Impact of different interaction behavior on epidemic spreading in time-dependent social networks

We investigate the impact of pairwise and group interactions on the spread of epidemics through an activity-driven model based on time-dependent networks.The effects of pairwise/group interaction proportion and pairwise/group interaction intensity are explored by extensive simulation and theoretical analysis.It is demonstrated that altering the group interaction proportion can either hinder or enhance the spread of epidemics,depending on the relative social intensity of group and pairwise interactions.As the group interaction proportion decreases,the impact of reducing group social intensity diminishes.The ratio of group and pairwise social intensity can affect the effect of group interaction proportion on the scale of infection.A weak heterogeneous activity distribution can raise the epidemic threshold,and reduce the scale of infection.These results benefit the design of epidemic control strategy.

Deep Learning Social Network Access Control Model Based on User Preferences

A deep learning access controlmodel based on user preferences is proposed to address the issue of personal privacy leakage in social networks.Firstly,socialusers andsocialdata entities are extractedfromthe social networkandused to construct homogeneous and heterogeneous graphs.Secondly,a graph neural networkmodel is designed based on user daily social behavior and daily social data to simulate the dissemination and changes of user social preferences and user personal preferences in the social network.Then,high-order neighbor nodes,hidden neighbor nodes,displayed neighbor nodes,and social data nodes are used to update user nodes to expand the depth and breadth of user preferences.Finally,a multi-layer attention network is used to classify user nodes in the homogeneous graph into two classes:allow access and deny access.The fine-grained access control problem in social networks is transformed into a node classification problem in a graph neural network.The model is validated using a dataset and compared with other methods without losing generality.The model improved accuracy by 2.18%compared to the baseline method GraphSAGE,and improved F1 score by 1.45%compared to the baseline method,verifying the effectiveness of the model.

Social Robot Detection Method with Improved Graph Neural Networks

Social robot accounts controlled by artificial intelligence or humans are active in social networks,bringing negative impacts to network security and social life.Existing social robot detection methods based on graph neural networks suffer from the problem of many social network nodes and complex relationships,which makes it difficult to accurately describe the difference between the topological relations of nodes,resulting in low detection accuracy of social robots.This paper proposes a social robot detection method with the use of an improved neural network.First,social relationship subgraphs are constructed by leveraging the user’s social network to disentangle intricate social relationships effectively.Then,a linear modulated graph attention residual network model is devised to extract the node and network topology features of the social relation subgraph,thereby generating comprehensive social relation subgraph features,and the feature-wise linear modulation module of the model can better learn the differences between the nodes.Next,user text content and behavioral gene sequences are extracted to construct social behavioral features combined with the social relationship subgraph features.Finally,social robots can be more accurately identified by combining user behavioral and relationship features.By carrying out experimental studies based on the publicly available datasets TwiBot-20 and Cresci-15,the suggested method’s detection accuracies can achieve 86.73%and 97.86%,respectively.Compared with the existing mainstream approaches,the accuracy of the proposed method is 2.2%and 1.35%higher on the two datasets.The results show that the method proposed in this paper can effectively detect social robots and maintain a healthy ecological environment of social networks.

Identifying influential spreaders in social networks: A two-stage quantum-behaved particle swarm optimization with Lévy flight

The influence maximization problem aims to select a small set of influential nodes, termed a seed set, to maximize their influence coverage in social networks. Although the methods that are based on a greedy strategy can obtain good accuracy, they come at the cost of enormous computational time, and are therefore not applicable to practical scenarios in large-scale networks. In addition, the centrality heuristic algorithms that are based on network topology can be completed in relatively less time. However, they tend to fail to achieve satisfactory results because of drawbacks such as overlapped influence spread. In this work, we propose a discrete two-stage metaheuristic optimization combining quantum-behaved particle swarm optimization with Lévy flight to identify a set of the most influential spreaders. According to the framework,first, the particles in the population are tasked to conduct an exploration in the global solution space to eventually converge to an acceptable solution through the crossover and replacement operations. Second, the Lévy flight mechanism is used to perform a wandering walk on the optimal candidate solution in the population to exploit the potentially unidentified influential nodes in the network. Experiments on six real-world social networks show that the proposed algorithm achieves more satisfactory results when compared to other well-known algorithms.

