作为媒介的Persona:现代性的情感困境及其三重出路

在一个化身和人设随处可见的数字时代,persona这个古老的概念恰好为我们提供了批判性反思的视角。从古希腊的面具,到近代哲学的人格,再到现代文学的作者,这个概念也经历了不断的转化,而情感也逐渐成为其中的核心和要点。不过,以面具和表演为特征的情感主义既然暴露了现代社会的道德困境的根源,那么也就同样有必要寻求解脱之道。下行的神经科学研究,上行的哲学治疗,与水平的微观情动,就成为三个重要的备选项。而自德里达以来为众多欧陆思想家阐发的友爱及否定性共同体,亦可以是引导我们继续思考的第四条关键路线。

Exploring International Media and Information Literacy Initiatives: Insights From DW Akademie’s MIL Model

Media and Information Literacy(MIL)is one of the most important topics in today’s mediatized world.Under the leadership of United Nations Educational,Scientific and Cultural Organization(UNESCO),many international organizations in the world,as foreign donors,annually announce many projects and grants for the promotion and development of the field of MIL in the countries of the world.One of the main actors of this movement is DW Akademie with different media and MIL projects several countries of the world.This research paper delves into the role of DW Akademie’s MIL model in shaping a media-savvy generation.The study explores the theoretical underpinnings and practical applications of Deutsche Welle(DW)Akademie’s MIL model,analysing its effectiveness in fostering media literacy skills.The research employs a multi-faceted approach,incorporating case studies to assess the model’s impact across diverse demographics.The paper also considers the model’s alignment with global educational policies and proposes recommendations for its integration into broader frameworks.By investigating DW Akademie’s MIL model,this research contributes to the ongoing discourse on media literacy education,providing valuable insights for educators,policymakers,and researchers.The findings offer a nuanced understanding of the model’s position in cultivating a media-savvy generation poised to navigate the complexities of the information age.

NCR自动化存款解决方案抢滩中国市场

全球最大的ATM供应商NCR近日向中国市场推出Personas74M和Personas76M两款自动化存款解决方案。该方案采用自助服务发展领域中的最新存款技术，能够识别多达64种不同币值的钞票，支持多币种存款，还可以远程下载现金模板。全新的存款技术提供可存多达9200张钞票的钞箱，还具有现金清分的可选功能，更容易补钞、管理和维护。

用户角色persona的数字化表征方法

用户角色persona是具有相似特征的某一类用户的虚拟化表现,在产品开发、网站设计等领域有着重要的作用。本文开创性地提出了一种用数字来表征persona的方法,从而在用户识别、用户聚类等方面有了快速准确的判断依据。

A discussion of the emotive element of knowledge service practice:An empirical study at the Chinese Academy of Sciences

With the arrival of the information age, research activities focused on the practice and approaches of knowledge services are on a marked increase as evidenced in the publications of social sciences. According to a social network analysis on knowledge service related literature, it reveals that information and knowledge workers often fail to take such an important element as the functional role of an emotive engagement into consideration in their study of knowledge services. It has increasingly become an issue of high profile with the rapid development of digital libraries and their web-based knowledge services in China and anywhere else in the world. In order to have a clearer understanding about issues involved in knowledge servicing so as to maximize the effectiveness and efficiency of digital libraries in their knowledge service performance, the author has conducted surveys for seven times on the online information seeking behavior of graduate students at the Chinese Academy of Sciences with such research methods as questionnaires, interviews and natural observations during September 2006-June 2009. The research result has showed the emotive element has an important role in the user's information seeking behavior and in knowledge services practice. Therefore, knowledge services rendered may be more effective by adding the emotiveness-oriented communication element into such practice. This paper recommends that such an emotiveness-oriented communication approach should be carefully studied and factored into libraries' knowledge services practice.

The Training and Management of Qualified Maintenance Persons in Facing to the New Century

According to the economic construction and maintenance in the new century, on the basic of analyzing the knowledge and ability structure of modern qualified maintenance persons, this paper discusses three problems: the training method of qualified maintenance persons; how to management them effectively during planning, training and assignment; the policy of raising benefit of maintenance persons.

