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Research on crisis management of enterprise network public opinion
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作者 WANG Ting 《International English Education Research》 2017年第4期53-55,共3页
With the arrival ofthe era from the media, the internet spread over all sectors ofsocicty, affect people's political, economic and cultural life. The network has become the main place, people express their views so a... With the arrival ofthe era from the media, the internet spread over all sectors ofsocicty, affect people's political, economic and cultural life. The network has become the main place, people express their views so also. And the popularity of media enables consumers to easily express their products, services and other aspects of the topic, spread on the network at breakneck speed, and other users of the attention and support, thus forming a kind of public opinion, influence The development of enterprises, which will undoubtedly bring unprecedented pressure, constant attention, coupled with people's comments, forwarding, dissemination media, making the crisis spread, enterprises should not reasonable, effective, will enable enterprises to establish a sense of trust collapsed, brought a negative impact to the enterprise. 展开更多
关键词 Network public opinion: crisis management Countermeasures
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