基于S-O-R模型的视觉营销对消费者购买意愿的影响研究——以红色文创网店为例

为提高红色文创网店的点击转化率,文章从消费者视角出发,研究影响消费者购买意愿的视觉因素。基于S-O-R模型理论,构建红色文创网店视觉营销对消费者购买意愿因素的理论模型。利用S-O-R模型分析了红色文创网店视觉营销中的商品形象、界面形象以及品牌视觉形象对顾客感知价值及顾客购买意向的影响。通过设计量表和调查问卷进行实证研究,并结合结构方程模型加以论证,得出品牌视觉形象和界面形象是影响消费者购买意愿的关键因素,为设计师和红色文创品牌进行网店设计提供了一定的理论参考和建议。

Dynamic interactive bitwise meta-holography with ultra-high computational and display frame rates

Interactive holography offers unmatched levels of immersion and user engagement in the field of future display.Despite of the substantial progress has been made in dynamic meta-holography,the realization of real-time,highly smooth interactive holography remains a significant challenge due to the computational and display frame rate limitations.In this study,we introduced a dynamic interactive bitwise meta-holography with ultra-high computational and display frame rates.To our knowledge,this is the first reported practical dynamic interactive metasurface holographic system.We spa-tially divided the metasurface device into multiple distinct channels,each projecting a reconstructed sub-pattern.The switching states of these channels were mapped to bitwise operations on a set of bit values,which avoids complex holo-gram computations,enabling an ultra-high computational frame rate.Our approach achieves a computational frame rate of 800 kHz and a display frame rate of 23 kHz on a low-power Raspberry Pi computational platform.According to this methodology,we demonstrated an interactive dynamic holographic Tetris game system that allows interactive gameplay,color display,and on-the-fly hologram creation.Our technology presents an inspiration for advanced dynamic meta-holography,which is promising for a broad range of applications including advanced human-computer interaction,real-time 3D visualization,and next-generation virtual and augmented reality systems.

Cascaded ELM-Based Joint Frame Synchronization and Channel Estimation over Rician Fading Channel with Hardware Imperfections

Due to the interdependency of frame synchronization(FS)and channel estimation(CE),joint FS and CE(JFSCE)schemes are proposed to enhance their functionalities and therefore boost the overall performance of wireless communication systems.Although traditional JFSCE schemes alleviate the influence between FS and CE,they show deficiencies in dealing with hardware imperfection(HI)and deterministic line-of-sight(LOS)path.To tackle this challenge,we proposed a cascaded ELM-based JFSCE to alleviate the influence of HI in the scenario of the Rician fading channel.Specifically,the conventional JFSCE method is first employed to extract the initial features,and thus forms the non-Neural Network(NN)solutions for FS and CE,respectively.Then,the ELMbased networks,named FS-NET and CE-NET,are cascaded to capture the NN solutions of FS and CE.Simulation and analysis results show that,compared with the conventional JFSCE methods,the proposed cascaded ELM-based JFSCE significantly reduces the error probability of FS and the normalized mean square error(NMSE)of CE,even against the impacts of parameter variations.

抖音直播电商主播特性对消费者购买意愿影响研究——基于S-O-R理论分析

抖音直播电商已逐渐进入“人、货、场”的变革之路,而“人”即主播。因此,以抖音直播电商的主播作为研究对象,基于S-O-R理论研究主播的不同特性与消费者感知风险、感知信任之间的关系机制及对消费者购买意愿的影响很有必要。以知名度、责任性、亲近性、互动性为自变量,并以感知风险和感知信任为中介变量,消费者的购买意愿为因变量。运用SPSS27.0软件版本对抖音直播电商中影响消费者购买意愿的因素进行实证研究。研究发现主播特性正向影响消费者购买意愿,而感知风险与感知信任又起着中介效应,调节主播特性与消费者购买意愿两者关系。

Defining the We-map Reference Frames and Providing Mathematical Expressions for Transformation Relations

We-map is an interactive mobile map that can be easily communicated and applied on personal electronic devices,such as personal computers and mobile phones.Therefore,the study of direction systems and coordinate systems is critical,and exploring reference frames is essential in direction and coordinate systems.Despite its significance,existing research on We-map lacks specific solutions for the exploration of reference frames is indispensable for the establishment of accurate direction and coordinate systems.In this paper,we endeavor to address this gap by elucidating the significance of We-map reference frames,defining them with mathematical constraints,summarizing their nature and characteristics,deriving their transformation relationships and representing them through mathematical formulars and equations.Our work contributes to the fundamental theory of We-map and provides valuable systems and support for the mathematical foundation of We-map,map production,and platform development.Ultimately,this research serves to advance the development of We-map.

