in Universities

From the perspective of marketing theory and the premise of SWOT theory analysis,this paper puts forward the basic strategies of developing continuing education based on 4Ps theory in universities.Combined with the educational products in the field of management and public administration in the market economy,this paper analyzes the strengths,weaknesses,opportunities and threats in the development of continuing education in universities.From the four aspects of product,price,place and promotion,we summarize the concrete measure which may provide the reference to develop continuing education.

Research on Customer Satisfaction Based on 7Ps Marketing Mix Strategy:A Case Study of Suofeiya

Based on the situation of China’s custom home furnishing industry,this paper systematically analyzes the marketing environment and market competitiveness of China’s custom home furnishing industry.If an enterprise wants to produce in the market competition,marketing strategy is very important to the development and competition of the enterprise.Marketing strategy,based on Guangxi Suofeiya custom household customer satisfaction as the research object,based on the demographic characteristics and consumer behavior and marketing strategy,carries on the quantitative analysis of customer satisfaction,component factors affecting customer satisfaction index,set up 28 observation variables affecting customer satisfaction,uses the questionnaire survey,through the questionnaire star network distributed in the form of data collection;SPSS 22.0 descriptive statistical analysis,reliability analysis,validity analysis,correlation analysis,and regression analysis were carried out on the collected data.By studying the significance of demographic characteristics,consumer behavior,and marketing strategies,customer satisfaction,the results show that different aspects of gender,age,monthly household income,and occupations are different from customer satisfaction,but different education levels have no significant difference.According to the research conclusion,from the perspective of 7Ps marketing theory,optimization marketing suggestions are put forward for Sophia Company to improve customer satisfaction,so as to enhance its competitiveness in Guangxi home furnishing market,and provide reference for other customized home furnishing enterprises.

Empirical Analysis of Catering Service Satisfaction in Scenic Spots and the Construction of 4Ps Improving Paths

Tourism has become the primary leisure activity for modern people,and a scenic spot’s appeal to tourists is closely linked to the quality of supporting catering services within the area.Improving satisfaction with catering services in these scenic spots has become a key factor in promoting the development of urban tourist destinations.Using Zhangzhou,a tourist city,as an example,this paper conducts an empirical study on the satisfaction of catering services in Zhangzhou’s scenic spots through IPA analysis.Firstly,based on the scale of relevant influencing factors affecting catering service satisfaction in Zhangzhou’s scenic spots,a field questionnaire survey has been conducted.Three main levels,five core elements,and 31 sub-indicators have been summarized to construct the evaluation system for catering service satisfaction in scenic spots.Through the analysis of IPA data and the examination of various indicators related to catering services in Zhangzhou’s scenic spots,we analyze the influencing factors affecting tourists’satisfaction with catering services.Meanwhile,we also introduce the 4Ps demand theory of catering service.Finally,based on the analysis and evaluation of IPA quadrant and the 4Ps demand theory,we initially construct the 4Ps improvement path.This will provide theoretical and practical references for enhancing the catering service satisfaction of tourists in scenic spots.