Research on Online Education Consumer Choice Behavior Path Based on Informatization

The application of information and communications technology(ICT)in the education industry is becoming more and more extensive,and online education realized through ICT is developing in full swing.The influence of ICT on online education consumer's choice behavior is the core issue of online education industry development research.The research on the interactive path and methods of information and online education consumer choice behavior is worth exploring and revealing.This study introduces the word-of-mouth factor as a new research variable under the framework of the Rational Choice Theory model(RCT)and the structural equation method to conduct empirical research and theoretical analysis to verify the validity of the hypothesis and model.The fifthGeneration mobile communication system(5 G)analyses the factors affecting online education consumer behavior choices based on the premise of ICT.Research on the path between ICT and choice behavior provides new ideas for online education consumer choice behavior research and ICT and content and provides a new scenario.This article is a cross-disciplinary research content in theory,and its innovation opens up a new path for the management of ICT research.The research results have innovative significance and value at both the theoretical and practical levels.

Values-limits of economic rationality and imperialism of culture

In European politics,the issue of neo-liberalism is both dominant and contested.This political position has a foundation in an influential economic theory.This economic variant of a universal theory of human behaviour is known as‘economic imperialism’.It is very influential in the other social sciences as well.The‘rationalchoice-model’(RCM)is frequently employed to explain social phenomena.The RCM,formally speaking,is the approach of neoclassical economic theory.By scrutinising some presuppositions of economic imperialism,it becomes clear,however,that this approach cannot offer a universal theory of human behaviour.These considerations are not a criticism of economic rationality as such but of a specific interpretation of this rationality,namely that of economic imperialism.Although basic ideas of the RCM are criticised within the discourse of economics itself,such criticism has a primarily empirical nature.By contrast,this article develops a reflexive argument that concerns the framework of the RCM itself.RCM starts from assumptions that it does not justify,or is even unable to justify.Two of these assumptions are discussed in-depth:the givenness of preferences and the quantifiability of utility.It turns out that preferences of rational beings are not merely given but continuously evaluated.Moreover,preferences qua goals of action have a non-quantitative character:they are constituted by values.Values make up the foundation of(quantifiable)goods or preferences in the economic sense.