A Large-Scale Group Decision Making Model Based on Trust Relationship and Social Network Updating

With the development of big data and social computing,large-scale group decisionmaking(LGDM)is nowmerging with social networks.Using social network analysis(SNA),this study proposes an LGDM consensus model that considers the trust relationship among decisionmakers(DMs).In the process of consensusmeasurement:the social network is constructed according to the social relationship among DMs,and the Louvain method is introduced to classify social networks to form subgroups.In this study,the weights of each decision maker and each subgroup are computed by comprehensive network weights and trust weights.In the process of consensus improvement:A feedback mechanism with four identification and two direction rules is designed to guide the consensus of the improvement process.Based on the trust relationship among DMs,the preferences are modified,and the corresponding social network is updated to accelerate the consensus.Compared with the previous research,the proposedmodel not only allows the subgroups to be reconstructed and updated during the adjustment process,but also improves the accuracy of the adjustment by the feedbackmechanism.Finally,an example analysis is conducted to verify the effectiveness and flexibility of the proposed method.Moreover,compared with previous studies,the superiority of the proposed method in solving the LGDM problem is highlighted.

A Privacy Preservation Method for Attributed Social Network Based on Negative Representation of Information

Due to the presence of a large amount of personal sensitive information in social networks,privacy preservation issues in social networks have attracted the attention of many scholars.Inspired by the self-nonself discrimination paradigmin the biological immune system,the negative representation of information indicates features such as simplicity and efficiency,which is very suitable for preserving social network privacy.Therefore,we suggest a method to preserve the topology privacy and node attribute privacy of attribute social networks,called AttNetNRI.Specifically,a negative survey-based method is developed to disturb the relationship between nodes in the social network so that the topology structure can be kept private.Moreover,a negative database-based method is proposed to hide node attributes,so that the privacy of node attributes can be preserved while supporting the similarity estimation between different node attributes,which is crucial to the analysis of social networks.To evaluate the performance of the AttNetNRI,empirical studies have been conducted on various attribute social networks and compared with several state-of-the-art methods tailored to preserve the privacy of social networks.The experimental results show the superiority of the developed method in preserving the privacy of attribute social networks and demonstrate the effectiveness of the topology disturbing and attribute hiding parts.The experimental results show the superiority of the developed methods in preserving the privacy of attribute social networks and demonstrate the effectiveness of the topological interference and attribute-hiding components.

Discrete Choice Analysis of Temporal Factors on Social Network Growth

Social networks like Facebook, X (Twitter), and LinkedIn provide an interaction and communication environment for users to generate and share content, allowing for the observation of social behaviours in the digital world. These networks can be viewed as a collection of nodes and edges, where users and their interactions are represented as nodes and the connections between them as edges. Understanding the factors that contribute to the formation of these edges is important for studying network structure and processes. This knowledge can be applied to various areas such as identifying communities, recommending friends, and targeting online advertisements. Several factors, including node popularity and friends-of-friends relationships, influence edge formation and network growth. This research focuses on the temporal activity of nodes and its impact on edge formation. Specifically, the study examines how the minimum age of friends-of-friends edges and the average age of all edges connected to potential target nodes influence the formation of network edges. Discrete choice analysis is used to analyse the combined effect of these temporal factors and other well-known attributes like node degree (i.e., the number of connections a node has) and network distance between nodes. The findings reveal that temporal properties have a similar impact as network proximity in predicting the creation of links. By incorporating temporal features into the models, the accuracy of link prediction can be further improved.

SNS model for providing social network channels through queries

Users can obtain the information through a basic web searching and find the answer to the questions directly,but maybe the expected answer does not exist.Besides,we do not know the update of new information in time.The online social networking services spread quickly and store many user data,but these data are worth less and may be unreliable answer to users’ questions.Users can obtain the simple answer but can not expect more additional information in knowledge question-answering(QA)system.In this paper,we design the system with the advantages of knowledge QA system,web searching and characteristics of social networking service for providing social network channel based on the query and answer without users’ contact network.The user can obtain real-time answers by the user network interested in users’ querires through the network channel of this system,get the additional information effectively and share it with others in the social network channel in this system.

Antecedents of Social Network Trust in SNS Usage: The Moderating Role of Offline Familiarity

With the rapid development of social networks, there is a focus on marketing strategies and business models that are based on social media. In the academic world, scholars believe that online trust is a key factor contributing to online purchasing behavior. This article explored several factors in social media trust and verified the moderating role of offline familiarity by using relevant research on online trust in conjunction with a structure equation model. The results show that independent variables such as reputation, SNS interaction, information quality, reciprocity, satisfaction and shared values have a positive influence on trust, whereas perceived similarity does not, and information quality is the most important factor. In addition, offline familiarity significantly moderates the relations between information quality, reciprocity, reputation, shared values and social media trust. This information is important to assist companies in developing an effective social network marketing strategy.

