Pragmatic vagueness is not only a universal phenomenon in daily life,but also an indispensable communicative strategy,especially in press conferences.This article analyzes pragmatic vagueness in Chinese Spokespersons...Pragmatic vagueness is not only a universal phenomenon in daily life,but also an indispensable communicative strategy,especially in press conferences.This article analyzes pragmatic vagueness in Chinese Spokespersons’four remarks from the perspective of Grice’s Cooperative Principle.The purpose of the article is to analyze the application of pragmatic vagueness in the remarks of Chinese spokespersons from the perspective of the Cooperative Principle and its pragmatic functions.The results show that pragmatic vagueness was an international communicative strategy in the remarks of Chinese spokespersons and through the use of pragmatic vagueness,the spokespersons violated the maxims of the Cooperative Principle,especially quantity maxim and manner maxim,in order to achieve different pragmatic functions:withholding information,being flexible,avoiding conflicts and safeguarding national interests.These findings have some implications for people to understand the application and functions of pragmatic vagueness in the remarks of Chinese spokespersons.展开更多
Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adver...Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adverting creations, advertisers take pragmatic vagueness as the strategy in order to make the most effective to strengthen the advertising attention, memory and persuasion in the limited time and space. At the same time, the pragmatic vagueness strategy also strengthens the advertising flexibility and appropriateness, compresses information and produces advertising aesthetic effect. In most circumstances, advertising companies use pragmatic vagueness to realize their advertising purpose and pragmatic vagueness offers strangely psychological hint to customers. This paper will firstly state pragmatic vagueness and advertising activities, and then analysis the function of pragmatic vagueness in advertisements.展开更多
文摘Pragmatic vagueness is not only a universal phenomenon in daily life,but also an indispensable communicative strategy,especially in press conferences.This article analyzes pragmatic vagueness in Chinese Spokespersons’four remarks from the perspective of Grice’s Cooperative Principle.The purpose of the article is to analyze the application of pragmatic vagueness in the remarks of Chinese spokespersons from the perspective of the Cooperative Principle and its pragmatic functions.The results show that pragmatic vagueness was an international communicative strategy in the remarks of Chinese spokespersons and through the use of pragmatic vagueness,the spokespersons violated the maxims of the Cooperative Principle,especially quantity maxim and manner maxim,in order to achieve different pragmatic functions:withholding information,being flexible,avoiding conflicts and safeguarding national interests.These findings have some implications for people to understand the application and functions of pragmatic vagueness in the remarks of Chinese spokespersons.
文摘Pragmatic vagueness is a manifestation that language has elasticity and is one of attributes of nature language. Pragmatic vagueness phenomenon exists in news report, law version and commerce report. Nowadays in adverting creations, advertisers take pragmatic vagueness as the strategy in order to make the most effective to strengthen the advertising attention, memory and persuasion in the limited time and space. At the same time, the pragmatic vagueness strategy also strengthens the advertising flexibility and appropriateness, compresses information and produces advertising aesthetic effect. In most circumstances, advertising companies use pragmatic vagueness to realize their advertising purpose and pragmatic vagueness offers strangely psychological hint to customers. This paper will firstly state pragmatic vagueness and advertising activities, and then analysis the function of pragmatic vagueness in advertisements.
