With the implementation of China’s innovation-driven development strategy,the competition among sci-tech talents has become increasingly fierce.Stimulating the innovative vigor of sci-tech talents has become a hot to...With the implementation of China’s innovation-driven development strategy,the competition among sci-tech talents has become increasingly fierce.Stimulating the innovative vigor of sci-tech talents has become a hot topic in theoretical research and policy practice.Based on the data from 246 questionnaires collected from sci-tech talents in Hebei province,this study explored the influence mechanism of an inclusive organizational climate on innovation input from technological talents and verified the mediating effects of innovation self-efficacy and intrinsic motivation.The results indicate that an inclusive organizational climate has a significant positive impact on innovation input,innovation self-efficacy,and intrinsic motivation of sci-tech talents.Both innovation self-efficacy and intrinsic motivation play a partial mediating role between an inclusive climate and innovation input.This study verified the important role of an inclusive climate in an organization’s human resource management practices and encouraged managers to emphasize enhancing the innovation self-efficacy and intrinsic motivation of sci-tech talents,thereby continuously improving the level of innovation.展开更多
Through building an indicator system for evaluating the marine sci-tech innovation ability of China's coastal provinces,this paper made a comparative analysis on marine sci-tech innovation ability of 11 coastal pr...Through building an indicator system for evaluating the marine sci-tech innovation ability of China's coastal provinces,this paper made a comparative analysis on marine sci-tech innovation ability of 11 coastal provinces in 2011-2013 by the principal components analysis( PCA) method. It found these coastal regions can be divided into three levels. Guangdong Province belongs to the first level because its marine sci-tech innovation ability is relatively high. On this basis,it analyzed changes in marine sci-tech innovation ability of 11 coastal provinces with the aid of DEA's Malmquist productivity index model. Results indicate that the overall marine sci-tech innovation ability of 11 coastal provinces is rising,but there is significant difference between provinces and the influence of regional economic development level is not considerable.Technical progress is main driver for promoting marine sci-tech innovation ability of Guangdong Province and major factor influencing ranking of total factor productivity.展开更多
Nantong is a typical region of large population and little land.The conflict between resources and environment is growing.Thus,the improvement of independent innovation ability based on current situations,oriented tow...Nantong is a typical region of large population and little land.The conflict between resources and environment is growing.Thus,the improvement of independent innovation ability based on current situations,oriented towards the future and relying on scientific and technological force directly decides the effect of strong economic city construction.Through analysis on achievements of agricultural sci-tech innovation works,existing problems and demand for developing modern agriculture in Nantong,we present development ideas,target orientation and basic principles of agricultural sci-tech innovation works in Nantong,and put forward eight paths.展开更多
On Aug.28,at the CCPIT regular press conference,Yan Yun,deputy director of CCPIT Commerce Legal Service Center,said that to promote the implementation of free trade agreement between China and South Korea,China and Au...On Aug.28,at the CCPIT regular press conference,Yan Yun,deputy director of CCPIT Commerce Legal Service Center,said that to promote the implementation of free trade agreement between China and South Korea,China and Australia,CCPIT Commerce Legal Service Center will improve its services,innovate its service platform and offer FTA favorable policy support to more enterprise.展开更多
JUST before the 19th National Congress of the Communist Party of China(CPC),on September 29,the world’s first trunk line of quantum telecommunication–the Jing-Hu(BeijingShanghai)Trunk Line–opened,which is connected...JUST before the 19th National Congress of the Communist Party of China(CPC),on September 29,the world’s first trunk line of quantum telecommunication–the Jing-Hu(BeijingShanghai)Trunk Line–opened,which is connected with the world’s first quantum satellite"Micius,"named after an ancient Chinese philosopher.展开更多
This paper introduces the term 'supply platform' as a tentative and open-ended concept that captures characteristics of central importance for the study of export-oriented producers. As regional concentrations of ex...This paper introduces the term 'supply platform' as a tentative and open-ended concept that captures characteristics of central importance for the study of export-oriented producers. As regional concentrations of export-oriented suppliers in China and India are maturing, many firms are now striving to build up innovation capabilities. How do we study the transition from production capabilities to innovation capabilities in supply platforms? This paper reviews the insights from the innovation systems and global value chain literatures and discusses how we may build on these approaches for empirical studies of transition. It is found that these literatures provide important hypotheses for empirical research but more conceptual work is needed in order to address adequately the question of interest.展开更多