An Influence Maximization Algorithm Based on Improved K-Shell in Temporal Social Networks

Influence maximization of temporal social networks(IMT)is a problem that aims to find the most influential set of nodes in the temporal network so that their information can be the most widely spread.To solve the IMT problem,we propose an influence maximization algorithm based on an improved K-shell method,namely improved K-shell in temporal social networks(KT).The algorithm takes into account the global and local structures of temporal social networks.First,to obtain the kernel value Ks of each node,in the global scope,it layers the network according to the temporal characteristic of nodes by improving the K-shell method.Then,in the local scope,the calculation method of comprehensive degree is proposed to weigh the influence of nodes.Finally,the node with the highest comprehensive degree in each core layer is selected as the seed.However,the seed selection strategy of KT can easily lose some influential nodes.Thus,by optimizing the seed selection strategy,this paper proposes an efficient heuristic algorithm called improved K-shell in temporal social networks for influence maximization(KTIM).According to the hierarchical distribution of cores,the algorithm adds nodes near the central core to the candidate seed set.It then searches for seeds in the candidate seed set according to the comprehensive degree.Experiments showthatKTIMis close to the best performing improved method for influence maximization of temporal graph(IMIT)algorithm in terms of effectiveness,but runs at least an order of magnitude faster than it.Therefore,considering the effectiveness and efficiency simultaneously in temporal social networks,the KTIM algorithm works better than other baseline algorithms.

A Parallel Approach for Sentiment Analysis on Social Networks Using Spark

The public is increasingly using social media platforms such as Twitter and Facebook to express their views on a variety of topics.As a result,social media has emerged as the most effective and largest open source for obtaining public opinion.Single node computational methods are inefficient for sentiment analysis on such large datasets.Supercomputers or parallel or distributed proces-sing are two options for dealing with such large amounts of data.Most parallel programming frameworks,such as MPI(Message Processing Interface),are dif-ficult to use and scale in environments where supercomputers are expensive.Using the Apache Spark Parallel Model,this proposed work presents a scalable system for sentiment analysis on Twitter.A Spark-based Naive Bayes training technique is suggested for this purpose;unlike prior research,this algorithm does not need any disk access.Millions of tweets have been classified using the trained model.Experiments with various-sized clusters reveal that the suggested strategy is extremely scalable and cost-effective for larger data sets.It is nearly 12 times quicker than the Map Reduce-based model and nearly 21 times faster than the Naive Bayes Classifier in Apache Mahout.To evaluate the framework’s scalabil-ity,we gathered a large training corpus from Twitter.The accuracy of the classi-fier trained with this new dataset was more than 80%.

Effect of Online Social Networking on Emotional Status and Its Interaction with Offline Reality during the Early Stage of the COVID-19 Pandemic in China

Background:During the early stages of the COVID-19 pandemic in China,social interactions shifted to online spaces due to lockdowns and social distancing measures.As a result,the impact of online social networking on users’emotional status has become stronger than ever.This study examines the association between online social networking and Internet users’emotional status and how offline reality affects this relationship.Methods:The study utilizes cross-sectional online survey data(n=3004)and Baidu Migration big data from the first 3 months of the pandemic.Two dimensions of online networking are measured:social support and information sources.Results:First,individuals’online social support(β=0.16,p<0.05)and information sources(β=0.08,p<0.01)are both positively associated to their emotional status during the epidemic.Second,these positive associations are moderated by social status and provincial pandemic control interventions.With regards to the moderation effect of social status,the constructive impact of information sources on emotional well-being is more pronounced among individuals from vulnerable groups compared to those who are not.With regard to the moderation effect of provincial interventions,online social support has the potential to alleviate the adverse repercussions of high rates of confirmed COVID-19 cases and strict lockdown measures while simultaneously augmenting the favorable effects of recovery.Conclusion:The various dimensions of social networking exert distinct effects on emotional status through diverse mechanisms,all of which must be taken into account when designing and adapting pandemic-control interventions.

