Research on Strategies for Enhancing the Ability of Chinese German Learners to Tell Chinese Stories Through Short Videos

In the age of new media,short videos play an increasingly important role in international cultural exchange.However,German learners often encounter challenges when producing and sharing short videos due to factors such as technology and language proficiency.Such challenges can affect the professionalism and attractiveness of the videos.This study focuses on German learners at the University of Shanghai for Science and Technology.The aim of this study is to investigate students’experiences in producing short videos,identify issues through surveys and interviews,and concentrate on editing skills,language proficiency,and intercultural communication abilities.It proposes strategies for developing these skills and aims to provide insights for German and other foreign language learners in telling Chinese stories using short videos.

Application Progress of Teaching in the Form of Traffic Short Videos in Nursing Education

With the rapid development of the information technology era,the teaching quality requirements continue to surge,and the mode of education in colleges and universities has also carried out certain innovations.The integration of modern information technology into the teaching process and the combination of medical content has become a new hotspot for reform and innovation of medical education at home and abroad.In this paper,we will describe the application of traffic short videos as the main teaching form in nursing education in domestic and foreign studies,and the role of the application of this teaching form in the improvement of theoretical knowledge and clinical skills of nursing students,as well as the impact on the cultivation of nursing students’professional cognition,communication skills,critical thinking,etc.,with the aim of providing new perspectives for the subsequent nursing education.

A Study on Rural Cultural Communication of Short Videos From the Perspective of Mediation-Taking the Popularization of “Village BA” (Village Basketball Association) in Qiandongnan as an Example

With the rise of new media and short videos shaping the new communication environment,rural culture has been mediated and transformed to spread to a wider region.As a cultural achievement of rural revitalization,“Village BA”(Village Basketball Association)demonstrates Chinese modernization.The use of short videos,mass rural movements,and“spectacle”spaces to attract spectators has become a key issue in the dissemination of rural culture.

The Research on the Communication of the Short Videos on Rural Cultural Tourism in China

Since the era of tourism gaze,in the process of shaping cultural tourism images,film and television works have influenced the landscape formation and cultural transmission of a place through the lens and the attention of the audiences.With the evolution of media and the development of technology,the short videos on rural cultural tourism in China in the digital era go beyond gazing but directly generate the landscape and culture of a place in the real-time multi-directional interaction.With the mobilization mode of dual sensory integration,the short videos on rural cultural tourism in China become geographic media attracting users to participate in emotional communication and tourism practice beyond the objective rational orientation.They attract users to integrate re-localization experiences in real world from the media localization image presentation,and trigger embodied practice from virtual sensory presence.By the ubiquitous interactive nature of digital media and reality,the short videos demonstrate the constructive and generative power of symbolic reality for reality.With the help of technology,the short videos spread local culture all over the world via pre-storing the physical tourism in the callable space and topological time.Through the free transduction of relational logical networks,the short videos make the transition from Plato’s cave,the mimicry environment into the real world,to awaken perception of Chinese solar terms from the time-less sequence,and construct tourism and culture,online,and offline.

The Impact of Short Media Videos on Urban Tourism Marketing:Taking Zibo and Xi'an as Examples

In the era of new media,short videos as an innovative means of communication have led to significant changes in the promotion strategies of tourist cities.The prosperity of the tourism industry has a significant driving effect on local economic growth,and marketing strategies are the key to the progress of the tourism industry.Through efficient marketing methods,the visibility of tourist attractions and cities can be significantly improved,thereby attracting more tourists and injecting new vitality into the local tourism industry and the overall economy.At present,with the rapid development of short video platforms such as TikTok and the sharp increase in the number of users,short video marketing has gradually received widespread attention from industry professionals and the general public.Some cities have achieved good results in tourism marketing implemented with the help of short video platforms,prompting more cities to use short videos for marketing activities.However,short videos also negatively impact urban tourism marketing,reducing the appeal of TikTok marketing to audiences.Therefore,this article conducts in-depth research on the impact of short video media on urban tourism marketing,elaborates on the advantages,analyzes the impact,proposes strategies for the application,and hopes to provide a reference for cities to use short videos for tourism marketing.

