With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing ...With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing has been paid increasing attention by enterprises as a means of brand promotion. Through the analysis of the sports marketing experience of five representative enterprises, Intel, Coca-cola, Herbalife, Omega and Babycare, this paper explores their successful experience, so as to assist Chinese enterprises in ＂going global＂ with the help of sports marketing.展开更多
Three market forces play into the hands of American professional sports franchises, which are leagues, cities and monopoly power. In consideration of the American professional franchises, this paper studies how teams ...Three market forces play into the hands of American professional sports franchises, which are leagues, cities and monopoly power. In consideration of the American professional franchises, this paper studies how teams exploit the three market forces and achieve the optimal revenue.展开更多
文摘With the globalization of sports event, sports marketing has become a promotion strategy of more and more enterprises. Chinese enterprises have also gradually realized the commercial val^e of sports. Sports marketing has been paid increasing attention by enterprises as a means of brand promotion. Through the analysis of the sports marketing experience of five representative enterprises, Intel, Coca-cola, Herbalife, Omega and Babycare, this paper explores their successful experience, so as to assist Chinese enterprises in ＂going global＂ with the help of sports marketing.
文摘Three market forces play into the hands of American professional sports franchises, which are leagues, cities and monopoly power. In consideration of the American professional franchises, this paper studies how teams exploit the three market forces and achieve the optimal revenue.