Overlapping community‐based particle swarm optimization algorithm for influence maximization in social networks

Influence maximization,whose aim is to maximise the expected number of influenced nodes by selecting a seed set of k influential nodes from a social network,has many applications such as goods advertising and rumour suppression.Among the existing influence maximization methods,the community‐based ones can achieve a good balance between effectiveness and efficiency.However,this kind of algorithm usually utilise the network community structures by viewing each node as a non‐overlapping node.In fact,many nodes in social networks are overlapping ones,which play more important role in influence spreading.To this end,an overlapping community‐based particle swarm opti-mization algorithm named OCPSO for influence maximization in social networks,which can make full use of overlapping nodes,non‐overlapping nodes,and their interactive information is proposed.Specifically,an overlapping community detection algorithm is used to obtain the information of overlapping community structures,based on which three novel evolutionary strategies,such as initialisation,mutation,and local search are designed in OCPSO for better finding influential nodes.Experimental results in terms of influence spread and running time on nine real‐world social networks demonstrate that the proposed OCPSO is competitive and promising comparing to several state‐of‐the‐arts(e.g.CGA,CMA‐IM,CIM,CDH‐SHRINK,CNCG,and CFIN).

Generalized Jaccard Similarity Based Recurrent DNN for Virtualizing Social Network Communities

In social data analytics,Virtual Community(VC)detection is a primary challenge in discovering user relationships and enhancing social recommenda-tions.VC formation is used for personal interaction between communities.But the usual methods didn’t find the Suspicious Behaviour(SB)needed to make a VC.The Generalized Jaccard Suspicious Behavior Similarity-based Recurrent Deep Neural Network Classification and Ranking(GJSBS-RDNNCR)Model addresses these issues.The GJSBS-RDNNCR model comprises four layers for VC formation in Social Networks(SN).In the GJSBS-RDNNCR model,the SN is given as an input at the input layer.After that,the User’s Behaviors(UB)are extracted in the first Hidden Layer(HL),and the Generalized Jaccard Similarity coefficient calculates the similarity value at the second HL based on the SB.In the third HL,the similarity values are examined,and SB tendency is classified using the Activation Function(AF)in the Output Layer(OL).Finally,the ranking process is performed with classified users in SN and their SB.Results analysis is performed with metrics such as Classification Accuracy(CA),Time Complexity(TC),and False Positive Rate(FPR).The experimental setup consid-ers 250 tweet users from the dataset to identify the SBs of users.

Maximizing Influence in Temporal Social Networks:A Node Feature-Aware Voting Algorithm

Influence Maximization(IM)aims to select a seed set of size k in a social network so that information can be spread most widely under a specific information propagation model through this set of nodes.However,most existing studies on the IM problem focus on static social network features,while neglecting the features of temporal social networks.To bridge this gap,we focus on node features reflected by their historical interaction behavior in temporal social networks,i.e.,interaction attributes and self-similarity,and incorporate them into the influence maximization algorithm and information propagation model.Firstly,we propose a node feature-aware voting algorithm,called ISVoteRank,for seed nodes selection.Specifically,before voting,the algorithm sets the initial voting ability of nodes in a personalized manner by combining their features.During the voting process,voting weights are set based on the interaction strength between nodes,allowing nodes to vote at different extents and subsequently weakening their voting ability accordingly.The process concludes by selecting the top k nodes with the highest voting scores as seeds,avoiding the inefficiency of iterative seed selection in traditional voting-based algorithms.Secondly,we extend the Independent Cascade(IC)model and propose the Dynamic Independent Cascade(DIC)model,which aims to capture the dynamic features in the information propagation process by combining node features.Finally,experiments demonstrate that the ISVoteRank algorithm has been improved in both effectiveness and efficiency compared to baseline methods,and the influence spread through the DIC model is improved compared to the IC model.

Improved Key Node Recognition Method of Social Network Based on PageRank Algorithm

The types and functions of social networking sites are becoming more abundant with the prevalence of self-media culture,and the number of daily active users of social networking sites represented by Weibo and Zhihu continues to expand.There are key node users in social networks.Compared with ordinary users,their influence is greater,their radiation range is wider,and their information transmission capabilities are better.The key node users playimportant roles in public opinion monitoring and hot event prediction when evaluating the criticality of nodes in social networking sites.In order to solve the problems of incomplete evaluation factors,poor recognition rate and low accuracy of key nodes of social networking sites,this paper establishes a social networking site key node recognition algorithm(SNSKNIS)based on PageRank(PR)algorithm,and evaluates the importance of social networking site nodes in combination with the influence of nodes and the structure of nodes in social networks.This article takes the Sina Weibo platform as an example,uses the key node identification algorithm system of social networking sites to discover the key nodes in the social network,analyzes its importance in the social network,and displays it visually.

