The Study on Tourist Destination Tourism Image Perception and Evaluation in Xi'an City

[Objective] The aim was to explore the tourist destination image measurement method, and have an empirical study on Xi＇an City. [Method] With combination of non-structural and structured approach to design questionnaires, tourism image of Xi＇an was explored using the SPSS software from both the qualitative and quantitative analyses. [Result] Xi＇an tourism images serve a heritage historical monuments atmosphere with the Terracotta Warriors, City Wall, Big Wild Goose Pagoda,Huaqing Hot Springs, presenting a positive feeling among tourists in general. In the dissemination of travel, tourism infrastructure construction, tourism transportation,travel services have negative effects on the image of Xi＇an tourism. [Conclusion]The evaluation on the tourism resources is highly spoken of by tourists than the scenic spot, indicating that despite high visibility of tourism resources in Xi＇an, it has not formed strong core competitiveness and a complete tourism industrial chain. It is necessary to take the right marketing strategies to enhance tourist familiarity to Xi＇an. Tourists demands, therefore, should be well considered in developing Xi＇an scenic spots and new tourism products and projects be focused on to improve tourists＇ satisfaction.

Image Perception and Emotional Evaluation of Zhuhai Coastal Tourism Destination Based on Network Big Data Analysis

By capturing the online evaluation data of tourists on Zhuhai coastal tourist attractions in the two domestic OTA platforms Ctrip and Mafengwo, word cloud and word frequency statistics and complex semantic network analysis are used to carry out the research of image perception and emotional evaluation. The results show that:① Zhuhai City is the main body of the composition of tourists' image perception of Zhuhai coastal tourism, showing the 3S(seafood, sand, scenery) coastal tourism image of Zhuhai characteristics, and the rapid development of Zhuhai City is an important driving force for the transformation of the city's image perception.② The single core and two wings is the hierarchical pattern of tourists' image perception of Zhuhai's coastal tourism, namely Zhuhai as the centre and sand and seafood as the two wings.③ After evaluating the emotions of tourists in Zhuhai's coastal area, it is found that overall the tourists' perceived image is relatively good, with a large proportion of positive emotions, but there are also some negative and neutral emotions.

Tourism Image Perception Research of Mount Tai Scenic Area: Text Analysis Based on Ctrip Tourist Comments

Tourism destination image research has always been a hot issue in tourism research, which is related to the development and sustainability of destination tourism. Mount Tai Scenic Area, a world double-heritage site is taken as the research object. By collecting comments about Mount Tai Scenic Area on Ctrip, and using content analysis, cognitive image, emotional image and overall image of Mount Tai Scenic Area are analyzed with the help of “cognitive-emotional” model. The results show that visitors' perception of the cognitive image of Mount Tai Scenic Area is multi-dimensional;tourists' perception of the emotional image of Mount Tai Scenic Area is positive;the tourists' perception of the overall image of Mount Tai Scenic Area shows a four-layer “core-edge” structure of “core-sub core-sub edge-edge”. On this basis, the paper puts forward some suggestions for improving the tourism development of Mount Tai Scenic Area.

Image of Landscapes in Ancient Water Towns——Case Study on Zhouzhuang and Tongli of Jiangsu Province

Researchers in several disciplines and fields agree that the image establishing has both perceptual and affecfive evaluations. The paper comparatively analyzes the image of landscapes in ancient water towns held by 1619 tourists after the investigations of Zbouzhuang and Tongli of Jiangsu Province. Based on the elements of the image of urban landscapes, the perceptual/cognitive image of tourist landscapes in water towns is developed including path, node, landmark, important courtyard, district and edge. Particularly the important courtyard plays the great role on the perceptive image of tourists, however, the perceptual/cognitive images of the district and the edge are obviously weak. Meanwhile, the finding showed that the affective images of tourist landscapes in Zhonzhuang differ with those of Tongli by the method of paired comparison. The main reason is that the affective images are influenced by the impressive scenery spots. Furthermore, the commercialization of streets and pollution of rivers are easy to be functioned negatively.

Inheritance of Red Culture and Perception of Tourism Development in Yimeng under the Background of Cultural and Tourism Integration

Developing red tourism is an important way to carry forward revolutionary culture and practice socialist core values.In this paper,effective comments on tourism websites such as“Ctrip”and“Tongcheng Travel”were selected as data sources,and with the help of network text analysis,the image perception and emotion of tourists in Linyi red tourism were analyzed.Besides,new ways to develop and utilize red tourism in Linyi City were put forward,such as innovating red tourism experiential products,promoting industrial linkage and common development,improving red tourism service facilities,and focusing on network marketing models,so as to reshape the red tourism value chain and enhance the comprehensive social effect.

A New Perspective of Rural Tourism and Leisure Agriculture Integration:An Empirical Analysis of Rural Tourism Satisfaction and Loyalty in Dalishu Village

Tourism has become the most dynamic and promising green industry in Dalishu Village.However,with the increase of the same type of tourist areas and the addition of other theme tourism destinations,the rural tourism of Dalishu Village is facing the problem of how to develop in homogenous competition and how to maintain stable development.This is also a problem that needs to be addressed seriously in the development of rural tourism.Starting from the image perception factors,this study chooses the interaction among image perception factors,satisfaction and loyalty as a perspective,in order to identify the important factors that play a key role in tourists'satisfaction and loyalty,and to provide a new driving force for the integrated development of rural tourism in Dalishu Village.

Recent Advances and Challenges of Visual Signal Quality Assessment

While quality assessment is essential for testing, optimizing, benchmarking, monitoring, and inspecting related systems and services, it also plays an essential role in the design of virtually all visual signal processing and communication algorithms, as well as various related decision-making processes. In this paper, we first provide an overview of recently derived quality assessment approaches for traditional visual signals (i.e., 2D images/videos), with highlights for new trends (such as machine learning approaches). On the other hand, with the ongoing development of devices and multimedia services, newly emerged visual signals (e.g., mobile/3D videos) are becoming more and more popular. This work focuses on recent progresses of quality metrics, which have been reviewed for the newly emerged forms of visual signals, which include scalable and mobile videos, High Dynamic Range (HDR) images, image segmentation results, 3D images/videos, and retargeted images.

Integration of Trace Images in Three‑dimensional Crime Scene Reconstruction

Forensic image analysis has greatly developed with the proliferation of photography and video recording devices.Trace images of serious incidents are increasingly captured by first responders,witnesses,bystanders,or surveillance systems.Image perception is exposed with a special emphasis on the influence of the field of view on observation.In response to the pitfalls of the mental eye,a way to systematize the integration of images as traces in three‑dimensional crime scene reconstruction is proposed.The systematic approach is based on the application of photogrammetric principles to slightly modify the usual photographic documentation as well as on the early collection and review of available trace images.The integration of images as traces provides valuable contributions to contextualize what happened at a crime scene based on the information that can be obtained from images.In a wider perspective,the systematic analysis of images fosters the use and interpretation of forensic evidence to complement witness statements in the criminal justice system.This article outlines the benefits of integrating trace images into a coherent reconstruction framework in order to improve interpretation of their content.A solution is proposed to integrate perception differences between the field of view of cameras and the human eye.