This paper takes an overview of the CKM and the performance of agricultural product innovation from contents of agricultural product innovation and customer knowledge management (CKM) ,the relation between CKM and agr...This paper takes an overview of the CKM and the performance of agricultural product innovation from contents of agricultural product innovation and customer knowledge management (CKM) ,the relation between CKM and agricultural product innovation. On the basis of the overview, it builds the theoretical framework of CKM and agricultural product innovation. It points out that enterprises can satisfy demands of customers through acquisition,share,utilization and innovation of customer knowledge,and improve performance of agricultural product innovation through speeding up agricultural product innovation.展开更多
The effect that the market orientation brings to product innovation performance is reported and the degree of product innovativeness is explored. The interdepartmental integration inside the company is also investigat...The effect that the market orientation brings to product innovation performance is reported and the degree of product innovativeness is explored. The interdepartmental integration inside the company is also investigated. A series of hypotheses were developed aiming at presenting a conceptual framework to clarify how market orientation contributes to product innovation performance-moderated by the degree of product innovativeness and affected by the interdepartmental integration. Survey data from 36 business units were analyzed based on the respondents in the research. The statistic results suggest a substantial positive effect of market orientation on product innovation performance. Under the condition of incremental innovativeness among the samples, the more innovative the product is, the more improvements in product innovation performance would be achieved. A variety of particular interdepartmental integration mechanisms have been certified to lend more supports to establishing market orientation and improving product innovation performance.展开更多
Product innovation practices are documented in the historic 1968and 1982Booze,Allen&Hamilton(BAH)studies followed by the Product Development and Management Association’s(PDMA)four longitudinal best practices/comp...Product innovation practices are documented in the historic 1968and 1982Booze,Allen&Hamilton(BAH)studies followed by the Product Development and Management Association’s(PDMA)four longitudinal best practices/comparative performance assessment studies(CPAS)conducted since the 1990s.These significant NPD best practices benchmarking studies are reviewed within the context of evolution of product innovation practices during 1968-2012.The widening gap in share of profits from new products between the best NPD firms and the rest in 2012informs us that the Schumpeter’s theory of innovation is still relevant in current markets.The PDMA 2012CPAS found that in Asia,small enterprises were not very proficient in NPD.Where as large Asian enterprises needed 7ideas for one commercial success in line with the proficiency of North American enterprises,small Asian enterprises needed 18ideas for one commercial success.A key insight for small Asian enterprises from 2012PDMA CPAS is that it is more important to strive to become the"best"than endeavoring to introduce a large number of new products each year.Insights to improve NPD performance in SMEs are offered along with a systematic framework to achieve successful product innovation.SMEs can begin their improvement effort with self-assessment utilizing the three organizing principles for NPD and eight action categories outlined in the Thota framework for innovation.展开更多
文摘This paper takes an overview of the CKM and the performance of agricultural product innovation from contents of agricultural product innovation and customer knowledge management (CKM) ,the relation between CKM and agricultural product innovation. On the basis of the overview, it builds the theoretical framework of CKM and agricultural product innovation. It points out that enterprises can satisfy demands of customers through acquisition,share,utilization and innovation of customer knowledge,and improve performance of agricultural product innovation through speeding up agricultural product innovation.
文摘The effect that the market orientation brings to product innovation performance is reported and the degree of product innovativeness is explored. The interdepartmental integration inside the company is also investigated. A series of hypotheses were developed aiming at presenting a conceptual framework to clarify how market orientation contributes to product innovation performance-moderated by the degree of product innovativeness and affected by the interdepartmental integration. Survey data from 36 business units were analyzed based on the respondents in the research. The statistic results suggest a substantial positive effect of market orientation on product innovation performance. Under the condition of incremental innovativeness among the samples, the more innovative the product is, the more improvements in product innovation performance would be achieved. A variety of particular interdepartmental integration mechanisms have been certified to lend more supports to establishing market orientation and improving product innovation performance.
文摘Product innovation practices are documented in the historic 1968and 1982Booze,Allen&Hamilton(BAH)studies followed by the Product Development and Management Association’s(PDMA)four longitudinal best practices/comparative performance assessment studies(CPAS)conducted since the 1990s.These significant NPD best practices benchmarking studies are reviewed within the context of evolution of product innovation practices during 1968-2012.The widening gap in share of profits from new products between the best NPD firms and the rest in 2012informs us that the Schumpeter’s theory of innovation is still relevant in current markets.The PDMA 2012CPAS found that in Asia,small enterprises were not very proficient in NPD.Where as large Asian enterprises needed 7ideas for one commercial success in line with the proficiency of North American enterprises,small Asian enterprises needed 18ideas for one commercial success.A key insight for small Asian enterprises from 2012PDMA CPAS is that it is more important to strive to become the"best"than endeavoring to introduce a large number of new products each year.Insights to improve NPD performance in SMEs are offered along with a systematic framework to achieve successful product innovation.SMEs can begin their improvement effort with self-assessment utilizing the three organizing principles for NPD and eight action categories outlined in the Thota framework for innovation.