An inevitable trend has already taken shape for the application of the 5th Generation Mobile Communication Technology(5G)in the railway sector.The application scenarios and business types of the railway sector are com...An inevitable trend has already taken shape for the application of the 5th Generation Mobile Communication Technology(5G)in the railway sector.The application scenarios and business types of the railway sector are complex and diverse,so it is indispensable to test and verify the railway 5G before actual deployment.The design and creation of the railway 5G integrated innovation test platform provides engineering design,test and verification conditions for the networking,coverage and business development of 5G public networks and 5G-R in railway scenarios.This paper introduces the design of the overall architecture for the integrated railway 5G innovation test platform according to the railway network requirements,application scenarios and intelligent development trend;respectively elaborates on the design of the 5G-R core network,bearer network and wireless access along loop tracks,in combination with the characteristics of railway scenarios and the requirements of railway dispatching,operation and safety;raises further solutions on the network deployment and coverage schemes of 5G public networks so as to meet the application requirements of 5G public networks.The study results show that the integrated railway 5G innovation test platform scheme contains co-existence of 5G public and private networks,combines the indoor and outdoor scenarios,as well as takes into account of the dynamic and static tests so as to meet the environmental requirements for the integrated railway 5G test and application of all network functions,for which it can provide comprehensive technical support for railway 5G technology research and development,standard formulation,testing,etc.展开更多
Taking Tropical Crops Genetic Resources Institute( TCGRI) of Chinese Academy of Tropical Agricultural Sciences( CATAS) as an example,this paper discussed current situation of construction of sci-tech platform,analyzed...Taking Tropical Crops Genetic Resources Institute( TCGRI) of Chinese Academy of Tropical Agricultural Sciences( CATAS) as an example,this paper discussed current situation of construction of sci-tech platform,analyzed existing problems,and finally came up with pertinent recommendations.展开更多
At the background of structural regulation of agriculture and industrialized development of rural areas,systematic thought and constructive recommendations are put forward on building innovative rural sci-tech service...At the background of structural regulation of agriculture and industrialized development of rural areas,systematic thought and constructive recommendations are put forward on building innovative rural sci-tech service system in China from following 5 aspects. (1) In organizational system,rural sci-tech service associations should become nonprofit organizations that have independent legal entities. (2) In service object,it should take farmers as subject,new rural economic organizations as carrier,agricultural leading enterprises as handle,little village officials as joint,sci-tech special commissioner as link,and agricultural brokers as medium. (3) In information resources,it should enhance practicality construction and sharing. (4) In service methods and reform measures,it should combine information technology,expert technical consulting service,and sci-tech model base. (5) In policy support and input mechanism,it should follow the principle of diversification,set up government special funds,and formulate preferential policies to attract sci-tech talents to join in rural sci-tech services,and protect legal rights and interests of sci-tech personnel in rural sci-tech services.展开更多
Human Rights magazine and the Center for Human Rights Studies of Renmin University of China held the Symposium on the 20thAnniversary of the Publication of Human Rights magazine on May 18, 2022. More than 30 experts a...Human Rights magazine and the Center for Human Rights Studies of Renmin University of China held the Symposium on the 20thAnniversary of the Publication of Human Rights magazine on May 18, 2022. More than 30 experts and scholars from various universities and academic journals gathered online to discuss such topics as “an in-depth learning of General Secretary Xi Jinping’s important speeches on respecting and protecting human rights”, “review and prospect of the 20^(th)anniversary of the publication of Human Rights magazine”, and “the role of the academic journal platform on promoting the development of china’s human rights theories”. They studied Xi Jinping’s important speeches on China’s path of human rights, probed into the original concept of China’s human rights, and developed the discipline system, academic system, and discourse system of China’s human rights, providing insights for such academic journals as Human Rights to boost China’s human rights in theory and practice.展开更多
The aim of this paper is to assess business performances of a satellite TV--Korea Telecom Skylife (KTS)---to innovate its business model related to current technical events such as hybrid platform, digital conversio...The aim of this paper is to assess business performances of a satellite TV--Korea Telecom Skylife (KTS)---to innovate its business model related to current technical events such as hybrid platform, digital conversion, and Intemet connected TV. For this, a theoretical logic is approached what levels of business model innovations there are, based on the "business model framework (BMF)" theory by Henry Chesbrough. Based on this theoretical backdrop, this study focuses on KTS's approach to utilize technical events to develop its business model and contribute to the company's earnings and operating cost expenditure. In conclusion, it will show the feasibility and the limitation to upgrade this firm's business model innovation in the smart media business ecosystem based on the last technical event, Internet connected TV.展开更多
