Niche strategy is one of the competitive strategies based on a small market, and an enterprise enters the market and becomes the leader of the market in the end. Galanz is a typical Chinese manufacturer to execute nic...Niche strategy is one of the competitive strategies based on a small market, and an enterprise enters the market and becomes the leader of the market in the end. Galanz is a typical Chinese manufacturer to execute niche strategy. It makes use of labour force advantage, resource advantage and technologist advantage to enter microwave oven market, and it has been one of the most famous manufacture factories in the world. The success of Galanz gives elicitations to other Chinese manufacturers, and it will inspirit more and more manufacturers appear similar as Galanz.展开更多
As a large private company starting from feed-processing industry, the East Hope Group has entered the aluminum industry. During the period of less than four years, it has completed two big electrolyticaluminum smelte...As a large private company starting from feed-processing industry, the East Hope Group has entered the aluminum industry. During the period of less than four years, it has completed two big electrolyticaluminum smelters and started the construction of a project of oxide of alumina. With its rapid speed, advanced technology and equipment, and high efficiency, the company has created a miracle in aluminum industry. From the viewpoint of strategic management, the author analyzes the strategic thinking of its entry into the aluminum industry; the strategic measures to build the company into the most competitive enterprise in this industry, and how to maintain a sustainable competitive advantage. Meanwhile, the paper plays an important reference role for the analysis of the private economy, and the enterprises with diversified thinking and those wishing to expand aggressively.展开更多
文摘Niche strategy is one of the competitive strategies based on a small market, and an enterprise enters the market and becomes the leader of the market in the end. Galanz is a typical Chinese manufacturer to execute niche strategy. It makes use of labour force advantage, resource advantage and technologist advantage to enter microwave oven market, and it has been one of the most famous manufacture factories in the world. The success of Galanz gives elicitations to other Chinese manufacturers, and it will inspirit more and more manufacturers appear similar as Galanz.
文摘As a large private company starting from feed-processing industry, the East Hope Group has entered the aluminum industry. During the period of less than four years, it has completed two big electrolyticaluminum smelters and started the construction of a project of oxide of alumina. With its rapid speed, advanced technology and equipment, and high efficiency, the company has created a miracle in aluminum industry. From the viewpoint of strategic management, the author analyzes the strategic thinking of its entry into the aluminum industry; the strategic measures to build the company into the most competitive enterprise in this industry, and how to maintain a sustainable competitive advantage. Meanwhile, the paper plays an important reference role for the analysis of the private economy, and the enterprises with diversified thinking and those wishing to expand aggressively.