Short Video Recommendation Algorithm Incorporating Temporal Contextual Information and User Context

With the popularity of 5G and the rapid development of mobile terminals,an endless stream of short video software exists.Browsing short-form mobile video in fragmented time has become the mainstream of user’s life.Hence,designing an efficient short video recommendation method has become important for major network platforms to attract users and satisfy their requirements.Nevertheless,the explosive growth of data leads to the low efficiency of the algorithm,which fails to distill users’points of interest on one hand effectively.On the other hand,integrating user preferences and the content of items urgently intensify the requirements for platform recommendation.In this paper,we propose a collaborative filtering algorithm,integrating time context information and user context,which pours attention into expanding and discovering user interest.In the first place,we introduce the temporal context information into the typical collaborative filtering algorithm,and leverage the popularity penalty function to weight the similarity between recommended short videos and the historical short videos.There remains one more point.We also introduce the user situation into the traditional collaborative filtering recommendation algorithm,considering the context information of users in the generation recommendation stage,and weight the recommended short-formvideos of candidates.At last,a diverse approach is used to generate a Top-K recommendation list for users.And through a case study,we illustrate the accuracy and diversity of the proposed method.

A Comparative Study on the Communication of“Friendly Shandong”Official Account on Different Short Video Platforms

Taking“Friendly Shandong”official account as an example,the relevant data of the account on the four platforms of Tiktok,Kwai,Bilibili and Little Red Book were comparatively analyzed to study the influence of short video on the communication of Shandong tourism image.The research mainly included two aspects:fan persona features and interactive effects.Through comparative study,it will provide a reference for the operation team of“Friendly Shandong”official account to spread the tourism image of Shandong with different platforms.

Between the City and Images:An Analysis of Mainstream Media’s Paths of Constructing the Cultural Memory of a City:Taking Chengdu Radio and Television’s“Hi Chengdu”as an Example

Mainstream media play a crucial role in constructing the cultural memory of a city.This study used 319 short videos released by“Hi Chengdu,”a new media product of Chengdu Radio and Television,as samples.Based on the grounded theory,a research framework encompassing“content,technology,and discourse”was established to explore the paths through which mainstream media construct the cultural memory.Regarding content,this paper emphasized temporal and spatial contexts and urban spaces,delving deep into the themes of the cultural memory and vehicles for it.In terms of technology,this paper discussed the practice of leveraging audio/visual-mode discourse to stitch together the impressions of a city and evoke emotional resonance to create a“flow”of memory.As for discourse,this paper looked at the performance of a communication ritual to frame concepts and shape urban identity.It is essential to break free from conventional thinking and leverage local culture as the primary driving force to further boost a city’s productivity,in order to excel in cultural communication.

Evaluation of the Application Effect of Short Video Combined with BOPPPS Teaching Mode in Clinical Anesthesia Teaching

Objective:To study the application effect of short video combined with BOPPPS teaching mode in clinical anesthesia practice.Method:48 students assigned to clinical anesthesia in digestive endoscopy of Shanxi Bethune Hospital from July 1,2022 to April 1,2023 were selected as research objects.They were randomly divided into the control group(PowerPoint presentation teaching group)and the observation group(short video combined with BOPPPS teaching group),with 24 students in each group.After the internship,the students’theoretical and technical scores were tested,the effects of the two teaching modes were compared,and the students’satisfaction was investigated.Results:The test scores of students in the observation group were significantly better than those in the control group(P<0.05).The short video combined with BOPPPS teaching mode can significantly improve students’learning interest,operation skills,and memory(P<0.05).The students’satisfaction in the observation group was higher than that in the control group(P<0.05).Conclusion:In clinical practice,the application of short video combined with BOPPPS teaching mode has achieved great effect,which is worth further promotion and research.

