A research on the path of rural culture protection and tourism utilization using memetics

Through the review and reflection on the protection of rural culture,this paper thinks that there are many factors affecting the protection of rural culture,which need to be analyzed systematically.This paper takes the cultural meme theory as the basic theory of rural cultural protection and inheritance,and constructs a set of factors affecting the protection of rural culture from two aspects of external environment and group psychology.Based on 335 questionnaires of rural tourism destination residents in Jiangsu Province,this paper deeply analyzes the influence of rural cultural protection and its driving factors,and uses structural equation model to calculate.The empirical results show that the group psychological factors as an intermediate variable,physical environmental factors and social environmental factors significantly affect the group psychological factors,thus affecting the rural cultural protection.At the same time,the impact of cultural and tourism utilization factors on rural cultural protection is also significant.From the perspective of the main body of rural cultural protection,this paper explores the psychology of the main body of rural cultural protection,promotes the upgrading of rural tourism quality and efficiency while protecting rural culture,deepens theoretical research and strengthens practical application,which has important enlightenment significance for realizing the healthy inheritance of rural culture.On the other hand,this paper can provide reasonable suggestions for the governance and development of rural traditional tourism.

The effect of"rural cultural auditorium"on the revitalization of rural culture:A case study of villages A and B in Zhejiang Province

The construction of rural cultural auditorium is conducive to gathering local popularity,excavating history and continuing civilization,and it has become a powerful driving force for cultural revitalization in rural revitalization.However,the development of"Rural Cultural Auditorium"encountered many problems so far.From the perspective of rural cultural revitalization,and under the background of the new socialist rural cultural construction in China,this paper takes the rural cultural auditorium as the topic.The field questionnaire survey and semi-structured interview were constructed in Village A and Village B of Zhejiang Province,.SPSS software is used to analyze the collected questionnaire data.On the basis of combing related concepts and theories,it summs up the problems of"rural cultural auditorium",such as the existence of cultural auditorium,low participation rate of cultural auditorium activities,poor information communication,etc.Through visiting and investigating,going deep into the local area,according solutions are put forward such as increasing content diversity,paying attention to publicity and increasing interaction,so as to promote the healthy and sustainable development of rural cultural auditorium.It is hoped that this paper will explore the significance of the construction of rural cultural auditorium to the revitalization of rural culture in China,and put forward ideas on how to further build rural cultural auditorium,so as to provide reference for rural cultural construction services.

Theoretical Research and Practical Application of the Rural Cultural Enhancement by Creative Designs Under Rural Vitalization-A Case Study of Shanxi Province

To revive the nation,the rural area must be revitalized.Every regional cultural and creative industry has its own development path and practical mode.From the perspective of rural revitalization,this paper conducts research on the development model of cultural and creative design,and analyzes the significance of the integration of creative design with rural regional culture.Based on the current situation of rural cultural and creative development in Shanxi Province,this study proposes to form a brand communication chain through the integration between cultural design and rural culture,and the establishment of cultural and creative brands,furthermore,to establish trending topics through multiple channels.Finally,the important practical significance of cultural and creative design in promoting rural economic development and enhancing rural culture value is discussed in this design strategy,so as to actively help the new journey of rural revitalization.

Research and Practice of Agricultural Cultural Tourism and Vernacular Landscape Design under the Background of Rural Revitalization:A Case Study of Jinse Time Agricultural Park in Fu’an Village,Dianjun District,Yichang

Under the background of urban-rural integration and rural revitalization,based on the theory of rural landscape design in the field of landscape architecture,the specific design ideas and implementation plans of rural revitalization and leisure agricultural tourism in Fu’an Village,Dianjun District with rich ecological resources and agricultural culture,and the practice of promoting rural economic revitalization and leisure agricultural tourism with cultural tourism industry are discussed to provide reference for the beautiful rural construction and regional architectural design in Yichang and surrounding areas.

Rural Elite Flow and Protection of Intangible Cultural Heritage in the Social Transformation Period

Under the violent impact of the social transformation period,traditional cultural heritage faces a great crisis of protection,inheritance and development.In the context of collapse of basic structure of traditional rural society,the protection of traditional cultural heritage becomes an important task in the new period.Although both the state and the society attach great importance to the protection of intangible cultural heritage,it still faces a huge crisis of disappearance.In the system,this is because cultural elite list system and intangible cultural heritage protection system are confronted with many practical problems.The cultural elite of the rural society,as main group of intangible culture inheritance,is always ignored and this has become a hidden trouble for cultural heritage protection.In this situation,it is recommended to constantly restore excellent cultural ecological environment,improve the supporting facilities of the intangible cultural protection system,cultivate cultural elites of rural areas at the level of endogenous driving force,improve the rural centripetal force centering on cultural elites,restore its functions in transmitting culture and guiding value in rural society,and rebuild the folk cultural elite regeneration mechanism,so as to real y push the intangible cultural heritage protection towards the sustainable development of inheritance.

The Research on the Communication of the Short Videos on Rural Cultural Tourism in China

Since the era of tourism gaze,in the process of shaping cultural tourism images,film and television works have influenced the landscape formation and cultural transmission of a place through the lens and the attention of the audiences.With the evolution of media and the development of technology,the short videos on rural cultural tourism in China in the digital era go beyond gazing but directly generate the landscape and culture of a place in the real-time multi-directional interaction.With the mobilization mode of dual sensory integration,the short videos on rural cultural tourism in China become geographic media attracting users to participate in emotional communication and tourism practice beyond the objective rational orientation.They attract users to integrate re-localization experiences in real world from the media localization image presentation,and trigger embodied practice from virtual sensory presence.By the ubiquitous interactive nature of digital media and reality,the short videos demonstrate the constructive and generative power of symbolic reality for reality.With the help of technology,the short videos spread local culture all over the world via pre-storing the physical tourism in the callable space and topological time.Through the free transduction of relational logical networks,the short videos make the transition from Plato’s cave,the mimicry environment into the real world,to awaken perception of Chinese solar terms from the time-less sequence,and construct tourism and culture,online,and offline.

More Than Just Handicrafts An art exhibition draws attention to rural cultural industry

Against the backdrop of a huge painting of willow trees at the Nationali Art Museum of China in downtown Beijing, Wang Fujing, 40, wove willow twigs into a flower basket as if he were at home.