基于服务设计完善游乐园品牌价值

为了提升用户的体验感以及使游乐园品牌更加完善,基于服务设计的理念,运用用户旅程图,并立足于用户Personas图的分析框架,深入分析服务设计应用成因。在分析游乐园品牌中服务设计应用现状的基础上,掌握服务设计中消费者与品牌出现的交互接触点,以此找出并解决设计中的盲点和痛点,从而完善品牌的价值。基于服务设计的游乐园品牌完善提升策略满足消费需求,以改善设施设备和新的使用者线路规划提升服务体验,从而能够满足潜在需求,做好对潜在用户进行挖掘的对策。同时强调增强游乐园品牌价值,从用户旅程图层面来阐述消费者行为,并在此前提下为优化服务设计提出针对性建议。

Persona概念厘清及对开放大学在线教育的启示

Persona作为一种用户建模的方法被广泛运用于各个领域,但是学术界对Persona概念的界定和理解比较混乱。本文通过梳理国内外文献,试图厘清Persona概念的产生、界定及其在国内的发展脉络,并探讨其主要应用方向之一——用户画像在教育大数据环境下对开放大学在线教育的启示。

简论道德人格及其结构

(一) 道德人格的定义人格一词来源于拉丁文“persona”(演员的面具)。英文、法文、俄文中的“人格”都源于此。这一词实际上还包含一层引申的含义,即表现于外的自我。后来“人格”的涵义就是从这一层意义上发展过来的。它不同于我们日常生活所说的“人格高尚”的“人格”,作为人的一个位格的指征,它不含有对主体进行褒贬的成分。

A New Species of the Genus <i>Alloclubionoides</i>Paik, 1992 (Araneae: Agelenidae) from Korea

In the present paper, the authors describe one new species of the family Agelenidae from Korea, named Alloclubionoides persona sp. nov. This specimen is deposited at the Joo-Pil Spider Museum, Namyangju-Si, Kyunggi-Do.

Personalized Dialogue Generation Model Based on BERT and Hierarchical Copy Mechanism

Despite the great advances in generative dialogue systems, existing dialogue generation models are still unsatisfactory in maintaining persona consistency. In order to make the dialogue generation model generate more persona-consistent responses, this paper proposes a model named BERT-HCM (Personalized Dialogue Generation Model Based on BERT and Hierarchical Copy Mechanism). The model uses an encoder based on BERT initialization to encode persona information and dialogue queries and subsequently uses a Transformer decoder incorporating a hierarchical copy mechanism to dynamically copy the input-side content to guide the model in generating responses. The experimental results show that the proposed model improves on both automatic and human evaluation metrics compared to the baseline model and is able to generate more fluent, relevant and persona-consistent responses.

Real-time Meaning in Communication and the Analysis of the Meaning of Referring Expressions

Based on a review of the theories on meaning in the field of philosophy, semantics and pragmatics, this paper suggests that language meaning, subject to constant change in real communication,is a concept different from relatively static sense and reference which are mutual inter-dependent to each other. Sense and reference constitute the personal images of any given words.Three sources of meaning are elaborated: the dictionary sense, the personal images of any given words, and the dynamic context.A combination of traditional semantic meaning and dynamic pragmatic meaning analysis is suggested through examining the meaning derivation process in the cases of the use of referring expressions in definite, indefinite descriptions, and incomplete sentences.