Resilience-incorporated seismic risk assessment of precast concrete frames with“dry”connections

A resilience-incorporated risk assessment framework is proposed and demonstrated in this study to manifest the advantageous seismic resilience of precast concrete frame(PCF)structures with“dry”connections in terms of their low damage and rapid recovery.The framework integrates various uncertainties in the seismic hazard,fragility,capacity,demand,loss functions,and post-earthquake recovery.In this study,the PCF structures are distinguished from ordinary reinforced concrete frame(RCF)structures by characterizing multiple limit states for the PCF based on its unique damage mechanisms.Accordingly,probabilistic story-wise pushover analyses are performed to yield story-wise capacities for the predefined limit states.In the seismic resilience analysis,a step-wise recovery model is proposed to idealize the functionality recovery process,with separate considerations of the repair and non-repair events.The recovery model leverages the economic loss and downtime to delineate the stochastic post-earthquake recovery curves for the resilience loss estimation.As such,contingencies in the probabilistic post-earthquake repairs are incorporated and the empirical judgments on the recovery parameters are largely circumvented.The proposed framework is demonstrated through a comparative study between two“dry”connected PCFs and one RCF designed as alternative structural systems for a prototype building.The results from the risk quantification indicate that the PCFs show reduced loss hazards and lower expected losses relative to the RCF.Particularly,the PCF equipped with energy dissipation devices at the“dry”connections largely reduces the expected economic loss,downtime,and resilience loss by 29%,56%,and 60%,respectively,compared to the RCF.

Experimental and numerical study regarding H-steel all-bolted connection steel frame with composite wall boards

H-steel all-bolted connection steel frame structures with heat preservation and decoration composite wall boards were investigated and the seismic performances of three scaled specimens were studied.The failure modes,hysteresis curves,bearing capacity,ductility,energy dissipation capacity,stiffness degradation and strain distribution were discussed.The calculation method of structural theoretical internal force was presented.The results showed that the overall structural seismic performance was better,and the structural ductility met the demands of elastic-plastic inter-story drift angle for seismic design.The H-steel weak-axis connection structure obtained better energy dissipation capacity,and its bearing capacity and stiffness were slightly different from the strong-axis connection.The heat preservation and decoration performance of composite wallboard and the all-bolted connection of the steel frame realized prefabrication during the whole construction period.The plastic hinge of the steel beam can be moved outwards because of the L-angles,which effectively avoids stress concentration in joint areas and expands the plastic hinge range.The errors between the theoretical structural capacity calculated by the plastic analysis method and the test results were within 2.44%.In addition,structural failure mechanisms and bearing capacities were verified by the finite element(FE)analysis,and the effects of the main parameters on the structures were investigated.The FE verification results were the same as in the test.The research results provide theoretical support and technical guidance for the application of thermal insulation and decorative composite wall panels in H-shaped steel all-bolted steel frames.

Evaluation of the seismic behavior of reinforced concrete structures with flat slab-column gravity frame and shear walls through nonlinear analysis methods

This paper presents an investigation of the seismic behavior of reinforced concrete(RC)structures in which shear walls are the main lateral load-resisting elements and the participation of flat slab floor systems is not considered in the seismic design procedure.In this regard,the behavior of six prototype structures(with different heights and plan layouts)is investigated through nonlinear static and time history analyses,implemented in the OpenSees platform.The results of the analyses are presented in terms of the behavior of the slab-column connections and their mode of failure at different loading stages.Moreover,the global response of the buildings is discussed in terms of some parameters,such as lateral overstrength due to the gravity flat slab-column frames.According to the nonlinear static analyses,in structures in which the slab-column connections were designed only for gravity loads,the slab-column connections exhibited a punching mode of failure even in the early stages of loading.However,the punching failure was eliminated in structures in which a minimum transverse reinforcement recommended in ACI 318(2019)was provided in the slabs at joint regions.Furthermore,despite neglecting the contribution of gravity flat slab-column frames in the lateral load resistance of the structures,a relatively significant overstrength was imposed on the structures by the gravity frames.

