Matching Consequences and Causes in Crisis Public Relations

This exploratory study examines the phenomenon of consequence cause matching,which is based on the representativeness heuristic,from cognitive psychology,upon crisis management and public relations.A 2(Large Scale Crisis vs.Small Scale Crisis)×2(Large Scale Cause vs.Small Scale Cause)mixed factorial design experiment was conducted based upon a hypothetical crisis scenario.This study found initial evidence that consequence cause matching is a phenomenon that can impact the process of attribution for a crisis.It highlights a potential new area of theoretical growth for the situational crisis communication theory.

Ethical Perceptions and Moral Values of Public Relations Practitioners in the United Arab Emirates

This paper investigates the perceptions, values, and considerations of ethics among public relations practitioners in the United Arab Emirates （UAE）. A questionnaire was distributed to 372 practitioners in various private and government organizations. Practitioners were asked how influential and relevant public relations ethical factors were on the practitioner＇s perception of ethics. Findings suggest that the daily practice of public relations day-by-day professionally practice learning, senior practitioners, senior executives, and managers along with religion play a major role in shaping the meaning, philosophy, and conception of the practitioner＇s ethics. Respondents were asked to describe the level of support they would give to the controversial public relations practices that may generate some ethical problems. The majority of the respondents did not agree on the use of ＂spreading rumors＂, ＂providing false information to satisfy the public＂, ＂misinformation and manipulation＂, ＂giving false promises＂, and ＂would not approve favoring personal interest over public interest＂.

Future of Public Relations Curriculum： Searching for the Ideal Undergraduate Public Relations Curriculum

This study analyzes the public relations curricula of 44 American colleges that have a Public Relations （PR） Student Society of America （PRSSA） chapter. Through content analysis, this study examines general requirements, core public relations courses, requirements of public relations programs and strategic communication programs, and optional public relations courses offered by the colleges. The findings of this study reveal that very few public relations programs offer courses involving new media, crisis communication, and PR ethics. In order to keep in touch with the fast-changing public relations landscape, more PR programs should require and integrate new media, crisis communication and ethics courses.

Making Sense of Public Relations as Culture Policy

Culture is a process in which meaning is produced, distributed, consumed, materialised, re-produced infinitely and discussed with society. As meanings generally disperse extensively in different social groups through different associations, they display certain changes in time depending on their usage. Meanwhile, it is hard to define the public relations concept, because it may refer to different meanings even in the same culture. According to the assumptions pertaining to the public relations practices shaping the dominant discourse of the USA, language which produces certain cultural meanings also shapes the way we think and act. Thus, due to its ideological and discursive nature, public relations functions as a culture policy. Being an integral communication management configuring and directing the social sphere and the practices related to it, public relations refers to the concept of habitus introduced by Bourdieu inasmuch as habitus resides in the situations formed by actions that individuals learn throughout their lives. Culture policy; on the other hand, purports the effective participation of people in cultural life, their development in social, economic and cultural areas as well as the creation of convenient conditions to sustain it, which can be achieved with public relations practices. Public relations determines the culture policies in a society with regard to the structured discourses and actions and also acts as the mouthpiece of these policies. The purpose of public communication that is necessary for development and sustainability is to inform the public objectively in cultural, social, political and economic senses by obtaining feedback form them. For the purpose of administering sound public communication strategies in a society, public relations should direct the forms of public discourse. The purpose of this study is to put forth a critical evaluation based on the idea that for the realisation of effective and sensible communication policies in a society, the perception and practice public relations in that society should be regarded as a culture policy. According, this study focuses on whether or not public relations as culture policy serve the development of democracy and public sphere.

The research of Chinese Government Public Relations-- Based on the idea of the Balanced Scorecard

Through analyzing the problems of Chinese government public relations, using the idea of the Balanced Scorecard, we analyze the reasons of these problems and discuss the countermeasures from four aspects that conclude financial, internal operations, customers, learning and growth to achieve the all-round and balanced development of public relations and establish a high level of government public relations organization, regarding the overall strategic goal of government public relations that aim to strengthen the communication with various public, establish an innovative, pragmatic, honest and efficient government image in the public and the international community as the center.

