Analysis of Service Marketing Strategies in the Senior Study Travel Tour Market

Senior study travel,as an emerging form of tourism,combines the dual characteristics of educational learning and leisure travel.It not only meets the elderly’s desire for spiritual and cultural life and self-fulfillment but also promotes the construction of a healthy aging society.This study comprehensively uses methods such as literature analysis,interviews,and case studies to analyze the current status and existing problems of the senior study travel market.Based on the 7Ps service marketing model,it explores service marketing strategies for the senior study travel market,aiming to provide reference and guidance for related tourism enterprises to supply more attractive senior study travel services.

Mechanisms for the Application of Health Services Marketing Policies in Algeria

In this paper, we tried to give health services marketing mix and raise patients＇ interest in health services with the contribution to highlighting the possible application mechanisms of different marketing policies on health services in Algeria. Because we see that, health foundations in Algeria like other foundations live in an environment marked with constantly economic, social, politic, and cultural changes. And to respond to change requirements, especially with the appearance of health services market liberation signs, these foundations are obliged to adapt to ensure their existence and development by giving best services to meet the patients＇ needs in order to gain their satisfaction and loyalty. These ones, who became more conscious about the quality of services they are given quantitatively, qualitatively, and timely.

Energy-Related Services as a Business:Eco-Transformation Logic to Support the Low-Carbon Transition

The transition to low-carbon development has been recognized as one of the most important directions for the transformation of national economies in most countries.Today we can identify two of the most common service-oriented logical models of this transition.These are models of Service-Dominant Logic and Product-Service Systems that are used in this study to create a service-oriented platformfor stimulating business development in the field of energy-related(ER)services.The establishment of such a platform is being considered based on the conceptual provisions of the global business ecosystem.Such a platform has been found to be a powerful tool for systemic coordinated cooperation between actors in the ER-services market and the relevant actors in the energy sector as well as in other industrial markets,unleashing the benefits of synergies,resulting from such cooperation.The logical models of attracting energy services companies to the creation of virtual communities(centers)for large-scale implementation of measures in the field of energy efficiency and renewable energy sources are presented in detail.The advantages of the practical implementation of logicalmodels are confirmed by calculations performed onmathematicalmodel adapted for engineering use in the field of ER-services.

Fans＇ Online Services Expectations and Experiences： The Case of National Basketball Association

The purpose of this study was to examine the online service expectations of fans of professional sport. Participants were asked about their online experience and the impact it had on a number of variables, including satisfaction and service quality. Three dimensions regarding the online experience were identified. First, the core product represents the set of items influencing fans＇ perceptions of the quality of the game; second, the ancillary products characterizing the derivative products related to the game; and finally, the efficiency of support services used to access the core and ancillary products online. The study found that although respondents reported higher expectations of the core product than of the ancillary products, their expectations of support services efficiency were also very high. Understanding fans＇ specific expectations enables sport organizations to identify and fulfill fans＇ expectations of their online experience. The study＇s results are reviewed in the context of previous research and practice to suggest a future research protocol to aid managers＇ understanding of online fans＇ expectations and satisfaction with service provided.

Service for Chinese Market Survey Offered

In cooperation with related com panies, China’s Foreign Trade provides services for Chinese market survey, Clients may entrust us for a survey on Chinese market for a particular product, chosen from the following list. The service fee for a survey on one product is US$500. Products to be surveyed:

Service for Chinese Market Survey Offered

In cooperation with related companies, China’s Foreign Trade provides services for Chinese market survey. Clients may entrust us for a survey on Chinese market for aparticular product, chosen from the following list. The service fee for a survey on one product is US$500. Products to be surveyed: Chemical fibres, yarn, cloth, garment, knitwear, towels, knitting wool, woollen piecegoods, blankets, gunny sacks, silk, machine-made pulp, machine-

Services for Supplying Investigation Reports on China's Markets

On the basis of cooperation with related information department, China’s Foreign Trade(CFT)is to supply marketinvestigation reports to customers:

Focusing on Technology and Services, Competing in China Die Casting Market

The Asia-Pacific Die Casting Industry Exhibition 2005, organized by Foundry Institution of Chinese Mechanical Engineering Society （FICMES）, was held in INTEX Shanghai, China on August 14-17, 2005. On August 16th, the journalists of CHINA FOUNDRY journal visited five exhibitors on the spot of exhibition. They are： Mr. Roland FINK, General manager of Frech （Shanghai） Die Casting Machine Co. Ltd.; Mr. Thomas STROBL, General manager of Buhler Equipment Engineering （Wuxi） Co. Ltd., Switzerland; Mr. WANG Tong, Manager of ABB Engineering （Shanghai） Co. Ltd.; Ms. Karen LUO, National Sales Manager-Die Casting, Chem-Trend （Shanghai） Trading Co. Ltd.; and Mr. David ZHOU, Sales Supervisor of Acheson, the National Starch ＆ Chemical （Shanghai） Company.