Analysis of Mass Communication of Short Video Clips in Era of Convergence Media

In the era of convergence media,short video clips,as a new form of mass communication,provide a new driving force for the upgrading and transformation of traditional media.Short videos are a product of the rapid development of visual culture in the Internet Plus era,which focuses on image communication and perceptual experience.In the all-media environment,the audience’s perception ability has been extended as the news scene offers an intense sense of immersion.Short-form videos provide viewers with fresh narrative modes and new perspectives.In particular,H5,VR/AR,and other technologies have changed the short video pattern with a new expression of audio-visual language,thus greatly increasing the communication power and attraction.The growing popularity of short videos,known as the New King of All Media,results from the combination of technology and culture,such as big data,5G,VR/AR,AI,block chain,and hologram.How to keep the competitiveness of short videos with an upsurge in content consumption in the era of 5G is a question we should ponder.

Some Characteristics and Innovative Development Countermeasures of Short Weather Video:A Case Study of the First Award-winning Excellent Short Weather Video in Hubei Province

With the advent of the era of short video,people can receive more information easy to be read and understood in a short time.Meteorological communicators should seize this opportunity,dig out characteristics and make innovations.In this paper,the first award-winning excellent short weather video in Hubei Province is taken as an example,to analyze some characteristics of short weather video,and some innovative development strategies are proposed.

The Influence of Short Video on City Image Dissemination in the New Media Era——Taking Tik Tok as an Example

With the popularity and rise of Chongqing,Chengdu,Xi’an and other cities on the short video platform,short video is increasingly becoming a new weapon for the construction and dissemination of the city image.Researching on the content,methods and effects of the hottest video APP Tik Tok,this paper adopts research methods of case analysis and text analysis to investigate how short videos promote the spread of urban image,and explore how they can enhance urban image transmission in the new media era in a better way.

Research on the International Communication of Zhenjiang Regional Culture Based on Short Video

This paper takes Zhenjiang regional culture as the research object and selects Zhenjiang regional culture suitable for international communication,such as the culture of Zhenjiang’s three mountains,Jiangsu University’s special agricultural machinery culture,and the culture of Pearl S.Buck.The paper explores international communication strategies such as optimizing video content to highlight Zhenjiang’s cultural characteristics,focusing on the operation and promotion of short videos,and cooperation between the government,society,and universities,in the hope of improving the international communication system of Zhenjiang’s regional culture,and also providing reference for international communication studies of regional culture in other cities and regions.

Analysis of the Public Visual Consumption Turn behind the Popularity of Short Video

From WeChat,QQ to Weibo,Tik Tok this series of online social networking applications,especially with the increasingly maturity of online shopping in recent years,short video and mobile intelligence have been developing rapidly,which have strongly influenced many people’s living habits and shopping habits.Their development not only promotes the social and economic development,but also produces a new form of visual communication.This paper discusses the characteristics of short video,analyzes the shift of public visual consumption behind the popularity of short video,and hopes to further build a healthy development path of short video.

How Does the Booming Short Video Affect Attention Economy?

The 21st century is the era of new media.We-media,social media,short videos have emerged one after another.Not only have they changed the form of media,but also they have brought tremendous changes in terms of media functions,communication methods and communication relationship etc.Focused on the development of short video platforms in China in the last decade,this essay analyzes the impact of short videos on society,economy,and humanities.Also,it aims to propose a solution to the problem"how to make good use of the scarce resource of attention and truly realize the attention economy".

Research on the Rules of Short Video Online Reviews in Mainstream Media

With the continuous optimization of mobile intelligent mode,the internet has gradually entered the era of visualization.This paper briefly summarizes the reasons and current situation of the rapid development of mainstream media short films,analyzes the composition and functions of mainstream media short video online reviews,and probes into the rules of mainstream media short video online reviews.