基于“ S-O-R”框架的政务短视频用户信息分享行为研究——以B站“共青团中央”为例

本研究基于刺激-机体-反应(S-O-R)理论框架,结合精细加工可能性模型(ELM)和使用与满足理论(U&G),研究B站政务短视频账号“共青团中央”用户的信息分享行为。研究发现,政务短视频的易理解性显著影响用户的内容满足,其趣味性、社会影响显著影响用户的社交满足和内容满足,进而正向影响用户的信息分享行为,特别是社交满足对信息分享行为的影响最为显著。

Structural optimization of a reusable seismic frame active link

Circular design encompasses the use of inventive construction methodologies that possess the capability to be readily dismantled,repurposed,or recycled upon reaching the conclusion of their functional lifespan.This work specifically examines the creation of a reusable design case-study idea for seismic frame design,which is commonly employed in steel-frame constructions in New Zealand.A reusable optimized design for the full seismic frame was proposed in the research.Optimizing the dimensions of welded structures,whether in terms of weight or cost,leads to a decrease in the weight of the steel utilized.The decrease in weight is directly associated with a decrease in environ-mental impact,as the environmental impact is directly proportional to the mass of the construction.The environmental consequences associated with welding technique are contingent upon the dimensions of the weld,hence exerting an indirect influence on the overall mass of the structure.Given the presence of mass dependence in all three areas,albeit in distinct manners,this work employed a multi-objective function optimization strategy to simultaneously address these areas while also partially evaluating them separately.On this way substantial reductions can be achieved both at structural mass and environmental effects.

消费者使用绿色快递包装的意愿研究:基于S-O-R框架的综合分析

消费者受到内外部刺激之后会影响其对绿色快递包装的使用意愿。选取S-O-R模型为主要框架,整合TPB(计划行为理论)模型和顾客满意度模型的关键变量,探讨了绿色快递包装相关的内外部刺激对消费者内部状态的影响。采用结构方程模型对在线调查问卷进行了实证检验分析。研究结果表明:消费者使用绿色快递包装的意愿受到态度和知觉行为控制的显著正向影响;内部刺激(感知价值和感知质量)和外部刺激(主观规范、媒体宣传和便利性)正向影响消费者使用绿色快递包装的态度和知觉行为控制。要提高消费者对绿色快递包装的使用意愿,需要加大对绿色快递包装的宣传力度,引导消费者形成积极的态度,强化绿色快递包装的实用功能,增强消费者行为控制信心。

Field Load Test Based SHM System Safety Standard Determination for Rigid Frame Bridge

The deteriorated continuous rigid frame bridge is strengthened by external prestressing. Static loading tests wereconducted before and after the bridge rehabilitation to verify the effectiveness of the rehabilitation process. Thestiffness of the repaired bridge is improved, and the maximum deflection of the load test is reduced from 37.9 to27.6 mm. A bridge health monitoring system is installed after the bridge is reinforced. To achieve an easy assessmentof the bridge’s safety status by directly using transferred data, a real-time safety warning system is createdbased on a five-level safety standard. The threshold for each safety level will be determined by theoretical calculationsand the outcomes of static loading tests. The highest risk threshold will be set at the ultimate limit statevalue. The remaining levels, namely middle risk, low risk, and very low risk, will be determined usingreduction coefficients of 0.95, 0.9, and 0.8, respectively.

Frame Length Dependency for Fundamental Frequency Extraction in Noisy Speech

The fundamental frequency plays a significant part in understanding and perceiving the pitch of a sound. The pitch is a fundamental attribute employed in numerous speech-related works. For fundamental frequency extraction, several algorithms have been developed which one to use relies on the signal’s characteristics and the surrounding noise. Thus, the algorithm’s noise resistance becomes more critical than ever for precise fundamental frequency estimation. Nonetheless, numerous state-of-the-art algorithms face struggles in achieving satisfying outcomes when confronted with speech recordings that are noisy with low signal-to-noise ratio (SNR) values. Also, most of the recent techniques utilize different frame lengths for pitch extraction. From this point of view, This research considers different frame lengths on male and female speech signals for fundamental frequency extraction. Also, analyze the frame length dependency on the speech signal analytically to understand which frame length is more suitable and effective for male and female speech signals specifically. For the validation of our idea, we have utilized the conventional autocorrelation function (ACF), and state-of-the-art method BaNa. This study puts out a potent idea that will work better for speech processing applications in noisy speech. From experimental results, the proposed idea represents which frame length is more appropriate for male and female speech signals in noisy environments.

Real-Time Mosaic Method of Aerial Video Based on Two-Stage Key Frame Selection Method

A two-stage automatic key frame selection method is proposed to enhance stitching speed and quality for UAV aerial videos. In the first stage, to reduce redundancy, the overlapping rate of the UAV aerial video sequence within the sampling period is calculated. Lagrange interpolation is used to fit the overlapping rate curve of the sequence. An empirical threshold for the overlapping rate is then applied to filter candidate key frames from the sequence. In the second stage, the principle of minimizing remapping spots is used to dynamically adjust and determine the final key frame close to the candidate key frames. Comparative experiments show that the proposed method significantly improves stitching speed and accuracy by more than 40%.

