Examining Mediating Role of Customer Loyalty for Influence of Brand Related Attributes on Customer Repurchase Intention

The objective of current study was to investigate the influence of brand related attributes on customer loyalty and repurchase intention in agricultural product marketing in Pakistan. Results of current study would help the management of branded agricultural products, in Pakistan specifically and in developing countries generally, to formulate the best strategies to enhance customer loyalty in order to induce repurchase intention of them. Future research could be conducted in the same field by adopting larger sample size and this research can be replicated with specific product category.

Do you respond sincerely? How sellers'responses to online reviews affect customer relationship and repurchase intention

For many online businesses,online reviews are crucially important to managing reputation,word-of-mouth sales,and,ultimately,their survival.Hence,more and more on line business owners are posting public responses to both positive and negative reviews.But do these responses change anything?And,if so,which types of responses are the most effective for strengthening customer relationship and increasing the chances of repeat business?With two surveys and a series of partial least squares-structural equation modeling(PLS-SEM)analyses,we tested three releva nt hypotheses to an swer these questions.The results show that when busi ness replies to online reviews with promotional information,consumers perceive the seller to be self-interested,and both relati on ship quality and repurchase intenti on decrease.However,sincere responses that do not contain promotional information,such as gratitude and apology,are highly correlated to positive relationship quality and the likelihood of future repeat business.These findings enrich the academic literature on on line reviews,and the recommendations stemming from our results should be of interest to any business that relies on their online reputation for survival.

Cognitive Dissonance in Chinese Luxury Consumption Market

To examine the cognitive dissonance in Chinese luxury consumption,the paper contains a review of the research and development in the field of cognitive dissonance and the distinctive motivations applicable in Chinese luxury consumption.On the basis of the review,the link between cognitive dissonance and intention to repurchase luxury goods is discussed.This research aims to investigate the impact of Chinese culture on the reflections of cognitive dissonance as well as their repurchase intentions.The study was based on quantitative research,in which the motivations and the levels of cognitive dissonance were explored in the luxury consumption domain.In the study,the effects of Chinese culture(i.e.,Mianzi,group orientation,and buying out of emotions) on luxury consumption and cognitive dissonance were also examined in order to develop a more precise research framework.This study shed light on the different levels of cognitive dissonance relative to the different dimensions of Chinese culture.