China's Public Relations and Soft-power

China's foreign strategy and foreign policy have changed tremendously. China began to build up soft-power of national culture and embark on public diplomacy, which aimed at: 1, increasingly exposing China to the world in terms of the state of affairs, policies and values, 2, creating a more objective and amicable milieu of opinions and 3, enhancing China's international image. The author offers her personal perspectives on how to handle relations between pursuing public relations and building up national soft-power, how to advance national soft-power by public relations and the need to obviate ideological barriers.

Digital Public Relations in the Russian Governmental Communication： 2011-2012 Typology and General Situation

The paper deals with the development of digital public relations （PRs） in the Russian govemmental communications in the years of 2011-2012. Empirical study is based on the content-analysis of on-line public activities of Russian federal governmental bodies and regional governors in October-November, 2011. It has shown the coexistence of two basic models of governmental communication in the Russian Federation--old-fashioned bureaucratic and new interactive.

The NGO Relations Section of the UN Department of Public Information

History The importance of working with and through NGOs as an integral part of United Nations information activities was recognized when the Department of Public Information was

Relations among the Practitioners,Researchers and Disseminators of Public Diplomacy

The Report of the 18thNational Congress of the CPC pointed out that we must earnestly promote public diplomacy.The key phrases here are"we"and"earnestly".Who are"we"?What kind of organizations and people does it refer to?How can be"earnest"?These questions are worth the contemplation of people like us who are performing China’s public diplomacy.

Investor Relations （IR） in Business Communication on the Example of Poland

This paper focuses on investor relations （IR） as an element of companies＇ communication with the external environment. It shows the place and role of IR in communication with the general market, and the stock exchange market in particular. The study is illustrated with an example of IR in Poland, a relatively new European Union （EU） member state and an emerging market. As can be seen, IR goes beyond the traditionally understood maintenance of communication with the capital market. It is also shown that the main role of IR ought to be the reduction of investment risk and enhancement of the companies＇ value, which is of particular significance in light of the current globalization of capital markets. It has been found that Polish companies, especially those listed on the Warsaw Securities Exchange （WSE）, commonly rely on IR as a means of communication with the environment. And yet, as the results of the analysis show, the quality of that communication is still far from satisfactory, despite efforts undertaken by various external entities to encourage more focus on the development of IR, or understanding of the company＇s relevant staff of its important role.

Public Relation Practices in Polytechnic Libraries for Effective Service Delivery in North-Central,Nigeria

This study investigated public relations practices for effective service delivery in polytechnic libraries in North-Central,Nigeria.The study was guided by two research questions.The descriptive survey research design was adopted for this study.The population of the study was 107 library staff consisting of both federal and state polytechnic libraries in North-Central,Nigeria.There was no sampling as all the population of the study was used as sample.Two sets of instruments were used to collect data for the study:questionnaire for library staff and interview guide for the polytechnic librarians.The instruments were subjected to face validation by two experts.Quantitative data were analyzed using descriptive and inferential statistics while the qualitative data were transcribed,coded,and analyzed through document analysis as confirmatory to the quantitative data collected.The formulated hypotheses were tested using t-test.The findings revealed that public relations practices used by librarians were attending to users’enquiries on the public information desks and providing suggestion boxes to collect users’opinions,etc.(X=3.20,Sd=0.77;X=3.10,Sd=0.73);Projectors and bulletin boards were the facilities employed in public relations practices(X=3.21,Sd=0.86;X=3.18,Sd=0.69).Based on the findings,it was recommended that,the library management should create awareness on the public relations practices used for effective service delivery through such fora as workshop,orientation,and seminar to educate library users on the relevance of public relations;also librarians should use every possible avenue to be abreast with state-of-the-art facilities that can be employed in public relations practices in polytechnic libraries for effective service delivery,among others.