As a compulsory course for English majors in colleges and universities, English linguistics is of great significance to English majors in colleges and universities. However, as the English linguistics curriculum itsel...As a compulsory course for English majors in colleges and universities, English linguistics is of great significance to English majors in colleges and universities. However, as the English linguistics curriculum itself belongs to theoretical teaching, the teaching process requires the two-way interaction between teachers and students, so the teaching effect is not good. College English linguistics takes the cultivation of students' comprehensive abilities to use English as the premise, and emphasizes the cultivation of students' listening and speaking abilities to help students transmit the accurate written and oral information in the process of the social work and communication, thus improving students' English levels and preparing for their future international communication.展开更多
In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth an...In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth analysis.The first part of this article discusses the use of new social media to spread TCM culture to a larger extent.The second part discusses the propaganda effect of new media broadcasting platform on TCM documentaries.The third part discusses the role of new media mobile platform in TCM education and diagnosis.The fourth part discusses the role of new media sales platform in promoting health care products of TCM.The fifth part discusses the problems of traditional Chinese medicine culture in the dissemination of new media in the hope of providing new ideas for the development of Chinese medicine.展开更多
This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid e...This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.展开更多
E-commerce is a new consumption mode, which develops rapidly and is welcomed by consumers. It also plays an important role in promoting the international trade. Through this analysis, we can understand that the influe...E-commerce is a new consumption mode, which develops rapidly and is welcomed by consumers. It also plays an important role in promoting the international trade. Through this analysis, we can understand that the influence of the e-commerce on the international market has both positive and negative aspects. We need to be aware of our shortcomings, understand the gap between them and the developed countries, and formulate the relevant policies. Let China's e-commerce continue to improve and innovate in the international trade, and find a suitable strategy for its own development. Relevant Chinese departments should actively and effectively participate in the construction of e-commerce. On the one hand, they can stabilize the status of e-commerce in the international trade, and on the other hand, they can expand the consumer groups and make the electronic goods better.展开更多
Nowadays, with the increasingly mature construction of the campus network, new changes have taken place in the way students participate in their learning and understanding of the knowledge. For the ideological and pol...Nowadays, with the increasingly mature construction of the campus network, new changes have taken place in the way students participate in their learning and understanding of the knowledge. For the ideological and political educational activities, we need to build a brand new ideological and political education service platform based on the new changes in the campus network environment. Starting from the analysis of the characteristics, connotation and the teaching impact of the campus network environment, this paper analyses the new changes of the ideological and political education services under the campus network environment, and combines the values and significances o f the ideological and political education services under the campus network environment, so as to analyze the implementation strategy of constructing the ideological and political education service platform based on the campus network environment.展开更多
the enactment of Planning for Modem Vocational Education System (2014-2020) [[2014] No. 6 of MOE] declares the development of vocational education in China has entered a new historical stage. The development of voca...the enactment of Planning for Modem Vocational Education System (2014-2020) [[2014] No. 6 of MOE] declares the development of vocational education in China has entered a new historical stage. The development of vocational education, after being elevated to the level of national strategy, will inevitably imply that the existing resources for vocational education must be effectively integrated. To improve the quality of vocational educational institutions, enhance social service levels of vocational institutions and provide smooth career paths for professional talents, are the main goal of vocational education in the future. Since innovative education system for vocational institutions is the inevitabl choice to achieve the above development goal, to innovate the educational system by way of cooperative building of vocational education platforms is the inevitable requirement upon the development of vocational education.展开更多
TOWARDS the end of last year, a Chinese magazine released a list of the country’s buzzwords of 2006. It was no surprise that "Innovation" ranked third. That year witnessed a nationwide campaign of sci-tech innova...TOWARDS the end of last year, a Chinese magazine released a list of the country’s buzzwords of 2006. It was no surprise that "Innovation" ranked third. That year witnessed a nationwide campaign of sci-tech innovation that reached unprecedented heat. And this time, the flames spread inland, to places like the frontier province of Yunnan.展开更多
基金This paper is funded by Humanities and Social Sciences Research Project of the Ministry of Education:The Research on the Influence Mechanism of Chinese Enterprise Employees’Participation on Adaptive Performance—An Explanation Based on the JDR Theory and Self-Consistency Theory(19YJC630226)Soft Science Project of Hebei Provincial Department of Science and Technology:The Research on the Incentive Mechanism for Innovation of Sci-Tech Talents in Hebei Province from the Perspective of AMO Theory(225576109D)Humanities and Social Sciences Foundation of Hebei Normal University:The Research on the Influence Mechanism of Enterprise Employees’Participation on Growth Performance in the Context of Technological Change(S20GD009).
