BACKGROUND Cancer presents a significant public health challenge in China,necessitating broad collaboration across society.The Chinese government has articulated a goal to increase the overall five-year survival rate ...BACKGROUND Cancer presents a significant public health challenge in China,necessitating broad collaboration across society.The Chinese government has articulated a goal to increase the overall five-year survival rate for cancer by 15%by 2030.Achieving this objective requires not only advances in medical technology,but also an im-provement in the dissemination of knowledge pertaining to cancer prevention and treatment.AIM To provide a comprehensive understanding of the status of cancer prevention and level of popularization in China in 2023.METHODS From January 2023 to May 2023,online questionnaires were distributed to 3000 participants,including medical personnel,patients with cancer,their families,and the general public.There were 2711 valid responses,covering the entire nation.RESULTS A total of 1020 medical personnel and 1691 patients with cancer,their family members,and the general public participated in the survey.Among medical personnel,93.2%had popularized cancer health.Commonly addressed topics included cancer prevention(85.9%)and cancer screening(77.8%).Primary challenges included time constraints(73.9%),insufficient personnel and material support(66.7%),and uncertainty as to where to begin(49.3%).Among patients with cancer,their family members,and the general public,93.4%reported reading or watching cancer science popularization materials and 56.9%expressed a desire for deeper understanding.The most sought-after topics in cancer science popularization included cancer screening(80.2%)and cancer prevention(75.8%).The greatest challenge encountered in accessing cancer health popularization was an abundance of misinformation(67.5%).CONCLUSION Most clinical doctors,patients,family,and the general public wish to participate in cancer education.However,improvement in the quality of content in cancer prevention and treatment education is required.展开更多
目的分析医院健康科普信息发布现状以及健康科普传播效果,并探讨其影响因素。方法选择上海交通大学医学院所有12家附属医院进行研究,获取2022年10月1日—2023年9月30日其官方微信公众号发布的健康科普推文,使用微信传播指数(WeChat Comm...目的分析医院健康科普信息发布现状以及健康科普传播效果,并探讨其影响因素。方法选择上海交通大学医学院所有12家附属医院进行研究,获取2022年10月1日—2023年9月30日其官方微信公众号发布的健康科普推文,使用微信传播指数(WeChat Communication Index,WCI)一级和二级指标对微信公众号健康科普传播的效果进行综合分析,并探讨其影响因素。结果12家医院共发布推文2791篇;其中,健康科普文章1470篇,占比52.67%,平均阅读量为8881.44次/篇。各医院的健康科普推文数量和传播影响力存在差异,综合医院的传播力整体高于专科医院。Kruskal-Wallis检验结果显示,各家医院健康科普推文的阅读数、点赞数、在看数和WCI指数间差异均有统计学意义(P均<0.01)。WCI指数最高的12篇文章阅读数均达到了10万以上。推文的影响力受多个因素共同影响,如标题句式、发布位置、主题内容等。其中,标题以否定反问句的句式、位于头条位置能够显著提高推文的阅读数(P<0.05)。高影响力推文主题主要体现在养生保健、药品安全、营养膳食等领域(P<0.05)。结论医院发布的健康科普推文整体传播力较高,但差异较大。医院应从“质”“量”并重、塑造品牌形象、关注健康热点、创新科普形式等方面入手,重视健康科普推文的标题、位置、内容,切实提高健康科普信息的传播效果。展开更多
基金Supported by National Natural Science Foundation of China,No.82072734.
文摘BACKGROUND Cancer presents a significant public health challenge in China,necessitating broad collaboration across society.The Chinese government has articulated a goal to increase the overall five-year survival rate for cancer by 15%by 2030.Achieving this objective requires not only advances in medical technology,but also an im-provement in the dissemination of knowledge pertaining to cancer prevention and treatment.AIM To provide a comprehensive understanding of the status of cancer prevention and level of popularization in China in 2023.METHODS From January 2023 to May 2023,online questionnaires were distributed to 3000 participants,including medical personnel,patients with cancer,their families,and the general public.There were 2711 valid responses,covering the entire nation.RESULTS A total of 1020 medical personnel and 1691 patients with cancer,their family members,and the general public participated in the survey.Among medical personnel,93.2%had popularized cancer health.Commonly addressed topics included cancer prevention(85.9%)and cancer screening(77.8%).Primary challenges included time constraints(73.9%),insufficient personnel and material support(66.7%),and uncertainty as to where to begin(49.3%).Among patients with cancer,their family members,and the general public,93.4%reported reading or watching cancer science popularization materials and 56.9%expressed a desire for deeper understanding.The most sought-after topics in cancer science popularization included cancer screening(80.2%)and cancer prevention(75.8%).The greatest challenge encountered in accessing cancer health popularization was an abundance of misinformation(67.5%).CONCLUSION Most clinical doctors,patients,family,and the general public wish to participate in cancer education.However,improvement in the quality of content in cancer prevention and treatment education is required.
文摘目的分析医院健康科普信息发布现状以及健康科普传播效果,并探讨其影响因素。方法选择上海交通大学医学院所有12家附属医院进行研究,获取2022年10月1日—2023年9月30日其官方微信公众号发布的健康科普推文,使用微信传播指数(WeChat Communication Index,WCI)一级和二级指标对微信公众号健康科普传播的效果进行综合分析,并探讨其影响因素。结果12家医院共发布推文2791篇;其中,健康科普文章1470篇,占比52.67%,平均阅读量为8881.44次/篇。各医院的健康科普推文数量和传播影响力存在差异,综合医院的传播力整体高于专科医院。Kruskal-Wallis检验结果显示,各家医院健康科普推文的阅读数、点赞数、在看数和WCI指数间差异均有统计学意义(P均<0.01)。WCI指数最高的12篇文章阅读数均达到了10万以上。推文的影响力受多个因素共同影响,如标题句式、发布位置、主题内容等。其中,标题以否定反问句的句式、位于头条位置能够显著提高推文的阅读数(P<0.05)。高影响力推文主题主要体现在养生保健、药品安全、营养膳食等领域(P<0.05)。结论医院发布的健康科普推文整体传播力较高,但差异较大。医院应从“质”“量”并重、塑造品牌形象、关注健康热点、创新科普形式等方面入手,重视健康科普推文的标题、位置、内容,切实提高健康科普信息的传播效果。