Corporate Cyber-Crisis： A Case Study of Omni Intemational Hospital in Indonesia

Today, Social Networking Sites （SNS）, online forum, and e-mail communication have become a daily phenomenon in Indonesia. Thousands and even millions of the people have been using Blog, Facebook, MySpace, Twitter, and others as a communication medium. Many of them are mobile connected and have made it a daily practices. Interestingly, all these changes are not followed by Onmi International Hospital which it ultimately in 2009 led to the crisis. This crisis was beginning from the customer, Prita Mulyasari, who felt disappointed at the hospital service, and wrote an e-mail to her friend. Suddenly, in a short time the e-mail was disseminated widely on the Internet and produced a lot of support and public humiliation to the Omni International Hospital. This paper aims at explaining the cybcr crisis experienced by Omni International Hospital and how to overcome the problem at corporate level.

Open Government and ＂E-Government＂ in Russia

With the advent and widespread information and communication technologies, pace of human activity has accelerated markedly new industries, new management techniques. And in the world community, now prevalent idea of democracy with equal rights and freedoms for all citizens of a democratic state is a risk and a challenge to the integrity of a community. Against this background, it becomes important not only process control, but also a system of communication between society and the state. For effective interaction between society and the state, the government needs a new, streamlined platform for the provision of public services. This site was e-government. Currently, the concept of ＂open government＂ is implemented in the administration of the state in all developed countries. This paper deals with modern communication mechanism of the state and society in Russia, for example, ＂e-government＂, and the effectiveness of this mechanism in the process of changing demands of society.

Ready or Not: Quezon City Mayor Joy Belmonte and Her Crisis Response Strategy During the COVID-19 Pandemic

Using Situational Crisis Communication Theory(SCCT)by Coombs(2007),this study analyses the case of Quezon City Mayor Joy Belmonte’s CoViD-19 Crisis and her crisis response strategy to address the situation.The study looks at the crisis communication of Quezon City on issues stemming from the Covid-19 pandemic.The SCCT provides a framework for the organization facing a different complex case of crisis to protect the reputational organization’s assets.The organization’s ability to select the most appropriate and beneficial response helps them deal with an emergency and crisis(Coombs,2007).Simultaneously,in this paper,SCCT was used to examine the stakeholder’s perceptions about the organization’s action and response by Mayor Belmonte on the crisis.This paper concludes Mayor Belmonte did not follow the recommendations of SCCT by combining Deny,such as Attacks the Accuser,Deny and Scapegoat tactics,and Diminish strategies such as Excuse and Justice tactics,to respond to the wide variety of stakeholder’s groups.Mayor Belmonte’s crisis response strategies and tactics do not align with the SCCT.The theory recommends corrective action and response such as Rebuild as well as Bolstering strategies are“considered as the most effective communication of crisis response strategy when an organization perceived a strong attribution of crisis responsibility and results in a severe reputational threat”(Coombs,2007).By reviewing the situation that Mayor Belmonte faced,this paper concludes that she was under severe threat.Mayor Belmonte’s CoViD-19 crisis is the preventable cluster based on the overall stakeholder’s perception of the crisis.The preventable cluster considered her primary,secondary,and additional stakeholders.It depicted an organizational misdeed with and without injuries,and the appropriate responses to adapt to re-establish the organization’s reputation is a Rebuild strategy because interventions such as Compensation and Apology should work to improve the organization’s reputation.Conversely,Mayor Belmonte chose to frequently employ Deny strategy(Attacks the Accuser and Scapegoat)and Diminish strategy(Excuse and Justice)to respond to various stakeholders.

Defining the Iraq-Afghanistan Veteran in American Newspapers

Employing inductive framing analysis and Entman＇s theory of framing, this project examines how the U.S. mainstream media defined Iraq-Afghanistan Veterans and their problems. This study used inductive framing analysis with a sample of 180 articles from seven major newspapers and two wire services. The findings revealed five dominant frames： broken veteran, disoriented veteran, fighting the bureaucratic enemy, overwhelmed family, and the financial hardship frames. Two counter-frames that attempted to challenge the dominant frames were identified： moral obligation to help and the healing counter-frames. The finding of this research indicates that while news frames of Iraq-Afghanistan Veterans skew negative, these news frames are not as negative as one might suspect. Thus, veterans＇ groups, government agencies, and interested political actors need to sponsor counter-frames that emphasize the stability and employability of these veterans.