文摘With the implementation of China’s innovation-driven development strategy,the competition among sci-tech talents has become increasingly fierce.Stimulating the innovative vigor of sci-tech talents has become a hot topic in theoretical research and policy practice.Based on the data from 246 questionnaires collected from sci-tech talents in Hebei province,this study explored the influence mechanism of an inclusive organizational climate on innovation input from technological talents and verified the mediating effects of innovation self-efficacy and intrinsic motivation.The results indicate that an inclusive organizational climate has a significant positive impact on innovation input,innovation self-efficacy,and intrinsic motivation of sci-tech talents.Both innovation self-efficacy and intrinsic motivation play a partial mediating role between an inclusive climate and innovation input.This study verified the important role of an inclusive climate in an organization’s human resource management practices and encouraged managers to emphasize enhancing the innovation self-efficacy and intrinsic motivation of sci-tech talents,thereby continuously improving the level of innovation.
基金Supported by Philosophy and Social Science Twelfth Five-Year Plan Project of Guangdong Province(GD13CYJ14)Humanity and Social Science Project of Colleges and Universities in Guangdong Province(2013WYXM0054)+1 种基金Project of Enhancing School with Innovation of Guangdong Ocean University(GDOU2013050249 and GDOU2013050252)Special Fund for Cultivation of Sci-tech Innovation of Undergraduates in Guangdong Province(Special Fund for Provincial Climbing Program:pdjh2016b0233)
文摘Through building an indicator system for evaluating the marine sci-tech innovation ability of China's coastal provinces,this paper made a comparative analysis on marine sci-tech innovation ability of 11 coastal provinces in 2011-2013 by the principal components analysis( PCA) method. It found these coastal regions can be divided into three levels. Guangdong Province belongs to the first level because its marine sci-tech innovation ability is relatively high. On this basis,it analyzed changes in marine sci-tech innovation ability of 11 coastal provinces with the aid of DEA's Malmquist productivity index model. Results indicate that the overall marine sci-tech innovation ability of 11 coastal provinces is rising,but there is significant difference between provinces and the influence of regional economic development level is not considerable.Technical progress is main driver for promoting marine sci-tech innovation ability of Guangdong Province and major factor influencing ranking of total factor productivity.
基金Supported by Action Plan Project of Scientific and Technical Personnel of Ministry of Science and Technology for Serving Enterprises(2009GJC10025)Agricultural Sci-tech Innovation Project of Nantong City (HL2011010)
文摘Nantong is a typical region of large population and little land.The conflict between resources and environment is growing.Thus,the improvement of independent innovation ability based on current situations,oriented towards the future and relying on scientific and technological force directly decides the effect of strong economic city construction.Through analysis on achievements of agricultural sci-tech innovation works,existing problems and demand for developing modern agriculture in Nantong,we present development ideas,target orientation and basic principles of agricultural sci-tech innovation works in Nantong,and put forward eight paths.
文摘On Aug.28,at the CCPIT regular press conference,Yan Yun,deputy director of CCPIT Commerce Legal Service Center,said that to promote the implementation of free trade agreement between China and South Korea,China and Australia,CCPIT Commerce Legal Service Center will improve its services,innovate its service platform and offer FTA favorable policy support to more enterprise.
文摘JUST before the 19th National Congress of the Communist Party of China(CPC),on September 29,the world’s first trunk line of quantum telecommunication–the Jing-Hu(BeijingShanghai)Trunk Line–opened,which is connected with the world’s first quantum satellite"Micius,"named after an ancient Chinese philosopher.
文摘This paper introduces the term 'supply platform' as a tentative and open-ended concept that captures characteristics of central importance for the study of export-oriented producers. As regional concentrations of export-oriented suppliers in China and India are maturing, many firms are now striving to build up innovation capabilities. How do we study the transition from production capabilities to innovation capabilities in supply platforms? This paper reviews the insights from the innovation systems and global value chain literatures and discusses how we may build on these approaches for empirical studies of transition. It is found that these literatures provide important hypotheses for empirical research but more conceptual work is needed in order to address adequately the question of interest.
