Research on Narrative Design of Creative Products Based on Regional Cultural Elements

The research explored the ways and means of narrative design in which regional cultural elements are integrated into cultural and creative products.It also researched a new way of thinking and methods of creative product design based on regional cultural elements in order to satisfy consumers’emotional and cultural experiences.Narrative theory takes the perspective of narrative expression in the design of cultural and creative products.The regional cultural elements were used for better interactive communication with consumers in the form of cultural and creative products.In the narrative of cultural and creative product design,intervening in the development of regional cultural and creative design from the perspective of narratology can better exert and create the cultural value of the region itself,with cultural and creative products playing an important role in“local cultural stories.”This research adopted a qualitative approach and provided ideas and guidance for the narrative design and expression of regional cultural elements in creative products through comparative analysis of case studies.The research highlighted the role of narrative design in creating multi-layered experiences,weaving regional cultural stories into products,and the importance of deep understanding and effective use of regional cultural elements in design.

The Impact of AIGC on the Design Process of Cultural and Creative Education Products and Its Management Implications

Cultural and creative education products play a crucial role in modern education,as they can enhance students’creativity and cultural understanding.In the field of cultural and creative product development,Artificial Intelligence Generated Content(AIGC)has not yet been maturely applied,while data-driven design methods can achieve personalized and efficient design outputs,thus facilitating the creative generation and rapid iteration of AIGC.This study aims to explore the application of AIGC in the development of cultural and creative education products,and to form a future-oriented design process transformation in combination with rapid output of data analysis.By building a database of cultural elements and user preferences related to educational aspects in cultural and creative education products,training the AIGC system using machine learning technology,and submitting the design drafts formed in the near term to designers for further optimization,the product is finally subjected to user feedback and market testing,with products that are highly accepted by users as the final output.The research results show that the use of AIGC can not only promote innovation in cultural and creative education products,improve design efficiency and product diversity,but also inspire more creative inspiration for designers.The advantage of data analysis further enhances the accuracy of product development and market response speed,achieving effective transformation of the design process.Moreover,this research provides valuable references for educational management in terms of resource allocation and curriculum design.

Composition of the Value of Tourism Creative Products under the Influence of Regional Culture

With the analysis of the influence of regional culture on the value of tourism creative products,the characteristics of the value of tourism creative products were studied,and the impact of regional culture on the composition and realization of the value was summarized. Thus, the general law of the influence of external factors on the product value could be drawn. Characteristics of the value of tourism creative products is contrasted to analyze the requirement motivation of consumers and to seek the ways of realization for products value with the influence of regional culture.The mathematical evaluation model was employed for evidence.Based on the model,the influencing factors of the value of different types of creative products were explored, which would provide theories and enlightenment for the co-creation and appreciation of creative products in the future.

The National Library of China Matching with Local Counterparts to Create Cultural Creative Products

In recent years, with museums popularized by various cultural creative products, libraries are unwilling to lag behind. Recently, the National Library Cultural and Creative Artwork Store was officially opened. Meanwhile, the Flagship Store of the National Library Cultural and Creative Union was launched on Tmall. Led by the National Library of China, 116 libraries across the country have "joined hands" to set up online shops, so as to jointly develop cultural creative products.

A Study Into Marketing Strategies for Promoting Cultural and Creative Products of Emperor Qinshihuang’s Mausoleum Site Museum in New Era

China’s booming economy and the growing demand of urban middle class are creating a favorable situation for the development of domestic cultural and creative industry.The consumption pattern has changed and families spend more outlay on cultural products and services.Within this flourishing industry,many museums caught development opportunities and began to get profit through successfully promoting their own cultural and creative products.However,it is unusual that Emperor Qinshihuang’s Mausoleum Site Museum,enjoying high social status and a reputation for world cultural heritage as well as a national 5A level tourist attraction,regretfully,did not achieve noticeable achievements in this area.Therefore,based on STP theory,the purpose of this paper is to study the reasons why this museum fails to fulfill its potential in promising cultural and creative industry and give some suggestions to the development and promotion of its cultural and creative goods.

A Study on Trade Reliance of Creative Products： China as Compared With Developed and Developing Economies

The paper uses data from 2002 to 2011 to make an analysis on trade reliance of China, the top 10 developed countries and top 10 developing countries in products of creative industries. A cross country comparison is done from global, country groups, and individual country perspective respectively. The findings include that the global trade in creative industry is growing steadily in terms of both absolute value and relative value. The trade reliance of major countries in creative products is getting deeper. The trade pattern in creative industry is taking shape. China＇s future markets in creative products include developed countries and high income developing economies. In view of this development trend, China＇s producers should make necessary adjustment in their production and market strategy so that they will not miss the future opportunities.

