Nowadays, new retail formats have been growing rapidly in China. Looking into the different retail formats＇ development deeply, a quantitative method＇is proposed for comprehensive appraisal. The proposed method uses...Nowadays, new retail formats have been growing rapidly in China. Looking into the different retail formats＇ development deeply, a quantitative method＇is proposed for comprehensive appraisal. The proposed method uses the retail life cycle to structure the appraisal factors hierarchically as the criteria in the basic framework of the AHP, and obtains the weight of the criteria from ratio-scale matrices as well as the scores of the altemative retail formats from pairwise comparison matrices. And this method is applied to study the different developing level of three retail formats in Xi＇ an and their developing order is then gained.展开更多
This paper proposes a model featuring the heterogeneity of consumer preferences and analyzes the multiple equilibrium of retail formats by building a map of the relationships between consumer heterogeneity and retail ...This paper proposes a model featuring the heterogeneity of consumer preferences and analyzes the multiple equilibrium of retail formats by building a map of the relationships between consumer heterogeneity and retail formats. The key questions analyzed in this paper are how the retailer adjusts its combination of marketing elements through repositioning and how innovation in retail formats is implemented to match consumers＇ heterogeneous preferences in a market with consumer search costs. Unlike recent research, our model, by taking different consumer preference structures into account, introduces consumer psychological costs into the Ehrlich-Fisher model and deduces the existence of different retail formats and their multiple equilibriums. We find that consumer heterogeneity, retailers＂ diversified transfer costs and economies of scale are endogenous drivers of prosperous retail formats. Accordingly, diversified retail formats with complementary functions and differentiated services can be described as the horizontal extensions and interface changes of the retailing industry.展开更多
The paper aims at identifying the transformations in trade influenced by the main macroeconomic forces of trade companies in European countries in the 21st century. The author surveys the specialist literature dealing...The paper aims at identifying the transformations in trade influenced by the main macroeconomic forces of trade companies in European countries in the 21st century. The author surveys the specialist literature dealing with marketing and trade. On the basis of the research carried out, it has been established that the development of new retail formats （e.g. convenience shops, e-commerce）, which was influenced by the transformations in the macroeconomic environment of companies, was observed. At the same time, retail formats of hybrid character （e.g. discount convenience shops） have appeared and old well-known ones like department stores, supermarkets, or discount shops have strengthened their market position. The knowledge about the issues presented in the following paper has practical implications and can be helpful for managers of trade companies.展开更多
基金This research was sponsored by Soft Science Foundation of Xi＇an （R200251） and Innovation Foundation for postgraduate students of NWPU （Z20040069）.
文摘Nowadays, new retail formats have been growing rapidly in China. Looking into the different retail formats＇ development deeply, a quantitative method＇is proposed for comprehensive appraisal. The proposed method uses the retail life cycle to structure the appraisal factors hierarchically as the criteria in the basic framework of the AHP, and obtains the weight of the criteria from ratio-scale matrices as well as the scores of the altemative retail formats from pairwise comparison matrices. And this method is applied to study the different developing level of three retail formats in Xi＇ an and their developing order is then gained.
文摘This paper proposes a model featuring the heterogeneity of consumer preferences and analyzes the multiple equilibrium of retail formats by building a map of the relationships between consumer heterogeneity and retail formats. The key questions analyzed in this paper are how the retailer adjusts its combination of marketing elements through repositioning and how innovation in retail formats is implemented to match consumers＇ heterogeneous preferences in a market with consumer search costs. Unlike recent research, our model, by taking different consumer preference structures into account, introduces consumer psychological costs into the Ehrlich-Fisher model and deduces the existence of different retail formats and their multiple equilibriums. We find that consumer heterogeneity, retailers＂ diversified transfer costs and economies of scale are endogenous drivers of prosperous retail formats. Accordingly, diversified retail formats with complementary functions and differentiated services can be described as the horizontal extensions and interface changes of the retailing industry.
文摘The paper aims at identifying the transformations in trade influenced by the main macroeconomic forces of trade companies in European countries in the 21st century. The author surveys the specialist literature dealing with marketing and trade. On the basis of the research carried out, it has been established that the development of new retail formats （e.g. convenience shops, e-commerce）, which was influenced by the transformations in the macroeconomic environment of companies, was observed. At the same time, retail formats of hybrid character （e.g. discount convenience shops） have appeared and old well-known ones like department stores, supermarkets, or discount shops have strengthened their market position. The knowledge about the issues presented in the following paper has practical implications and can be helpful for managers of trade companies.