文摘An inevitable trend has already taken shape for the application of the 5th Generation Mobile Communication Technology(5G)in the railway sector.The application scenarios and business types of the railway sector are complex and diverse,so it is indispensable to test and verify the railway 5G before actual deployment.The design and creation of the railway 5G integrated innovation test platform provides engineering design,test and verification conditions for the networking,coverage and business development of 5G public networks and 5G-R in railway scenarios.This paper introduces the design of the overall architecture for the integrated railway 5G innovation test platform according to the railway network requirements,application scenarios and intelligent development trend;respectively elaborates on the design of the 5G-R core network,bearer network and wireless access along loop tracks,in combination with the characteristics of railway scenarios and the requirements of railway dispatching,operation and safety;raises further solutions on the network deployment and coverage schemes of 5G public networks so as to meet the application requirements of 5G public networks.The study results show that the integrated railway 5G innovation test platform scheme contains co-existence of 5G public and private networks,combines the indoor and outdoor scenarios,as well as takes into account of the dynamic and static tests so as to meet the environmental requirements for the integrated railway 5G test and application of all network functions,for which it can provide comprehensive technical support for railway 5G technology research and development,standard formulation,testing,etc.
基金Supported by Fund on Basic Scientific Research Project of Nonprofit Central Research Institutions(1630032014023)
文摘Taking Tropical Crops Genetic Resources Institute( TCGRI) of Chinese Academy of Tropical Agricultural Sciences( CATAS) as an example,this paper discussed current situation of construction of sci-tech platform,analyzed existing problems,and finally came up with pertinent recommendations.
文摘At the background of structural regulation of agriculture and industrialized development of rural areas,systematic thought and constructive recommendations are put forward on building innovative rural sci-tech service system in China from following 5 aspects. (1) In organizational system,rural sci-tech service associations should become nonprofit organizations that have independent legal entities. (2) In service object,it should take farmers as subject,new rural economic organizations as carrier,agricultural leading enterprises as handle,little village officials as joint,sci-tech special commissioner as link,and agricultural brokers as medium. (3) In information resources,it should enhance practicality construction and sharing. (4) In service methods and reform measures,it should combine information technology,expert technical consulting service,and sci-tech model base. (5) In policy support and input mechanism,it should follow the principle of diversification,set up government special funds,and formulate preferential policies to attract sci-tech talents to join in rural sci-tech services,and protect legal rights and interests of sci-tech personnel in rural sci-tech services.
文摘Human Rights magazine and the Center for Human Rights Studies of Renmin University of China held the Symposium on the 20thAnniversary of the Publication of Human Rights magazine on May 18, 2022. More than 30 experts and scholars from various universities and academic journals gathered online to discuss such topics as “an in-depth learning of General Secretary Xi Jinping’s important speeches on respecting and protecting human rights”, “review and prospect of the 20^(th)anniversary of the publication of Human Rights magazine”, and “the role of the academic journal platform on promoting the development of china’s human rights theories”. They studied Xi Jinping’s important speeches on China’s path of human rights, probed into the original concept of China’s human rights, and developed the discipline system, academic system, and discourse system of China’s human rights, providing insights for such academic journals as Human Rights to boost China’s human rights in theory and practice.
文摘The aim of this paper is to assess business performances of a satellite TV--Korea Telecom Skylife (KTS)---to innovate its business model related to current technical events such as hybrid platform, digital conversion, and Intemet connected TV. For this, a theoretical logic is approached what levels of business model innovations there are, based on the "business model framework (BMF)" theory by Henry Chesbrough. Based on this theoretical backdrop, this study focuses on KTS's approach to utilize technical events to develop its business model and contribute to the company's earnings and operating cost expenditure. In conclusion, it will show the feasibility and the limitation to upgrade this firm's business model innovation in the smart media business ecosystem based on the last technical event, Internet connected TV.
文摘As a compulsory course for English majors in colleges and universities, English linguistics is of great significance to English majors in colleges and universities. However, as the English linguistics curriculum itself belongs to theoretical teaching, the teaching process requires the two-way interaction between teachers and students, so the teaching effect is not good. College English linguistics takes the cultivation of students' comprehensive abilities to use English as the premise, and emphasizes the cultivation of students' listening and speaking abilities to help students transmit the accurate written and oral information in the process of the social work and communication, thus improving students' English levels and preparing for their future international communication.