Design Strategies of Cultural and Creative Products Based on Regional Culture

Based on the characteristics of regional culture,the application strategies of regional cultural elements in the design of cultural and creative products were analyzed.The aim is to effectively combine cultural and creative design with regional cultural elements to provide contemporary life with regional cultural and creative products,better serve modern needs,and enhance public awareness in the form of aesthetics.Firstly,the research status of regional culture and cultural and creative product design was summarized,and then the relationship between regional culture and product design was discussed from the aspects of appearance,material and craftsmanship.Afterwards,the value of regional cultural and creative product design was proposed,and the general strategies of regional cultural and creative products were further sorted out to make people feel the pleasure brought by the deep and strong regional culture.

Research on the Development of Cultural and Creative Products in Jingzhou Museum

Museum cultural creation meets people’s needs for cultural experience,and has gradually become a hot topic in academic research.To promote the sustainable development of cultural and creative products of Jingzhou Museum,it analyzed the resource advantages of its cultural and creative products,the types of cultural and creative products,and the business methods of cultural and creative products,and discussed the problems in the development of cultural and creative products.Therefore,development strategies such as broadening marketing channels,deep excavation and close integration of Jingchu cultural connotations,enhancing artistic aesthetic value,and enhancing interactive participation experience were proposed.

Application and Research of Huashan Rock Paintings in Cultural and Creative Products

Huashan rock painting is a representative of the rock art complex in Zuojiang River in Guangxi Zhuang Autonomous Region,and it is the largest and the most well preserved rock painting found in China,with a wide distribution of locations and the richest content of images.Due to its grand scale,spectacular scenes,and numerous images,it has become a typical representative of rock painting in Zuojiang River basin of Guangxi and is famous all over the world.In 1988,it was announced as a key cultural relics protection unit by the State Council,and in 2016,“Zuojiang River Huashan Rock Art Cultural Landscape”was successfully applied for the List of World Heritage,which makes it important to the inheritance and protection of Huashan rock paintings.In the past 10 years,with the successful holding of China-ASEAN Expo,the distinctive tourist products of Guangxi Zhuang nationality and the culture creative product industry have been vigorously developed and recognized by domestic and foreign markets.The culture of Guangxi Zuojiang Huashan rock painting can be presented in the form of cultural and creative products,so that Guangxi Zuojiang River Huashan rock art can be known by more people.

Creative Industries Agglomeration,Regional Innovation and Productivity Growth in China

This paper falls into the broad area of economic geography and economics of creativity,and it presents an alternative approach to explain why total factor productivity(TFP)growth is different across China′s regions.It establishes an empirical model to estimate the spatial agglomeration effects of creative industries on regional TFP growth,using China′s provincial panel data during the period of 2003 to 2010.We found that the creative industries agglomeration(CIA)has significant and positive impact on regional TFP growth.The result also implies that the CIA can facilitate regional TFP growth through promoting regional innovation instead of improving regional efficiency.Therefore,we argue that policy makers should take some measures to retain and establish more creative zones.

Research and Practice of Cultural Creative Product Design Teaching Based on Semantic Innovation

This topic makes an exploratory research on the teaching mode of cultural and creative product design.Besides,via the research method of semantic combination,we make a product redesign of Liaoning traditional culture.Through the cognitive construction and semantic innovation of the semantic vocabulary of regional characteristics,crowd characteristics,innovation characteristics and metaphorical features,it provides new ideas for the innovation and dissemination of regional cultural product design.Verify the design hypothesis through the practice of design model,so as to obtain the solution of Liaoning cultural product design.

Refinement and Drawing Lessons from Traditional Chinese Cultural Elements for Cultural and Creative Product Design

Chinese culture has been continuously developing for 5000 years of historical development.Its traditional culture has had an impact on social development,and this traditional culture is rooted in the development of the society.The traditional Chinese culture also has certain significance for the design of modem cultural and creative works,which does not only inject vitality for cultural and creative products,but it also enhances the artistry of cultural and creative products.Therefore,based on this,this paper expounds the concept of traditional Chinese culture with cultural and creative products,analyzes the value of traditional culture in cultural and creative products,and explores how to refine and draw lessons from traditional Chinese cultural elements in the process of cultural and creative product design.

Entrepreneurial Orientation, Creativity, and Productivity： The Influence of Self-leadership Strategies

This study examines the influence of self-leadership strategies on the dimensions of entrepreneurial orientation, creativity, and productivity. It also investigates the psychometric properties of the relatively newly developed self-leadership measurement instrument. The study involves a questionnaire-based survey of employees from a perceived innovative organisation operating in the United Arab Emirates. A total of 255 employees participated in the study. The responses were subject to a serious of factor, correlation and regression analyses using SPSS and structural equation modeling. The findings indicate that the second order factor of self-leadership behavioural-focused strategies has a significant and strong effect on entrepreneurial orientation, which in turn enhances influences on creativity and productivity. Furthermore, the second order factor of self-leadership natural reward strategies has no effect on entrepreneurial orientation, suggesting that strategies that seek work activities which are pleasant and enjoyable neither affect the dimensions of entrepreneurial orientation, nor the dimensions of creativity and productivity. Results also showed that self-leadership behavioural-focused strategies accounted for 51% of the variance in entrepreneurial orientation, and 40% and 52% of the variance in creativity and productivity, respectively. The findings also showed that entrepreneurial orientation impacts significantly the dimensions of creativity and productivity. In conclusion, the findings clearly suggest that organisations should train and/or hire those employees who encompass strategies that are intended to strengthen positive, desirable behaviours, such as self-goal setting, self-observation, self-reward, self-punishment, and self-practice, if they wish to maintain and/or increase innovativeness, pro-activeness, creativity, and productivity. Directions for future research and practical implications for leadership and business approaches are discussed.