Services for Supplying Investigation Reports on China's Markets

On the basis of cooperation with related information department, China’s Foreign Trade (CFT) is to supply market investigation reports to customers:

Serving the Global Market with Best Quality and Services

China Petroleum Technology & Development Corporation (CPTDC), a wholly owned subsidiary company of China National Petroleum Corporation (CNPC), is China's largest multinational company specializing in the manufacturing and supply of petroleum and petrochemical material, equipment and technology.

Phoenix Bicycles-Opening up the Market with a Namebrand and Consolidating It with Quality Service

In the wake of the inflow of international capital into China’s bicycle industry in the past decade, China’s domestic bicycle market is seeing fiercer competition, with production exceeding sales. The Phoenix Brand bicycle, one of China’s ten famous brands, has been maintaining a high market share on the domestic market over the last

Mechanism Design for Ancillary Service Market Considering Social Welfare and Fairness

Increasing penetration of distributed energy resources in the distribution network(DN)is threatening safe operation of the DN,which necessitates setup of the ancillary service market in the DN.In the ancillary service market,distribution system operator(DSO)is responsible for safety of the DN by procuring available capacities of aggregators.Unlike existing studies,this paper proposes a novel market mechanism composed of two parts:choice rule and payment rule.The proposed choice rule simultaneously considers social welfare and fairness,encouraging risk-averse aggregators to participate in the ancillary service market.It is then formulated as a linear programming problem,and a distributed solution using the multi-cut Benders decomposition is presented.Moreover,successful implementation of the choice rule depends on each aggregator’s truthful adoption of private parameters.Therefore,a payment rule is also designed,which is proved to possess two properties:incentive compatibility and individual rationality.Simulation results demonstrate effectiveness of the proposed choice rule on improving fairness and verify properties of the payment rule.

Auxiliary Service Dynamic Compensation Mechanism Design for Incentivizing Market Participants to Provide Flexibility in China

Because of the rapid growth of new energy and the accompanying considerable uncertainty in the power market,the demand for flexibility in a power sys-tem has risen sharply.In the meantime,the market structure of auxiliary services has changed,resulting in market participants(MPs)benefiting less than expected from providing flexible services.To encourage MPs to provide flexibility,this study proposes a dynamic design framework for an auxiliary service compensation mech-anism.To evaluate the proposed framework,a case study is conducted,examining a peak-shaving service in Liao-ning province in northeast China.First,the operational status and limitations of the typical product,the peak-shaving service,in China’s flexibility auxiliary ser-vices market are analyzed.Then,taking into considera-tion the time value of the flexible products provided by the MPs,a dynamic mechanism for hierarchical compensa-tion of flexibility auxiliary service costs is proposed,and a mathematical model aimed at optimizing the MPs’com-prehensive income is constructed.The results show that,compared with the existing traditional mechanism,the proposed method can effectively guarantee fair remu-neration for the flexibility provider,while easing the tense supply-demand relationship in the flexibility market.Index Terms—Power system flexibility,auxiliary ser-vices market,peak shaving auxiliary service,differenti-ated operation scenario,dynamic hierarchical compensa-tion mechanism.

How to Enhance Brand Value of Smart Service Enterprises Based on Tobin Q:A Financial Perspective Investigation of China's Property Industry

The development of digital technology and the construction of smart cities urge service enterprises to seek competitive advantages by building smart service brands.However,there are few studies explore the brand value,brand strategies,and corresponding business strategies of smart service providers from the financial perspective.This paper selects listed property companies from China as the sample and explores the value of the smart community service brand of property enterprises based on the observation data.This research introduces the market value measurement index(Tobin q)and discounted cash flow model(DCF)to explore the influence of diversified brand strategies through combining smart brand strategy with naming strategies and business strategies on brand value.The results show that smart community service brand has a significant impact on firms'market value.Compared with the brand extension strategy,the adoption of brand renewal strategy will significantly affect market value.Further,the development of smart value-added services by enterprises will exert a positive impact on their market value.However,the stakeholders are not optimistic about smart technical services by property companies,which could reduce shareholders'expectations of the market value of enterprises.