文摘In the context of the new era,the use of new media technologies has enabled TCM culture to spread in a completely new way,and has achieved significant results on some new media platforms,which deserves our in-depth analysis.The first part of this article discusses the use of new social media to spread TCM culture to a larger extent.The second part discusses the propaganda effect of new media broadcasting platform on TCM documentaries.The third part discusses the role of new media mobile platform in TCM education and diagnosis.The fourth part discusses the role of new media sales platform in promoting health care products of TCM.The fifth part discusses the problems of traditional Chinese medicine culture in the dissemination of new media in the hope of providing new ideas for the development of Chinese medicine.
基金The 2023 Anhui University of Finance and Economics teaching project“Construct the Intelligent Teaching Mode of New Media Marketing”(Project Number:acszhkt2023003)“Research on Ideological and Political Teaching Mode Based on Intelligent Classroom-Take the Course of New Media Marketing as An Example”(Project Number:acszjyyb2023003)。
文摘This extensive and comprehensive study delves into the intricate dynamics of generational responses to innovative marketing strategies within the dynamic landscape of the Chinese consumer market.Given China’s rapid economic growth and technological advancements,it has become imperative for businesses and marketers to grasp how different generations engage with marketing innovations.This study encompasses Baby Boomers,Generation X,Millennials,and Generation Z,each shaped by unique life experiences and societal contexts,resulting in distinct preferences and behaviors.Furthermore,the study offers a thorough analysis of how diverse generations in China interact with and respond to innovative marketing strategies,providing academic researchers and businesses operating in the rapidly evolving Chinese consumer marketing landscape with actionable insights.Understanding these generational dynamics is crucial for developing marketing strategies that resonate with diverse generational segments and harnessing the power of technology to connect with consumers across all age groups.The dynamic landscape is further enriched by the proliferation of digital technologies,social media platforms,and e-commerce ecosystems.This study scrutinizes how these generational cohorts interact with innovation in marketing,considering preferences,technological adoption patterns,cultural influences,and attitudes toward trust and privacy.Additionally,it examines generational disparities in marketing channel preferences,offering valuable insights for companies aiming to tailor their marketing strategies to effectively engage diverse generational segments in China.Importantly,this research underscores the strategic significance of understanding generational differences in marketing innovation adoption.It emphasizes that this knowledge is not solely an academic pursuit but rather a critical necessity for companies seeking to thrive in one of the most competitive consumer markets globally.By acknowledging and responding to the distinct preferences and behaviors of various generational cohorts,businesses can forge meaningful connections,optimize return on investment,and adeptly navigate the evolving consumer landscape.
文摘E-commerce is a new consumption mode, which develops rapidly and is welcomed by consumers. It also plays an important role in promoting the international trade. Through this analysis, we can understand that the influence of the e-commerce on the international market has both positive and negative aspects. We need to be aware of our shortcomings, understand the gap between them and the developed countries, and formulate the relevant policies. Let China's e-commerce continue to improve and innovate in the international trade, and find a suitable strategy for its own development. Relevant Chinese departments should actively and effectively participate in the construction of e-commerce. On the one hand, they can stabilize the status of e-commerce in the international trade, and on the other hand, they can expand the consumer groups and make the electronic goods better.
文摘Nowadays, with the increasingly mature construction of the campus network, new changes have taken place in the way students participate in their learning and understanding of the knowledge. For the ideological and political educational activities, we need to build a brand new ideological and political education service platform based on the new changes in the campus network environment. Starting from the analysis of the characteristics, connotation and the teaching impact of the campus network environment, this paper analyses the new changes of the ideological and political education services under the campus network environment, and combines the values and significances o f the ideological and political education services under the campus network environment, so as to analyze the implementation strategy of constructing the ideological and political education service platform based on the campus network environment.
文摘the enactment of Planning for Modem Vocational Education System (2014-2020) [[2014] No. 6 of MOE] declares the development of vocational education in China has entered a new historical stage. The development of vocational education, after being elevated to the level of national strategy, will inevitably imply that the existing resources for vocational education must be effectively integrated. To improve the quality of vocational educational institutions, enhance social service levels of vocational institutions and provide smooth career paths for professional talents, are the main goal of vocational education in the future. Since innovative education system for vocational institutions is the inevitabl choice to achieve the above development goal, to innovate the educational system by way of cooperative building of vocational education platforms is the inevitable requirement upon the development of vocational education.
文摘TOWARDS the end of last year, a Chinese magazine released a list of the country’s buzzwords of 2006. It was no surprise that "Innovation" ranked third. That year witnessed a nationwide campaign of sci-tech innovation that reached unprecedented heat. And this time, the flames spread inland, to places like the frontier province of Yunnan.