The Impact of Cultural and Creative Products Arising from Intangible Cultural Heritage on Economic Development:A Case Study of Ebian County,China

With the promotion of the rural revitalization strategy,cultural and creative industries of tourism have gradually become an important driving force for rural revitalization.Since the economic level of minority areas is low and the concept of industrial development lags behind,developing the cultural and creative industries of tourism has a positive role in cultural revitalization and economic structure transformation.In recent years,Ebian Yi Autonomous County(Ebian County)has relied on rich intangible cultural heritage resources and achieved fruitful results in the development of cultural and creative products of rural tourism,adding vitality to its rural tourism and rural revitalization.Starting from the economy and the development of cultural and creative industries empowered by intangible cultural heritage(ICH),this study analyzed the impact of related cultural and creative products of Ebian County on its economic development in the five-year period from 2018 to 2022 by means of qualitative and quantitative research methods.Three main conclusions could be drawn.(1)The impact of intangible cultural heritage cultural and creative industries of Ebian County on the economy has been positive and expanding gradually with time.(2)The number of inheritors and workshops,and the business income of workshops are the three major factors affecting the development of cultural and creative industries.(3)Ebian already has a good foundation of cultural and creative industries of intangible cultural heritage,so the investment of funds and training of talents have played a major role in promoting the development of cultural and creative industries of intangible cultural heritage.

浅谈博物馆文化创意产品

博物馆文化创意产品是文化创意产品中的一个重要分支,是文化创意产业中相当重要的一环。根据产品功能可将博物馆文创产品划分馆藏复制品类、生活用品类、文化用品类、美食特产类和交互体验类5种类型,每一种类型都蕴含产品本身的属性,并展现出一定的文化价值、经济价值、情感价值与实用价值。在对博物馆文化创意产品进行开发的过程中,既要保证在形式上美观,也要遵循实用性、文化性、情感化与创新性的设计原则,以确保生产出的产品更易于被消费者所接受。

基于模因论的东窑陶瓷文化创意产品设计研究

研究基于模因论,探究东窑陶瓷文化创意产品的设计策略。首先,通过对东窑陶瓷文化具象模因、行为模因、意象模因的分析,识别并提取其核心模因。其次,运用选择、复制和变异等方法,将东窑陶瓷的核心文化模因融入现代文化创意产品设计中,既保留了其传统美学价值,又通过创新设计满足现代社会的需求,实现东窑陶瓷在现代文化创意产品设计的传承与推广。

高职院校新质人才的本质属性、结构模型与培养方略

高职院校新质人才培养是赋能新质生产力持续发展的核心力量,为中国式现代化发展开辟了重要战略指引。高职院校新质人才需拥有素养具身、能力扩展、创变开拓三大本质属性。在此基础上,文章从自我适应力、自我调节力、自我辨析力、自我探索力四个方面构建了高职院校新质人才的特征结构模型,并对各个要素展开了系统分析,认为高职院校新质人才的培养方略需要从生态塑型、师资强化、平台加持、制度保障等方面予以突破。

文化认同对文创产品消费意愿的影响研究——自我认同与产品涉入度的作用

文创产品消费是关系到文化产业和文化事业发展,乃至文化影响力与国家软实力增强的重要研究议题。在认同和消费等相关理论的基础上,通过对广东文化认同和相应文创产品消费意愿的研究发现:文化认同对文创产品这一基于文化元素产品的消费意愿具有显著影响,产品涉入度在两者之间起中介作用;文创产品消费作为一种消费者的个性和时尚消费,消费者的自我认同也会影响其消费意愿。因此,文创产品的特色化、对象化供给和精准性传播以及中华文化认同,应作为提升文创产品消费,以及发展文化产业和文化事业以增强中华文化影响力和国家软实力的重要抓手。

文旅融合背景下博物馆文创产品设计策略研究

博物馆文创作为博物馆文化构成成分之一,是一种重要的文旅融合表现形式,更是一种扩大中华文化传播力与影响力的重要途径。本研究在文旅融合背景下,通过分析调研国内外博物馆文创研究现状。探索以文创产品形式,拓展博物馆文化的传承方式。找寻博物馆文创产品设计的研究策略,为馆藏品向现代视觉形式转化提供思路与方法。

基于乡村振兴下的手绘旅游地图开发设计——以温州枫林镇为例

随着国家乡村振兴战略的深入实施,旅游业得到了普遍重视。手绘旅游地图作为一种创新的旅游促销工具,在直观呈现地方特色的同时,也为游客量身定制了旅游指南服务。本研究以温州枫林镇为案例,对手绘旅游地图的设计原理、开发策略等进行了全方位的分析。