Evaluation index system of shared energy storage market towards renewable energy accommodation scenario:A China’s Qinghai province context

With the ever-increased installed capacity of renewable energy generation units in a power system,the so-called shared energy storage(SES),a novel business model under the umbrella of the shared economy principle,has the potential to play an essential role in the accommodation of renewable energy generation.However,unified evaluation standards and methods,which can help decision-makers analyze the performance of the SES market,are still not available.In this paper,an evaluation index system of the SES market is designed based on the trading rules of China’s Qinghai province and the structure-conduct-performance(SCP)analytical model.Moreover,the definition and characteristics of the indices,which can show the performance of the SES market from different perspectives,are given.Furthermore,the ideal cases are presented as the evaluation benchmark based on the development expectation of the SES market,and the analytic hierarchy process(AHP)and the technique for order preference by similarity to an ideal solution(TOPSIS)are applied to evaluate the SES market comprehensively.Finally,a case study based on actual data of the SES trading pilot project in Qinghai shows that the evaluation index system can reflect the operation status,existing problems and influencing factors of the SES market.

Realistic Reflections research on bustling and risks of Song capital

ABSTRACT： Under the guidance of the dual economy and hedonic consumption concept, the Song capital continue to meet basic survival needs, while demand has been further development, namely to improve the quality of life and business development of production requirements, even for non-moderate luxury pleasure obsession. The life of Song bustling capital has a history of some bad consumer behavior similarities with today＇ s Chinese society, learning from experience and establish appropriate consumer attitudes, which have focused on establishing a scientific degree of consumer attitudes in order to ensure the healthy development and sustainability of the market, it also pointed out the shortcomings of extravagant consumption concept and lessons learned from, it has considerable historical reference.

Dispatch and bidding strategy of active distribution network in energy and ancillary services market

The active distribution network(ADN)is able to manage distributed generators(DGs),active loads and storage facilities actively.It is also capable of purchasing electricity from main grid and providing ancillary services through a flexible dispatching mode.A competitive market environment is beneficial for the exploration of ADN’s activeness in optimizing dispatch and bidding strategy.In a bilateral electricity market,the decision variables such as bid volume and price can influence the market clearing price(MCP).The MCP can also have impacts on the dispatch strategy of ADN at the same time.This paper proposes a bilevel coordinate dispatch model with fully consideration of the information interaction between main grid and ADN.Simulation results on a typical ADN validate the feasibility of the proposed method.A balanced proportion between energy market and ancillary services market can be achieved.

Competition of spatial service hinterlands between high-speed rail and air transport in China： Present and future trends

The rapid development of high-speed rail （HSR） and air transport in China has encouraged research on the spatial effects and safety of these two modes of transport, and on the competition between them. We report here an investigation of the effects of competi- tion between HSR and air transport in China from a geographical perspective. The spatial service hinterlands for HSR and air transport accessible within one and two hours by road transport were investigated using a method based on a geographical information system and the overlapping service hinterlands of HSR and air transport were established. A city with both HSR stations and airports, or that was accessible to HSR stations and airports within a certain travel time by road transport, was defined as the overlapping market. The spatial effects of competition between HSR and air transport at present and in the future were then studied with respect to the planned HSR network and airports. The results showed that both HSR and air transport tend to serve areas with high population densities and well-developed econo- mies and in 2012 most of the population and GDP in China were accessible within two hours by road transport to an HSR station or airport. -the different technical and economic charac- teristics of HSR and air transport determine the advantage markets. Spatially, the service hinterland of HSR mainly focuses on urban agglomerations and economic corridors in the eastern and central regions, whereas air transport has a competitive advantage in the more inaccessible western region of China. The overlapping market of HSR and air transport will become increasingly large in the future and cities with a population of over one million and cities within 30 km to both airports and HSR stations will become the major competitive markets. Considering the cost of construction and the number of passengers required for economic operation, as well as the competition with air transport, it is suggested that the construction of some HSR projects in the western region of China should be canceled or slowed down.