基于用户体验的乘用车商品企划研究

随着"四化"的变革正在深度改变汽车行业的底层规则,原有的商品定义、开发、评价以及营销都在面临巨大的挑战。从工具车到智能车的过渡,新场景、新功能、新体验全面展开,汽车不再是简单的工具。开展更加高效精准的商品企划工作变得至关重要,为此需要围绕用户需求、用车场景、用户体验等引入全新的商品管理思路。本文将结合一款C级SUV车型的商品企划工作,探索基于用户体验来开展乘用车商品策略的研究和制定,以解决当前传统乘用车商品企划方法和理论在体验经济时代下开展汽车商品定义的不足。并通过总结和验证,以形成新的商品企划方法和体系。本文重点介绍如何改变以往性价比市场通过配置性能等性价比属性的商品策略设定方法,而通过洞察领先用户典型特征,寻找某类独特差异化属性引起用户对商品的憧憬,吸引用户购买,并通过持续的使用和传播形成口碑,从而企划出让用户最心动的汽车商品。由于篇幅有限,本文重点介绍商品策略设计的相关方法,对后续产品开发、验证、营销、服务等环节的企划工作暂不做详细介绍。

Identification of the Profile of Vulnerable Population to Elaborate Efficient Employment Strategy:Proposition of a Quantitative-creative Approach

Brazilian public managers have been structuring and updating policies to support workers’employment and income strategies.However,when the vulnerable individual has social,emotional,or technical limitations,success in this operation becomes uncertain.This research aim was to propose a methodology to identify profiles in vulnerable populations,viewing to promote the efficient elaboration of employment and income strategies.The unit of analysis was vulnerable population of waste pickers,in a large city from South Brazil,in the scope of a municipal program named"All of us are Porto Alegre".A literature review allowed the identification of tools from marketing,economy and design adequate to profile analysis.A workshop with social educators responsible for giving support to the individuals.Insights from workshop and the literature allowed the proposition of a methodology including cluster analysis and the creative tool named personas.The methodological approach suggests it is adequate in confirming the differences in profiles.The theoretical contribution lies in the use of quantitative-creativity tools to support policymaking.The practical contribution is to provide consistent information for governmental decision-making at the labor access market.

时尚推介

SyberSay的Persona1 Llink——不用手就能打电话，CEIVA的网络数码像框，Matsucom的OnHand——腕式手表安排日常生活，Sun：．com家庭。

A review of design intelligence:progress,problems,and challenges

Design intelligence is an important branch of artificial intelligence(AI),focusing on the intelligent models and algorithms in creativity and design.In the context of AI 2.0,studies on design intelligence have developed rapidly.We summarize mainly the current emerging framework of design intelligence and review the state-of-the-art techniques of related topics,including user needs analysis,ideation,content generation,and design evaluation.Specifically,the models and methods of intelligence-generated content are reviewed in detail.Finally,we discuss some open problems and challenges for future research in design intelligence.

简讯

NCR公司最近发布了Personas 90e全功能自由式自动柜员机。它是伴随便利银行的发展应运而生的一种自助服务终端,可以满足越来越多的消费者对汽车银行便捷,安全服务的要求。驾车族不必再为无处停车或风吹日晒而烦恼,他们无须走出汽车便可迅捷完成银行交易。

Textual Anticipation and the Putative Reader in Persuasive Discourse

The notion that’monologic’written texts construe for themselves a putative addressee(variously termed the’ideal’,’imagined’,’virtual’,’intended’,’model’or’mock’reader)has received a great deal of scholarly attention,initially by scholars of literary fiction and subsequently by discourse analysts more generally.This paper is concerned with putative-reader positioning in persuasive texts and with how,through observing the relationships of alignment and dis-alignment which the author enters into with this putative reader,it is possible to better understand the rhetorical workings of these texts.More specifically,it demonstrates how,through an analysis of which beliefs,expectations and attitudes the author projects onto this putative addressee it is possible to better understand how such a text may be persuasive,to more systematically describe the’compliant readings’associated with a text and to more thoroughly deal with’ideological’workings of persuasive texts as they naturalize particular value systems and world views.In outlining and demonstrating an approach to analyses of putative-addressee positioning,the paper draws on prior work in literary criticism scholarship and in university composition studies.Its primary focus,however,is on developing prior work on the putative addressee in the appraisal-framework literature,in particular work which has attended to the role of the resources of dialogistic positioning(ENGAGEMENT)in’writing the reader into the text’.