Sports Stars as a Means of Brand Communication in Cote d’Ivoire

The growing interest of Ivorian companies in sports celebrities has led us to conduct research on sports stars as a means of brand communication in C?te d’Ivoire.This work,based on a semiological reading,reveals several persuasive strategies used by advertisers to seduce consumers:The use of sports celebrities as spokespersons for brands and above all as promoters of products because of their youth,elegance,and notoriety.These promotions are most often made from the competition areas where they work.Due to the low literacy level of the population,we are witnessing the use of simple language,etc.

An Analysis of Network Sports News Reporting from the Perspective of Communication Studies

This paper explores network sports news reporting from a communication studies perspective,analyzing its impact,challenges,and future prospects.It highlights the influence of digital tools,multimedia content,and social media on sports news dissemination.The study also delves into audience engagement,content analysis,and ethical concerns.Ultimately,it emphasizes the need for technological adaptation,media education,and policy development to ensure the continued evolution of network sports news reporting in the digital era.

家乡的巨变

我的家乡自改革开放以来发生了巨大的变化。过去我的家乡的生活条件很差。人们生活艰苦。许多人缺衣少食。有很多的孩子没有机会接受良好的教育。现在我的家乡变得更好了。道路变得越来越宽,现代化的高楼大厦也越来越多。环境也变得更好了。