Deep Neural Network for Detecting Fake Profiles in Social Networks

This paper proposes a deep neural network(DNN)approach for detecting fake profiles in social networks.The DNN model is trained on a large dataset of real and fake profiles and is designed to learn complex features and patterns that distinguish between the two types of profiles.In addition,the present research aims to determine the minimum set of profile data required for recognizing fake profiles on Facebook and propose the deep convolutional neural network method for fake accounts detection on social networks,which has been developed using 16 features based on content-based and profilebased features.The results demonstrated that the proposed method could detect fake profiles with an accuracy of 99.4%,equivalent to the achieved findings based on bigger data sets and more extensive profile information.The results were obtained with the minimum available profile data.In addition,in comparison with the other methods that use the same amount and kind of data,the proposed deep neural network gives an increase in accuracy of roughly 14%.The proposed model outperforms existing methods,achieving high accuracy and F1 score in identifying fake profiles.The associated findings indicate that the proposed model attained an average accuracy of 99%while considering two distinct scenarios:one with a single theme and another with a miscellaneous one.The results demonstrate the potential of DNNs in addressing the challenging problem of detecting fake profiles,which has significant implications for maintaining the authenticity and trustworthiness of online social networks.

Anomaly Detection in Social Media Texts Using Optimal Convolutional Neural Network

Social Networking Sites(SNSs)are nowadays utilized by the whole world to share ideas,images,and valuable contents by means of a post to reach a group of users.The use of SNS often inflicts the physical and the mental health of the people.Nowadays,researchers often focus on identifying the illegal beha-viors in the SNS to reduce its negative influence.The state-of-art Natural Language processing techniques for anomaly detection have utilized a wide anno-tated corpus to identify the anomalies and they are often time-consuming as well as certainly do not guarantee maximum accuracy.To overcome these issues,the proposed methodology utilizes a Modified Convolutional Neural Network(MCNN)using stochastic pooling and a Leaky Rectified Linear Unit(LReLU).Here,each word in the social media text is analyzed based on its meaning.The stochastic pooling accurately detects the anomalous social media posts and reduces the chance of overfitting.The LReLU overcomes the high computational cost and gradient vanishing problem associated with other activation functions.It also doesn’t stop the learning process when the values are negative.The MCNN computes a specified score value using a novel integrated anomaly detection tech-nique.Based on the score value,the anomalies are identified.A Teaching Learn-ing based Optimization(TLBO)algorithm has been used to optimize the feature extraction phase of the modified CNN and fast convergence is offered.In this way,the performance of the model is enhanced in terms of classification accuracy.The efficiency of the proposed technique is compared with the state-of-art techni-ques in terms of accuracy,sensitivity,specificity,recall,and precision.The proposed MCNN-TLBO technique has provided an overall architecture of 97.85%,95.45%,and 97.55%for the three social media datasets namely Facebook,Twitter,and Reddit respectively.

Social Game和SNS发展研究

近年来,随着互联网的飞速进步和发展,以SMS为代表的网络社交时代已经悄然到来。大量SNS网站不断涌现,积累了为数众多的用户,SNS作为WEB 2.0时代的代表,呈现出蓬勃发展的良好势头。Social game是一种通过互动娱乐方式增强人与人之间交流的互动行为。Social Game在SNS网站中究竟应该如何定位?Social Game能在SNS中发挥怎样的作用?呈现何种发展趋势?文章对此进行了探讨。

Emerging Trends in Social Networking Systems and Generation Gap with Neutrosophic Crisp Soft Mapping

This paper aims to introduce the novel concept of neutrosophic crisp soft set(NCSS),including various types of neutrosophic crisp soft sets(NCSSs)and their fundamental operations.We define NCS-mapping and its inverse NCS-mapping between two NCS-classes.We develop a robust mathematical modeling with the help of NCS-mapping to analyze the emerging trends in social networking systems(SNSs)for our various generations.We investigate the advantages,disadvantages,and natural aspects of SNSs for five generations.With the changing of the generations,it is analyzed that emerging trends and the benefits of SNSs are increasing day by day.The suggested modeling with NCS-mapping is applicable in solving various decision-making problems.