基于S-O-R理论模型的公共图书馆微信公众号读者持续使用意愿影响因素探究

微信公众号作为读者选择阅读服务的一种渠道,主要目的是满足读者阅读需求,提升读者阅读体验。公共图书馆凭借微信公众号,制定出全新服务内容与阅读推广活动形式,并根据微信公众号获取读者阅读需求,从而精准有效地提升公共图书馆个性化服务质量,丰富服务内容。但公共图书馆微信公众号这项服务还处于探索阶段,并存在读者使用意愿不强,使用率不高等诸多问题,使公共图书馆微信公众号活动推进受到一定影响。鉴于此,文章基于S-O-R理论模型,对公共图书馆微信公众号读者持续使用意愿进行分析,并充分探究其影响因素,为公共图书馆充分满足读者阅读需求提供一定思路。

远程开放教育中移动学习的接受与学习体验探究——基于COI和FRAME综合模式的考察

随着智能手机的普及、移动互联网的发展和云平台的应用,移动学习已成为我国远程开放教育普遍采用的学习形式,移动学习的接受和学习体验成为亟待研究的课题。本研究借鉴西方移动学习理论,通过批判性综合探究社区理论(COI)和移动学习理性分析框架(FRAME),进行问卷调查。结果表明,远程开放教育移动学习的教学设计需要充分考虑设备维度的限制,加强内容碎片化和输入方式多元化设计,增强移动学习交流与互信,提升合作学习探究效果,加强导学课或线上学习素养课的实施。远程开放教育需要面对新的移动社会的变化,持续思考,更新、优化、整合教育系统,以进一步激发学习者在移动学习中发挥、利用、实现自己的潜能。

基于S-O-R理论的新型公共阅读空间用户流失行为分析——来自大众点评网用户评论

文章以大众点评网站中新型公共阅读空间的评论数据为对象,以S-O-R模型为理论基础,利用Python爬取其“中评”与“差评”的评论数据,运用内容分析法归纳得出新型公共阅读空间用户流失行为的主要因素,并构建新型公共阅读空间用户流失行为模型。在此基础上,提出提高新型公共阅读空间服务效能的相关建议,为提高新型阅读空间的服务质量,降低用户流失率提供参考。

S-O-R理论框架下传统村落品牌“商品化”路径探析——以张谷英村为例

打造传统村落地方品牌并将其转化为实际效益,是实现乡村旅游活化的有效途径。基于S-O-R理论,构建研究理论框架,以湖南岳阳张谷英村为例,运用结构方程模型进行定量实证分析,结果表明:传统村落品牌“商品化”进程涵盖了品牌价值提升、文化价值延伸、经济效益转化三部分;传统村落地方品牌建构对游客消费行为起间接影响作用,地方依恋是沟通地方品牌建构与游客消费行为的“桥梁”,其中介效应得到了验证;为实现地方品牌价值向经济效益的有效转化,应当深度挖掘传统村落文化内涵,注重保护乡土景观,完善食宿消费服务体系,使单一产业转向多产业模式发展。

媒介接触下青年群体自主产品消费意愿的形成机理研究——基于S-O-R理论

培养青年群体自主产品消费意愿是实施扩大内需战略与深化供给侧结构性改革有机结合的有力抓手。基于S-O-R(刺激—有机体—反应)这一环境心理学理论,从“爱国情感”和“政府信任”两大路径出发构建媒介接触下的自主产品消费意愿模型,并将媒介细分为主流媒体和非主流媒体展开对比研究。基于结构方程模型的验证发现,主流媒体和社交媒体刺激了消费者的爱国情感和政府信任,最终影响自主产品消费意愿,且爱国情感路径下的作用更为突出。

基于S-O-R理论的元宇宙图书馆阅读推广策略

基于S-O-R理论,本文构建了元宇宙环境下图书馆阅读推广的理论框架,并分析了元宇宙图书馆阅读推广的实现路径。元宇宙环境下,读者阅读活动具有媒介多元化、体验沉浸化等新特征,图书馆可通过虚拟现实等技术,刺激读者视觉、听觉、触觉、嗅觉和味觉等感官通道,唤醒读者的阅读兴趣。通过虚拟社交图谱发现、缘趣社区打造、虚拟交易社区营造等构建阅读有机体组织,再通过读者记忆存储与服务反应回馈,动态追踪读者阅读感知,调整推广策略。