Study on the Online Representation of Chinese Rural Wanghong Based on Space Theory-Taking Kuaishou as an Example

As the development of 5G technology and new media platform,UGC and the participation culture appears.Short video platform such as Kuaishou has the characterist of low production threshold,easy to use,attracting a great number of users.A great number of internet celebries appears including rural wanghong.In the traditional media era,the communication mode is one way,farmers,especially rural women,are always on the margins of mainstream media discourse.However,the appearance of short video platform gives them right of spearking,in the space conducted by short video platform contains complex Ideology and social structure which also restrict the online space practice of users.Thus,rural female users’online practice is a kind of dynamic balance following the spatial discipline.This study will analyze the support and constraints of rural female wanghong’s online representation,figure out the relationship of online representation and their traditional rural culture.It provides theoretical suggestions for harmonious coexistence among rural women,social media platforms,the state and society.

The Relationships between the Short Video Addiction,Self-Regulated Learning,and Learning Well-Being of Chinese Undergraduate Students

Background:With the global popularity of short videos,particularly among young people,short video addiction has become a worrying phenomenon that poses significant risks to individual health and adaptability.Self-regulated learning(SRL)strategies are key factors in predicting learning outcomes.This study,based on the SRL theory,uses short video addiction as the independent variable,SRL strategies as the mediating variable,and learning well-being as the outcome variable,aiming to reveal the relationships among short video addiction,self-regulated learning,and learning well-being among Chinese college students.Methods:Using a cross-sectional study design and applying the snowball sampling technique,an online survey was administered to Chinese undergraduate students.A total of 706 valid questionnaires were collected,with an effective response rate of 85.7%.The average age of the participants was 20.5 years.Results:The results of structural equation modeling indicate that 7 hypotheses were supported.Short video addiction was negatively correlated with self-regulated learning strategies(preparatory,performance,and appraisal strategy),while SRL strategies were positively correlated with learning well-being.Additionally,short video addiction had a mediating effect on learning well-being through the three types of SRL strategies.The three types of SRL strategies explained 39%of the variance in learning well-being.Conclusion:Previous research has typically focused on the impact of self-regulated learning strategies on media addiction or problematic media use.This study,based on the SRL model,highlights the negative issues caused by short video addiction and emphasizes the importance of cultivating self-regulation abilities and media literacy.Short video addiction stems from failures in trait self-regulation,which naturally impairs the ability to effectively engage in self-regulation during the learning process.This study confirms and underscores that the SRL model can serve as an effective theoretical framework for helping students prevent short video addiction,engage in high-quality learning,and consequently enhance their learning well-being.

Application of New Media in International Chinese Education

As a novel teaching method,new media short videos have become one of the teaching methods of international Chinese education.By analyzing the advantages and feasibility of this teaching method,this paper demonstrates that teaching using short videos is a more suitable teaching method for teaching Chinese as a foreign language.At the same time,the material selection and problems in the process of using this method are also analyzed.

Resource assignment in short video accelerator system

Video accelerator is developed for better user experience in video sharing websites such as YouTube. PPLive video accelerator （PPVA）, which has the largest number of users in China, is based on peer-to-peer （P2P） system. The number of videos and peers in PPVA is by orders of magnitude many times larger than which in traditional P2P video on demand （VoD） system. As a result, even though the resource is sufficient, due to unfairness assignment, the quality of service can hardly satisfy all users. In this paper, we concentrate on the assignment of the fundamental resources in PPVA： storage and bandwidth. The problem of storage assignment is formulated as a nonlinear program （NLP） regarding the number of request as a random variable. The results show that the influence of the variance of requests is not negligible and proportional approach is appropriate only when the mean is much larger than the variance. The criteria about how to locate videos to appropriate peers are also presented, taking into account constrains such as the utilization of total bandwidth, the probability of bandwidth competition and the fairness between videos. Furthermore, the heuristic algorithms of allocating upload bandwidth in centralized and distributed fashion are proposed and evaluated against a widely used strategy （equal allocation） with respect to the balance among videos. Simulation results demonstrate that both algorithms can lead to significant performance improvement.