In this study, it is aimed to determine the ranking importance levels of the stages to be taken into consideration for new product development on a global scale in the automotive design process. New product design act...In this study, it is aimed to determine the ranking importance levels of the stages to be taken into consideration for new product development on a global scale in the automotive design process. New product design activity and stage-gate process differences between local automotive firms (serial production factory and stage-gate department in Turkey) and global automotive companies (serial production factory and stage-gate department in Turkey) are examined comparatively in the research area. In the automotive industry, which has been developing for a century, the question of how the local company products operating in the last sixty years have not been able to spread globally or how to develop global products is the background question of the research. For this purpose, one on one interviews were held with the managers of 3 national and 3 international automotive companies, who worked in the same region and who had previously designed a new vehicle, with design and product development departments.?According to?the data obtained by the AHP (Analytic Hierarchy Process) in the automotive design process, the importance of the criteria that should be taken into account for global product development has revealed. According to the results of the study, it was found that design validation stages were the most important globalization criterion in automotive design process as a new study area. In the comprehensive survey of the study, no other publication has been encountered to measure or evaluate the stages in the automotive design and new product development process in other sectors, including the vehicle industry. As in every industry sector, in the automotive industry, with the new product companies provide market development or competitive advantage. The new product is the life channel of a company and in the realization of this new vehicle;the disciplines of the automotive industry are formed by a hundred years of experience.展开更多
Homology of drama and architecture in the early development stage decides the close relationship between both,drama stage design and architectural structural design always apply different approaches but achieve equall...Homology of drama and architecture in the early development stage decides the close relationship between both,drama stage design and architectural structural design always apply different approaches but achieve equally satisfactory results.Stage layout and structural design often use architectural symbols,and application of architectural symbols in drama is a common approach of stage art design.But the designer of Jiuzhai Paradise International Conference and Resort Center-the project won Lu Ban Award did exactly the opposite by taking drama elements such as time,figures,location and plot to the "stage" of architecture,and telling visitors a story between traditional Tibetan,Qiang culture and primitive forest life over one thousand years,he indeed created a unique classic architecture using the concept of drama stage design.展开更多
文摘In this study, it is aimed to determine the ranking importance levels of the stages to be taken into consideration for new product development on a global scale in the automotive design process. New product design activity and stage-gate process differences between local automotive firms (serial production factory and stage-gate department in Turkey) and global automotive companies (serial production factory and stage-gate department in Turkey) are examined comparatively in the research area. In the automotive industry, which has been developing for a century, the question of how the local company products operating in the last sixty years have not been able to spread globally or how to develop global products is the background question of the research. For this purpose, one on one interviews were held with the managers of 3 national and 3 international automotive companies, who worked in the same region and who had previously designed a new vehicle, with design and product development departments.?According to?the data obtained by the AHP (Analytic Hierarchy Process) in the automotive design process, the importance of the criteria that should be taken into account for global product development has revealed. According to the results of the study, it was found that design validation stages were the most important globalization criterion in automotive design process as a new study area. In the comprehensive survey of the study, no other publication has been encountered to measure or evaluate the stages in the automotive design and new product development process in other sectors, including the vehicle industry. As in every industry sector, in the automotive industry, with the new product companies provide market development or competitive advantage. The new product is the life channel of a company and in the realization of this new vehicle;the disciplines of the automotive industry are formed by a hundred years of experience.
基金Sponsored by China Scholarship Council(CSC 201507670001)
文摘Homology of drama and architecture in the early development stage decides the close relationship between both,drama stage design and architectural structural design always apply different approaches but achieve equally satisfactory results.Stage layout and structural design often use architectural symbols,and application of architectural symbols in drama is a common approach of stage art design.But the designer of Jiuzhai Paradise International Conference and Resort Center-the project won Lu Ban Award did exactly the opposite by taking drama elements such as time,figures,location and plot to the "stage" of architecture,and telling visitors a story between traditional Tibetan,Qiang culture and primitive forest life over one thousand years,he indeed created a unique classic architecture using the concept of drama stage design.
