Asymmetric Effects of Perceived Quality on Overall Evaluation and Moderating Effect of Sentiment:Evidence from Automobile Reviews

Perceived quality is consumers’subjective perceptions of a product’s attributes,which directly influences the overall evaluation of the product.Existing research has suggested that the perceived quality of attributes has an asymmetric effect on the overall evaluation,but limited research has been conducted on this asymmetric effect in the automobile industry and the moderating effect of sentiment.This paper investigates the asymmetric effect of perceived quality on overall evaluation using social media data from the automobile industry.First,the asymmetric effect of perceived quality on overall evaluation was identified for different attributes using penalty-reward contrast analysis(PRCA),and attribute classification was realized by calculating the IA index,i.e.,Appearance is an excitement attribute and the remaining attributes are basic attributes.Second,the differences in the asymmetric effects of each attribute category were analyzed,and the basic attributes were found to have a greater effect on the overall evaluation,with a positive moderating effect of sentiment on the effect.This study contributes to perceived quality research as well as consumer evaluation research and provides manufacturers with a prioritization method for attribute improvement.

The relationship between indoor air quality(IAQ)and perceived air quality(PAQ)-a review and case analysis of Chinese residential environment

Due to the majority of time people spent indoors,indoor air quality is not only critical to people’s health,comfort,but can also significantly influence occupants perception on indoor environment.Air quality is closely related to many factors including thermal parameters,pollutant concentrations,and ventilation performance.However,the current building indoor air quality evaluation method is based the objective measurement of indoor parameters,without considering occupants’subjective perception.This paper is aimed at summarizing a profound review on the PAQ evaluation method.Comparisons among various PAQ evaluating methods with advantages,similarities and differences were conducted.Analysis of literatures about indoor air quality in Chinese residential buildings field is also summarized,and discussion on the subjective influence of temperature and relative humidity,venti-lation performance,volatile organic compounds(VOCs)concentration,and particulate matters on perceived air quality is carried out.

Prediction of Perceived Air Quality for Personalized Ventilation Systems

The characteristics of the air jet from the outlet of a personalized ventilation system were related to the perceived air quality and ventilation rate. The perceived air quality was expressed as percentage of dissatisfied people for a system supplying isothermal fresh air. The relationship was verified using a thermal manikin with a breathing function in a climate chamber sitting by a desk equipped with a personalized venti- lation system. A trace gas was introduced into the climate chamber and fully mixed. The personal exposure effectiveness (εp) is based on concentrations of trace gas in the chamber and in the manikin nose which is affected more by the distance between the movable outlet and the occupant’s breathing zone than by the personalized air flowrate and does not change much for the personalized air flowrate higher than 10 L/s when the distance is fixed. Some predicted dissatisfied values for a personalized ventilation system com- pared with those acquired in human subject experiments have an absolute difference of less than 3%.